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Consumer and retail

Time for some retail knowledge therapy? If you’re interested in the hottest trends in retail and consumer behavior, you’ll find it here. Access authentic insights into where people splurge and where they save – from fashion to food and beyond. Gain real-life insights with free research, articles, reports, and events.

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Papa Johns is betting on a turnaround. How does the brand stack up?
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Which AI brands have the most satisfied users?
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Can Under Armour make premium pricing stick?
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Sector favorability: Soft drinks makers
Sector favorability: Groceries
Sector favorability: Luxury fashion & beauty
Sector favorability: alcoholic drinks makers
Sector favorability: Fast food chains
Sector favorability: Leisure companies
Sector favorability: Supermarkets
Worth a sip: U.S. beverage rankings 2026
Which, if any, of the following is your favorite way to eat potatoes?
What Model Context Protocol (MCP) means for market research
Gen Z hotel rankings: How hotel brand consideration differs by generation
The AI tools winning with each generation: From Gen Z to Baby Boomers
Health of eating habits
What drives back-to-school shoppers’ purchase choices?
[US webinar] Recommendation champions 2026 - Exploring the brands driving consumer advocacy in the U.S.
U.S. emerging dining brands 2026: Chicken Salad Chick leads YouGov’s momentum ranking
Which brands stand out among brand-conscious clothes shoppers?
Anyone’s guest: U.S. hotel rankings for 2026
Gen Z's top water brands in 2026: What's quenching younger Americans' thirst?
Mapping channel relevance: How EHI built a data-driven framework for retail communication planning
U.S. AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum
How often do you eat more than one meal that is made up of exactly the same food within two days?
The gender divide: How U.S. men and women shop differently
New York City plans to open city-run grocery stores that will sell meat, produce, and some other foods at prices that are 30% below those at typical stores. Do you think you would shop at a grocery store like that if your local government operated it?
After hearing about an outbreak of illness linked to a certain type of food you normally eat, how likely would you be to stop eating that food until you hear the outbreak is over?
Should nursing homes and assisted-living facilities be allowed to serve alcohol to residents at social events?
When do U.S. consumers buy sunscreen and what matters most when choosing SPF?
How FRoSTA identified shopper-driven category opportunities with YouGov Shopper
First look: which emerging dining brands are breaking through with U.S. consumers?
Did Levi’s and Gillette’s unofficial FIFA World Cup plays pay off?
The top five sponsor brands gaining among FIFA World Cup fans in the U.S.
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