Menu

Articles

Discover the latest fresh thinking about the world’s most exciting brands, accompanied by some fascinating facts. Prepare to immerse yourself in engaging editorial articles about the topics that matter to you most. It’s no secret, YouGov helps you stay in touch with reality.

Filter
Categories
Solutions
Openness to paid social media features varies by how Britons use social media
null
YouGov News Tracker: 6 - 7 September 2026
null
Would Britons support reintroducing the two child benefit cap?
null
Was Grand Theft Auto’s Netflix reveal event the right vehicle for the juggernaut game franchise?
Beer and cider map of the UK: Which brands stand out where?
Most Britons still say Reform UK are ‘very sleazy’
YouGov/Cebr Consumer Confidence Index 2026
Voting intention, 6-7 September 2026: Lab 23%, Ref 23%, Con 20%, Grn 12%, LD 11%
Top of the pumps: UK petrol station brand rankings 2026
Did sponsoring The Hundred 2026 improve perceptions of the competition’s marketing partners?
Zara’s parent company launches cut-price Lefties brand – but is it the right move?
The Hundred finishes for 2026 – but is it bowling the public over?
Which 2026 Premier League clubs have the most local fans?
Jack Daniel’s brand metrics rise alongside McLaren F1 2026 limited edition bottle launch
Which Britons are listening to more music?
YouGov News Tracker: 31 August - 1 September 2026
Who would make the best prime minister? August 2026
Voting intention, 30-31 August 2026: Lab 23%, Ref 23%, Con 20%, Grn 13%, LD 12%
How do Britons see Reform UK and Nigel Farage, ahead of the party’s 2026 conference?
Britons oppose loosening prison early release rules
Which non-alcoholic beverage brands lead with each generation in the UK?
Which UK hotel brands have the most satisfied customers in 2026?
Have the Grand Theft Auto VI leaks affected excitement among British gamers?
How UK adults' consideration to donate to Refuge UK shifted through the 2026 FIFA world cup
Why is government approval so low when Andy Burnham’s personal ratings are so high?
YouGov News Tracker: 23-24 August 2026
Perceived majority: how many Britons think the public shares their views (and how often are they wrong)?
John Lewis MD Peter Ruis steps down – what has his tenure done for the brand’s public image?
Have rising fuel prices given EVs a boost in Britain?
Voting intention, 23-24 August 2026: Ref 23%, Lab 22%, Con 20%, Grn 13%, LD 13%
Sip stars: UK non-alcoholic beverage rankings 2026
What are European attitudes towards air conditioning?
BP vs. Shell: Tracking the battle for brand health amid rising fuel costs
Who's most to blame when AI goes rogue?
Where do Londoners stand on Sadiq Khan after 10 years as mayor?
No matter your research needs, YouGov can help
Our connected data ecosystem was built to bring answers to your burning questions.
Get in touch

Real stories, real impact

Discover how we’ve helped professionals tackle the trickiest research challenges, and how we could support you too, with our latest case studies.

Vauxhall-Logo
TikTok Logo
Fox Sports Logo
havas4

“With YouGov’s rapid pre-test capabilities we are able to gain a valuable understanding of consumer sentiment so we can make data-informed, strategic marketing decisions before the ad launches on TV.”

Clare White, Head of Marketing Communications 

View case study

Trust YouGov with your research

Researchers rely on YouGov to help them solve complex data requirements. From targeting hard to reach audiences, to multi-wave or recontacting surveys, you’ll be able to draw powerful insights for powerful outcomes.