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Sports & esports

Budding athlete, sports superfan, or gamer? Whether it’s a real-life sport, or virtual reality you’re passionate about, you can stay on track with the latest accurate research on trends and public opinion. Face facts with free research, articles, reports and events focused on sports, esports and video gaming.

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Women’s cricket takes centre stage
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Article
Thailand Advertisers of the Month 2026
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Article
UAE Advertisers of the Month 2026
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Article
Indonesia Advertisers of the Month 2026
Article
Singapore Advertisers of the Month 2026
Article
Canada Advertisers of the Month 2026
Article
India Advertisers of the Month 2026
Article
UAE among world’s most engaged and travel-driven sports markets
Article
Australians among the world’s most passionate domestic sports travellers
Article
[Multi-market] Sport tourism: Measuring fan appetite
Report
How World Netball measures global netball participation using YouGov Sport
Case study
[On-demand EU webinar] From smart homes to smartphones: The tech brands Europeans love
Article
Milano Cortina​ 2026 Winter Olympic Games​
Report
[On-demand EU webinar] Sport tourism appetite: What drives fans to travel in 2026?
Article
adidas vs Nike: A close race in global brand perception
Article
Global brand health rankings reveal utility wins every time
Article
Heated Rivalry – Influence of sports shows on fandom and LGBTQIA+ representation
Article
More than tennis: the innovations redefining this year’s Australian Open
Article
From awareness to action: how effectively do the world’s top brands convert?
Article
Inside Messi’s India G.O.A.T. Tour: social buzz, sponsorship value & media impact
Article
Sports trends and insights roundup 2025
Article
How Harlequins powered partner growth with YouGov’s audience intelligence
Case study
How Podium Analytics tracks public perceptions of sports injury
Case study
Sportswear brands are winning big in Saudi Arabia
Article
Which sports do sports bettors follow?
Article
Singapore’s Advertisers of the Month for September: iPhone, Chanel and Decathlon
Article
How to amplify sponsorship value with fan data
Guide
With the World Cup of Hockey set to return, a look at ice hockey fans in key markets
Article
[Webinar] Early insights: Decoding the Dubai Shopping Festival
Article
[Webinar] Black Friday & Cyber Monday Outlook 2025
Report
LALIGA tops YouGov’s 2025 list of most improved sports properties in Australia
Article
Liverpool tops YouGov’s 2025 list of most improved football teams in India
Article
India sports on the rise 2025
Report
Australia sports on the rise 2025
Report
How Ronaldo’s arrival redefined perceptions for the Saudi Pro League
Article
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