YouGov: what the U.S. thinks

Trump and the midterms

Economic concerns

2026 Recommend report

The death penalty

Latest Economist poll

Tracking Trump's term

Client case studies

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How opinion of Trump has fallen ahead of the midterms

WASHINGTON, DC - OCTOBER 13: U.S. President Donald Trump stops to speak to members of the media as he departs on the South Lawn of the White House on October 13, 2026 in Washington, DC. President Trump is traveling to Alaska to headline a rally for incumbent Sen. Dan Sullivan (R-AK), who will be facing off against Alaska Democratic Senate candidate, former Rep. Mary Peltola in the midterm elections. (Photo by Chip Somodevilla/Getty Images)

Nearly half of Americans describe the economy as poor, the highest share since 2022

NEWARK, NEW JERSEY - SEPTEMBER 17: Trucks are parked at a Pilot gas station on September 17, 2026 in Newark, New Jersey. Diesel and gas prices continue to rise in the U.S. amid the continued war with Iran and persistent inflation. The average price for a gallon of regular gasoline is $4.36, and diesel has reached a record high of $6.30 a gallon. (Photo by Michael M. Santiago/Getty Images)

Congressional ballot voting intention

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National & religious events

1.Thanksgiving81%
2.Mother's Day80%
3.Veterans Day77%
4.Christmas77%
5.Memorial Day75%

Kimberly Guilfoyle

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President Trump's second-term job approval rating

The U.S. imposed sanctions preventing Russia from legally exporting oil in response to Russia's 2022 invasion of Ukraine. Do you support or oppose these sanctions?

Two-thirds of Americans oppose livestreaming executions

On Friday, Donald Trump announced he was suspending sanctions on Russian diesel fuel through April, allowing hundreds of thousands of tons of Russian diesel to be exported to the U.S. and other countries. Do you support or oppose this action?

From Nike to Super Mario Bros.: Which brands topped the Black Friday and Cyber Monday 2025 Buzz rankings?

Most streamed TV shows in the U.S. 2026

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U.S. Advertisers of the Month 2026

U.S. Biggest Brand Movers 2026

More American women are using Reddit – but who are they and how can brands reach them?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Do Americans trust AI news summaries? [Reality checks ft. Vince Nero]

Which alcoholic beverage brands are winning over Gen Z, Millennials, Gen X, and Baby Boomers+?

Happy hour: U.S. alcoholic beverage rankings 2026

YouGov Voices expands: AI qual interviews now available for custom research clients, showing the ‘why’ behind the numbers – at scale

Which beverage brands win with Gen Z, Millennials, Gen X, and Baby Boomers+?

Which U.S. hotel brands have the most satisfied customers in 2026?

Openness to paid social media features varies by how Americans use social media

Which AI brands have the most satisfied users?

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From Nike to Super Mario Bros.: Which brands topped the Black Friday and Cyber Monday 2025 Buzz rankings?

Rooms with a view: How many TVs do Americans have at home?

How sustainability policies impact Americans' purchase behavior

Brand health tracking

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1.M&M's81%
2.Dawn81%
3.Ziploc81%
4.Band-Aid80%
5.Vaseline80%

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How often Americans buy food and drinks at: Outdoor markets

Which, if any, of the following is your favorite way to eat potatoes?

The bots and the basket: AI's role in Black Friday and Cyber Monday 2026

College students and fast food: Brands, ordering habits and what drives their choices

Multiple credit cards: Why Americans have them and what they look for in a card

Online or in-store? How fashion shopping habits vary across U.S. states

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What matters when Americans choose an insurance provider – and where do they research?

Robinhood’s brand health has strengthened; what does its customer base look like in 2026?

Is it wrong to help a relative get a job? Most Americans don't think so

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer banks & financial service providers

1.Visa74%
2.MasterCard68%
3.Capital One62%
4.American Express55%
5.Chase54%

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Is Farmers Insurance’s all-pink brand refresh resonating with consumers?

Do you think the U.S. will ever pay off its national debt?

DIY investors: Are Americans using AI tools to make investment decisions?

DIY investing: Why Americans are skipping financial advisors in 2026

Gen Z banking trends: Which banks are making a stronger impression

Getting by or getting ahead? U.S. debt, investment, and savings report 2026

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Most streamed TV shows in the U.S. 2026

Music consumption trends 2026: Who's listening more – and what's driving discovery?

Social media influence on mental health

Brand health tracking

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Rap & hip-hop music artists

1.Ice Cube59%
2.Eminem59%
3.Tupac Shakur56%
4.Pharrell Williams55%
5.LL Cool J53%

Amazon Prime Video

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Paid film consumption

When do you think is the earliest acceptable time to display Halloween decorations outside homes?

