Business

Access YouGov products and services as a business.

Sign inRegister as a client

Members

Take surveys and earn points as a member of the YouGov panel.

Sign inRegister as a member

Sports & esports

Budding athlete, sports superfan, or gamer? Whether it’s a real-life sport, or virtual reality you’re passionate about, you can stay on track with the latest accurate research on trends and public opinion. Face facts with free research, articles, reports and events focused on sports, esports and video gaming.

[EU webinar] From smart homes to smartphones: The tech brands Europeans love
women swiping screen
Milano Cortina​ 2026 Winter Olympic Games​
Photo by EThamPhoto
[EU webinar] Sport tourism appetite: What drives fans to travel in 2026?
null
India Advertisers of the Month 2026
Canada Advertisers of the Month 2026
adidas vs Nike: A close race in global brand perception
UAE Advertisers of the Month 2026
Indonesia Advertisers of the Month 2026
Thailand Advertisers of the Month 2026
Singapore Advertisers of the Month 2026
Global brand health rankings reveal utility wins every time
Heated Rivalry – Influence of sports shows on fandom and LGBTQIA+ representation
More than tennis: the innovations redefining this year’s Australian Open
From awareness to action: how effectively do the world’s top brands convert?
Inside Messi’s India G.O.A.T. Tour: social buzz, sponsorship value & media impact
Sports trends and insights roundup 2025
How Harlequins powered partner growth with YouGov’s audience intelligence
How Podium Analytics tracks public perceptions of sports injury
Sportswear brands are winning big in Saudi Arabia
Which sports do sports bettors follow?
Singapore’s Advertisers of the Month for September: iPhone, Chanel and Decathlon
How to amplify sponsorship value with fan data
With the World Cup of Hockey set to return, a look at ice hockey fans in key markets
[Webinar] Early insights: Decoding the Dubai Shopping Festival
[Webinar] Black Friday & Cyber Monday Outlook 2025
LALIGA tops YouGov’s 2025 list of most improved sports properties in Australia
Liverpool tops YouGov’s 2025 list of most improved football teams in India
India sports on the rise 2025
Australia sports on the rise 2025
How Ronaldo’s arrival redefined perceptions for the Saudi Pro League
Not just seen — felt: Measuring sponsorship impact with brand health
Australian esports fans – how do brands and broadcasters connect with a digital audience?
Growth of esports in Australia
Is star power giving wind to SailGP?
Performance Sport and Lifestyle Fashion Are Converging in Real Time – And Fans Are Watching
Subscribe to our newsletter
Stay informed about the latest trends, insights, and developments in your sector.
Subscribe