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MAGA Republicans still support the Iran war but most other Americans say it was the wrong decision

TEHRAN, IRAN - JULY 04: Flag-draped caskets, including that of Iran's late Ayatollah Ali Khamenei lie above an empty chair onstage at the Imam Khomeini Grand Mosalla on July 04, 2026 in Tehran, Iran. Khamenei and members of his family were killed on February 28 during U.S.-Israeli strikes at the beginning of the war, bringing an end to his 36-year rule over Iran. A multi-city state funeral will be held over six days before his body is laid to rest on July 9, in his hometown of Mashhad, Iran. (Photo by John Moore/Getty Images)

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President Trump's second-term job approval rating

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1.United States Women's National Soccer Team41%
2.United States Men's National Soccer Team32%
3.Manchester United FC28%
4.FC Barcelona27%
5.Chicago Fire26%

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Congressional ballot voting intention

Do you ever change your behavior because of bad air quality?

Most Americans say candidates accused of sexual assault should drop out

Would you approve or disapprove of the military screening all members of the military who are 30 or older, including women, for testosterone deficiency, and offering voluntary hormone treatment for those with low testosterone?

Do you like soccer more than American football? We asked Americans to choose between their favorite sports

Did Levi’s and Gillette’s unofficial FIFA World Cup plays pay off?

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Did Levi’s and Gillette’s unofficial FIFA World Cup plays pay off?

U.S. Advertisers of the Month 2026

U.S. Biggest Brand Movers 2026

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Searching for answers: How AI is changing online discovery in 2026

The top five sponsor brands gaining among FIFA World Cup fans in the U.S.

See the 48 brands winning with U.S. FIFA World Cup fans

86% of fans say live sports are becoming a luxury experience

Influencer marketing insights: One in four Americans discover products through influencers in 2026

[US livestream] The new search journey: How AI is changing online discovery

Which podcast genres are most popular among men and women in the U.S.?

More than meets the ear: U.S. podcast ads report 2026

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How do American beer drinkers discover new types of alcoholic beverages?

Why 36% of Americans are drinking less alcohol in 2026

How sustainability policies impact Americans' purchase behavior

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1.Dawn82%
2.Band-Aid82%
3.M&M's80%
4.Lego79%
5.Ziploc79%

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How often Americans buy food and drinks at: Outdoor markets

About how often do you drink milk or milk alternatives?

Influencer marketing insights: One in four Americans discover products through influencers in 2026

Decoding large household appliance purchases: How motivations shift across generations

Etsy's brand visibility in the U.S. rises following recent campaign launch

The grocery habits of higher-income Americans

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DIY investors: Are Americans using AI tools to make investment decisions?

DIY investing: Why Americans are skipping financial advisors in 2026

Gen Z banking trends: Which banks are making a stronger impression

Brand health tracking

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Consumer banks & financial service providers

1.Visa69%
2.MasterCard58%
3.Capital One53%
4.Capital One Bank53%
5.American Express47%

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Getting by or getting ahead? U.S. debt, investment, and savings report 2026

Does anybody, in any circumstance, deserve to have a trillion dollars in personal wealth?

Stablecoins in the U.S.: Rising policy momentum, limited public awareness

Have cryptocurrencies gained mass market trust in the U.S.?

U.S. consumer spending and budgeting trends in 2026

From awareness to action: how effectively do the world’s top brands convert?

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Product placement effectiveness: Do U.S. adults notice brands in movies, TV shows or streaming content?

Most streamed TV shows in the U.S. 2026

Social media influence on mental health

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Rap & hip-hop music artists

1.Eminem56%
2.Ice Cube54%
3.Beastie Boys50%
4.Pharrell Williams49%
5.Salt-N-Pepa48%

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Paid film consumption

Which men’s national team do you want to win the final of the FIFA World Cup 2026?

Which podcast genres are most popular among men and women in the U.S.?

DraftKings vs. FanDuel: Which brand has the best odds when it comes to consumer perception?

More than meets the ear: U.S. podcast ads report 2026

YouGov Behavioral: Viewership Trends by US Political Party

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What factors do Americans consider when choosing medical treatments?

