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Sports & esports

Budding athlete, sports superfan, or gamer? Whether it’s a real-life sport, or virtual reality you’re passionate about, you can stay on track with the latest accurate research on trends and public opinion. Face facts with free research, articles, reports and events focused on sports, esports and video gaming.

Participation drives visibility: What Piastri’s absence means for Mastercard at the F1 Australian Grand Prix
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FIFA World Cup 2026 global brand handbook
soccer player trying to score goal
India Advertisers of the Month 2026
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UAE Advertisers of the Month 2026
Canada Advertisers of the Month 2026
Thailand Advertisers of the Month 2026
Singapore Advertisers of the Month 2026
Indonesia Advertisers of the Month 2026
How Priority Partnerships turned survey data into industry authority
Women’s cricket takes centre stage
UAE among world’s most engaged and travel-driven sports markets
Australians among the world’s most passionate domestic sports travellers
[Multi-market] Sport tourism: Measuring fan appetite
How World Netball measures global netball participation using YouGov Sport
[On-demand EU webinar] From smart homes to smartphones: The tech brands Europeans love
Milano Cortina​ 2026 Winter Olympic Games​
[On-demand EU webinar] Sport tourism appetite: What drives fans to travel in 2026?
adidas vs Nike: A close race in global brand perception
Global brand health rankings reveal utility wins every time
Heated Rivalry – Influence of sports shows on fandom and LGBTQIA+ representation
More than tennis: the innovations redefining this year’s Australian Open
From awareness to action: how effectively do the world’s top brands convert?
Inside Messi’s India G.O.A.T. Tour: social buzz, sponsorship value & media impact
Sports trends and insights roundup 2025
How Harlequins powered partner growth with YouGov’s audience intelligence
How Podium Analytics tracks public perceptions of sports injury
Sportswear brands are winning big in Saudi Arabia
Which sports do sports bettors follow?
Singapore’s Advertisers of the Month for September: iPhone, Chanel and Decathlon
How to amplify sponsorship value with fan data
With the World Cup of Hockey set to return, a look at ice hockey fans in key markets
[Webinar] Early insights: Decoding the Dubai Shopping Festival
[Webinar] Black Friday & Cyber Monday Outlook 2025
LALIGA tops YouGov’s 2025 list of most improved sports properties in Australia
Liverpool tops YouGov’s 2025 list of most improved football teams in India
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