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Real audience intelligence, delivered instantly

YouGov Profiles API

Ingest YouGov Profiles data directly into your in-house systems, AI models, and client solutions.

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Integrate & automate YouGov’s trusted global data

49 markets worldwide

global & local audience insights

30 million+ panel members

sharing details of their lives

2 million+ data points

for granular targeting capabilities
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Instant access to unparalleled audience intelligence

  • Seamlessly ingest YouGov data directly into your internal BI tools to inform business strategies.
  • Future-proof your AI models from hallucinations and inaccuracies with YouGov's accurate, representative data.
  • Flexibly scale your research operations with your choice of high-velocity queries and search tools.

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Audience intelligence - Market intelligence

Real audience insights, delivered on your terms

  • Syndicated & custom data APIs - Infuse your custom projects with audience intelligence via flexible "batch" tabulation export APIs.
  • Zero-lag data availability - Instant updates to your internal views when new YouGov data publishes. No manual refresh required.
  • Realtime Crunch Platform APIs - Integrate advanced functionalities directly into your applications with low latency API access.

FAQs

Does YouGov integrate with BI tools for insights delivery?

YouGov data integrates with major business intelligence platforms including Tableau, Power BI, and Looker. Data connectors and export formats enable seamless incorporation of survey insights into existing analytics workflows and executive dashboards.

Is there public documentation for the Profiles API, or do I need credentials to view it?

Profiles API documentation can be accessed by anyone via the links below:

  1. Tabulation API product page
  2. API reference
  3. Developer guide

No matter your research needs, YouGov can help

Our connected data ecosystem was built to bring answers to your burning questions.
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