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Build a complete picture of your brand
See your brand through the eyes of real people. Whether you need a quick turn-around survey, real-time global brand tracking, or a bespoke solution, we'll provide a clear view of your brand - helping you make those important decisions, when they matter.
With our flagship brand tracking platform, you can track all the brand health metrics you need across every stage of the marketing funnel. Get a view of your brand that reflects reality through the eyes of our market-leading, proprietary panel.
Benchmark your success using both the real-time and historical data to identify long-term trends. Track daily changes in brand perception to understand the impact of your campaigns. React quickly to short-term brand health changes and make the right long-term strategic decisions with daily data on metrics that matter.
Research solutions, for every budget and timeline
For market-leading research and data you can trust, look no further.
According to Pew Research, YouGov consistently outperformed competitors on accuracy. We make it easy for you to generate the insights you need, fast. Leverage 15+ years of consumer intelligence in 55+ markets for a deeper understanding of consumers, brands, industries and more.
From building your own surveys to target audience with rapid results, to partnering with our expert researchers on quick omnibus surveys, right through to bespoke custom projects, we've got flexible solutions to suit your needs.
Understand who your target audience really is, with certainty
Equip yourself with the knowledge to deliver more successful campaigns. With over 29 million registered panel members worldwide, YouGov helps you build the most complete picture of your customers’ complex lives.
Discover who your current audience is, and what they think and feel. Build out a complete audience portrait with demographics, attitudes, psychographics – and much more. Stay relevant to the consumers that matter to you, with data-informed decisions.
Why YouGov?
Our solutions help the world's most recognized brands, media owners and agencies research reality.
“With YouGov’s rapid pre-test capabilities we are able to gain a valuable understanding of consumer sentiment so we can make data-informed, strategic marketing decisions before the ad launches on TV.”
Clare White, Head of Marketing Communications
