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Articles

Discover the latest fresh thinking about the world’s most exciting brands, accompanied by some fascinating facts. Prepare to immerse yourself in engaging editorial articles about the topics that matter to you most. It’s no secret, YouGov helps you stay in touch with reality.

Four years into the Ukraine war, where does Western European opinion stand?
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A compilation of data on public opinion surrounding Andrew Mountbatten-Windsor
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Cancer Research UK retains top spot in YouGov’s 2026 Charity Rankings
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UK Biggest Brand Movers - February 2026
Six Nations adjusts its coverage and scheduling – what did the fans think?
UK Advertisers of the Month 2026
[UK webinar] Sport tourism appetite: What drives fans to travel in 2026?
Tech takeover: What is driving the success of tech brands on a global scale
adidas vs Nike: A close race in global brand perception
YouGov BrandIndex Voices released: Groundbreaking AI-powered qualitative tool delivers the ‘why’ behind brand tracking – at scale
Global brand health rankings reveal utility wins every time
[On-demand UK webinar] Understanding the new health and wellbeing consumer
As River Island announces store closures, what do the public think of the brand?
Best brand rankings: Why Toyota is a global automotive powerhouse in 2026
IKEA’s new campaign puts the spotlight on quality – but what do consumers think?
Why Marks & Spencer topped YouGov’s Best Brand Rankings in the UK – again
From awareness to action: how effectively do the world’s top brands convert?
The Post Office and Fujitsu among the UK’s most improved brands – but is the Mr. Bates effect still lingering?
Brand performance: What's driving Netflix's global success in 2026?
Launch of YouGov Profiles AI Agent enables conversational exploration of high-quality data
UK Advertisers of the Month for December: Coca-cola, Waitrose and Tesco
Consumer confidence slumped over December 2025
World Cup 2026: What Britons think of 48 teams, late kick-offs and more
UK car buyers divided on car features: minimalists vs luxury seekers
Where UK beauty ads land: the channels regular make-up users notice most
Which brands saw the biggest gains in Ad Awareness over Christmas 2025?
Data privacy day UK 2026: attitudes towards online data protection
Commercial vehicle owners are concentrated among the UK’s highest-mileage drivers
One in five UK adults borrowed to cover Christmas holiday spending in 2025
How fitness-focused Brits trying to lose weight engage with social media and video
How Brits discover new TV shows
What types of ads worry British parents most?
How UK shoppers check if an online store is legit before purchasing
[On-demand GB webinar] YouGov Best Brand Rankings 2026 - Great Britain edition
Consumer trust in AI for retail remains low in Britain, especially among older adults
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