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Consumer and retail

Time for some retail knowledge therapy? If you’re interested in the hottest trends in retail and consumer behavior, you’ll find it here. Access authentic insights into where people splurge and where they save – from fashion to food and beyond. Gain real-life insights with free research, articles, reports, and events.

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First look: which emerging dining brands are breaking through with U.S. consumers?
qsr ranking LP spain
Article
Did Levi’s and Gillette’s unofficial FIFA World Cup plays pay off?
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Article
The top five sponsor brands gaining among FIFA World Cup fans in the U.S.
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Article
Subscription boxes
  1. 1.Harry's Razor and Shave Gel Subscription27%
  2. 2.Barkbox Dog Product Subscription Box22%
  3. 3.Stitch Fix Clothing and Accessories Subscription21%
  4. 4.Walmart Beauty Box21%
  5. 5.Ipsy Personalized Beauty Box Subscription20%
Rating
Hard seltzers
  1. 1.Mike's Hard Lemonade Seltzer Pineapple34%
  2. 2.White Claw Hard Seltzer30%
  3. 3.Topo Chico29%
  4. 4.White Claw Iced Tea Mango29%
  5. 5.Corona Hard Seltzer28%
Rating
Watch brands
  1. 1.Timex52%
  2. 2.Rolex49%
  3. 3.Seiko Watches45%
  4. 4.Casio43%
  5. 5.Tiffany & Co Watches42%
Rating
Candies
  1. 1.M&M's Peanut75%
  2. 2.Gummi Bears69%
  3. 3.Godiva68%
  4. 4.Jolly Ranchers64%
  5. 5.Mentos56%
Rating
Vegetables
  1. 1.Potatoes91%
  2. 2.Sweetcorn84%
  3. 3.Broccoli83%
  4. 4.Garlic82%
  5. 5.Carrots81%
Rating
Fruits
  1. 1.Bananas85%
  2. 2.Strawberries85%
  3. 3.Watermelons84%
  4. 4.Green Grapes81%
  5. 5.Red Grapes81%
Rating
Mexican dishes
  1. 1.Burritos81%
  2. 2.Nachos81%
  3. 3.Quesadilla80%
  4. 4.Fajitas76%
  5. 5.Salsa75%
Rating
Italian dishes
  1. 1.Lasagna85%
  2. 2.Macaroni and cheese81%
  3. 3.Spaghetti with meatballs78%
  4. 4.Pasta with Tomato Sauce78%
  5. 5.Ravioli76%
Rating
American dishes
  1. 1.Grilled Cheese85%
  2. 2.French Fries85%
  3. 3.Hamburgers84%
  4. 4.Hash browns84%
  5. 5.Cheeseburger84%
Rating
Dishes
  1. 1.Chocolate Chip Cookies90%
  2. 2.Lasagna85%
  3. 3.Eggs and bacon83%
  4. 4.Macaroni and cheese81%
  5. 5.Burritos81%
Rating
Brands
  1. 1.Dawn82%
  2. 2.Band-Aid82%
  3. 3.M&M's80%
  4. 4.Lego79%
  5. 5.Ziploc79%
Rating
Tools & hardware brands
  1. 1.Craftsman69%
  2. 2.Black & Decker65%
  3. 3.DeWalt62%
  4. 4.Sherwin Williams57%
  5. 5.Stanley55%
Rating
Speciality retail stores
  1. 1.Lego79%
  2. 2.Hot Wheels75%
  3. 3.Barnes & Noble74%
  4. 4.Play-Doh72%
  5. 5.Home Depot70%
Rating
Grocery stores
  1. 1.Aldi65%
  2. 2.7-Eleven63%
  3. 3.Trader Joe's60%
  4. 4.Whole Foods Market59%
  5. 5.Kroger59%
Rating
Department stores
  1. 1.Costco69%
  2. 2.Sam's Club64%
  3. 3.J. C. Penney64%
  4. 4.Dollar Tree63%
  5. 5.Kohl's62%
Rating
Clothing & footwear brands
  1. 1.Levi's75%
  2. 2.Fruit of the Loom72%
  3. 3.Hanes70%
  4. 4.Skechers66%
  5. 5.Adidas65%
Rating
Dining brands
  1. 1.Baskin-Robbins70%
  2. 2.Wendy's69%
  3. 3.Dairy Queen68%
  4. 4.Cinnabon68%
  5. 5.Texas Roadhouse67%
Rating
Spirits
  1. 1.Baileys54%
  2. 2.Jack Daniel's53%
  3. 3.Maker's Mark46%
  4. 4.Bacardi46%
  5. 5.Grey Goose45%
Rating
Beverages
  1. 1.Dole75%
  2. 2.Lipton73%
  3. 3.Minute Maid71%
  4. 4.Sprite71%
  5. 5.Simply Orange70%
Rating
Beers
  1. 1.Heineken51%
  2. 2.Corona51%
  3. 3.Guinness49%
  4. 4.Blue Moon48%
  5. 5.Budweiser45%
Rating
Appliance brands
  1. 1.KitchenAid71%
  2. 2.Whirlpool67%
  3. 3.Frigidaire61%
  4. 4.Dyson60%
  5. 5.Maytag59%
Rating
Food & snack brands
  1. 1.M&M's80%
  2. 2.Ritz79%
  3. 3.Betty Crocker77%
  4. 4.Dove (chocolate)77%
  5. 5.Reese's77%
Rating
Sector favorability: Soft drinks makers
Tracker
Sector favorability: Groceries
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Sector favorability: Luxury fashion & beauty
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Sector favorability: alcoholic drinks makers
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Sector favorability: Fast food chains
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Sector favorability: Leisure companies
Tracker
Sector favorability: Supermarkets
Tracker
How do American beer drinkers discover new types of alcoholic beverages?
Article
Why 36% of Americans are drinking less alcohol in 2026
Article
Influencer marketing insights: One in four Americans discover products through influencers in 2026
Article
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