YouGov: what the UK thinks

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ConsumerConsumer

EconomyEconomy

EntertainmentEntertainment

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PoliticsPolitics

SocietySociety

SportsSports

TechnologyTechnology

TravelTravel

How do attitudes to language learning differ across Europe?

Political favourability ratings, August 2026

Government approval

YouGov Parallax

The world’s first research product to combine AI-powered simulation with real-world validation.

Airlines

1.Emirates55%
2.British Airways54%
3.Virgin Atlantic51%
4.EasyJet51%
5.TUI Airways49%

Jeremy Clarkson

Fame 98%

In the long term, which country do you think is the biggest threat to global peace?

YouGov News Tracker: 16-17 August 2026

How Gen Z consumers eat out in 2026: Attitudes, restaurant types and discovery drivers

Voting intention, 16-17 August 2026: Ref 24%, Lab 22%, Con 19%, Grn 13%, LD 12%

[Great Britain] Searching for answers: How AI is changing online discovery in 2026

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Britain’s electric vehicle owners bring their appetite for technology into the home

BT’s Ad Awareness hits two-year high following ‘Behind Brilliant Things’ campaign

UK Biggest Brand Movers 2026

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

UK Advertisers of the Month 2026

Business Sentiment Tracker: Business confidence falls in Q2 2026

Brands Rising Among Gen Z in the UK in 2026

The gender divide: How British men and women shop differently

FIFA World Cup 2026: The top 5 brand sponsors based on Advertiser Impact Score (AIS)

OOH effectiveness: Britons frequently notice out-of-home advertising, and many act on what they see

The UK's sporting super weekend: What happens when every major event competes for attention?

June 2026 consumer confidence: A slight uptick

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How Gen Z consumers eat out in 2026: Attitudes, restaurant types and discovery drivers

Aldi vs. Lidl: Who wins the battle for Gen Z's best value supermarket brand?

How important is a brand's stance on wider issues in in society to Brits?

Brand health tracking

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Energy & utilities

1.Octopus Energy50%
2.E.ON35%
3.British Gas32%
4.Green Energy UK27%
5.Scottish Gas27%

Lidl

Fame 99%

Would you support or oppose the construction of a water reservoir in your local area?

Back-to-school shopping: How much do parents shop and what do they buy?

Will new ownership restore Harvey Nichols’ fortunes?

Ahead of its Hong Kong IPO, has fast fashion retailer SHEIN lost its shine in the UK?

The gender divide: How British men and women shop differently

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Business Sentiment Tracker: Business confidence falls in Q2 2026

YouGov/Cebr Consumer Confidence Index 2026

How Brits manage their money

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Business figures

1.Alan Sugar42%
2.Deborah Meaden41%
3.Karren Brady37%
4.James Dyson36%
5.Richard Branson36%

Elon Musk

Fame 97%

Do you think it is appropriate or inappropriate for the government to give households that will have electricity pylons built near them in the future £250 a year off their energy bills as compensation?

YouGov Business Volatility, Uncertainty, Complexity, and Ambiguity Index (VUCA): May 2026

Nearly three in ten Britons don’t do any financial planning

Financial confidence in 2026: How are Britons coping with the increased cost of living?

YouGov/Cebr consumer confidence index records largest monthly increase since 2021

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Most streamed TV shows in the UK 2026

YouGov Behavioral: Relationship Status and SVOD Consumption

How often Brits go to the theatre and musicals

Brand health tracking

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UK media consumption trends 2026: Do Brits think social media and screen time affects wellbeing?

Netflix

Fame 100%

Do you see work of the artist Banksy where stencils are sprayed on to the walls of buildings more as public art or as vandalism?

UK media consumption trends in 2026: Are smartphones impacting attention spans in the UK?

UK media consumption trends in 2026: Short-form vs. long-form video consumption insights

Which podcast genres are most popular among men and women in Great Britain?

UK media consumption trends in 2026: TV, streaming and social media usage

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Is EastEnders’ blood cancer storyline increasing awareness of Blood Cancer UK?

