YouGov: what the UK thinks

Voting intention

UK AI report 2026

Nuclear weapons

Grand Theft Auto

Competitor monitoring

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ConsumerConsumer

EconomyEconomy

EntertainmentEntertainment

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PoliticsPolitics

SocietySociety

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TechnologyTechnology

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Most Britons still say Reform UK are ‘very sleazy’

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Who would make the best prime minister? August 2026

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Government approval

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1.Ralph Lauren53%
2.Calvin Klein52%
3.Dior50%
4.Hugo Boss49%
5.Tommy Hilfiger49%

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The most important issues facing the country

When it comes to the government balancing their budget, which of the following do you think should be their priority?

YouGov/Cebr Consumer Confidence Index 2026

Voting intention, 6-7 September 2026: Lab 23%, Ref 23%, Con 20%, Grn 12%, LD 11%

Top of the pumps: UK petrol station brand rankings 2026

[Great Britain] Searching for answers: How AI is changing online discovery in 2026

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[UK webinar] Recommendation champions 2026 - Exploring the brands driving consumer advocacy in the UK

Have the Grand Theft Auto VI leaks affected excitement among British gamers?

John Lewis MD Peter Ruis steps down – what has his tenure done for the brand’s public image?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Britain’s electric vehicle owners bring their appetite for technology into the home

BT’s Ad Awareness hits two-year high following ‘Behind Brilliant Things’ campaign

UK Biggest Brand Movers 2026

UK Advertisers of the Month 2026

Business Sentiment Tracker: Business confidence falls in Q2 2026

Brands Rising Among Gen Z in the UK in 2026

The gender divide: How British men and women shop differently

FIFA World Cup 2026: The top 5 brand sponsors based on Advertiser Impact Score (AIS)

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Top of the pumps: UK petrol station brand rankings 2026

Zara’s parent company launches cut-price Lefties brand – but is it the right move?

How important is a brand's stance on wider issues in in society to Brits?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Energy & utilities

1.Octopus Energy50%
2.E.ON35%
3.British Gas32%
4.Green Energy UK27%
5.Scottish Gas27%

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Do Brits shop for gifts online or in store?

When you were growing up, would you say your household was more of a BBC-watching household or more of an ITV-watching household?

Jack Daniel’s brand metrics rise alongside McLaren F1 2026 limited edition bottle launch

[UK webinar] Recommendation champions 2026 - Exploring the brands driving consumer advocacy in the UK

Which non-alcoholic beverage brands lead with each generation in the UK?

John Lewis MD Peter Ruis steps down – what has his tenure done for the brand’s public image?

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YouGov/Cebr Consumer Confidence Index 2026

Business Sentiment Tracker: Business confidence falls in Q2 2026

How Brits manage their money

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Business figures

1.Alan Sugar42%
2.Deborah Meaden41%
3.Karren Brady37%
4.James Dyson36%
5.Richard Branson36%

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How Brits feel about the banking industry

Do you think it is appropriate or inappropriate for the government to give households that will have electricity pylons built near them in the future £250 a year off their energy bills as compensation?

YouGov Business Volatility, Uncertainty, Complexity, and Ambiguity Index (VUCA): May 2026

Nearly three in ten Britons don’t do any financial planning

Financial confidence in 2026: How are Britons coping with the increased cost of living?

YouGov/Cebr consumer confidence index records largest monthly increase since 2021

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Which Britons are listening to more music?

Most streamed TV shows in the UK 2026

How often Brits go to the theatre and musicals

Brand health tracking

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YouGov Behavioral: Relationship Status and SVOD Consumption

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How important is arts and creative industries to the British economy?

Do you think that Margaret Thatcher's period as prime minister marked more of a right turn, more of a wrong turn, or neither a right nor wrong turn for the UK?

UK media consumption trends 2026: Do Brits think social media and screen time affects wellbeing?

UK media consumption trends in 2026: Are smartphones impacting attention spans in the UK?

UK media consumption trends in 2026: Short-form vs. long-form video consumption insights

Which podcast genres are most popular among men and women in Great Britain?

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Is EastEnders’ blood cancer storyline increasing awareness of Blood Cancer UK?

