How many Americans went into debt for Christmas 2025?

Which brands saw the biggest gains in Ad Awareness over Christmas 2025? (US Edition)

Americans still don’t trust banking sector AI use

US Biggest Brand Movers - December 2025
Most Americans use AI but still don’t trust it
Click, tap, or talk to a human: How Americans really want to bank
2025 U.S. money habits: How Americans saved, borrowed, and insured this year
Immigration enforcement fears are changing US consumer behavior
Gen Z’s financial behaviors in 2025
US Biggest Brand Movers - November 2025
A rewarding journey: Who’s seeking travel perks in their next credit card?
[On-demand webinar] Banking on choice: The banks top of mind with Americans
Canadian Advertisers of the Month for September: Visa, Apple, and Bank of Montreal
US Biggest Brand Movers - October 2025
How to use AI-powered customer personas for marketing
Who’s responsible for an AI agent’s purchase mistake? [ft. Michael Nevski]
Are Americans buying themselves birthday gifts? [ft. Gina Gorman]
What Americans think about saving, budgeting, and debt in 2025
US Biggest Brand Movers - September 2025
Which apps can’t Americans live without? [ft. Jonathan Yantz]
Are satisfied credit card customers turning to Buy Now Pay Later?
Do Americans have a healthy information diet? [ft. Mike McCue]
US Biggest Brand Movers - August 2025
What do Americans think culture means? [Reality checks ft. Sabrina Lynch]
Battle of the bans: The effect of question format on partisan support for bans
US Biggest Brand Movers - July 2025
Would Americans rather own a bitcoin or gold bar? [Reality checks ft. Sandy Kaul]
The insurance loyalty illusion – Why customers stick with brands they don’t like
Inside the minds of Gen Z and Millennial investors in the US
Breach of data and trust: What U.S. PayPal users say about data risk
Why American adults prefer traditional banks
US Biggest Brand Movers - June 2025
Using reports of neighborhood vote to measure election outcomes
Reliability of retrospective vote choice questions
Choice, effort and reliability in online surveys