YouGov: what the U.S. thinks

Trump's unpopularity

Low confidence in ICE

How Americans search

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The World Cup's effects

Who is a socialist?

Latest Economist poll

Tracking Trump's term

Audience activation

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Majorities of Americans disapprove of Trump's job handling and several of his personal qualities

EAST RUTHERFORD, NEW JERSEY - JULY 19: U.S. President Donald Trump and FIFA President Gianni Infantino look on after presenting the FIFA World Cup Winner's Trophy to Spain during the FIFA World Cup 2026 Final match between Spain and Argentina at New York New Jersey Stadium on July 19, 2026 in East Rutherford, New Jersey. (Photo by Carl Recine/Getty Images)

A majority of Americans have little or no confidence in ICE

BIDDEFORD, MAINE - JULY 14: A makeshift memorial for a man that was fatally shot by U.S. Immigration and Customs Enforcement (ICE) agents, on July 14, 2026 in Biddeford, Maine. The victim has been identified as Joan Sebastian Guerrero, a 26-year-old man from Colombia. (Photo by Ryan Murphy/Getty Images)

President Trump's second-term job approval rating

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1.ChatGPT45%
2.Google Gemini41%
3.Canva37%
4.Microsoft Copilot36%
5.Grammarly34%

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Congressional ballot voting intention

Did you watch the final match of the FIFA World Cup 2026 between Spain and Argentina?

Which politicians Americans say are socialists

How happy or unhappy are you with Spain winning the FIFA World Cup 2026?

Trump's unpopularity, low confidence in ICE, politicians considered socialists, and more: July 17 - 20, 2026 Economist/YouGov Poll

First look: which emerging dining brands are breaking through with U.S. consumers?

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First look: which emerging dining brands are breaking through with U.S. consumers?

OOH effectiveness: Americans frequently notice out-of-home advertising, many act on what they see

Did Levi’s and Gillette’s unofficial FIFA World Cup plays pay off?

Brand health tracking

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U.S. Advertisers of the Month 2026

U.S. Biggest Brand Movers 2026

Searching for answers: How AI is changing online discovery in 2026

The top five sponsor brands gaining among FIFA World Cup fans in the U.S.

See the 48 brands winning with U.S. FIFA World Cup fans

86% of fans say live sports are becoming a luxury experience

Influencer marketing insights: One in four Americans discover products through influencers in 2026

[US livestream] The new search journey: How AI is changing online discovery

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First look: which emerging dining brands are breaking through with U.S. consumers?

How do American beer drinkers discover new types of alcoholic beverages?

How sustainability policies impact Americans' purchase behavior

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Dawn82%
2.Band-Aid82%
3.M&M's80%
4.Lego79%
5.Ziploc79%

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How often Americans buy food and drinks at: Outdoor markets

What kind of milk do you prefer?

Why 36% of Americans are drinking less alcohol in 2026

Influencer marketing insights: One in four Americans discover products through influencers in 2026

Decoding large household appliance purchases: How motivations shift across generations

Etsy's brand visibility in the U.S. rises following recent campaign launch

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DIY investors: Are Americans using AI tools to make investment decisions?

DIY investing: Why Americans are skipping financial advisors in 2026

Gen Z banking trends: Which banks are making a stronger impression

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer banks & financial service providers

1.Visa69%
2.MasterCard58%
3.Capital One53%
4.Capital One Bank53%
5.American Express47%

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Getting by or getting ahead? U.S. debt, investment, and savings report 2026

Should there be a legal limit on how much personal wealth one person can accumulate?

Stablecoins in the U.S.: Rising policy momentum, limited public awareness

Have cryptocurrencies gained mass market trust in the U.S.?

U.S. consumer spending and budgeting trends in 2026

From awareness to action: how effectively do the world’s top brands convert?

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Product placement effectiveness: Do U.S. adults notice brands in movies, TV shows or streaming content?

Most streamed TV shows in the U.S. 2026

Social media influence on mental health

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Rap & hip-hop music artists

1.Eminem56%
2.Ice Cube54%
3.Beastie Boys50%
4.Pharrell Williams49%
5.Salt-N-Pepa48%

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Paid film consumption

Did you watch the final match of the FIFA World Cup 2026 between Spain and Argentina?

Which podcast genres are most popular among men and women in the U.S.?

DraftKings vs. FanDuel: Which brand has the best odds when it comes to consumer perception?

More than meets the ear: U.S. podcast ads report 2026

YouGov Behavioral: Viewership Trends by US Political Party

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What factors do Americans consider when choosing medical treatments?

