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Consumer and retail

Time for some retail knowledge therapy? If you’re interested in the hottest trends in retail and consumer behavior, you’ll find it here. Access authentic insights into where people splurge and where they save – from fashion to food and beyond. Gain real-life insights with free research, articles, reports, and events.

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YouGov’s U.S. AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum
person on laptop typing to AI assistant
How often do you eat more than one meal that is made up of exactly the same food within two days?
Sector favorability: Soft drinks makers
Sector favorability: Groceries
Sector favorability: Luxury fashion & beauty
Sector favorability: alcoholic drinks makers
Sector favorability: Leisure companies
Sector favorability: Fast food chains
Sector favorability: Supermarkets
The gender divide: How U.S. men and women shop differently
New York City plans to open city-run grocery stores that will sell meat, produce, and some other foods at prices that are 30% below those at typical stores. Do you think you would shop at a grocery store like that if your local government operated it?
After hearing about an outbreak of illness linked to a certain type of food you normally eat, how likely would you be to stop eating that food until you hear the outbreak is over?
Should nursing homes and assisted-living facilities be allowed to serve alcohol to residents at social events?
When do U.S. consumers buy sunscreen and what matters most when choosing SPF?
How FRoSTA identified shopper-driven category opportunities with YouGov Shopper
First look: which emerging dining brands are breaking through with U.S. consumers?
Did Levi’s and Gillette’s unofficial FIFA World Cup plays pay off?
The top five sponsor brands gaining among FIFA World Cup fans in the U.S.
Subscription boxes
  1. 1.Harry's Razor and Shave Gel Subscription27%
  2. 2.Barkbox Dog Product Subscription Box22%
  3. 3.Stitch Fix Clothing and Accessories Subscription21%
  4. 4.Walmart Beauty Box21%
  5. 5.Ipsy Personalized Beauty Box Subscription20%
Hard seltzers
  1. 1.Mike's Hard Lemonade Seltzer Pineapple34%
  2. 2.White Claw Hard Seltzer30%
  3. 3.Topo Chico29%
  4. 4.White Claw Iced Tea Mango29%
  5. 5.Corona Hard Seltzer28%
Watch brands
  1. 1.Timex52%
  2. 2.Rolex49%
  3. 3.Seiko Watches45%
  4. 4.Casio43%
  5. 5.Tiffany & Co Watches42%
Candies
  1. 1.M&M's Peanut75%
  2. 2.Gummi Bears69%
  3. 3.Godiva68%
  4. 4.Jolly Ranchers64%
  5. 5.Mentos56%
Vegetables
  1. 1.Potatoes91%
  2. 2.Sweetcorn84%
  3. 3.Broccoli83%
  4. 4.Garlic82%
  5. 5.Carrots81%
Fruits
  1. 1.Bananas85%
  2. 2.Strawberries85%
  3. 3.Watermelons84%
  4. 4.Green Grapes81%
  5. 5.Red Grapes81%
Mexican dishes
  1. 1.Burritos81%
  2. 2.Nachos81%
  3. 3.Quesadilla80%
  4. 4.Fajitas76%
  5. 5.Salsa75%
Italian dishes
  1. 1.Lasagna85%
  2. 2.Macaroni and cheese81%
  3. 3.Spaghetti with meatballs78%
  4. 4.Pasta with Tomato Sauce78%
  5. 5.Ravioli76%
American dishes
  1. 1.Grilled Cheese85%
  2. 2.French Fries85%
  3. 3.Hamburgers84%
  4. 4.Hash browns84%
  5. 5.Cheeseburger84%
Dishes
  1. 1.Chocolate Chip Cookies90%
  2. 2.Lasagna85%
  3. 3.Eggs and bacon83%
  4. 4.Macaroni and cheese81%
  5. 5.Burritos81%
Brands
  1. 1.Dawn82%
  2. 2.Band-Aid82%
  3. 3.M&M's80%
  4. 4.Lego79%
  5. 5.Ziploc79%
Tools & hardware brands
  1. 1.Craftsman69%
  2. 2.Black & Decker65%
  3. 3.DeWalt62%
  4. 4.Sherwin Williams57%
  5. 5.Stanley55%
Speciality retail stores
  1. 1.Lego79%
  2. 2.Hot Wheels75%
  3. 3.Barnes & Noble74%
  4. 4.Play-Doh72%
  5. 5.Home Depot70%
Grocery stores
  1. 1.Aldi65%
  2. 2.7-Eleven63%
  3. 3.Trader Joe's60%
  4. 4.Whole Foods Market59%
  5. 5.Kroger59%
Department stores
  1. 1.Costco69%
  2. 2.Sam's Club64%
  3. 3.J. C. Penney64%
  4. 4.Dollar Tree63%
  5. 5.Kohl's62%
Clothing & footwear brands
  1. 1.Levi's75%
  2. 2.Fruit of the Loom72%
  3. 3.Hanes70%
  4. 4.Skechers66%
  5. 5.Adidas65%
Dining brands
  1. 1.Baskin-Robbins70%
  2. 2.Wendy's69%
  3. 3.Dairy Queen68%
  4. 4.Cinnabon68%
  5. 5.Texas Roadhouse67%
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