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Consumer and retail

Time for some retail knowledge therapy? If you’re interested in the hottest trends in retail and consumer behavior, you’ll find it here. Access authentic insights into where people splurge and where they save – from fashion to food and beyond. Gain real-life insights with free research, articles, reports, and events.

Best bites 2026: U.S. restaurant brand rankings
Woman opening mouth to take bite of food
Best bites 2026: Canada QSR rankings
person feeding someone else a fry
How Johnny’s BBQ Buddies tripled its buyer base with YouGov Shopper Segmentation
[US webinar] Debt, savings, and investing in 2026: The new consumer squeeze
How to measure customer satisfaction with market research
[US webinar] America’s favorite restaurant brands: Who’s winning in 2026?
How did CeraVe’s brand perception and Ad Awareness grow?
Do Americans care about brand values? Trust leads overall, but priorities shift by generation
Nike leads U.S. fashion brand consideration as Skechers gains ground
US Biggest Brand Movers - March 2026
Home improvement in the U.S. is hands-on but rarely fully DIY
[On demand US webinar] The age of anti-aging: What U.S. consumers are doing to stay young
Top threads: U.S. fashion retailer rankings 2026
Unpacked: What's driving IKEA’s growth in the U.S.?
What's driving Pepsi's growth among young Americans?
[US-recording] From smart homes to smartphones: The tech brands Americans love
U.S. consumer spending and budgeting trends in 2026
Gen Z apparel shopping: What sets the younger generation apart from the overall population?
How Walmart is extending its brand advantage in the U.S. retail landscape
The ad plays that paid off on Super Bowl Sunday 2026
Celebrity recall: Who scored big in Super Bowl 2026 ads
[On-demand US webinar] Beyond the price tag - How value and quality shape fashion brand consideration
Americans' favorite condiments
Samsung leads 2026 U.S. consumer electronics rankings as generational gaps emerge in brand value
Valentine’s Day diners: Who they are and where they eat
[On-demand US webinar] From smart homes to smartphones: The tech brands Americans love
Top in tech: U.S. consumer electronics rankings 2026
U.S. Biggest Brand Movers - February 2026
Valentine’s Day ad campaigns: Which U.S. advertisers are winning hearts in 2026?
adidas vs Nike: A close race in global brand perception
Global brand health rankings reveal utility wins every time
BAND-AID: High quality, high trust makes the brand a category definer
Why Americans love Amazon: A look at why the brand keeps getting stronger
From awareness to action: how effectively do the world’s top brands convert?
How Kärcher measures global product ownership with YouGov
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