YouGov: what the UK thinks

Voting intention

UK airline rankings 2026

Launch a survey

Public transport

2026 elections accuracy

Competitor monitoring

Strictly Come Dancing

YouGov: what the UK thinks

Voting intention

UK airline rankings 2026

Launch a survey

Public transport

2026 elections accuracy

Competitor monitoring

Strictly Come Dancing

FeaturedFeatured

AgenciesAgencies

ConsumerConsumer

EconomyEconomy

EntertainmentEntertainment

HealthHealth

PoliticsPolitics

SocietySociety

SportsSports

TechnologyTechnology

TravelTravel

What is Britain’s second city?

null

Labour’s voter coalition broke more to left than right at 2026 local elections

null

Government approval

Research surveys

Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

Voting intention

Consumer electronics brands

1.Duracell72%
2.Microsoft70%
3.Philips70%
4.Nintendo64%
5.Canon64%

entity image

Would you support or oppose loosening sanctions on Russian oil?

What do Labour members think of the party leadership, May 2026?

Labour members see Reform UK as a bigger threat to the party than Greens

Would the public support reducing the state pension triple lock to a double lock?

Political favourability ratings, May 2026

View all content

What the UK public wants AI companies to know: 14 key themes based on 1K+ conversations

UK Advertisers of the Month 2026

UK Biggest Brand Movers 2026

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

[On-demand UK webinar] Who’s flying high? A look at the airlines winning across the UK

UK auto rankings 2026: Driving brand preference

The year, wrapped: How do consumers really feel about annual recaps from brands?

Business sentiment tracker: Two in five businesses say AI adoption is important for future growth

[On-demand UK webinar] UK's favourite auto brands: Who attracts attention, and who earns loyalty?

[On-demand UK webinar] Insights without the team: Market research 101

UK Biggest Brand Movers - April 2026

Best bites 2026: UK quick service restaurant rankings

View all agency content

Most Britons are concerned about harmful ingredients in everyday consumer products

With 150 former WH Smith stores likely to close, how has the TG Jones rebrand landed with consumers?

How important is a brand's stance on wider issues in in society to Brits?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Energy & utilities

1.Octopus Energy44%
2.British Gas37%
3.EDF Energy32%
4.M&S Energy26%
5.Green Energy UK26%

entity image

Do Brits shop for gifts online or in store?

Do you consider chicken tikka masala to be a British dish?

As Greene King puts 150 sites up for sale, what do the public make of the pub chain?

UK auto rankings 2026: Driving brand preference

April 2026: Household finance measures plunge as consumer confidence falls for the second month in a row

Sephora’s return to the UK is resonating with male consumers

View all consumer content

Will AI replace traditional software tools for small businesses in the UK?

Business sentiment tracker: Two in five businesses say AI adoption is important for future growth

How Brits manage their money

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Business figures

1.Alan Sugar46%
2.Richard Branson45%
3.Bill Gates40%
4.Deborah Meaden38%
5.Mark Zuckerberg33%

entity image

How Brits feel about the banking industry

Imagine that you won a lottery, and you had to choose between a prize of a £1 million lump sum, or to receive £1,000 every week for the rest of your life. Which would you choose?

As Gap partners with Victoria Beckham, how does the mid-market retailer compare to premium clothing brands?

Business Sentiment Tracker: Businesses lack confidence in the UK economy – but back themselves to succeed

Can stablecoins find an audience in the UK?

UK financial outlook 2026: Consumer spending trends, budgeting habits and financial expectations

View all economy content

Most streamed TV shows in the UK 2026

YouGov Behavioral: Viewership Trends by US Political Party

How often Brits go to the theatre and musicals

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Most Britons like the new Banksy statue

entity image

How important is arts and creative industries to the British economy?

If there was a referendum on Britain's membership of the Eurovision Song Contest, how would you vote?

David Attenborough tops list of UK national treasures

Losing the plot: Should streaming services cater to second screeners?

How short-form video on social media is impacting TV viewership in 2026

AI in streaming entertainment: UK audiences want assistance, but not AI-generated content

View all entertainment content

What do Britons think about weight loss drugs – in their own words

Seen or sidelined: Do women aged 50+ feel catered to by today’s fashion and beauty brands?

The NHS vs European Healthcare

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Health & beauty brands

1.Colgate81%
2.Boots80%
3.Vaseline78%
4.NHS78%
5.Superdrug76%

entity image

How the government is handling the issue of health in the UK

Thinking about the year you were born, do you think that you and people born around the same year as you were lucky or unlucky to have been born when you were?

