YouGov Research Reality Summit 2025

Raphael Proult, Global Managing Director, Converged Intelligence & Design, Havas
Raphael Proult, oversees the development of the Global Intelligence and Media Planning solutions in Havas, ensuring to provide the most powerful data and tools to the Insights, Strategists and Media Planner Users. Raphael is also managing the relationships of the panel data providers, making sure Havas gets the best data quality and the most relevant services. Prior to his 6 years working in the Media industry, Raphael spent 20 years at Nielsen, holding different positions in different countries. His expertise varies from Retailer to Consumer and Media data.

Dickon Laws, Vice President of Product Strategy, WPP

Dickon Laws is Vice President of Product Strategy at WPP, shaping group-wide approaches to innovation, immersive technologies, and transformational products. A former product designer, Dickon previously spent a decade at Ogilvy as Global Head of Innovation, where he established the Emerging Experience Lab (AKA Reality) and built Ogilvy’s global innovation community—recognised by Fast Company as one of the world’s most innovative companies in 2023. His career has spanned applied innovation, digital transformation, and strategy for clients across aviation, telecoms, consumer health, sport, sovereign funding, and financial services.

Isabella Hargreaves, Director of Product Marketing, EMEA, Adobe

Isabella Hargreaves leads go-to-market strategy for Adobe’s B2B Digital Experience business across EMEA. In her role, she helps shape how Adobe brings its latest innovations to market and partners with organisations to reimagine how they understand and engage customers. With a background in SaaS go-to-market strategy, Isabella is passionate about using AI to make marketing more intelligent, personal, and human, while empowering the next generation of marketers to thrive in a rapidly evolving landscape.

Jess Percival, Research & Insights Lead, Snap. Inc

Jess Percival has over a decade of experience in insights for tech and media giants including Twitter UK, Channel 4, and Samsung. She is an expert in trend analysis, data storytelling and thought leadership. In her current role as Research & Insights Lead at Snapchat, she directs strategic research to pinpoint audience trends around passion points and key cultural moments, helping brands to authentically connect with Snapchatters.

Eric Knight, Media Investment Lead, OMODA & JAECOO UK (Chery Group)

Eric Knight leads media investment and brand strategy at OMODA & JAECOO UK, while also supporting broader Chery initiatives in the UK. A Harvard graduate, he has played a key role in driving the brands’ rapid rise—topping 10,800 registrations in Q3 2025 and reaching 3.45% UK market share, with over 32,000 cars sold in the past 12 months. Under his leadership, OMODA & JAECOO has cemented its position as one of the UK’s fastest-growing automotive brands. Previously, Eric held senior roles at Publicis and Dentsu, delivering growth for Porsche, Audi, and Starbucks. He’s passionate about how AI and connected data are reshaping consumer understanding and brand experiences.