Forever young? U.S. anti-aging report 2026

Spring allergy season is underway and it’s reshaping the OTC aisle

Brand health tracking

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1.Band-Aid82%
2.Tylenol74%
3.Icy Hot67%
4.Benadryl67%
5.Neosporin66%

Brand pain points: Tracking Tylenol’s consumer performance through a turbulent year

How fitness brands can reach weight-management-focused consumers in the US

Would you say that you personally have felt the effects of climate change, or not?

How Americans buy hair care – Three key insights brands need to know

Where beauty ads land: the channels regular make-up users in the U.S. notice this holiday season

Half of Americans believe aliens have visited Earth

Younger Americans grow more doubtful of health insurers’ value for money

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War in Iran, sexual-assault accusations against candidates, NATO, Trump, and more: July 10 - 13, 2026 Economist/YouGov Poll

Disapproval of the Supreme Court, Trump's use of his office, and more: July 3 - 6, 2026 Economist/YouGov Poll

President Trump's second-term job approval rating

Brand health tracking

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Historical figures

1.Abraham Lincoln81%
2.Martin Luther King, Jr.81%
3.Albert Einstein79%
4.Benjamin Franklin77%
5.Anne Frank75%

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Congressional ballot voting intention

How important is the quality of your air to you?

What Americans think about the revolution, 250 years later

Freedom is the value Americans say best represents the U.S.

Socialism, extremism in the parties, the reflecting pool, and more: June 26 - 29, 2026 Economist/YouGov Poll

Half of Republicans and 11% of Democrats define patriotism as supporting their country unconditionally

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Men are more likely than women to say they could survive in the wilderness, escape from a sinking car, and navigate using the stars

What Americans think about board games

Socializing - past week

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Social activities

1.Listening to music88%
2.Spending time with family85%
3.Watching movies84%
4.Spending time with friends83%
5.Going to the park81%

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How many hours do Americans sleep at night

How affordable for families do you think youth sports are in the U.S. today?

Call her normal? What Americans think about sex and marriage

Parents of children under 18 are more likely to say parents should let their children use AI tools

Americans' earliest memories

Who Americans think is cool

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Do you like soccer more than American football? We asked Americans to choose between their favorite sports

Did Levi’s and Gillette’s unofficial FIFA World Cup plays pay off?

Could you score a World Cup penalty kick? Many men say yes

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Contemporary sports personalities

1.Simone Biles58%
2.John Cena58%
3.Venus Williams52%
4.LeBron James50%
5.Caitlin Clark49%

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The top five sponsor brands gaining among FIFA World Cup fans in the U.S.

Which of the following men’s national teams do you most support in the FIFA World Cup 2026?

See the 48 brands winning with U.S. FIFA World Cup fans

86% of fans say live sports are becoming a luxury experience

Has Dove Men+Care found its FIFA World Cup footing?

UEFA Champions League final sponsorship exposure metrics: Who won the game?

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Searching for answers: How AI is changing online discovery in 2026

YouGov Parallax – the world’s first research product to combine AI twins with validation from real consumers

One in five American adults under 30 say they have had an ongoing personal friendship with an AI chatbot

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Apple iPhone 16 Pro52%
2.Samsung Galaxy S2551%
3.iPhone 1751%
4.Apple iPhone 16 Pro Max51%
5.Apple iPhone 1650%

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Why AI workflows need trusted human data

When you have many unread messages in a group chat, what do you most often do?

One in five TikTok users in the U.S. are Baby Boomers, but who are they?

Americans are increasingly concerned about AI exacerbating mental health problems

How do Americans use AI in 2026? [Reality checks ft. Taylor Lorenz & Gina King, live at HumanX]

Trust in the age of generative AI

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Which auto brands stand to gain from EV automaker Polestar’s U.S. exit?

[US livestream] The new search journey: How AI is changing online discovery

Vacations days taken - past month

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Marriott62%
2.Holiday Inn58%
3.Hilton58%
4.Best Western55%
5.Courtyard by Marriott54%

The White House

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Where Americans stay on vacation

The Lincoln Memorial Reflecting Pool recently underwent renovations, and problems with its coating and water have since been reported. What do you think caused these problems?

What do Americans think of Ferrari’s new electric car?

[On-demand US session] Skip happens: Why podcast ads still earn trust

Flying high: U.S. airline rankings 2026

Americans are becoming less likely to see gas cars as cheaper to buy and maintain than electric cars

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