Seven in ten NHS workers say the health service is poorly prepared for another pandemic

Forever young? Great Britain anti-ageing report 2026

Mother’s Day 2026: The beauty brands winning over UK mums

Cancer Research UK retains top spot in YouGov’s 2026 Charity Rankings

View all health content

What do Britons think about Andy Burnham – in their own words

Labour’s voter coalition broke more to left than right at 2026 local elections

Government approval

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Politicians & political figures

1.Andy Burnham35%
2.David Frost34%
3.Nigel Farage29%
4.Laura Trott27%
5.Angela Rayner24%

entity image

Voting intention

How are you finding the weather currently?

YouGov News Tracker: 17-18 May 2026

Labour members see Reform UK as a bigger threat to the party than Greens

Voting intention, 17-18 May 2026: Ref 25%, Con 18%, Lab 17%, Grn 15%, LD 14%

What do Labour members think of the party leadership, May 2026?

View all politics and current affairs content

What is Britain’s second city?

Why do Britons think young people have unhealthy attitudes to sex?

Britain's mood, measured weekly

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Gambling & betting brands

1.National Lottery59%
2.EuroMillions57%
3.Postcode Lottery37%
4.The Health Lottery34%
5.Ladbrokes28%

entity image

Government approval

When you and a romantic partner are lying on your sides, with one cuddling the other from behind, do you prefer to be big spoon (the person behind) or little spoon (the person in front)?

Most Europeans in six countries support banning social media for under-16s

How do Britons feel about going to the Moon?

Britons increasingly negative about the United States’ impact on the world

How do Scots feel about the abolished “not proven” verdict?

View all society and lifestyle content

Do Manchester City fans think it’s the right time for Pep Guardiola to leave the club?

Participation drives visibility: What Piastri’s absence means for Mastercard at the F1 Australian Grand Prix

Which sports Brits play

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Paralympic GB63%
2.Team GB62%
3.England National Football Team56%
4.Great Britain Athletics Team54%
5.England National Rugby Union Sevens Team54%

Manchester City F.C.

entity image

Which sports Brits follow (watch live or support a team)

How interested are you in watching the "Enhanced Games"; an international sports event taking place for the first time in 2026, where athletes will not be subject to drug testing and are allowed to take performance-enhancing drugs?

Arsenal or Man City may be the 2025/26 Premier League Champions – but they aren’t the healthiest brands in top-flight football

FIFA World Cup 2026 global brand handbook

A warm reception for the 2026 Winter Olympics

2026 Winter Olympics UK audience statistics and sponsor recall: What YouGov data reveals

View all sports content

What the UK public wants AI companies to know: 14 key themes based on 1K+ conversations

How do Britons think AI will impact the UK?

How optimistic or pessimistic are Brits about the influence of the internet on society?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer electronics brands

1.Duracell72%
2.Microsoft70%
3.Philips70%
4.Nintendo64%
5.Canon64%

X (formerly known as Twitter)

entity image

How social media has affected the mental health of Brits

Would you support or oppose the construction of an AI data centre in your local area?

The year, wrapped: How do consumers really feel about annual recaps from brands?

Apps versus SMS: Why Brits use different messaging services

How Brits communicate in 2026: Messaging dominates while AI use is emerging

How are Britons using AI at work?

View all technology content

Flying high: UK airline rankings 2026

[On-demand UK webinar] Who’s flying high? A look at the airlines winning across the UK

What type of accommodation do Brits stay in when on holiday?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Premier Inn60%
2.Travelodge58%
3.Savoy Hotel51%
4.Walt Disney Parks and Resorts49%
5.Holiday Inn49%

entity image

How many days holiday Brits take

Would you support or oppose allowing children aged 15 and under to ride on buses for free this August?

The Iran war and travel: How consumer sentiment towards Dubai, Israel, Turkey, and the United States has been affected since the start of the conflict

Best brand rankings: Why Toyota is a global automotive powerhouse in 2026

UK car buyers divided on car features: minimalists vs luxury seekers

Commercial vehicle owners are concentrated among the UK’s highest-mileage drivers

View all travel content

Real people

Highly engaged panel members share true reflections of their realities: opinions, behavior & experiences.

Accurate data

Real data that you can trust with confidence, guiding impactful action.

Pioneering tech & AI

Always-on, powerful technology that augments real data, from real people, with no distortions.

Award-winning experts

Remarkable research experts work to tailor data delivery and insights to suit your needs.

People left

People right

App screenshot

"The best survey app ever"

Our 30 million members say our surveys are interesting, our app is easy to use, they appreciate the rewards & love seeing their opinions reported around the world.