Submit an inquiry

Prefer email? We'll come back to you within 24 hours.

Get in touch

Book a demo

Ready to hear more?

Schedule a time

Call me

Prefer a call? We'll call you back within 24 hours.

Get in touch

Business

Access YouGov products and services as a business.

Sign inRegister as a client

Members

Take surveys and earn points as a member of the YouGov panel.

Sign inRegister as a member

Sports & esports

Budding athlete, sports superfan, or gamer? Whether it’s a real-life sport, or virtual reality you’re passionate about, you can stay on track with the latest accurate research on trends and public opinion. Face facts with free research, articles, reports and events focused on sports, esports and video gaming.

What do football fans think of the 3pm blackout in 2025?
How Podium Analytics tracks public perceptions of sports injury
YouGov Behavioral: Digital Gamblers - Demographics, Psychographic & Behavioral Insights
UK Sports on the rise 2025
Not just seen — felt: Measuring sponsorship impact with brand health
Rugby fans on the Women’s Rugby World Cup 2025
Test cricket v The Hundred: The cricket landscape in the UK
What should define a great athlete? Americans weigh in amid Scottie Scheffler's dominant season
[UK] Charity champions 2025: What’s driving donations in the UK
Is star power giving wind to SailGP?
Who won the summer sporting weekend in the UK?
Who Bets on Tennis? Profiling the UK’s Tennis Betting Audience
Redefining the FIFA Club World Cup: A new generation drives soccer fandom
UK report - Star power: The role of individual athletes on sports fandom
Salah’s selfie seals the moment: Google Pixel front and centre in Liverpool’s title triumph
What do Britons make of emerging sports properties?
Do British Formula One fans follow teams, drivers, or both? Plus – opinion of Lewis Hamilton’s Ferrari move
Two in five football fans would subscribe to “Premflix”
Bowling Over Cricket Fans: Effective Marketing Strategies for Brands
UEFA considers scrapping extra time from knockout games - but are football fans happy to go straight to penalties?
Did Britons watch sporting events at home, in person, or at the pub in 2024?
Jake Paul vs. Mike Tyson: Was the Move to Netflix Lucrative for Event Branding?
Jake Paul vs. Mike Tyson: What did the public think?
The football fans who buy replica shirts
Hiring Tuchel a good decision, say two-thirds of England fans
Olympic and Paralympic Games spark kid’s interest in sports and health, says poll
Why Guinness’ partnership with the Premier League makes plain sense
Examining the cricket betting landscape in the UK
Premier League 2024-2025: Which clubs have the best brands and play the nicest football?
Britain in the fast lane - Exploring Formula One’s popularity among Brits
Euro 2024: Which brands are hitting the back of the net?
Olympic Games Paris 2024: Top sports in Europe and UK
Euro 2024 boosts EA Sports FC Consideration rates in key markets
Five key stats about how Britons are watching Euro 2024
Three in five Manchester United fans want Erik Ten Hag to keep his job
Subscribe to our newsletter
Stay informed about the latest trends, insights, and developments in your sector.
Subscribe