YouGov: what the U.S. thinks

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Who uses AI to write? (It's mostly not the least confident writers)

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What Americans think about the Sept. 11 attacks, 25 years later

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President Trump's second-term job approval rating

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Tourist attractions

1.Niagara Falls80%
2.Grand Canyon National Park79%
3.Statue of Liberty78%
4.Yellowstone National Park76%
5.Yosemite National Park73%

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Congressional ballot voting intention

Without seeking instructions or help, could you cook white rice?

Democrats are twice as likely as Republicans to say a lack of affordable housing is a major cause of homelessness

Without seeking instructions or help, could you change a baby's dirty diaper?

The Supreme Court, gender equality, and more: September 4 - 8, 2026 Economist / YouGov Poll

Robinhood’s brand health has strengthened; what does its customer base look like in 2026?

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Which beverage brands win with Gen Z, Millennials, Gen X, and Baby Boomers+?

Which U.S. hotel brands have the most satisfied customers in 2026?

Openness to paid social media features varies by how Americans use social media

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Which AI brands have the most satisfied users?

NFL's fantasy football season kicks off: How many Americans are playing in 2026?

Worth a sip: U.S. beverage rankings 2026

Gen Z hotel rankings: How hotel brand consideration differs by generation

The AI tools winning with each generation: From Gen Z to Baby Boomers

[US webinar] Recommendation champions 2026 - Exploring the brands driving consumer advocacy in the U.S.

U.S. emerging dining brands 2026: Chicken Salad Chick leads YouGov’s momentum ranking

U.S. Biggest Brand Movers 2026

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How much does sustainability matter when Americans buy clothes?

Papa Johns is betting on a turnaround. How does the brand stack up?

How sustainability policies impact Americans' purchase behavior

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Dawn82%
2.Band-Aid82%
3.M&M's80%
4.Lego79%
5.Ziploc79%

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How often Americans buy food and drinks at: Outdoor markets

Which, if any, of the following is your favorite way to eat potatoes?

Can Under Armour make premium pricing stick?

What drives back-to-school shoppers’ purchase choices?

U.S. emerging dining brands 2026: Chicken Salad Chick leads YouGov’s momentum ranking

Which brands stand out among brand-conscious clothes shoppers?

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Robinhood’s brand health has strengthened; what does its customer base look like in 2026?

Is it wrong to help a relative get a job? Most Americans don't think so

Is Farmers Insurance’s all-pink brand refresh resonating with consumers?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer banks & financial service providers

1.Visa69%
2.MasterCard58%
3.Capital One53%
4.American Express47%
5.Chase47%

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DIY investors: Are Americans using AI tools to make investment decisions?

Do you think the U.S. will ever pay off its national debt?

DIY investing: Why Americans are skipping financial advisors in 2026

Gen Z banking trends: Which banks are making a stronger impression

Getting by or getting ahead? U.S. debt, investment, and savings report 2026

Stablecoins in the U.S.: Rising policy momentum, limited public awareness

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Music consumption trends 2026: Who's listening more – and what's driving discovery?

Spotify’s Fan Life campaign and Running Mode coincide with gains in Ad Awareness and Purchase Intent

Social media influence on mental health

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Rap & hip-hop music artists

1.Eminem56%
2.Ice Cube54%
3.Beastie Boys50%
4.Pharrell Williams49%
5.Salt-N-Pepa48%

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Paid film consumption

What do you think Dolly Parton will be most remembered for?

Most streamed TV shows in the U.S. 2026

YouGov Behavioral: Relationship Status and SVOD Consumption

Product placement effectiveness: Do U.S. adults notice brands in movies, TV shows or streaming content?

Which podcast genres are most popular among men and women in the U.S.?

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Has UnitedHealthcare’s brand health recovered?

Over the last three months, 8% of Americans first turned to AI for health information or advice

What factors do Americans consider when choosing medical treatments?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Band-Aid82%
2.Tylenol74%
3.Icy Hot67%
4.Benadryl67%
5.Neosporin66%

Forever young? U.S. anti-aging report 2026

Spring allergy season is underway and it’s reshaping the OTC aisle

Would you say that you personally have felt the effects of climate change, or not?

