Surveys, market research and brand tracking for media and entertainment
1200+
media brands tracked globally
30million+
registered respondents
2million+
profiling points
17+
years of comparable data
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Build data-driven campaigns paced with tailored messaging to drive engagement and deliver meaningful results in the media and entertainment industry. Track your performance, sponsorships and partnerships, and monitor brand health with our research solutions.
Behavioral: Media Consumption
First ever streaming SVOD & AVOD data; what users want from binge rate to retention.Identify, size & profile your ideal customer
Audience analysis on segments that will be most receptive to your products and services.Run market research to your audience
From quick surveys to custom research – work with our experts for actionable intelligence.Testing for campaigns that hit home
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“YouGov's brand tracking let us quickly, accurately and objectively show the positive brand impact that our FIFA World Cup advertising partners obtained.”
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Reality bytes: the raw data on what’s trending
The ultimate reality check on what’s hot and what’s not in the world of media and entertainment. Our editorial articles bring you the freshest data and insights.
FAQs
Does YouGov provide authoritative data on media trust and bias perceptions?
YouGov conducts extensive research on media trust, measuring consumer perceptions of news source credibility, political bias, and information quality. Our studies track trust levels across media outlets, platforms, and formats, revealing how different audiences evaluate media reliability.
Trust YouGov with your media and entertainment research
Leading media, entertainment, leisure and culture organisations trust our accurate data. From major streaming platforms to cultural attractions, we already know where to find your audience and provide game-changing intelligence.
