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adidas vs Nike: A close race in global brand perception
Global brand health rankings reveal utility wins every time
BAND-AID: High quality, high trust makes the brand a category definer
Why Americans love Amazon: A look at why the brand keeps getting stronger
From awareness to action: how effectively do the world’s top brands convert?
How Kärcher measures global product ownership with YouGov
[US Webinar] The Super Bowl ad playbook 2026: What worked, what didn’t
US Advertisers of the Month for December: HBO Max, Salvation Army and Target
How Estrella maintains category leadership with shopper behavioral data
How many Americans went into debt for Christmas 2025?
Which brands saw the biggest gains in Ad Awareness over Christmas 2025? (US Edition)
How brands can win with TikTok’s multi-platform audience
How do American consumers verify online retailers before purchasing?
Don’t get fooled by cheap data: the data quality checklist every buyer needs
Americans still don’t trust banking sector AI use
American trust in AI for retail: Consumer sentiment in 2025
[On-demand US webinar] YouGov Best Brand Rankings 2026 - US edition
How Fairtrade quantifies label value with YouGov’s Shopper Intelligence
US Biggest Brand Movers - December 2025
Globetrotter guide: US international traveler outlook 2026
What Americans cared about in 2025: Retail, values, and the evolving shopper
Most Americans use AI but still don’t trust it
US Advertisers of the Month for November: Humana, Walmart, and Starbucks
Which holiday ads are gaining the most attention in the US so far in 2025?
How to connect research data with AI-driven audience activation
Affordability and reliability lead as gas engines surge and EV interest declines, YouGov Auto Report finds
The road ahead: US next-gen car outlook 2025
Immigration enforcement fears are changing US consumer behavior
What do Americans think of regulating unhealthy food advertising to kids?
What America's Gen Z really wants from brands: Values, ethics & authenticity
Among American perfume users, scent and price outweigh brand in fragrance choices
2025 holiday spending: most US adults are cooking more, spending less
US Advertisers of the Month for October: iPhone, Mucinex, and M&M’s
[On-demand US webinar] Emerging auto brands: Stalled or gaining speed?
US Biggest Brand Movers - November 2025