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Limited-time offer: behavioral data

Get an unfiltered view of what consumers do online and across devices, taking your customer profiling to another level, by connecting behavioral data with your existing YouGov Profiles subscription.

Benchmark any segment against a general population sample and compare against 2m+ data variables. Simply get in touch to secure your trial.

Secure your trial

Connect your Profiles data to behavioral data

How Safe in Profiles works:

  • Deep dive into your audience segments, with data available from Amazon shopping, banking, gaming, SVOD viewership (across 8 SVOD sources) and YouTube.

How can I use this data?

Here’s an example segment of Females aged 18-25 to show you some of the exciting data points you can extract from YouGov Safe:

  • Amazon shopping data shows their #1 most purchased item on Amazon is “Skin Treatment Mask”
  • Banking data shows this segment over-indexes the most with the merchant Etsy
  • Doctor Who is the #1 show that converted this segment to Amazon Prime Video
  • Streaming data shows the Most Binged (watching 3 or more episodes in a sitting) show for this segment on Netflix is Victorious, followed by Never Have I Ever and New Girl.
  • Taylor Swift’s YouTube Channel is the #1 channel for this segment and they over-index the most for the YouTube channel CrashCourse

Chat to us Safe in Profiles

Gradient background showing individual circle or datapoint connected to a datapoints reflecting survey questions, search queries, conversation and other types of human behavioural data.

Access verified, permissioned online behavioral data

With YouGov Safe, you can:

  • Expand your survey options: target based on banking data, amazon shopping habits, SVOD viewership propensity, and more[
  • Get visibility on the marketing-to-purchase funnel, understanding marketing ROI based on verified purchases
  • Conduct unrivalled seed marketing at a granular level
  • Target and re-contact individual panellists using 1:1 panel access
  • Strategize and innovate with competitor research on a product level

Get in touch

Another level of audience intelligence

Chat to us about Safe in Profiles now >

Zero-party data

Data collected is not self-reported but verified via a double opt-in consent – going above and beyond GDPR/CCPA requirements.

Connected and customizable

Integrate with YouGov’s wider ecosystem of data, linked by PMX ID to panellists, cross-referencing reported opinions with verified actions.

Global reach

Available in 8 key markets: US, UK, Australia, Canada, France, Germany, Spain and Italy.