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International How to target World Cup audiences: activating fan segments for smarter ad campaigns
How likely or unlikely do you think it is that you would be able to successfully climb to the top of Mount Everest?
Participation drives visibility: What Piastri’s absence means for Mastercard at the F1 Australian Grand Prix
Arsenal or Man City may be the 2025/26 Premier League Champions – but they aren’t the healthiest brands in top-flight football
FIFA World Cup 2026 global brand handbook
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Which sports Brits play
Which sports Brits follow (watch live or support a team)
A warm reception for the 2026 Winter Olympics
2026 Winter Olympics UK audience statistics and sponsor recall: What YouGov data reveals
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How much of the 2026 Winter Olympics have you seen or followed?
How World Netball measures global netball participation using YouGov Sport
Six Nations adjusts its coverage and scheduling – what did the fans think?
[On-demand UK webinar] Sport tourism appetite: What drives fans to travel in 2026?
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Global brand health rankings reveal utility wins every time
From awareness to action: how effectively do the world’s top brands convert?
Do you think the national football teams of England and Scotland (and Wales and Northern Ireland, if they qualify) should or should not boycott the 2026 World Cup, which is primarily being hosted in the USA?
World Cup 2026: What Britons think of 48 teams, late kick-offs and more
[On-demand GB webinar] YouGov Best Brand Rankings 2026 - Great Britain edition
Which of the following do you think should win BBC Sports Personality of the Year this year?
How Harlequins powered partner growth with YouGov’s audience intelligence
What do football fans think of the 3pm blackout in 2025?
How happy or unhappy are you that Scotland has qualified for the 2026 FIFA World Cup?
How happy or unhappy are you that England has qualified for the 2026 FIFA World Cup?
How Podium Analytics tracks public perceptions of sports injury
YouGov Behavioral: Digital Gamblers - Demographics, Psychographic & Behavioral Insights
Fans for Israeli football club Maccabi Tel Aviv have been banned from attending a match against Aston Villa next month, with West Midlands Police classifying the fixture as being at 'high risk' of leading to disorder. Do you think this was the right decision or the wrong decision?
Do you think you could win a round against a professional sumo wrestler?
How interested, if at all, are you in women's rugby?
How to amplify sponsorship value with fan data
UK Sports on the rise 2025
Not just seen — felt: Measuring sponsorship impact with brand health