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Entertainment, arts, and media

What’s behind the headlines? On everyone’s movie watchlist? The hottest cultural trend? If you’re interested in films, music, the news, or the arts, discover the latest research below. Reveal the real story behind news stories, entertainment buzz and cultural influences with our free public data.

U.S. Biggest Brand Movers - February 2026
Smiling women creating a heart with their hands
Exploring how NFL Christmas Day streaming delivers sponsorship value
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Global brand health rankings reveal utility wins every time
rankings trophies
NFL brand health peaks as the league heads into the Super Bowl
From awareness to action: how effectively do the world’s top brands convert?
[US Webinar] The Super Bowl ad playbook 2026: What worked, what didn’t
Hoops and high stakes: Basketball bettors bring youth and spending power to the table
Do celebrity endorsements help gambling brands in the U.S.?
How Americans discover new TV shows
Don’t get fooled by cheap data: the data quality checklist every buyer needs
[On-demand US webinar] YouGov Best Brand Rankings 2026 - US edition
YouGov Behavioral: Top Film & TV (US & UK, November 2025)
US Biggest Brand Movers - December 2025
Finding the next Romostradamus: What the data tells us
Most Americans use AI but still don’t trust it
How to connect research data with AI-driven audience activation
YouGov Behavioral: Top Film & TV (US & UK, October 2025)
The most-streamed TV shows for October 2025: Monsters, Nurse Jackie, and Nobody Wants This
WNBA Playoffs Signal Cultural Breakthrough Among Young Fans
US Biggest Brand Movers - November 2025
Do Americans trust athletes amid gambling scandals?
Starbucks’ brand perception under Brian Niccol: a mixed brew
YouGov Behavioral: Digital Gamblers - Demographics, Psychographic & Behavioral Insights
Do female protagonists bring more women gamers to the table?
The most-streamed TV in the US, September 2025: Wednesday, Orphan Black, and Black Rabbit
Fans React as LA28 Becomes First Olympics to Sell Venue Naming Rights
US Advertisers of the month for September: Powerball, Cracker Barrel and Home Depot
US Biggest Brand Movers - October 2025
YouGov Behavioral: Top Film & TV (US & UK, September 2025)
[Webinar] Beauty standards: America's top personal care brands revealed
DraftKings dominates Consideration scores despite mixed brand perceptions
Do students want their phones during school? [ft. DoSomething Strategic]
The most-streamed TV in the US, July 2025: Untamed, Sullivan’s Crossing, and Animal Kingdom
YouGov Behavioral: Top Film & TV (US & UK, August 2025)
[Webinar] America’s Black Friday & Cyber Monday outlook
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