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Articles

Discover the latest fresh thinking about the world’s most exciting brands, accompanied by some fascinating facts. Prepare to immerse yourself in engaging editorial articles about the topics that matter to you most. It’s no secret, YouGov helps you stay in touch with reality.

UK advertisers of the month of September: iPhone, Amazon and Virgin Atlantic
Britain’s BNPL users: younger, female and financially strained
Do Britons trust driverless taxis and autonomous vehicles?
The most-streamed TV in the UK, September 2025: The Big Bang Theory, Friends, and Wednesday
UK Biggest Brand Movers - October 2025
EE’s Safer SIMs campaign boosts brand health – especially among parents
How GB consumers shop for autumn: Spending trends & habits
Halloween spending & shopping trends 2025 in Britain
Young adults and women are more likely to buy beauty advent calendars in Britain
Participation in mega-sale events like Black Friday remains strong, but interest declines
How brands can rebuild trust with UK consumers after losing it
Among Britons who see EVs as the future, Michelin stands out on Quality
Free returns and flexibility: What UK shoppers expect from retailer return policies
Would British bettors consider AI for gambling and betting decisions?
The most-streamed TV in the UK, July 2025: Friends, The Big Bang Theory, and Squid Game
Where Britons go for car repairs – Independent mechanics lead, mobile services gain ground
UK skincare trends 2025 – Routines, multi-use products, and what drives purchase
How Britons adopt and navigate new technology
UK Biggest Brand Movers - September 2025
JD Wetherspoon set to open 15 new pubs across the UK – and the public may welcome their arrival
Coca-Cola looks to sell Costa – but where does the coffee chain stand with the UK public?
Consumer confidence stagnated in August 2025
What Gen Z wants from their banks
UK Advertisers of the Month for August: webuyanycar.com, Jet2holidays, and Post Office
How Gen Z in the UK navigates healthcare: Social media, cost and caution
How Britons’ baking habits shape appliance choices
How wellness looks across the US and UK: Similar goals, different habits
Not just seen — felt: Measuring sponsorship impact with brand health
Rugby fans on the Women’s Rugby World Cup 2025
Inside the UK hair care market: Concerns, motivations, and market signals
Suburban Brits divided on rapid delivery services
Cost, convenience, and access top barriers to e-bike adoption in the UK
How fuel loyalty programmes fare among British drivers
Younger consumers show more awareness of AI companions, but comfort remains low
July UK Advertisers of the month: Amazon, McDonald's and Lynx
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