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U.S. consumer spending and budgeting trends in 2026
Majorities of Americans want lower tariffs and approve of the Supreme Court ruling against Trump's tariffs
Most Americans say AI will reduce the number of jobs in the U.S.
Celebrity recall: Who scored big in Super Bowl 2026 ads
U.S. Biggest Brand Movers - February 2026
Americans are more worried about the economy than about their own finances
Republicans are more likely than Democrats to say the country would be better off if more people worked in the military and manufacturing
Global brand health rankings reveal utility wins every time
From awareness to action: how effectively do the world’s top brands convert?
Americans are divided over the Department of Justice's criminal investigation into Jerome Powell
How many Americans went into debt for Christmas 2025?
Republican sentiment about the economy has become more positive since the fall
Which brands saw the biggest gains in Ad Awareness over Christmas 2025? (US Edition)
Majorities of Americans say wealth inequality is a problem and want government intervention
Americans still don’t trust banking sector AI use
Americans' economic expectations of better things hit a low while anticipation of more of the same peaks
Negative views of the economy abound, but many are hopeful for their own finances
US Biggest Brand Movers - December 2025
Most Americans use AI but still don’t trust it
Americans agree that housing isn't affordable but disagree on the biggest reasons why
Americans contemplate a post-penny future
Click, tap, or talk to a human: How Americans really want to bank
2025 U.S. money habits: How Americans saved, borrowed, and insured this year
A growing share of Americans say their household income is falling behind their expenses
Belief that the economy is bad is rising but remains below Joe Biden-era levels
Few Americans like the economy, and that hasn't been changing
Opposition to tariffs is widespread but few Americans expect the Supreme Court to strike them down
Immigration enforcement fears are changing US consumer behavior
Gen Z’s financial behaviors in 2025
US Biggest Brand Movers - November 2025
A rewarding journey: Who’s seeking travel perks in their next credit card?
[On-demand webinar] Banking on choice: The banks top of mind with Americans
Canadian Advertisers of the Month for September: Visa, Apple, and Bank of Montreal
US Biggest Brand Movers - October 2025
How to use AI-powered customer personas for marketing