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Tap into the minds of 16–27-year-olds in Singapore with YouGov’s monthly Gen Z Omnibus. Unlike standard research, our approach is built around Gen Z’s world—using relevant language, terms, and topics that truly reflect their reality, from relationship dynamics like ‘situationships’ to conversations around LGBTQIA+ identities.
Get fast, cost-effective insights that keep you ahead of how this generation shops, thinks, spends, and speaks up on the issues that shape their world.
How the Gen Z Omnibus works?
Audience: 500 respondents representative of Gen Zs (16–27 years old) in Singapore
Frequency: Runs monthly
Turnaround: Results in just 5 working days
With YouGov’s Gen Z Omnibus, you can:
- Ask your custom questions
- Explore opinions on brand choice, shopping, media, identity, and more
- Get detailed demographic breakdowns (gender, ethnicity, education, etc.)
- Access results via our easy-to-use online dashboard
- Get expert guidance from a YouGov researcher
- Unlock bonus insights at no extra cost
What you’ll get
Bonus insights, at no extra cost
In addition to your custom questions, your results include a wide range of pre-collected data to help you dive deeper into the consumer behaviour of Gen Z.
Cultural & social perspectives: inspirations, mental health, climate change, social media habits, job prospects, spending/saving habits.
Consumer behaviour: shopping channels, impulse purchases.
Demographics: age, gender, work/education status, relationship status.
Leverage these insights to deepen your analysis, identify trends, and uncover the stories that resonate. Want to learn more about this?