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Consumer and retail

Time for some retail knowledge therapy? If you’re interested in the hottest trends in retail and consumer behavior, you’ll find it here. Access authentic insights into where people splurge and where they save – from fashion to food and beyond. Gain real-life insights with free research, articles, reports, and events.

The ad plays that paid off on Super Bowl Sunday 2026
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Celebrity recall: Who scored big in Super Bowl 2026 ads
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[US webinar] Beyond the price tag - How value and quality shape fashion brand consideration
Fashion girl image
Americans' favorite condiments
Samsung leads 2026 U.S. consumer electronics rankings as generational gaps emerge in brand value
Valentine’s Day diners: Who they are and where they eat
[US webinar] From smart homes to smartphones: The tech brands Americans love
Top in tech: U.S. consumer electronics rankings 2026
U.S. Biggest Brand Movers - February 2026
Valentine’s Day ad campaigns: Which U.S. advertisers are winning hearts in 2026?
adidas vs Nike: A close race in global brand perception
Global brand health rankings reveal utility wins every time
BAND-AID: High quality, high trust makes the brand a category definer
Why Americans love Amazon: A look at why the brand keeps getting stronger
From awareness to action: how effectively do the world’s top brands convert?
How Kärcher measures global product ownership with YouGov
Scoring big: Super Bowl ad impact report 2026
US Advertisers of the Month for December: HBO Max, Salvation Army and Target
How Estrella maintains category leadership with shopper behavioral data
How many Americans went into debt for Christmas 2025?
Which brands saw the biggest gains in Ad Awareness over Christmas 2025? (US Edition)
How brands can win with TikTok’s multi-platform audience
How do American consumers verify online retailers before purchasing?
Don’t get fooled by cheap data: the data quality checklist every buyer needs
Americans still don’t trust banking sector AI use
American trust in AI for retail: Consumer sentiment in 2025
[On-demand US webinar] YouGov Best Brand Rankings 2026 - US edition
How Fairtrade quantifies label value with YouGov’s Shopper Intelligence
US Biggest Brand Movers - December 2025
Globetrotter guide: US international traveler outlook 2026
What Americans cared about in 2025: Retail, values, and the evolving shopper
Most Americans use AI but still don’t trust it
US Advertisers of the Month for November: Humana, Walmart, and Starbucks
Which holiday ads are gaining the most attention in the US so far in 2025?
How to connect research data with AI-driven audience activation
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