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YouGov Profiles

Build a portrait of your consumers’ entire world with unrivaled granularity.
49 markets worldwide, 24 million registered members & 2 million+ data variables

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Find your perfect audience.

👉 Create a detailed portrait of them. Choose from millions of data variables, collected daily and updated weekly, including brand usage and perception, hobbies and interests, and media.

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Gradient background showing 12 individual human profiles on the right connected to a wider group of data points reflected by dots – suggesting targeting specific audiences.

Why YouGov Profiles?

📈 Weekly updates: Data refreshed every week, for the most relevant data.

⌛ Flexible: Create unique custom filters and variables to find what's most useful for your business.

🤝🏻 Collaborative: Share datasets and custom filters, externally or with your team, quickly and easily.

💡 Smart: YouGov uses Z-scores to automatically highlight the important variables that distinguish groups.

⚙️ Customizable: Use YouGov Re-Contact to get in touch with respondents to ask further questions, or run your own surveys and feed the results straight into YouGov Profiles.

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Explore demographic, psychographic, attitudinal & behavioral consumer metrics with YouGov Profiles — an ever-growing source of data, helping you understand your audience!

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24hr cloud platform

Safely stored in our cloud-based, high performance data store.

Easy and interactive

Simple drag-and-drop interface for easy data access.

Research intuitive

Multiple modes of analysis including: group comparison, tables, graphs, and multitables to help you get the most from your data.