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Articles

Discover the latest fresh thinking about the world’s most exciting brands, accompanied by some fascinating facts. Prepare to immerse yourself in engaging editorial articles about the topics that matter to you most. It’s no secret, YouGov helps you stay in touch with reality.

As Lloyds sunsets the Halifax brand, will the public miss it?
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UK Word of Mouth Risers 2026
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Most Britons say Nigel Farage is ‘very sleazy’
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UK Biggest Brand Movers 2026
FIFA wrong on Balogun call, say Britons
YouGov Parallax – the world’s first research product to combine AI twins with validation from real consumers
YouGov News Tracker: 5-6 July 2026
Awareness vs. Impact: Are sports-fashion partnerships influencing buying behaviours?
Decisive but untrustworthy: how do Britons feel about Nigel Farage?
Snap poll: Britons tend to oppose Nigel Farage by-election
Have Grok’s controversies left it trailing behind other AI brands in the UK?
UK media consumption trends 2026: Do Brits think social media and screen time affects wellbeing?
Past the halfway mark of FIFA World Cup 2026, which sponsors are making the biggest impression?
Labour members on the next chancellor, tax, welfare, and the triple lock
Voting intention, 5-6 July 2026: Ref 25%, Con 21%, Lab 20%, Grn 13%, LD 12%
Is it acceptable to wear shorts at work?
Most 2026 World Cup watchers negative about hydration breaks, tend to be positive about increasing to 48 teams
86% of fans say live sports are becoming a luxury experience
250 years after independence: how do Britons see the USA?
June 2026 consumer confidence: A slight uptick
UK media consumption trends in 2026: Are smartphones impacting attention spans in the UK?
YouGov News Tracker: 29-30 June 2026
How do Britons see the parties, summer 2026?
UK climate change attitudes unchanged by heatwave
How would Britain vote, two years since the 2024 election?
Are EU Entry/Exit System (EES) delays impacting Britons’ travel plans this summer?
Why AI workflows need trusted human data
Voting intention, 28-29 June 2026: Ref 24%, Con 20%, Lab 20%, Grn 13%, LD 13%
How popular is Donald Trump in Europe? June 2026
How popular are national leaders in Europe? June 2026
How did UNICEF's brand metrics change during Soccer Aid 2026?
Views of Andy Burnham’s character have become more negative since May
How do domestic appliance buying priorities change across generations in Britain?
Financial confidence in 2026: How are Britons coping with the increased cost of living?
One in nine Britons who watched the UEFA Champions League final did so via an illegal stream
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