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YouGov data integrations: API & MCP

Ingest YouGov Profiles data directly into your systems, AI models, agentic workflows, dashboards, and client solutions.

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Integrate & automate YouGov’s trusted global data

49 markets worldwide

global & local audience insights

30+ million panel members

sharing consumer attitudes, interests and activities

2+ million data points

for granular targeting capabilities
Audience intelligence - Market intelligence
Automated delivery

Profiles API

  • Automatically ingest aggregated Profiles data directly into your systems, dashboards, and client solutions.
  • Flexibly scale your research operations with your choice of high-velocity queries and search tools.
  • Get low-latency access to trusted data via flexible “batch tabulation” export APIs.

Read documentation

Media strategy campaigns - Media, comms channel strategy - Header
Automated delivery

Profiles MCP (Model Context Protocol)

  • Level up your AI stack with aggregated Profiles data directly into your GPTs, agentic workflows, and AI platforms.
  • Enable AI agents to work from YouGov's accurate, representative data.
  • Run data workflows via AI tools like Claude, Cursor, or any MCP-compatible client.

Read documentation

Shopper - Nonfood FMCG Shopper Panel - 3
Scheduled delivery

Profiles RLD

  • Scheduled deliveries of respondent-level data (RLD) for statistical modelling, marketing mix models (MMM), segmentation, or integration into data lakes.
  • Receive weighted and unweighted data in Amazon S3, Google Cloud Storage (GCS) or SFTP.
  • Connect high-trust Profiles RLD with BrandIndex and Custom RLD exports.
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Start intergating trusted YouGov data today

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FAQs

Does YouGov integrate with BI tools for insights delivery?

YouGov data integrates with major business intelligence platforms including Tableau, Power BI, and Looker. Data connectors and export formats enable seamless incorporation of survey insights into existing analytics workflows and executive dashboards.

Is there public documentation for the Profiles API, or do I need credentials to view it?

Profiles API documentation can be accessed by anyone via the links below:

  1. Tabulation API product page
  2. API reference
  3. Developer guide

Does YouGov have an MCP?

Yes, YouGov data integrations clients can access trusted YouGov data in their AI tools and workflows with our MCP. As of Summer 2026, this is available for Profiles and custom research. The BrandIndex MCP is coming soon.

Is there public documentation for the Profiles MCP?

Profiles MCP documentation can be accessed by anyone here.

Explore options for integrating YouGov data into your workflows

See if API, RLD, or MCP options make most sense
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