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Shohei Ohtani driving Japanese sports fans’ interest in Major League Baseball and the World Baseball Classic
TikTok made me buy it: Who’s discovering new products on social media in 2026?
Sport tourism: Measuring fan appetite report
The ad plays that paid off on Super Bowl Sunday 2026
Twice as many Americans tuned in to Bad Bunny's Super Bowl halftime show as watched Kid Rock
Celebrity recall: Who scored big in Super Bowl 2026 ads
U.S. Biggest Brand Movers - February 2026
YouGov Behavioral: Top Film & TV (US & UK, January 2026)
Exploring how NFL Christmas Day streaming delivers sponsorship value
Global brand health rankings reveal utility wins every time
NFL brand health peaks as the league heads into the Super Bowl
From awareness to action: how effectively do the world’s top brands convert?
Scoring big: Super Bowl ad impact report 2026
Hoops and high stakes: Basketball bettors bring youth and spending power to the table
Do celebrity endorsements help gambling brands in the U.S.?
How Americans discover new TV shows
Don’t get fooled by cheap data: the data quality checklist every buyer needs
Most Americans didn't read many books in 2025
[On-demand US webinar] YouGov Best Brand Rankings 2026 - US edition
YouGov Behavioral: Top Film & TV (US & UK, November 2025)
US Biggest Brand Movers - December 2025
Finding the next Romostradamus: What the data tells us
Most Americans use AI but still don’t trust it
How to connect research data with AI-driven audience activation
YouGov Behavioral: Top Film & TV (US & UK, October 2025)
The most-streamed TV shows for October 2025: Monsters, Nurse Jackie, and Nobody Wants This
WNBA Playoffs Signal Cultural Breakthrough Among Young Fans
US Biggest Brand Movers - November 2025
Do Americans trust athletes amid gambling scandals?
Starbucks’ brand perception under Brian Niccol: a mixed brew
YouGov Behavioral: Digital Gamblers - Demographics, Psychographic & Behavioral Insights
Do female protagonists bring more women gamers to the table?
The horror divide: Americans' love-hate relationship with scary movies
The most-streamed TV in the US, September 2025: Wednesday, Orphan Black, and Black Rabbit
Fans React as LA28 Becomes First Olympics to Sell Venue Naming Rights