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Consumer and retail

Time for some retail knowledge therapy? If you’re interested in the hottest trends in retail and consumer behavior, you’ll find it here. Access authentic insights into where people splurge and where they save – from fashion to food and beyond. Gain real-life insights with free research, articles, reports, and events.

What Americans want AI companies to know: 13 key themes based on 1K+ conversations
Photo by Yuichiro Chino
Starbucks’ Value rebound shows there’s life in the premium coffee proposition
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Budweiser’s ‘Great Delivery’ campaign drives rise in Ad Awareness
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GLP-1 weight loss drug users may be due for a wardrobe reset – which fashion brands are they eyeing?
Consumer concern: Americans increasingly concerned about ingredient safety in everyday products
Grassroots Sponsorships in Canada
Driving brand preference: U.S. auto rankings 2026
How do Americans use AI in 2026? [Reality checks ft. Taylor Lorenz & Gina King, live at HumanX]
Brand analysis: Sneaker brand Hoka is gaining pace in the U.S. in 2026
Getting by or getting ahead? U.S. debt, investment, and savings report 2026​
FIFA World Cup 2026 global brand handbook
US Biggest Brand Movers - April 2026
How men and women in the U.S. differ in gift-giving habits
How Spikes makes advertising effectiveness measurable with YouGov
Best bites 2026: U.S. restaurant brand rankings
Best bites 2026: Canada QSR rankings
How Dr. Oetker drove €5.2 million in sales with a new product launch, using YouGov Shopper intelligence
How Johnny’s BBQ Buddies tripled its buyer base with YouGov Shopper Segmentation
[On-demand US webinar] Debt, savings, and investing in 2026: The new consumer squeeze
How to measure customer satisfaction with market research
[On-demand US webinar] America’s favorite restaurant brands: Who’s winning in 2026?
How did CeraVe’s brand perception and Ad Awareness grow?
Do Americans care about brand values? Trust leads overall, but priorities shift by generation
Nike leads U.S. fashion brand consideration as Skechers gains ground
US Biggest Brand Movers - March 2026
Home improvement in the U.S. is hands-on but rarely fully DIY
[On demand US webinar] The age of anti-aging: What U.S. consumers are doing to stay young
Top threads: U.S. fashion retailer rankings 2026
Unpacked: What's driving IKEA’s growth in the U.S.?
What's driving Pepsi's growth among young Americans?
[US-recording] From smart homes to smartphones: The tech brands Americans love
U.S. consumer spending and budgeting trends in 2026
Gen Z apparel shopping: What sets the younger generation apart from the overall population?
How Walmart is extending its brand advantage in the U.S. retail landscape
The ad plays that paid off on Super Bowl Sunday 2026
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