Business

Access YouGov products and services as a business.

Sign inRegister as a client

Members

Take surveys and earn points as a member of the YouGov panel.

Sign inRegister as a member

Entertainment, arts, and media

What’s behind the headlines? On everyone’s movie watchlist? The hottest cultural trend? If you’re interested in films, music, the news, or the arts, discover the latest research below. Reveal the real story behind news stories, entertainment buzz and cultural influences with our free public data.

YouGov Behavioral: The Rise of Vertical Shorts (September 2025)
Australia's most persuasive brands: 2025 rankings
[Webinar] Early insights: Decoding the Dubai Shopping Festival
[Webinar] Black Friday & Cyber Monday Outlook 2025
Brands with the biggest Word-of-Mouth surge in APAC: July 2025
Which apps can’t Americans live without? [ft. Jonathan Yantz]
UAE Advertisers of the Month for July – Mall of the Emirates, Emirates Post, and Dubai Mall
Screens, streams, and scrolls:​ State of the UAE's media consumption in 2025​
Screens, streams, and scrolls:​ State of the Indonesia's media consumption in 2025​
Do Americans have a healthy information diet? [ft. Mike McCue]
How Excel London secured new partnerships with YouGov’s audience intelligence
UK Biggest Brand Movers - August 2025
Singapore's most persuasive brands: 2025 rankings
Swedish Advertisers of the month: Disney+, Lidl and IKEA
[UK] Charity champions 2025: What’s driving donations in the UK
YouGov Behavioral: The Comedy Report - Audience Demand, Motivations and Demographics
Brands with the biggest Word-of-Mouth surge in APAC: June 2025
UK Biggest Brand Movers - July 2025
Are podcasts going visual?
Who Bets on Tennis? Profiling the UK’s Tennis Betting Audience
[Recording] Let’s use sales data in media planning & buying - possible solutions based on YouGov Shopper
Behind the wristbands - UK festival goer report 2025
UAE's Biggest Brand Movers: May 2025
India's Biggest Brand Movers: May 2025
KSA's Biggest Brand Movers: May 2025
[US] Brand crushes: Who are the world's most recommended brands?
[EU] Brand crushes: Who are the world's most recommended brands?
APAC Biggest Brand Movers - May 2025
Australian Advertisers of the Month for May – Budget Direct, Uber Eats, and WhatsApp
UK Biggest Brand Movers - June 2025
Which brands and influencers do American gym members prefer?
YouTube TV's brand health outpaces industry averages in the US
How brands can win over Britain’s supplement consumers
What’s shaping America’s cinema audience?
Who reads and buys books in print?
Three key findings from the 2025 Digital News Report