YouGov: what the UK thinks

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Greater Manchester 2026 mayoral by-election voting intention

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As his time as prime minister comes to an end, what do Britons think of Keir Starmer?

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Government approval

YouGov Parallax

The world’s first research product to combine AI-powered simulation with real-world validation.

All-time pop music artists

1.Tom Jones72%
2.Whitney Houston72%
3.ABBA72%
4.Elton John71%
5.The Beatles70%

Claudia Winkleman

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Voting intention

Do you think the country is overall in a better, worse or neither better nor worse state than when Labour came to power in 2024?

What do Britons think of the 2026 World Cup changes, in their own words

What do Labour members think should be the biggest priorities for Andy Burnham?

Half of Britons have seen AI-generated actors in ads – and they don’t like them

Boomers and bank holidays: are there any extra days off older Britons would support?

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UK Advertisers of the Month 2026

The UK's sporting super weekend: What happens when every major event competes for attention?

UK Biggest Brand Movers 2026

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

June 2026 consumer confidence: A slight uptick

Who are Great Britain’s true crime podcast listeners?

[GB on-demand webinar] The new search journey: How AI is changing online discovery

Which podcast genres are most popular among men and women in Great Britain?

YouGov/Cebr consumer confidence index records largest monthly increase since 2021

More than meets the ear: Great Britain podcast ads report 2026

As OpenAI reportedly prepares an IPO, what do the public make of ChatGPT?

FIFA World Cup 2026 sponsorship: Will Brits notice, and where?

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Record sales and higher profits: What's driving the UK's sweet tooth for HARIBO?

As Lloyds sunsets the Halifax brand, will the public miss it?

How important is a brand's stance on wider issues in in society to Brits?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Energy & utilities

1.Octopus Energy50%
2.E.ON35%
3.British Gas32%
4.Green Energy UK27%
5.Scottish Gas27%

Marks & Spencer

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Do Brits shop for gifts online or in store?

Which of the following comes closest to your view on wearing shorts?

Awareness vs. Impact: Are sports-fashion partnerships influencing buying behaviours?

June 2026 consumer confidence: A slight uptick

How do domestic appliance buying priorities change across generations in Britain?

Could The Works benefit from the troubles at TGJones?

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Financial confidence in 2026: How are Britons coping with the increased cost of living?

YouGov/Cebr consumer confidence index records largest monthly increase since 2021

How Brits manage their money

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Business figures

1.Alan Sugar42%
2.Deborah Meaden41%
3.Karren Brady37%
4.James Dyson36%
5.Richard Branson36%

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How Brits feel about the banking industry

At present, the state pension age is due to rise to 68 from 2044. Would you support or oppose bringing the increase forward to 2037?

[On-demand UK webinar] YouGov Consumer Duty Index

Will AI replace traditional software tools for small businesses in the UK?

Business sentiment tracker: Two in five businesses say AI adoption is important for future growth

As Gap partners with Victoria Beckham, how does the mid-market retailer compare to premium clothing brands?

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UK media consumption trends 2026: Do Brits think social media and screen time affects wellbeing?

UK media consumption trends in 2026: Are smartphones impacting attention spans in the UK?

How often Brits go to the theatre and musicals

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

UK media consumption trends in 2026: Short-form vs. long-form video consumption insights

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How important is arts and creative industries to the British economy?

Do you think there should or should not be a bank holiday in England if the England team win the World Cup?

Most streamed TV shows in the UK 2026

Which podcast genres are most popular among men and women in Great Britain?

UK media consumption trends in 2026: TV, streaming and social media usage

YouGov Behavioral: Viewership Trends by US Political Party

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What do Britons think about weight loss drugs – in their own words

Seen or sidelined: Do women aged 50+ feel catered to by today’s fashion and beauty brands?