What do Britons think about weight loss drugs – in their own words

The NHS vs European Healthcare

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Health & beauty brands

1.Boots84%
2.Superdrug81%
3.Nivea79%
4.Andrex79%
5.Oral-B77%

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How the government is handling the issue of health in the UK

Would you support or oppose senior doctors (consultants) going on strike over pay and pensions?

Seen or sidelined: Do women aged 50+ feel catered to by today’s fashion and beauty brands?

Seven in ten NHS workers say the health service is poorly prepared for another pandemic

Forever young? Great Britain anti-ageing report 2026

Mother’s Day 2026: The beauty brands winning over UK mums

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Most Britons still say Reform UK are ‘very sleazy’

Voting intention, 6-7 September 2026: Lab 23%, Ref 23%, Con 20%, Grn 12%, LD 11%

Government approval

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Politicians & political figures

1.John Major36%
2.Nigel Farage32%
3.Laura Trott31%
4.Rishi Sunak27%
5.Kemi Badenoch26%

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Voting intention

When it comes to the government balancing their budget, which of the following do you think should be their priority?

YouGov News Tracker: 31 August - 1 September 2026

Who would make the best prime minister? August 2026

Voting intention, 30-31 August 2026: Lab 23%, Ref 23%, Con 20%, Grn 13%, LD 12%

How do Britons see Reform UK and Nigel Farage, ahead of the party’s 2026 conference?

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How UK adults' consideration to donate to Refuge UK shifted through the 2026 FIFA world cup

The YouGov Big Survey on Weddings

Britain's mood, measured weekly

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Gambling & betting brands

1.EuroMillions56%
2.National Lottery52%
3.Postcode Lottery40%
4.The Health Lottery33%
5.Paddy Power29%

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Government approval

Would you support or oppose making it compulsory for school children (from reception to sixth form) to regularly sing God Save the King?

How do attitudes to language learning differ across Europe?

The YouGov Big Survey on Relationships

Who's taking all the sun loungers? Italians and French more to blame than Germans

What is Britain’s favourite ice cream flavour?

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Did sponsoring The Hundred 2026 improve perceptions of the competition’s marketing partners?

The Hundred finishes for 2026 – but is it bowling the public over?

Which sports Brits play

Brand health tracking

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1.Team GB60%
2.Paralympic GB56%
3.England National Football Team55%
4.England Women's National Football Team53%
5.England National Rugby Union Team52%

England National Football Team

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Which sports Brits follow (watch live or support a team)

How interested, if at all, are you in football?

Which 2026 Premier League clubs have the most local fans?

From stadiums to street style: Sports-fashion partnerships win over UK consumers

73% of Britons support UEFA’s FIFA World Cup boycott

FIFA World Cup 2026: The top 5 brand sponsors based on Advertiser Impact Score (AIS)

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Who's most to blame when AI goes rogue?

What different generations use AI for

How optimistic or pessimistic are Brits about the influence of the internet on society?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer electronics brands

1.Duracell74%
2.Philips72%
3.Canon70%
4.Apple iPad64%
5.Nintendo62%

X (formerly known as Twitter)

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How social media has affected the mental health of Brits

If a person sees two strangers kissing in public who they suspect are having an affair, do you think it is acceptable or unacceptable for them to film the two of them and put the video on social media?

Which AI brands have the most satisfied users?

BT’s Ad Awareness hits two-year high following ‘Behind Brilliant Things’ campaign

As new EU rules on AI come into force, what do the public think of LLM-generated content?

UK AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum

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Which UK hotel brands have the most satisfied customers in 2026?

Have rising fuel prices given EVs a boost in Britain?

What type of accommodation do Brits stay in when on holiday?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Premier Inn72%
2.Hilton56%
3.Holiday Inn53%
4.Walt Disney Parks and Resorts52%
5.Travelodge50%

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How many days holiday Brits take

To which country do you think the Falkland Islands should belong?

BP vs. Shell: Tracking the battle for brand health amid rising fuel costs

Which UK hotel brands are winning with each generation?

Britain’s electric vehicle owners bring their appetite for technology into the home

Anyone’s guest: UK hotel brand rankings for 2026

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