United Kingdom 
United States 
Italia 
Deutschland 
France 
International 
Not all research is created equal
Poor data quality costs organizations millions. High-quality data and superior insights guide impactful action, grounding your research in reality. With robust screening, we avoid unreliable and distorted research. No bots to be seen here.
Leading brands, agencies, governments and the world's best journalists trust our unmatched intelligence. You’ll be able to pull out insights you weren’t even looking for and find hidden links in the data that unlock new decision paths.
The most trusted robust, reliable data
The truth is you need data you can depend on to avoid financial or reputational damage. YouGov provides unparallelled levels of data accuracy, combined with real-time updates for the latest changes in trends and behaviors. Helping you scale and expand your business.
Unique methodology, elite fraud detection
Our Awareness Cross Entropy (ACE) methodology enhances brand awareness measurement and counters survey fraud. While our Multi-level Regression and Post-stratification (MRP) methodologies mean our election predictions are the most accurate.
We're also the most quoted research company; trusted by journalists who want the best data. Yes, really.
Extensive reach
We’re known for our dependable, connected data, and access to hard-to-reach demographics. Our data delivers real-world intelligence that guides market leading decisions and fuels growth with rich insights.
4.6
rating on Trustpilot
Most quoted research company
in the world, Meltwater '25
29 million+
registered global panel members
What makes our data different
Explore our articles to find out more about how the top ranking brands are using our high-quality data to inform impactful decisions and outperform competitors.
Meet our experts
Data quality FAQs
How does YouGov preserve data quality?
We are committed to providing unparalleled levels of data accuracy. YouGov’s data quality comes from its proprietary panel. There are many ways to measure panel quality, however, whether a panel can represent populations to a high statistical standard, and reflect full diversity, is of critical importance.
How accurate is YouGov data?
Real time updates reflect changing trends and behavior. YouGov’s polling is renowned for its accuracy and for pioneering the MRP model. The New York Times has attributed YouGov's performance to its curation of its respondent panel and a sophisticated sampling process from that panel.
How large is the panel that YouGov’s data is sourced from?
YouGov’s proprietary panel includes over 29 million registered members spanning 55+ markets. Unlike competitors who outsource their sampling, we continue to build the industry's largest, most representative panel you can access directly. The sheer size and reach of our panel enable us to deliver highly precise intelligence.
How does YouGov increase sample accuracy?
We fine-tune our survey results through weighting; ensuring they accurately mirror our target population. By adjusting for demographics like age, gender, and education, we capture real-world population characteristics and their natural intersections.
Trust YouGov
You can get access to real-world data and market research expertise, powered by reality – from real people, in real time. Insights that help you make better strategic decisions.