The NHS vs European Healthcare

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Health & beauty brands

1.Boots84%
2.Superdrug81%
3.Nivea79%
4.Andrex79%
5.Oral-B77%

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How the government is handling the issue of health in the UK

Would you support or oppose senior doctors (consultants) going on strike over pay and pensions?

Seven in ten NHS workers say the health service is poorly prepared for another pandemic

Forever young? Great Britain anti-ageing report 2026

Mother’s Day 2026: The beauty brands winning over UK mums

Cancer Research UK retains top spot in YouGov’s 2026 Charity Rankings

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Greater Manchester 2026 mayoral by-election voting intention

What do Labour members think should be the biggest priorities for Andy Burnham?

Government approval

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Politicians & political figures

1.David Frost40%
2.John Major36%
3.Nigel Farage32%
4.Laura Trott31%
5.Rishi Sunak27%

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Voting intention

Do you think the country is overall in a better, worse or neither better nor worse state than when Labour came to power in 2024?

As his time as prime minister comes to an end, what do Britons think of Keir Starmer?

YouGov News Tracker: 12-13 July 2026

Voting intention, 12-13 July 2026: Ref 24%, Con 19%, Lab 19%, Grn 15%, LD 13%

Big YouGov Voter Study 2026

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Boomers and bank holidays: are there any extra days off older Britons would support?

The YouGov Big Survey on Family

Britain's mood, measured weekly

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Gambling & betting brands

1.EuroMillions56%
2.National Lottery52%
3.Postcode Lottery40%
4.The Health Lottery33%
5.Paddy Power29%

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Government approval

Who do you want to win the FIFA World Cup final on Sunday?

Is it acceptable to wear shorts at work?

How did UNICEF's brand metrics change during Soccer Aid 2026?

Cancer Research UK: Personal connections drive higher awareness and donation consideration

Western Europeans in six countries believe crime is rising

View all society and lifestyle content

What do Britons think of the 2026 World Cup changes, in their own words

The UK's sporting super weekend: What happens when every major event competes for attention?

Which sports Brits play

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Team GB60%
2.Paralympic GB56%
3.England National Football Team55%
4.England Women's National Football Team53%
5.England National Rugby Union Team52%

England National Football Team

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Which sports Brits follow (watch live or support a team)

How interested, if at all, are you in football?

FIFA wrong on Balogun call, say Britons

Past the halfway mark of FIFA World Cup 2026, which sponsors are making the biggest impression?

Most 2026 World Cup watchers negative about hydration breaks, tend to be positive about increasing to 48 teams

86% of fans say live sports are becoming a luxury experience

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[Great Britain] Searching for answers: How AI is changing online discovery in 2026

YouGov Parallax – the world’s first research product to combine AI twins with validation from real consumers

How optimistic or pessimistic are Brits about the influence of the internet on society?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer electronics brands

1.Duracell74%
2.Philips72%
3.Canon70%
4.Apple iPad64%
5.Nintendo62%

X (formerly known as Twitter)

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How social media has affected the mental health of Brits

How much of a role, if any, do you think that social media has played in the recent Belfast disorder?

Have Grok’s controversies left it trailing behind other AI brands in the UK?

Why AI workflows need trusted human data

[GB on-demand webinar] The new search journey: How AI is changing online discovery

British public tend to say harms of social media have outweighed the benefits

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Are EU Entry/Exit System (EES) delays impacting Britons’ travel plans this summer?

Jet fuel fears have subsided - not that British holidaymakers were worried

What type of accommodation do Brits stay in when on holiday?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Premier Inn72%
2.Hilton56%
3.Holiday Inn53%
4.Walt Disney Parks and Resorts52%
5.Travelodge50%

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How many days holiday Brits take

Would you support or oppose reducing the speed limit on country lanes and in rural settlements to 20mph?

Are Britons considering term-time holidays as living costs rise?

UK summer travel 2026: How inflation and travel costs are changing plans

What do Britons think of Ferrari’s new electric car?

[On-Demand Great Britain webinar] Skip happens: Why podcast ads still earn trust

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