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Entertainment, arts, and media

What’s behind the headlines? On everyone’s movie watchlist? The hottest cultural trend? If you’re interested in films, music, the news, or the arts, discover the latest research below. Reveal the real story behind news stories, entertainment buzz and cultural influences with our free public data.

Starbucks’ brand perception under Brian Niccol: a mixed brew
YouGov Behavioral: Digital Gamblers - Demographics, Psychographic & Behavioral Insights
Do female protagonists bring more women gamers to the table?
The most-streamed TV in the US, September 2025: Wednesday, Orphan Black, and Black Rabbit
US Advertisers of the month for September: Powerball, Cracker Barrel and Home Depot
US Biggest Brand Movers - October 2025
YouGov Behavioral: Top Film & TV (US & UK, September 2025)
[Webinar] Beauty standards: America's top personal care brands revealed
DraftKings dominates Consideration scores despite mixed brand perceptions
Do students want their phones during school? [ft. DoSomething Strategic]
The most-streamed TV in the US, July 2025: Untamed, Sullivan’s Crossing, and Animal Kingdom
YouGov Behavioral: Top Film & TV (US & UK, August 2025)
[Webinar] America’s Black Friday & Cyber Monday outlook
US Biggest Brand Movers - September 2025
How many mobile gamers play in the bathroom? [ft. André Gualda]
U.S. Embraces Global Game: FIFA Club World Cup Success Builds Buzz for 2026
Which apps can’t Americans live without? [ft. Jonathan Yantz]
Who’s reading magazines online and who’s sticking to print in the US
Americans use digital assistants mainly for weather, music, and timers
Do Americans have a healthy information diet? [ft. Mike McCue]
US Biggest Brand Movers - August 2025
How Excel London secured new partnerships with YouGov’s audience intelligence
Do Americans want to read AI books? [Reality checks ft. Desireé Duffy]
The most-streamed TV in the UK, June 2025: Big Bang Theory, Department Q, and Clarkson’s Farm
The most-streamed TV in the US, June 2025: Ginny & Georgia, Blindspot, and Animal Kingdom
What do Americans think culture means? [Reality checks ft. Sabrina Lynch]
YouGov Behavioral: The Comedy Report - Audience Demand, Motivations and Demographics
Is 'Main Character Energy' empowering or narcissistic? [Reality checks ft. Mary Redondo]
US Biggest Brand Movers - July 2025
Do lyrics or melody matter more? [Reality checks ft. Gregory Kohs]
The most-streamed TV in the UK, May 2025: The Big Bang Theory, Friends, and House
The most-streamed TV in the US, May 2025: You, The Four Seasons, and Sirens
[US] Brand crushes: Who are the world's most recommended brands?
Which brands and influencers do American gym members prefer?
YouTube TV's brand health outpaces industry averages in the US
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