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Consumer and retail

Time for some retail knowledge therapy? If you’re interested in the hottest trends in retail and consumer behavior, you’ll find it here. Access authentic insights into where people splurge and where they save – from fashion to food and beyond. Gain real-life insights with free research, articles, reports, and events.

Starbucks’ brand perception under Brian Niccol: a mixed brew
Rising costs are changing how Americans dine out
Check, please: US dining out report 2025​
Why US consumer interest in Black Friday & Cyber Monday is cooling (2025 trends)
US Advertisers of the month for September: Powerball, Cracker Barrel and Home Depot
US consumers react to Ben & Jerry’s leadership change and brand activism
Holiday shopping 2025: What Americans buy, spend, and value at Christmas
US Biggest Brand Movers - October 2025
[Webinar] Dining out on a budget: How rising costs are changing America’s appetite
Beauty standards: US personal care brand rankings 2025
YouGov’s Panel Promise: what it is and why it matters
Who’s responsible for an AI agent’s purchase mistake? [ft. Michael Nevski]
[Webinar] Beauty standards: America's top personal care brands revealed
Cart of the deal: America’s appetite for Black Friday & Cyber Monday 2025
Are Americans buying themselves birthday gifts? [ft. Gina Gorman]
Workplace reputation check: the top brands Americans want to work for in 2025 overall and by sector
Younger adults drive demand for non-alcoholic beverage alternatives
McDonald’s Stance on Minimum Wage and Tipping Aligns With the American Public
US Advertisers of the Month for August 2025: American Eagle, NFL Network, and Head & Shoulders
[Webinar] America’s Black Friday & Cyber Monday outlook
US Biggest Brand Movers - September 2025
US hair care trends 2025: Consumer concerns, routines, and market
Are American diners experiencing tip fatigue? Mostly not.
US Advertisers of the Month for July: State Farm, Liberty Mutual, and Amazon Prime
How Gen Z eats out: Top restaurants, dining habits, and food values
How Gen Z shops in the US: Is the most online generation really buying online?
Screens, streams, and scrolls: State of US media consumption in 2025
American Eagle’s Sweeney ad splits opinion
How Gen Z shops in the UK
US Biggest Brand Movers - August 2025
AI shopping assistants are catching on – but shoppers still need convincing
US Biggest Brand Movers - July 2025
US soft drink brand rankings 2025
How Vion reversed stagnant category growth with YouGov
Dining out habits of US vegans and vegetarians
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