What do Britons think about weight loss drugs – in their own words

The NHS vs European Healthcare

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Health & beauty brands

1.Boots84%
2.Superdrug81%
3.Nivea79%
4.Andrex79%
5.Oral-B77%

NHS

Fame 99%

Would you support or oppose senior doctors (consultants) going on strike over pay and pensions?

Seen or sidelined: Do women aged 50+ feel catered to by today’s fashion and beauty brands?

Seven in ten NHS workers say the health service is poorly prepared for another pandemic

Forever young? Great Britain anti-ageing report 2026

Mother’s Day 2026: The beauty brands winning over UK mums

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YouGov News Tracker: 16-17 August 2026

Voting intention, 16-17 August 2026: Ref 24%, Lab 22%, Con 19%, Grn 13%, LD 12%

Government approval

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Politicians & political figures

1.John Major36%
2.Nigel Farage32%
3.Laura Trott31%
4.Rishi Sunak27%
5.Kemi Badenoch26%

Would you describe yourself as more of a risk taker or more risk averse?

Political favourability ratings, August 2026

YouGov News Tracker: 9-10 August 2026

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How do attitudes to language learning differ across Europe?

The YouGov Big Survey on Relationships

Britain's mood, measured weekly

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Gambling & betting brands

1.EuroMillions56%
2.National Lottery52%
3.Postcode Lottery40%
4.The Health Lottery33%
5.Paddy Power29%

In the long term, which country do you think is the biggest threat to global peace?

Who's taking all the sun loungers? Italians and French more to blame than Germans

What is Britain’s favourite ice cream flavour?

Boomers and bank holidays: are there any extra days off older Britons would support?

The YouGov Big Survey on Family

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From stadiums to street style: Sports-fashion partnerships win over UK consumers

73% of Britons support UEFA’s FIFA World Cup boycott

Which sports Brits play

Brand health tracking

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Sports teams

1.Team GB60%
2.Paralympic GB56%
3.England National Football Team55%
4.England Women's National Football Team53%
5.England National Rugby Union Team52%

England National Football Team

Fame 95%

How interested, if at all, are you in football?

FIFA World Cup 2026: The top 5 brand sponsors based on Advertiser Impact Score (AIS)

Was the FIFA World Cup 2026 well-received compared to previous tournaments?

Lionel Messi’s favourability plummets following World Cup

What do Britons think of the 2026 World Cup changes, in their own words

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BT’s Ad Awareness hits two-year high following ‘Behind Brilliant Things’ campaign

As new EU rules on AI come into force, what do the public think of LLM-generated content?

How optimistic or pessimistic are Brits about the influence of the internet on society?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer electronics brands

1.Duracell74%
2.Philips72%
3.Canon70%
4.Apple iPad64%
5.Nintendo62%

X (formerly known as Twitter)

Fame 97%

If a person sees two strangers kissing in public who they suspect are having an affair, do you think it is acceptable or unacceptable for them to film the two of them and put the video on social media?

UK AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum

42% of Britons don’t trust financial institutions

AI is becoming part of UK adults' health information journey

[Great Britain] Searching for answers: How AI is changing online discovery in 2026

View all technology content

Britain’s electric vehicle owners bring their appetite for technology into the home

Anyone’s guest: UK hotel brand rankings for 2026

What type of accommodation do Brits stay in when on holiday?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Hotel brands

1.Premier Inn72%
2.Hilton56%
3.Holiday Inn53%
4.Walt Disney Parks and Resorts52%
5.Travelodge50%

London

Fame 97%

Popularity 59%

How many days holiday Brits take

Do you think the government should generally prioritise reducing bus fares or train fares?

As bidders vie for easyJet, what kind of brand will they be buying?

Are EU Entry/Exit System (EES) delays impacting Britons’ travel plans this summer?

Jet fuel fears have subsided - not that British holidaymakers were worried

Are Britons considering term-time holidays as living costs rise?

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YouGov: what the UK thinks

Why YouGov

Real people

Accurate data

Pioneering tech & AI

Award-winning experts

Engaged panel members share their realities