YouGov: what the UK thinks

Voting intention

Podcast ads report 2026

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US-Iran conflict

Competitor monitoring

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ConsumerConsumer

EconomyEconomy

EntertainmentEntertainment

HealthHealth

PoliticsPolitics

SocietySociety

SportsSports

TechnologyTechnology

TravelTravel

Andy Burnham has become less popular ahead of the Makerfield by-election

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Eight in ten parents say social media use has a negative impact on children

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Government approval

Research surveys

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Consumer electronics brands

1.Duracell72%
2.Microsoft70%
3.Philips70%
4.Nintendo64%
5.Canon64%

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Voting intention

Assuming that the US‑Iran conflict is now over, how much of a success do you think the outcome of the conflict represents for the **United States**?

Etsy's brand visibility in the UK rises following recent campaign launch

Which podcast genres are most popular among men and women in Great Britain?

Voting intention, 14-15 June 2026: Ref 24%, Lab 19%, Con 19%, Grn 15%, LD 13%

[UK webinar] Youth Sport Tracker: Understanding the next gen of sports fans

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Which podcast genres are most popular among men and women in Great Britain?

YouGov/Cebr consumer confidence index records largest monthly increase since 2021

UK Biggest Brand Movers 2026

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

More than meets the ear: Great Britain podcast ads report 2026

As OpenAI reportedly prepares an IPO, what do the public make of ChatGPT?

FIFA World Cup 2026 sponsorship: Will Brits notice, and where?

[On-Demand Great Britain webinar] Skip happens: Why podcast ads still earn trust

What the UK public wants AI companies to know: 14 key themes based on 1K+ conversations

UK Advertisers of the Month 2026

[On-demand UK webinar] Who’s flying high? A look at the airlines winning across the UK

UK auto rankings 2026: Driving brand preference

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Etsy's brand visibility in the UK rises following recent campaign launch

Andy Burnham’s call for Thames Water’s nationalisation may be popular with the public

How important is a brand's stance on wider issues in in society to Brits?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Energy & utilities

1.Octopus Energy44%
2.British Gas37%
3.EDF Energy32%
4.M&S Energy26%
5.Green Energy UK26%

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Do Brits shop for gifts online or in store?

Would you support or oppose allowing more restaurants, pubs and cafes to have dining tables on the pavement/street directly outside the establishment?

What World Cup 2026 means for British grocery brands, pubs and food delivery services

UK fruit beer trends 2026: BrewDog Elvis Juice, JUBEL and Früli lead consumer awareness

The year of fruit beer: Tracking consumer appetite for fruit-infused flavours in the UK

More than meets the ear: Great Britain podcast ads report 2026

View all consumer content

YouGov/Cebr consumer confidence index records largest monthly increase since 2021

[UK webinar] YouGov Consumer Duty Index

How Brits manage their money

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Business figures

1.Alan Sugar46%
2.Richard Branson45%
3.Bill Gates40%
4.Deborah Meaden38%
5.Mark Zuckerberg33%

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How Brits feel about the banking industry

From everything you have seen and heard about the ‘WASPI Women’ and their campaign related to state pension payments, which of the following comes closest to your view?

Will AI replace traditional software tools for small businesses in the UK?

Business sentiment tracker: Two in five businesses say AI adoption is important for future growth

As Gap partners with Victoria Beckham, how does the mid-market retailer compare to premium clothing brands?

Business Sentiment Tracker: Businesses lack confidence in the UK economy – but back themselves to succeed

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Which podcast genres are most popular among men and women in Great Britain?

UK media consumption trends in 2026: TV, streaming and social media usage

How often Brits go to the theatre and musicals

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Most streamed TV shows in the UK 2026

Andrew Mountbatten Windsor (formerly Prince Andrew)

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How important is arts and creative industries to the British economy?

Do you think Andrew Mountbatten-Windsor should or should not have been allowed to sub-let three cottages on the Royal Lodge estate during the time he was living there?

YouGov Behavioral: Viewership Trends by US Political Party

Most Britons like the new Banksy statue

David Attenborough tops list of UK national treasures

Losing the plot: Should streaming services cater to second screeners?

View all entertainment content

What do Britons think about weight loss drugs – in their own words

Seen or sidelined: Do women aged 50+ feel catered to by today’s fashion and beauty brands?

