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Articles

Discover the latest fresh thinking about the world’s most exciting brands, accompanied by some fascinating facts. Prepare to immerse yourself in engaging editorial articles about the topics that matter to you most. It’s no secret, YouGov helps you stay in touch with reality.

Why we treat our members as people, not a resource to be churned through
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Political favourability ratings, April 2026
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YouGov News Tracker: 19 - 20 April 2026
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YouGov’s MRP of the 2026 London local elections shows close races in many boroughs
Second YouGov MRP of the 2026 Senedd elections shows a tight race between Reform UK and Plaid Cymru
Participation drives visibility: What Piastri’s absence means for Mastercard at the F1 Australian Grand Prix
How AI-powered receipt scanning is enhancing shopper insights
Voting intention, 19-20 April 2026: Ref 27%, Grn 17%, Con 17%, Lab 16%, LD 14%
Royal family favourability trackers, April 2026
[UK webinar] Great Britain's favourite auto brands: Who attracts attention, and who earns loyalty?
What drives UK audiences to cancel their streaming subscriptions?
Arsenal or Man City may be the 2025/26 Premier League Champions – but they aren’t the healthiest brands in top-flight football
How strong is UK support for rejoining the European Union?
Where does the British public stand on cannabis in 2026?
How men and women differ in gift-giving habits in the UK
Seen or sidelined: Do women aged 50+ feel catered to by today’s fashion and beauty brands?
What do Britons see as the top issues locally, ahead of 2026 local, mayoral and devolved elections
[UK webinar] Insights without the team: Market research 101
Business Sentiment Tracker: Businesses lack confidence in the UK economy – but back themselves to succeed
YouGov News Tracker: 12 - 13 April 2026
Fast food favourites: Which QSR brands come out on top with UK consumers?
Seven in ten NHS workers say the health service is poorly prepared for another pandemic
Voting intention, 12-13 April 2026: Ref 24%, Con 19%, Grn 18%, Lab 17%, LD 13%
UK Biggest Brand Movers - April 2026
Can stablecoins find an audience in the UK?
UK Advertisers of the Month 2026
UK Word of Mouth Risers 2026
First YouGov MRP of the 2026 Holyrood election suggests the SNP could win a majority
Could Waitrose’s shoplifting saga pose a real reputational risk?
As GAME prepares to close its remaining physical stores this month, will consumers miss the brand?
YouGov News Tracker: 6 - 7 April 2026
Apps versus SMS: Why Brits use different messaging services
How do Scots feel about new North Sea oil and gas developments?
Do Europeans think it was right to admit Hungary to the EU?
Scotland political snapshot, Spring 2026
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