Forever young? U.S. anti-aging report 2026

Spring allergy season is underway and it’s reshaping the OTC aisle

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Band-Aid82%
2.Tylenol74%
3.Icy Hot67%
4.Benadryl67%
5.Neosporin66%

Brand pain points: Tracking Tylenol’s consumer performance through a turbulent year

How fitness brands can reach weight-management-focused consumers in the US

Would you say that you personally have felt the effects of climate change, or not?

How Americans buy hair care – Three key insights brands need to know

Where beauty ads land: the channels regular make-up users in the U.S. notice this holiday season

Half of Americans believe aliens have visited Earth

Younger Americans grow more doubtful of health insurers’ value for money

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Trump's unpopularity, low confidence in ICE, politicians considered socialists, and more: July 17 - 20, 2026 Economist/YouGov Poll

War in Iran, sexual-assault accusations against candidates, NATO, Trump, and more: July 10 - 13, 2026 Economist/YouGov Poll

President Trump's second-term job approval rating

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Historical figures

1.Abraham Lincoln81%
2.Martin Luther King, Jr.81%
3.Albert Einstein79%
4.Benjamin Franklin77%
5.Anne Frank75%

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Congressional ballot voting intention

Do you think hosting the FIFA World Cup does more harm or good for the local areas where matches are played?

Disapproval of the Supreme Court, Trump's use of his office, and more: July 3 - 6, 2026 Economist/YouGov Poll

What Americans think about the revolution, 250 years later

Freedom is the value Americans say best represents the U.S.

Socialism, extremism in the parties, the reflecting pool, and more: June 26 - 29, 2026 Economist/YouGov Poll

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Men are more likely than women to say they could survive in the wilderness, escape from a sinking car, and navigate using the stars

What Americans think about board games

Socializing - past week

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Social activities

1.Listening to music88%
2.Spending time with family85%
3.Watching movies84%
4.Spending time with friends83%
5.Going to the park81%

Immigration and Customs Enforcement (ICE)

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How many hours do Americans sleep at night

If you're walking or moving with someone going faster than you, are you more likely to...?

Call her normal? What Americans think about sex and marriage

Parents of children under 18 are more likely to say parents should let their children use AI tools

Americans' earliest memories

Who Americans think is cool

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Do you like soccer more than American football? We asked Americans to choose between their favorite sports

Did Levi’s and Gillette’s unofficial FIFA World Cup plays pay off?

Could you score a World Cup penalty kick? Many men say yes

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Contemporary sports personalities

1.Simone Biles58%
2.John Cena58%
3.Venus Williams52%
4.LeBron James50%
5.Caitlin Clark49%

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The top five sponsor brands gaining among FIFA World Cup fans in the U.S.

Which men’s national team do you think is most likely to win the FIFA World Cup 2026?

See the 48 brands winning with U.S. FIFA World Cup fans

86% of fans say live sports are becoming a luxury experience

Has Dove Men+Care found its FIFA World Cup footing?

UEFA Champions League final sponsorship exposure metrics: Who won the game?

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Searching for answers: How AI is changing online discovery in 2026

YouGov Parallax – the world’s first research product to combine AI twins with validation from real consumers

One in five American adults under 30 say they have had an ongoing personal friendship with an AI chatbot

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Apple iPhone 16 Pro52%
2.Samsung Galaxy S2551%
3.iPhone 1751%
4.Apple iPhone 16 Pro Max51%
5.Apple iPhone 1650%

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Why AI workflows need trusted human data

How many group chats are you currently part of, in texts or messaging apps?

One in five TikTok users in the U.S. are Baby Boomers, but who are they?

Americans are increasingly concerned about AI exacerbating mental health problems

How do Americans use AI in 2026? [Reality checks ft. Taylor Lorenz & Gina King, live at HumanX]

Trust in the age of generative AI

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Which auto brands stand to gain from EV automaker Polestar’s U.S. exit?

[US livestream] The new search journey: How AI is changing online discovery

Vacations days taken - past month

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Marriott62%
2.Holiday Inn58%
3.Hilton58%
4.Best Western55%
5.Courtyard by Marriott54%

The White House

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Where Americans stay on vacation

The Lincoln Memorial Reflecting Pool recently underwent renovations, and problems with its coating and water have since been reported. What do you think caused these problems?

What do Americans think of Ferrari’s new electric car?

[On-demand US session] Skip happens: Why podcast ads still earn trust

Flying high: U.S. airline rankings 2026

Americans are becoming less likely to see gas cars as cheaper to buy and maintain than electric cars

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