Which sports Brits play
Which sports Brits follow (watch live or support a team)
From stadiums to street style: Sports-fashion partnerships win over UK consumers
How interested, if at all, are you in football?
Do you support or oppose the decision by European football associations, including England, Scotland and Wales, to boycott FIFA-run competitions such as the World Cup, over FIFA's plans to sell stakes in its competitions to private investors?
73% of Britons support UEFA’s FIFA World Cup boycott
FIFA World Cup 2026: The top 5 brand sponsors based on Advertiser Impact Score (AIS)
How interested, if at all, are you in the Commonwealth Games?
Was the FIFA World Cup 2026 well-received compared to previous tournaments?
Lionel Messi’s favourability plummets following World Cup
What do Britons think of the 2026 World Cup changes, in their own words
Which of the following countries do you consider to be the England national football team's main rivals?
How interested, if at all, are you in football?
How to accurately estimate sports audiences for sponsorship valuation
The UK's sporting super weekend: What happens when every major event competes for attention?
Do you think there should or should not be a bank holiday in England if the England team win the World Cup?
FIFA wrong on Balogun call, say Britons
Awareness vs. Impact: Are sports-fashion partnerships influencing buying behaviours?
Past the halfway mark of FIFA World Cup 2026, which sponsors are making the biggest impression?
Do you support or oppose allowing pubs to stay open until 5am on Monday morning in order to allow fans to watch the England versus Mexico World Cup match?
Most 2026 World Cup watchers negative about hydration breaks, tend to be positive about increasing to 48 teams
86% of fans say live sports are becoming a luxury experience
Do you think that companies in England should or should not allow workers to finish work early if they want to watch the 5pm England kick-off in the World Cup?
Rugby union teams
- 1.England National Rugby Union Team52%
- 2.England Women's National Rugby Union Team42%
- 3.New Zealand National Rugby Union Team41%
- 4.Scotland National Rugby Union Team36%
- 5.British and Irish Lions33%
Formula 1 racing teams
- 1.McLaren F143%
- 2.Mercedes F140%
- 3.Aston Martin F1 Team34%
- 4.Red Bull's RB F1 Racing Team34%
- 5.Scuderia Ferrari31%
Rugby league teams
- 1.England National Rugby League Team44%
- 2.Wales National Rugby League Team32%
- 3.Scotland National Rugby League Team29%
- 4.Great Britain National Rugby League Team28%
- 5.Ireland National Rugby League Team20%
Motor racing teams
- 1.McLaren F143%
- 2.Mercedes F140%
- 3.Aston Martin F1 Team34%
- 4.Red Bull's RB F1 Racing Team34%
- 5.Scuderia Ferrari31%
Football clubs
- 1.FC Barcelona44%
- 2.Real Madrid41%
- 3.Liverpool F.C.39%
- 4.Manchester United F.C.38%
- 5.Rangers F.C.35%
Cricket clubs
- 1.England Lions Cricket Team43%
- 2.England National Cricket Team37%
- 3.England Women's Cricket Team34%
- 4.Yorkshire County Cricket Club26%
- 5.Australia National Cricket Team22%
American football teams
- 1.New York Giants24%
- 2.Chicago Bears23%
- 3.Dallas Cowboys23%
- 4.Green Bay Packers21%
- 5.Seattle Seahawks20%
Contemporary tennis players
- 1.Novak Djokovic48%
- 2.Venus Williams46%
- 3.Emma Raducanu42%
- 4.Carlos Alcaraz34%
- 5.Katie Boulter25%
Contemporary snooker personalities
- 1.Ronnie O'Sullivan53%
- 2.Jimmy White46%
- 3.John Higgins31%
- 4.Mark Selby30%
- 5.Judd Trump23%
Contemporary olympics and athletics personalities
- 1.Tom Daley54%
- 2.Katarina Johnson-Thompson47%
- 3.Simone Biles35%
- 4.Jonathan Brownlee33%
- 5.Max Whitlock28%
Contemporary golfers
- 1.Rory McIlroy42%
- 2.Tiger Woods31%
- 3.Colin Montgomerie30%
- 4.Justin Rose27%
- 5.Lee Westwood27%
Contemporary formula 1 personalities
- 1.Lewis Hamilton46%
- 2.Fernando Alonso40%
- 3.Lando Norris38%
- 4.Max Verstappen30%
- 5.Valtteri Bottas29%