The NHS vs European Healthcare

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Health & beauty brands

1.Colgate81%
2.Boots80%
3.Vaseline78%
4.NHS78%
5.Superdrug76%

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How the government is handling the issue of health in the UK

Would you support or oppose banning NHS staff from wearing political badges on their uniforms?

Seven in ten NHS workers say the health service is poorly prepared for another pandemic

Forever young? Great Britain anti-ageing report 2026

Mother’s Day 2026: The beauty brands winning over UK mums

Cancer Research UK retains top spot in YouGov’s 2026 Charity Rankings

View all health content

Andy Burnham has become less popular ahead of the Makerfield by-election

Voting intention, 14-15 June 2026: Ref 24%, Lab 19%, Con 19%, Grn 15%, LD 13%

Government approval

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Politicians & political figures

1.Andy Burnham35%
2.David Frost34%
3.Nigel Farage29%
4.Laura Trott27%
5.Angela Rayner24%

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Voting intention

Assuming that the US‑Iran conflict is now over, how much of a success do you think the outcome of the conflict represents for the **United States**?

YouGov News Tracker: 7-8 June 2026

What do Britons think of Brexit, 10 years since the referendum?

Voting intention, 7-8 June 2026: Ref 25%, Con 19%, Lab 19%, Grn 14%, LD 12%

How popular are national leaders in Europe? May 2026

View all politics and current affairs content

Britons talk about their favourite animals – in their own words

What do Britons think are the biggest harms of social media for children – in their own words

Britain's mood, measured weekly

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Gambling & betting brands

1.National Lottery59%
2.EuroMillions57%
3.Postcode Lottery37%
4.The Health Lottery34%
5.Ladbrokes28%

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Government approval

Do you support or oppose flying the Ukraine flag on council buildings?

What is Britain’s second city?

Why do Britons think young people have unhealthy attitudes to sex?

Most Europeans in six countries support banning social media for under-16s

How do Britons feel about going to the Moon?

View all society and lifestyle content

[UK webinar] Youth Sport Tracker: Understanding the next gen of sports fans

Are Britons excited for the 2026 World Cup?

Which sports Brits play

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Paralympic GB63%
2.Team GB62%
3.England National Football Team56%
4.Great Britain Athletics Team54%
5.England National Rugby Union Sevens Team54%

England National Football Team

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Which sports Brits follow (watch live or support a team)

How interested are you in watching the "Enhanced Games"; an international sports event taking place for the first time in 2026, where athletes will not be subject to drug testing and are allowed to take performance-enhancing drugs?

Premier League fans still say VAR is working badly

FIFA World Cup 2026 sponsorship: Will Brits notice, and where?

As England win their eighth Women’s Six Nations on the bounce, what did the public make of this year’s tournament?

Do Manchester City fans think it’s the right time for Pep Guardiola to leave the club?

View all sports content

Eight in ten parents say social media use has a negative impact on children

As OpenAI reportedly prepares an IPO, what do the public make of ChatGPT?

How optimistic or pessimistic are Brits about the influence of the internet on society?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer electronics brands

1.Duracell72%
2.Microsoft70%
3.Philips70%
4.Nintendo64%
5.Canon64%

X (formerly known as Twitter)

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How social media has affected the mental health of Brits

How much of a role, if any, do you think that social media has played in the recent Belfast disorder?

What the UK public wants AI companies to know: 14 key themes based on 1K+ conversations

How do Britons think AI will impact the UK?

The year, wrapped: How do consumers really feel about annual recaps from brands?

Apps versus SMS: Why Brits use different messaging services

View all technology content

Jet fuel fears have subsided - not that British holidaymakers were worried

Are Britons considering term-time holidays as living costs rise?

What type of accommodation do Brits stay in when on holiday?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Premier Inn60%
2.Travelodge58%
3.Savoy Hotel51%
4.Walt Disney Parks and Resorts49%
5.Holiday Inn49%

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How many days holiday Brits take

Currently people and goods are able to freely cross between Northern Ireland and the Republic of Ireland – this is known as the Common Travel Area. Would you support or oppose introducing border controls at the border between Northern Ireland and the Republic of Ireland?

UK summer travel 2026: How inflation and travel costs are changing plans

What do Britons think of Ferrari’s new electric car?

[On-Demand Great Britain webinar] Skip happens: Why podcast ads still earn trust

Flying high: UK airline rankings 2026

View all travel content

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