Integrate & automate YouGov’s trusted global data
49 markets worldwide
30+ million panel members
2+ million data points
API
- Automatically ingest aggregated YouGov data directly into your systems, dashboards, and client solutions.
- Flexibly scale your research operations with your choice of high-velocity queries and search tools.
- Get low-latency access to trusted data via flexible “batch tabulation” export APIs.
Read documentation for BrandIndex API and Profiles API
MCP (Model Context Protocol)
- Level up your AI stack with aggregated YouGov data directly into your GPTs, agentic workflows, and AI platforms.
- Enable AI agents to work from YouGov's accurate, representative data.
- Run data workflows via AI tools like Claude, Cursor, or any MCP-compatible client.
RLD
- Scheduled deliveries of respondent-level data (RLD) for statistical modelling, marketing mix models (MMM), segmentation, or integration into data lakes.
- Receive weighted and unweighted data in Amazon S3, Google Cloud Storage (GCS) or SFTP.
- Connect high-trust Profiles RLD with BrandIndex and Custom RLD exports.
Discover more in your data
Explore trusted research data to understand people, markets and brands, and uncover the insights that matter.
YouGov Profiles
Discover our flagship audience tool: deep audience understandingYouGov BrandIndex
Discover our flagship tool: daily brand and competitor tracking across 16 metrics.Surveys: Self-serve
24/7 survey-building research platform with exceptional speed.Surveys: Serviced
Quick-turnaround, researcher-supported omnibus and targeted Field & Tab research.Not sure what solution you need? Let's chat.
Get in touchMeet our experts
Turn trusted data into smarter insights
Explore expert guides and fresh perspectives on bringing high-quality research data into AI-powered research and internal systems.
FAQs
Does YouGov integrate with BI tools for insights delivery?
YouGov data integrates with major business intelligence platforms including Tableau, Power BI, and Looker. Data connectors and export formats enable seamless incorporation of survey insights into existing analytics workflows and executive dashboards.
Is there public documentation for the Profiles API, or do I need credentials to view it?
Profiles API documentation can be accessed by anyone via the links below:
Does YouGov have an MCP?
Yes, YouGov data integrations clients can access trusted YouGov data in their AI tools and workflows with our MCP. As of Summer 2026, this is available for YouGov Profiles, Surveys: Serviced, Surveys: Self-serve, and Custom Research. The BrandIndex MCP is coming soon.
Is there public documentation for the Profiles MCP?
Profiles MCP documentation can be accessed by anyone here.