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YouGov Behavioral: Digital Gamblers - Demographics, Psychographic & Behavioral Insights
How to amplify sponsorship value with fan data
UK Sports on the rise 2025
Not just seen — felt: Measuring sponsorship impact with brand health
Rugby fans on the Women’s Rugby World Cup 2025
Test cricket v The Hundred: The cricket landscape in the UK
[UK] Charity champions 2025: What’s driving donations in the UK
Who won the summer sporting weekend in the UK?
Who Bets on Tennis? Profiling the UK’s Tennis Betting Audience
UK report - Star power: The role of individual athletes on sports fandom
What do Britons make of emerging sports properties?
Do British Formula One fans follow teams, drivers, or both? Plus – opinion of Lewis Hamilton’s Ferrari move
Two in five football fans would subscribe to “Premflix”
Bowling Over Cricket Fans: Effective Marketing Strategies for Brands
UEFA considers scrapping extra time from knockout games - but are football fans happy to go straight to penalties?
Did Britons watch sporting events at home, in person, or at the pub in 2024?
Jake Paul vs. Mike Tyson: What did the public think?
The football fans who buy replica shirts
Hiring Tuchel a good decision, say two-thirds of England fans
Olympic and Paralympic Games spark kid’s interest in sports and health, says poll
Why Guinness’ partnership with the Premier League makes plain sense
Examining the cricket betting landscape in the UK
Premier League 2024-2025: Which clubs have the best brands and play the nicest football?
Britain in the fast lane - Exploring Formula One’s popularity among Brits
Euro 2024: Which brands are hitting the back of the net?
Olympic Games Paris 2024: Top sports in Europe and UK
Euro 2024 boosts EA Sports FC Consideration rates in key markets
Five key stats about how Britons are watching Euro 2024
Three in five Manchester United fans want Erik Ten Hag to keep his job
64% of Premier League fans back squad spending caps
Liverpool and Arsenal didn’t win the Premier League – but saw the biggest brand boosts of the season
What must online providers do to win over Euro 2024 bettors?
Euro 2024: Who’s taking it home? Not England, say middle-aged Brits
How Premiership Rugby scored new partnerships with YouGov’s audience intelligence
As Premier League gears up for new offside tech, a look at how football fans feel about VAR