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Sports & esports

Budding athlete, sports superfan, or gamer? Whether it’s a real-life sport, or virtual reality you’re passionate about, you can stay on track with the latest accurate research on trends and public opinion. Face facts with free research, articles, reports and events focused on sports, esports and video gaming.

Global brand health rankings reveal utility wins every time
rankings trophies
From awareness to action: how effectively do the world’s top brands convert?
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World Cup 2026: What Britons think of 48 teams, late kick-offs and more
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[On-demand GB webinar] YouGov Best Brand Rankings 2026 - Great Britain edition
How Harlequins powered partner growth with YouGov’s audience intelligence
What do football fans think of the 3pm blackout in 2025?
How Podium Analytics tracks public perceptions of sports injury
YouGov Behavioral: Digital Gamblers - Demographics, Psychographic & Behavioral Insights
How to amplify sponsorship value with fan data
UK Sports on the rise 2025
Not just seen — felt: Measuring sponsorship impact with brand health
Rugby fans on the Women’s Rugby World Cup 2025
Test cricket v The Hundred: The cricket landscape in the UK
What should define a great athlete? Americans weigh in amid Scottie Scheffler's dominant season
[UK] Charity champions 2025: What’s driving donations in the UK
Is star power giving wind to SailGP?
Who won the summer sporting weekend in the UK?
Who Bets on Tennis? Profiling the UK’s Tennis Betting Audience
UK Biggest Brand Movers - June 2025
Redefining the FIFA Club World Cup: A new generation drives soccer fandom
UK report - Star power: The role of individual athletes on sports fandom
Tariffs putting Britons off investing in equities
Most Britons expect tariffs to push prices up
Salah’s selfie seals the moment: Google Pixel front and centre in Liverpool’s title triumph
What do Britons make of emerging sports properties?
April Advertisers of the month in UK: Minecraft, Oral-B and B&Q
Tracking Nintendo Switch’s brand momentum in the UK ahead of Switch 2
UK Biggest Brand Movers - May 2025
Do British Formula One fans follow teams, drivers, or both? Plus – opinion of Lewis Hamilton’s Ferrari move
UK Biggest Brand Movers - April 2025
How ready are UK businesses for new ESG rules?
Two in five football fans would subscribe to “Premflix”
After a shaky start to the year, consumer confidence bounced back in February 2025
UK Biggest Brand Movers - March 2025
Do Manchester United fans back the club’s decision to leave Old Trafford?
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