YouGov: what the U.S. thinks

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What do Americans think about socialism?

Since Trump's return to the White House, Republicans see a better country and Democrats a worse one

President Trump's second-term job approval rating

YouGov Parallax

The world’s first research product to combine AI-powered simulation with real-world validation.

American dishes

1.Grilled Cheese85%
2.French Fries85%
3.Hamburgers84%
4.Hash browns84%
5.Cheeseburger84%

Scott Bessent

Fame 51%

Popularity 19%

Congressional ballot voting intention

As far as you know, is the rapper Tupac Shakur alive or dead?

Republican support for Trump has fallen as Democrats hold a big lead among enthusiastic midterms voters

How often, if ever, do you confuse your left and your right?

Democrats' midterms lead, war and the military, Iran, and more: August 14 - 17, 2026 Economist/YouGov Poll

What drives back-to-school shoppers’ purchase choices?

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U.S. emerging dining brands 2026: Chicken Salad Chick leads YouGov’s momentum ranking

U.S. Biggest Brand Movers 2026

U.S. Advertisers of the Month 2026

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Is Farmers Insurance’s all-pink brand refresh resonating with consumers?

Anyone’s guest: U.S. hotel rankings for 2026

YouGov’s U.S. AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum

The gender divide: How U.S. men and women shop differently

Brands Rising Among Gen Z in the U.S. in 2026

FIFA World Cup 2026: North America built the stage. The attention went everywhere

Post-tournament analysis: The 16 brands that won FIFA World Cup 2026

First look: which emerging dining brands are breaking through with U.S. consumers?

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What drives back-to-school shoppers’ purchase choices?

U.S. emerging dining brands 2026: Chicken Salad Chick leads YouGov’s momentum ranking

How sustainability policies impact Americans' purchase behavior

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Brands

1.Dawn82%
2.Band-Aid82%
3.M&M's80%
4.Lego79%
5.Ziploc79%

Coca-Cola

Fame 99%

How often do you eat more than one meal that is made up of exactly the same food within two days?

Which brands stand out among brand-conscious clothes shoppers?

Gen Z's top water brands in 2026: What's quenching younger Americans' thirst?

The gender divide: How U.S. men and women shop differently

When do U.S. consumers buy sunscreen and what matters most when choosing SPF?

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Is Farmers Insurance’s all-pink brand refresh resonating with consumers?

DIY investors: Are Americans using AI tools to make investment decisions?

DIY investing: Why Americans are skipping financial advisors in 2026

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer banks & financial service providers

1.Visa69%
2.MasterCard58%
3.Capital One53%
4.Capital One Bank53%
5.American Express47%

Elon Musk

Fame 98%

How many subscriptions do you currently pay for?

Getting by or getting ahead? U.S. debt, investment, and savings report 2026

Stablecoins in the U.S.: Rising policy momentum, limited public awareness

Have cryptocurrencies gained mass market trust in the U.S.?

U.S. consumer spending and budgeting trends in 2026

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Most streamed TV shows in the U.S. 2026

YouGov Behavioral: Relationship Status and SVOD Consumption

Social media influence on mental health

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Rap & hip-hop music artists

1.Eminem56%
2.Ice Cube54%
3.Beastie Boys50%
4.Pharrell Williams49%
5.Salt-N-Pepa48%

Amazon Prime Video

Fame 96%

Popularity 65%

Paid film consumption

As far as you know, is the rapper Tupac Shakur alive or dead?

Product placement effectiveness: Do U.S. adults notice brands in movies, TV shows or streaming content?

Which podcast genres are most popular among men and women in the U.S.?

DraftKings vs. FanDuel: Which brand has the best odds when it comes to consumer perception?

More than meets the ear: U.S. podcast ads report 2026

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Has UnitedHealthcare’s brand health recovered?

Over the last three months, 8% of Americans first turned to AI for health information or advice

What factors do Americans consider when choosing medical treatments?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Drug brands

1.Band-Aid82%
2.Tylenol74%
3.Icy Hot67%
4.Benadryl67%
5.Neosporin66%

Forever young? U.S. anti-aging report 2026

Spring allergy season is underway and it’s reshaping the OTC aisle

Would you say that you personally have felt the effects of climate change, or not?

