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Consumer and retail

Time for some retail knowledge therapy? If you’re interested in the hottest trends in retail and consumer behavior, you’ll find it here. Access authentic insights into where people splurge and where they save – from fashion to food and beyond. Gain real-life insights with free research, articles, reports, and events.

Most consumers have car insurance – and most are satisfied with it
[Webinar] Beauty standards: America's top personal care brands revealed
Workplace reputation check: the top brands Americans want to work for in 2025 overall and by sector
McDonald’s Stance on Minimum Wage and Tipping Aligns With the American Public
Canada Advertisers of the Month for August 2025: American Eagle, IKEA, and Old Spice
US Advertisers of the Month for August 2025: American Eagle, NFL Network, and Head & Shoulders
[Webinar] America’s Black Friday & Cyber Monday outlook
US Biggest Brand Movers - September 2025
How Gen Z eats out: Top restaurants, dining habits, and food values
How Gen Z shops in the US: Is the most online generation really buying online?
Screens, streams, and scrolls: State of US media consumption in 2025
American Eagle’s Sweeney ad splits opinion
How Gen Z shops in the UK
US Biggest Brand Movers - August 2025
Do Americans want to read AI books? [Reality checks ft. Desireé Duffy]
What would Americans do for a free trip? [Reality checks ft. Hilary Fischer-Groban]
Do Americans trust self-driving cars? [Reality checks ft. Adam Ragozzino]
US Biggest Brand Movers - July 2025
How Vion reversed stagnant category growth with YouGov
US report - YouGov’s Most Recommended​ Brands 2025
US Advertisers of the Month for May 2025:Tempur-Pedic, Dior, and MONOPOLY GO!
US Biggest Brand Movers - June 2025
US report - Star power: The role of individual athletes on sports fandom
How Coca-Cola Europacific Partners grows its shopper base
Star power in sports: What drives fans to follow, buy, and believe
US Advertisers of the Month for April 2025: Lowe's, PowerBall and Mega Millions
US Biggest Brand Movers - May 2025
Which section of a printed newspaper do readers read most?
Subaru, Taco Bell, The Sims: brand heroes for LGB audiences
Luxury’s luster fades in 2025 as consumer appetite declines
US sustainability report & rankings 2025
Gen Z says the ’90s were peak style—and these are the brands that prove it
US Advertisers of the Month for March, 2025: Ace Hardware, iPhone, and Tesla
70% of US special occasion shoppers say price drives special occasion purchases
US Biggest Brand Movers - April 2025
From tires to tools: How US consumers shop for auto parts today