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Warum YouGov der bessere Forschungspartner ist
For the past 12 months, data quality and panel reliability have been the number one concern for research buyers. Yet too many providers still cut corners, rely on patchwork third-party sources, and pass off volume as validity.
YouGov is different. We are the world’s most trusted market research provider, with methods proven in the toughest possible tests - from daily brand tracking to elections called seat by seat with unrivalled accuracy.
Über 2 Millionen Datenpunkte
zur Profilierung von Zielgruppen Reale Daten zu Einstellungen, Meinungen, Medienkonsum und Verhalten Ihrer Zielgruppe
4,6
panel rating on Trustpilot
Mehr als 29 Millionen
registrierte Panel-Mitglieder
How YouGov keeps your data accurate
Dedication to data science
YouGov monitors accuracy continuously through proprietary safeguards and independent benchmarking. We're committed to maintaining a representative sample and accurate weighting methodology.
- Awareness Cross Entropy (ACE) : corrects volatility and ensures trend stability in tracking
- Multi-level Regression and Post-stratification (MRP) methodologies mean our election predictions are the most accurate
- Response Quality Score (RQS): detects inattentive panel behavior before results are processed
- Nationally representative data with robust statistical weighting methodologies
- Benchmarking against other providers for representativeness and reliability
- Human oversight and automated auditing to keep accuracy standards uncompromised
Continuous validation means you get confidence in your results - not just once, but every time you run research.
Survey design & fraud detection
Poor data quality costs organizations millions. YouGov is committed to improving response and panel quality, and increasing sample sizes, to drive further accuracy.
We build surveys people want to take - short, clear, and engaging, so responses are thoughtful and complete:
- Concise question design tested for comprehension and fatigue
- Real-time validation and logic checks to spot inconsistencies
- Automated quality flags to remove low-effort or rushed answers
- Continuous UX testing to refine clarity and respondent flow
Every question is crafted to capture intent accurately, giving you cleaner data from the start.
Accuracy proven, measured, and maintained
YouGov links every datapoint back to verified individuals through our connected data, building a continuous record you can trust.
- Long-term profiles linking demographics, declared, and behavioral data
- Historic answers compared against current responses to flag anomalies
- Reduced re-asking through stored known variables
- Data enrichment through permissioned integrations and contextual signals
YouGov's unrivalled data foundation turns isolated surveys into a connected view of people, making your insights more consistent and comparable over time.
Most quoted research company in the world
We're known for our dependable, connected data, and access to hard-to-reach demographics. That's why media and academic partners trust YouGov's data.
- Joint research centre with Cambridge University, The YouGov-Cambridge Centre for Public Opinion Research
- The New York Times said YouGov “stands apart….Its data has been analyzed by third parties, used by academics, and found to outperform other nonprobability data.
What do you get with the most trusted data around?
- Confidence in every decision, because insights match reality
- Stability over time, enabling long-term tracking and comparability
- Faster, cleaner results thanks to always-on quality checks
- Deeper context from connected data that builds value over time
Curious about what makes our data different?
Explore our latest thinking on connected data, methodology, and research. You'll find out more about how top ranking brands are using YouGov's high-quality data to inform impactful decisions and outperform competitors.
Treffen Sie unsere Experten
FAQ zur Datenqualität
Wie gewährleistet YouGov die Qualität der Daten?
Unser Anspruch ist es, Ihnen die höchste Datengenauigkeit der Marktforschungsbranche zu bieten. Möglich macht das unser firmeneigenes Panel. Natürlich gibt es viele Parameter, um die Qualität eines Panels zu bewerten. Essenziell wichtig ist aber immer, dass das Panel die Zielgruppe nach höchsten statistischen Standards und in ihrer ganzen Vielfältigkeit abbilden kann.
Wie exakt sind die Daten von YouGov?
Dank Aktualisierungen in Echtzeit kann YouGov Änderungen bei Trends und Verhalten genauestens verfolgen. Unsere Umfragen zur Wahlabsicht sind für ihre Genauigkeit und ihr wegweisendes MRP-Modell bekannt. Laut New York Times verdankt YouGov seine exzellente Leistung der sorgfältigen Zusammenstellung seines Befragten-Panels und einem ausgefeilten Prozess für die Stichprobenauswahl.
Wie groß ist das Panel, das YouGov für die Datenerhebung nutzt?
Das firmeneigene Panel von YouGov zählt mehr als 29 Millionen registrierte Mitglieder in über 55 Märkten. Anders als bei unseren Mitbewerbern gibt es bei uns kein Outsourcing der Strichprobenauswahl. Wir geben Ihnen direkten Zugang zu dem branchenweit größten und repräsentativsten Panel, das kontinuierlich weiter ausgebaut wird. Der Umfang und die Reichweite unseres Panels sorgen dafür, dass wir Ihnen hoch präzise Informationen liefern können.
Wie verbessert YouGov die Stichprobengenauigkeit?
Wir gewichten unsere Umfrageergebnisse, um sicherzustellen, dass sie die Zielgruppe, etwa die Bevölkerung eines Landes, präzise abbilden. Durch Berücksichtigung demografischer Faktoren, wie Alter, Geschlecht und Bildung, lassen sich so die realen Merkmale der Bevölkerung eines Landes samt ihrer natürlichen Gemeinsamkeiten abbilden.
How is YouGov committed to maintaining a representative sample and accurate weighting methodology?
YouGov Profiles is our flagship audience intelligence product. It assembles data on a wide range of topics that are collected from diverse, overlapping samples. This results in the vast range of data available.
YouGov applies rigorous panel quality checks designed to deliver high quality data from verified respondents, helping ensure clean, trustworthy data from real people.
YouGov Profiles data benefits from our recent enhancement: the statistical methodology of hot deck imputation. Used by other official statistics organisations, such as the U.S. Census bureau, this approach allows us to statistically estimate representative data in cases where coverage may be limited across certain questions. Hot deck imputation can help to improve weighting accuracy, reduce data variability and improve the accuracy of population size estimates within YouGov Profiles.
Ihr vertrauenswürdiger Partner
Sie erhalten Zugriff auf reale Daten und Marktforschungsexpertise, basierend auf der Realität – von echten Menschen, in Echtzeit. Erkenntnisse, die Ihnen helfen, bessere strategische Entscheidungen zu treffen.