Brand pain points: Tracking Tylenol’s consumer performance through a turbulent year

How fitness brands can reach weight-management-focused consumers in the US

How Americans buy hair care – Three key insights brands need to know

Where beauty ads land: the channels regular make-up users in the U.S. notice this holiday season

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The Supreme Court, gender equality, and more: September 4 - 8, 2026 Economist / YouGov Poll

Democrats' midterms edge, Canada relations, data centers, and more: August 28 - 31, 2026 Economist / YouGov Poll

President Trump's second-term job approval rating

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Historical figures

1.Abraham Lincoln81%
2.Martin Luther King, Jr.81%
3.Albert Einstein79%
4.Benjamin Franklin77%
5.Anne Frank75%

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Congressional ballot voting intention

Without seeking instructions or help, could you change a flat tire?

Republicans and Democrats are more likely than Independents to agree with the people in their lives about politics

What Americans think about the Sept. 11 attacks, 25 years later

Likely voters, data centers, 'woke,' and more: August 21 - 24, 2026 Economist / YouGov Poll

Democrats are twice as likely as Republicans to say a lack of affordable housing is a major cause of homelessness

View all politics and current affairs content

Are some toys only for boys or only for girls?

Frequent social media users are more likely to prefer the algorithm to chronological feeds

Socializing - past week

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Social activities

1.Listening to music88%
2.Spending time with family85%
3.Watching movies84%
4.Spending time with friends83%
5.Going to the park81%

United States of America

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How many hours do Americans sleep at night

Without seeking instructions or help, could you cook white rice?

Moving pictures, falling approval, and chasing squirrels

Men are more likely than women to say they could survive in the wilderness, escape from a sinking car, and navigate using the stars

What Americans think about board games

Call her normal? What Americans think about sex and marriage

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U.S. sport sponsorship impact rankings: 2026

NFL's fantasy football season kicks off: How many Americans are playing in 2026?

FIFA World Cup 2026: North America built the stage. The attention went everywhere

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Contemporary sports personalities

1.Simone Biles58%
2.John Cena58%
3.Venus Williams52%
4.LeBron James50%
5.Caitlin Clark49%

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Post-tournament analysis: The 16 brands that won FIFA World Cup 2026

Who do you think is overall the greatest basketball player of all time?

Do you like soccer more than American football? We asked Americans to choose between their favorite sports

Did Levi’s and Gillette’s unofficial FIFA World Cup plays pay off?

Could you score a World Cup penalty kick? Many men say yes

The top five sponsor brands gaining among FIFA World Cup fans in the U.S.

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Who uses AI to write? (It's mostly not the least confident writers)

Openness to paid social media features varies by how Americans use social media

Which AI brands have the most satisfied users?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Apple iPhone 16 Pro52%
2.Samsung Galaxy S2551%
3.iPhone 1751%
4.Apple iPhone 16 Pro Max51%
5.Apple iPhone 1650%

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The AI tools winning with each generation: From Gen Z to Baby Boomers

Do you think people should be polite to AI chatbots, for example by saying "please" and "thank you"?

[US webinar] Recommendation champions 2026 - Exploring the brands driving consumer advocacy in the U.S.

Which technologies do Americans miss — and which are they glad to be rid of?

U.S. AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum

Do Americans think AI is smarter than Donald Trump?

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Fill up favorites: U.S. gas station rankings 2026

Which beverage brands win with Gen Z, Millennials, Gen X, and Baby Boomers+?

Vacations days taken - past month

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Marriott62%
2.Holiday Inn58%
3.Hilton58%
4.Best Western55%
5.Courtyard by Marriott54%

New York City, NY

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Where Americans stay on vacation

The Lincoln Memorial Reflecting Pool recently underwent renovations, and problems with its coating and water have since been reported. What do you think caused these problems?

Which U.S. hotel brands have the most satisfied customers in 2026?

As airfares rise in the U.S., which airlines are gaining on value?

Worth a sip: U.S. beverage rankings 2026

Gen Z hotel rankings: How hotel brand consideration differs by generation

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