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How to amplify sponsorship value with fan data
With the World Cup of Hockey set to return, a look at ice hockey fans in key markets
[Webinar] Early insights: Decoding the Dubai Shopping Festival
LALIGA tops YouGov’s 2025 list of most improved sports properties in Australia
Liverpool tops YouGov’s 2025 list of most improved football teams in India
India sports on the rise 2025
Australia sports on the rise 2025
How Ronaldo’s arrival redefined perceptions for the Saudi Pro League
Australian esports fans – how do brands and broadcasters connect with a digital audience?
Rugby fans on the Women’s Rugby World Cup 2025
[US] League leaders: Which teams won fans in 2025?
Test cricket v The Hundred: The cricket landscape in the UK
Racing for attention: Santander’s push for visibility among American motorsport fans
What should define a great athlete? Americans weigh in amid Scottie Scheffler's dominant season
[UK] Charity champions 2025: What’s driving donations in the UK
Growth of esports in Australia
Is star power giving wind to SailGP?
Who won the summer sporting weekend in the UK?
Who Bets on Tennis? Profiling the UK’s Tennis Betting Audience
Performance Sport and Lifestyle Fashion Are Converging in Real Time – And Fans Are Watching
[US] Brand crushes: Who are the world's most recommended brands?
[EU] Brand crushes: Who are the world's most recommended brands?
More than half of Australians follow sports for teams, but younger fans favour athletes
Why sports sponsorships are a natural fit for luxury brands
Adidas brand health has quietly climbed to its highest level in more than a decade
Cricket Returns, Viewers Don’t: The Impact of IPL’s Interrupted Momentum
UK report - Star power: The role of individual athletes on sports fandom
Australia report - Star power: The role of individual athletes on sports fandom
The ‘beautiful game’ in India
Salah’s selfie seals the moment: Google Pixel front and centre in Liverpool’s title triumph
Liverpool won their 20th league title – but they were already the Premier League’s strongest brand
What do Britons make of emerging sports properties?
NFL Draft makes a Buzz – how does it compare to non-sporting events?
Guernseys and Gather Round: KFC the Most Valuable Guernsey Partner in AFL's Footy Festival
Indian cricket fandom report 2025
NRL Player Jersey Names