Brand pain points: Tracking Tylenol’s consumer performance through a turbulent year

How fitness brands can reach weight-management-focused consumers in the US

How Americans buy hair care – Three key insights brands need to know

Where beauty ads land: the channels regular make-up users in the U.S. notice this holiday season

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What do Americans think about socialism?

Since Trump's return to the White House, Republicans see a better country and Democrats a worse one

President Trump's second-term job approval rating

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Historical figures

1.Abraham Lincoln81%
2.Martin Luther King, Jr.81%
3.Albert Einstein79%
4.Benjamin Franklin77%
5.Anne Frank75%

Donald Trump

Fame 99%

Popularity 29%

Congressional ballot voting intention

Do you support or oppose building a border wall that passes through a U.S. national park?

Democrats' midterms lead, war and the military, Iran, and more: August 14 - 17, 2026 Economist/YouGov Poll

How Americans describe the Democratic and Republican parties

Americans are increasingly worried about their local schools giving students too much access to technology

Trump's job approval, immigration and assimilation, vaccines, and more: August 7 - 10, 2026 Economist/YouGov Poll

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Moving pictures, falling approval, and chasing squirrels

Men are more likely than women to say they could survive in the wilderness, escape from a sinking car, and navigate using the stars

Socializing - past week

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Social activities

1.Listening to music88%
2.Spending time with family85%
3.Watching movies84%
4.Spending time with friends83%
5.Going to the park81%

Iran

Fame 97%

If North Korea attacks South Korea, should U.S. military forces come to South Korea's aid, or not?

What Americans think about board games

Call her normal? What Americans think about sex and marriage

Parents of children under 18 are more likely to say parents should let their children use AI tools

Americans' earliest memories

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FIFA World Cup 2026: North America built the stage. The attention went everywhere

Post-tournament analysis: The 16 brands that won FIFA World Cup 2026

Do you like soccer more than American football? We asked Americans to choose between their favorite sports

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Contemporary sports personalities

1.Simone Biles58%
2.John Cena58%
3.Venus Williams52%
4.LeBron James50%
5.Caitlin Clark49%

Travis Kelce

Fame 80%

Who do you think is overall the greatest basketball player of all time?

Could you score a World Cup penalty kick? Many men say yes

The top five sponsor brands gaining among FIFA World Cup fans in the U.S.

See the 48 brands winning with U.S. FIFA World Cup fans

86% of fans say live sports are becoming a luxury experience

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Which technologies do Americans miss — and which are they glad to be rid of?

YouGov’s U.S. AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum

Do Americans think AI is smarter than Donald Trump?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Phone models

1.Apple iPhone 16 Pro52%
2.Samsung Galaxy S2551%
3.iPhone 1751%
4.Apple iPhone 16 Pro Max51%
5.Apple iPhone 1650%

Facebook

Fame 98%

Would you support or oppose the U.S. government banning social media use among children under 16?

Searching for answers: How AI is changing online discovery in 2026

YouGov Parallax – the world’s first research product to combine AI twins with validation from real consumers

One in five American adults under 30 say they have had an ongoing personal friendship with an AI chatbot

Why AI workflows need trusted human data

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Electric cars and connected homes: How technology adoption extends beyond the driveway

Anyone’s guest: U.S. hotel rankings for 2026

Vacations days taken - past month

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Hotel brands

1.Marriott62%
2.Holiday Inn58%
3.Hilton58%
4.Best Western55%
5.Courtyard by Marriott54%

The White House

Fame 95%

Popularity 48%

Where Americans stay on vacation

The Lincoln Memorial Reflecting Pool recently underwent renovations, and problems with its coating and water have since been reported. What do you think caused these problems?

Are rising gas prices making electric vehicles more appealing to U.S. automobile buyers?

Which auto brands stand to gain from EV automaker Polestar’s U.S. exit?

[US livestream] The new search journey: How AI is changing online discovery

What do Americans think of Ferrari’s new electric car?

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Real people

Highly engaged panel members share true reflections of their realities: opinions, behavior & experiences.

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Our 30 million members say our surveys are interesting, our app is easy to use, they appreciate the rewards & love seeing their opinions reported around the world.

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YouGov: what the U.S. thinks

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Engaged panel members share their realities