/Research Reality

Brand health tracking

GB international traveler outlook 2026

Retail & consumer research

PR & crisis management

/Research Reality

Brand health tracking

GB international traveler outlook 2026

Retail & consumer research

PR & crisis management

Featured

Agencies

Consumer

Economy

Entertainment

Health

Politics

Society

Sports

Technology

Travel

UK Advertisers of the Month for December: Coca-cola, Waitrose and Tesco

null

Consumer confidence slumped over December 2025

null

World Cup 2026: What Britons think of 48 teams, late kick-offs and more

null

UK car buyers divided on car features: minimalists vs luxury seekers

Where UK beauty ads land: the channels regular make-up users notice most

Which brands saw the biggest gains in Ad Awareness over Christmas 2025?

Data privacy day UK 2026: attitudes towards online data protection

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all content

Where UK beauty ads land: the channels regular make-up users notice most

Which brands saw the biggest gains in Ad Awareness over Christmas 2025?

How fitness-focused Brits trying to lose weight engage with social media and video

What types of ads worry British parents most?

[GB webinar] YouGov Best Brand Rankings 2026 - Great Britain edition

UK Biggest Brand Movers - December 2025

Globetrotter guide: GB international traveler outlook 2026

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all agency content

UK Advertisers of the Month for December: Coca-cola, Waitrose and Tesco

Consumer confidence slumped over December 2025

One in five UK adults borrowed to cover Christmas holiday spending in 2025

How UK shoppers check if an online store is legit before purchasing

Consumer trust in AI for retail remains low in Britain, especially among older adults

Season’s eatings: the top Christmas foods in Britain, the US, Germany, and France

UK Biggest Brand Movers - December 2025

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all consumer content

British banking preferences revealed: digital vs in-person

UK financial services round-up: trends and insights 2025

How high is the demand for subscription-style insurance in Britain?

Britons might use AI in financial service but not for advice

Scouse of Fraser: Why Sports Direct chose Liverpool for its new flagship store

European Political Monthly: Europeans and the cost of living

Britain’s BNPL users: younger, female and financially strained

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all economy content

YouGov Behavioral: Top Film & TV (US & UK, November 2025)

Celebrities in gambling ads: A double-edged bet for brand image

YouGov Behavioral: Top Film & TV (US & UK, October 2025)

The most-streamed TV shows for October 2025: Monsters, The Big Bang Theory, and Friends

77% of Brits say streaming has replaced music TV channels

YouGov Behavioral: Digital Gamblers - Demographics, Psychographic & Behavioral Insights

The most-streamed TV in the UK, September 2025: The Big Bang Theory, Friends, and Wednesday

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all entertainment content

Where UK beauty ads land: the channels regular make-up users notice most

How fitness-focused Brits trying to lose weight engage with social media and video

How Brits use and choose hair conditioner

How active are Brits? A look at the nation’s exercise habits

Cosmetic treatments in Britain: From curiosity to confidence

Scent first, brand later: How Britons buy their perfume

UK skincare trends 2025 – Routines, multi-use products, and what drives purchase

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all health content

Political favourability ratings, November 2025

A snapshot of public opinion ahead of the 2025 Budget

Government spending areas: perception vs reality

Scottish political snapshot, November 2025

How much does opposition to raising the basic rate of income tax vary by the level of increase?

What do Brits really think about Father’s Day?

A summary of YouGov’s review into our 2024 general election performance

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all politics and current affairs content

Race, heritage, and British / English identity: what do white and ethnic minority adults in England think?

Can Poundland bounce back, or will shoppers look elsewhere?

Cancer Research UK leads YouGov’s 2025 Charity Rankings

How Britons blow off steam

Olympic Games Paris 2024: Top sports in Europe and UK

Britain: SUVs are too big and should be regulated

Macmillan tops YouGov’s 2024 Charity rankings for the eleventh year running

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all society and lifestyle content

World Cup 2026: What Britons think of 48 teams, late kick-offs and more

What do football fans think of the 3pm blackout in 2025?

UK Sports on the rise 2025

Not just seen — felt: Measuring sponsorship impact with brand health

Rugby fans on the Women’s Rugby World Cup 2025

Test cricket v The Hundred: The cricket landscape in the UK

What should define a great athlete? Americans weigh in amid Scottie Scheffler's dominant season

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all sports content

Data privacy day UK 2026: attitudes towards online data protection

How Brits discover new TV shows

Brits are stretching smartphone lifespans and stepping up their spending

Most Brits aren’t buying new tech this holiday season

5G in the UK: Nearly half of Britons say the technology improves digital experiences

European Political Monthly: Where do Europeans stand on social media regulation?

What Britons’ appliance habits reveal about their energy awareness

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all technology content

UK car buyers divided on car features: minimalists vs luxury seekers

Commercial vehicle owners are concentrated among the UK’s highest-mileage drivers

Stagecoach boosts consumer consideration and outperforms other UK bus brands on key metrics

Globetrotter guide: GB international traveler outlook 2026

What sets SUV and hatchback buyers apart in the UK car market?

In-depth: What Brits want from an auto showroom experience

[On-demand UK webinar] GB International traveller outlook: Trip trends for 2026

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all travel content