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Entertainment, arts, and media

What’s behind the headlines? On everyone’s movie watchlist? The hottest cultural trend? If you’re interested in films, music, the news, or the arts, discover the latest research below. Reveal the real story behind news stories, entertainment buzz and cultural influences with our free public data.

[Webinar] Beauty standards: America's top personal care brands revealed
DraftKings dominates Consideration scores despite mixed brand perceptions
Do students want their phones during school? [ft. DoSomething Strategic]
The most-streamed TV in the US, July 2025: Untamed, Sullivan’s Crossing, and Animal Kingdom
YouGov Behavioral: Top Film & TV (US & UK, August 2025)
[Webinar] America’s Black Friday & Cyber Monday outlook
US Biggest Brand Movers - September 2025
Will robots make their way into sport?
How many mobile gamers play in the bathroom? [ft. André Gualda]
U.S. Embraces Global Game: FIFA Club World Cup Success Builds Buzz for 2026
Who’s reading magazines online and who’s sticking to print in the US
Americans use digital assistants mainly for weather, music, and timers
US Biggest Brand Movers - August 2025
How Excel London secured new partnerships with YouGov’s audience intelligence
Do Americans want to read AI books? [Reality checks ft. Desireé Duffy]
The most-streamed TV in the UK, June 2025: Big Bang Theory, Department Q, and Clarkson’s Farm
The most-streamed TV in the US, June 2025: Ginny & Georgia, Blindspot, and Animal Kingdom
What do Americans think culture means? [Reality checks ft. Sabrina Lynch]
Is 'Main Character Energy' empowering or narcissistic? [Reality checks ft. Mary Redondo]
US Biggest Brand Movers - July 2025
Do lyrics or melody matter more? [Reality checks ft. Gregory Kohs]
The most-streamed TV in the UK, May 2025: The Big Bang Theory, Friends, and House
The most-streamed TV in the US, May 2025: You, The Four Seasons, and Sirens
The most-streamed TV in the UK, April 2025: Black Mirror, Friends, and The Big Bang Theory
The most-streamed TV in the US, April 2025: Black Mirror, Young Sheldon, and You
Redefining the FIFA Club World Cup: A new generation drives soccer fandom
US Biggest Brand Movers - June 2025
US report - Star power: The role of individual athletes on sports fandom
What are America's favorite bedtime stories? [Reality checks]
Star power in sports: What drives fans to follow, buy, and believe
Pacing the Passion for Grand Slam Track
US Biggest Brand Movers - May 2025
Which section of a printed newspaper do readers read most?
The most-streamed TV in the US, March 2025: Reacher, Running Point, and Severance
Subaru, Taco Bell, The Sims: brand heroes for LGB audiences
US sustainability report & rankings 2025