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Time for some retail knowledge therapy? If you’re interested in the hottest trends in retail and consumer behavior, you’ll find it here. Access authentic insights into where people splurge and where they save – from fashion to food and beyond. Gain real-life insights with free research, articles, reports, and events.

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Rooms with a view: How many TVs do Americans have at home?
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The bots and the basket: AI's role in Black Friday and Cyber Monday 2026
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How to use YouGov data to activate high-value audiences during the peak holiday season 2026
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Subscription boxes
  1. 1.Harry's Razor and Shave Gel Subscription41%
  2. 2.Barkbox Dog Product Subscription Box32%
  3. 3.Stitch Fix Clothing and Accessories Subscription31%
  4. 4.Walmart Beauty Box31%
  5. 5.BoxyCharm31%
Hard seltzers
  1. 1.Mike's Hard Lemonade Seltzer Pineapple41%
  2. 2.Smirnoff Spiked Sparkling Seltzer36%
  3. 3.White Claw Hard Seltzer36%
  4. 4.Topo Chico34%
  5. 5.Corona Hard Seltzer32%
Watch brands
  1. 1.Rolex59%
  2. 2.Timex54%
  3. 3.Seiko Watches50%
  4. 4.Tiffany & Co Watches49%
  5. 5.Casio48%
Candies
  1. 1.M&M's Peanut80%
  2. 2.Godiva68%
  3. 3.Gummi Bears66%
  4. 4.Jolly Ranchers65%
  5. 5.Mentos62%
Vegetables
  1. 1.Potatoes87%
  2. 2.Sweetcorn85%
  3. 3.Garlic82%
  4. 4.Broccoli82%
  5. 5.Carrots80%
Fruits
  1. 1.Strawberries88%
  2. 2.Bananas85%
  3. 3.Watermelons84%
  4. 4.Green Grapes84%
  5. 5.Pineapples83%
Mexican dishes
  1. 1.Nachos82%
  2. 2.Salsa80%
  3. 3.Burritos80%
  4. 4.Fajitas79%
  5. 5.Quesadilla77%
Italian dishes
  1. 1.Lasagna82%
  2. 2.Spaghetti with meatballs81%
  3. 3.Pasta with Tomato Sauce81%
  4. 4.Ravioli78%
  5. 5.Macaroni and cheese77%
American dishes
  1. 1.French Fries87%
  2. 2.Cheeseburger85%
  3. 3.Mashed potatoes84%
  4. 4.Fried Chicken83%
  5. 5.Hamburgers83%
Dishes
  1. 1.Chocolate Chip Cookies86%
  2. 2.Eggs and bacon83%
  3. 3.Lasagna82%
  4. 4.Nachos82%
  5. 5.Spaghetti with meatballs81%
Brands
  1. 1.M&M's81%
  2. 2.Dawn81%
  3. 3.Ziploc81%
  4. 4.Band-Aid80%
  5. 5.Vaseline80%
Tools & hardware brands
  1. 1.Craftsman69%
  2. 2.Black & Decker65%
  3. 3.Sherwin Williams65%
  4. 4.Stanley61%
  5. 5.John Deere60%
Speciality retail stores
  1. 1.Lego79%
  2. 2.Play-Doh75%
  3. 3.Hot Wheels74%
  4. 4.Lowe's73%
  5. 5.Home Depot72%
Grocery stores
  1. 1.7-Eleven70%
  2. 2.Trader Joe's68%
  3. 3.Aldi66%
  4. 4.Kroger65%
  5. 5.Whole Foods Market59%
Department stores
  1. 1.Costco74%
  2. 2.Dollar Tree68%
  3. 3.Sam's Club66%
  4. 4.Walmart66%
  5. 5.Marshalls65%
Clothing & footwear brands
  1. 1.Levi's76%
  2. 2.Adidas75%
  3. 3.Fruit of the Loom74%
  4. 4.Converse68%
  5. 5.Hanes67%
Dining brands
  1. 1.Baskin-Robbins74%
  2. 2.Dairy Queen73%
  3. 3.Krispy Kreme72%
  4. 4.Taco Bell71%
  5. 5.Dunkin'70%
Spirits
  1. 1.Jack Daniel's57%
  2. 2.Baileys55%
  3. 3.Smirnoff53%
  4. 4.Crown Royal51%
  5. 5.Captain Morgan49%
Beverages
  1. 1.Lipton74%
  2. 2.Minute Maid74%
  3. 3.Sprite73%
  4. 4.Coca-Cola73%
  5. 5.Dole72%
Beers
  1. 1.Corona60%
  2. 2.Guinness56%
  3. 3.Budweiser54%
  4. 4.Samuel Adams49%
  5. 5.Heineken49%
Appliance brands
  1. 1.KitchenAid70%
  2. 2.Whirlpool64%
  3. 3.Ninja63%
  4. 4.Frigidaire61%
  5. 5.Dyson60%
Food & snack brands
  1. 1.M&M's81%
  2. 2.Hershey's79%
  3. 3.Lay's79%
  4. 4.Oreo78%
  5. 5.Reese's78%
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How to use Model Context Protocol (MCP) for market research
Sector favorability: Soft drinks makers
Sector favorability: Groceries
Sector favorability: Luxury fashion & beauty
Sector favorability: alcoholic drinks makers
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