Spotify’s Fan Life campaign and Running Mode coincide with gains in Ad Awareness and Purchase Intent

YouGov Behavioral: Relationship Status and SVOD Consumption

Product placement effectiveness: Do U.S. adults notice brands in movies, TV shows or streaming content?

Which podcast genres are most popular among men and women in the U.S.?

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U.S. health and wellness habits: Is cost shaping health and wellness choices?

Has UnitedHealthcare’s brand health recovered?

Over the last three months, 8% of Americans first turned to AI for health information or advice

Brand health tracking

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1.Band-Aid80%
2.Neosporin74%
3.Tylenol73%
4.Tums67%
5.Advil67%

What factors do Americans consider when choosing medical treatments?

Forever young? U.S. anti-aging report 2026

Would you consider the coronavirus pandemic in the U.S. to be over or still ongoing?

Spring allergy season is underway and it’s reshaping the OTC aisle

Brand pain points: Tracking Tylenol’s consumer performance through a turbulent year

How fitness brands can reach weight-management-focused consumers in the US

How Americans buy hair care – Three key insights brands need to know

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A steady midterms picture, economic doubts, the death penalty, and more: October 10–12, 2026 Economist / YouGov Poll

New polls in seven states show tight races for Senate and governor in each, including leads for Talarico, Brown, and Acton

President Trump's second-term job approval rating

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Historical figures

1.Albert Einstein82%
2.Martin Luther King, Jr.82%
3.Abraham Lincoln77%
4.Anne Frank77%
5.Rosa Parks76%

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Congressional ballot voting intention

In the conflict between Russia and Ukraine, who do you sympathize with more?

Democrats' 8-point lead with registered voters, inflation importance hits new high, and more: October 2–5, 2026 Economist / YouGov Poll

Likely voters and the 'blue wave'

Do Americans agree with Trump that he's the greatest U.S. president in history?

How popular is Donald Trump in Europe? September 2026

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Which fall activities do Americans plan to do?

How U.S. adults support charities: Donations, volunteering and future giving

Socializing - past week

Brand health tracking

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Social activities

1.Listening to music88%
2.Watching movies86%
3.Spending time with family83%
4.Spending time with friends83%
5.Going to the park81%

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How many hours do Americans sleep at night

Have you ever used historical records — such as census, immigration, marriage, or birth records — to learn about your family history?

R-E-S-P-E-C-T? What Americans value in kids and work

Younger adults are more likely than older ones to say it’s acceptable to wear T-shirts and sweatpants to work

Are some toys only for boys or only for girls?

Frequent social media users are more likely to prefer the algorithm to chronological feeds

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U.S. sport sponsorship impact rankings: 2026

NFL's fantasy football season kicks off: How many Americans are playing in 2026?

FIFA World Cup 2026: North America built the stage. The attention went everywhere

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Contemporary sports personalities

1.Simone Biles61%
2.John Cena61%
3.Venus Williams56%
4.LeBron James55%
5.Stephen Curry54%

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Post-tournament analysis: The 16 brands that won FIFA World Cup 2026

Who do you think is overall the greatest basketball player of all time?

Do you like soccer more than American football? We asked Americans to choose between their favorite sports

Did Levi’s and Gillette’s unofficial FIFA World Cup plays pay off?

Could you score a World Cup penalty kick? Many men say yes

The top five sponsor brands gaining among FIFA World Cup fans in the U.S.

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Americans are worried about using AI – but that isn’t stopping them from using it

More American women are using Reddit – but who are they and how can brands reach them?

Do Americans trust AI news summaries? [Reality checks ft. Vince Nero]

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.iPhone 1759%
2.Apple iPhone 16 Pro Max59%
3.iPhone 17 Pro Max57%
4.Apple iPhone 16 Pro56%
5.Apple iPhone 1656%

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YouGov Voices expands: AI qual interviews now available for custom research clients, showing the ‘why’ behind the numbers – at scale

How much, if at all, would you trust an AI chatbot run by the federal government to answer your questions about government services?

Liberals are increasingly likely to worry about AI ending humanity

Who uses AI to write? (It's mostly not the least confident writers)

Openness to paid social media features varies by how Americans use social media

Which AI brands have the most satisfied users?

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Tesla gains ground with U.S. consumers as consideration and perceptions improve

U.S. summer travel 2026: What people planned vs. what actually happened

Vacations days taken - past month

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Marriott67%
2.Holiday Inn Express63%
3.Holiday Inn61%
4.Hilton59%
5.Hampton Inn57%

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Where Americans stay on vacation

Do you support or oppose building a 250-foot-tall triumphal arch in Washington, D.C., to commemorate 250 years of American independence?

The next adventure: How working U.S. empty nesters are traveling in 2026

Fill up favorites: U.S. gas station rankings 2026

Which U.S. hotel brands have the most satisfied customers in 2026?

As airfares rise in the U.S., which airlines are gaining on value?

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