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Articles

Discover the latest fresh thinking about the world’s most exciting brands, accompanied by some fascinating facts. Prepare to immerse yourself in engaging editorial articles about the topics that matter to you most. It’s no secret, YouGov helps you stay in touch with reality.

World Cup 2026: What Britons think of 48 teams, late kick-offs and more
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UK car buyers divided on car features: minimalists vs luxury seekers
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Where UK beauty ads land: the channels regular make-up users notice most
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Data privacy day UK 2026: attitudes towards online data protection
Commercial vehicle owners are concentrated among the UK’s highest-mileage drivers
One in five UK adults borrowed to cover Christmas holiday spending in 2025
How fitness-focused Brits trying to lose weight engage with social media and video
How Brits discover new TV shows
What types of ads worry British parents most?
How UK shoppers check if an online store is legit before purchasing
[GB webinar] YouGov Best Brand Rankings 2026 - Great Britain edition
Consumer trust in AI for retail remains low in Britain, especially among older adults
British banking preferences revealed: digital vs in-person
Season’s eatings: the top Christmas foods in Britain, the US, Germany, and France
Celebrities in gambling ads: A double-edged bet for brand image
UK Biggest Brand Movers - December 2025
Stagecoach boosts consumer consideration and outperforms other UK bus brands on key metrics
Brits are happy to use AI but still don’t trust it
UK Advertisers of the Month for November: John Lewis, Marks & Spencer, and Baileys
Which Christmas ads are winning UK consumers so far in 2025?
What sets SUV and hatchback buyers apart in the UK car market?
How Brits use and choose hair conditioner
UK financial services round-up: trends and insights 2025
UK retail round-up 2025: key trends and insights
How active are Brits? A look at the nation’s exercise habits
In-depth: What Brits want from an auto showroom experience
Brits are stretching smartphone lifespans and stepping up their spending
Most Brits aren’t buying new tech this holiday season
UK media & agencies round-up: trends and insights 2025
How high is the demand for subscription-style insurance in Britain?
[On-demand UK webinar] GB International traveller outlook: Trip trends for 2026
As easyJet marks its 30th anniversary, how is the budget airline faring with the public?
What do football fans think of the 3pm blackout in 2025?
October 2025: Consumer confidence rises for the first time since May
Royal Mail set to lead Christmas deliveries – and how other courier brands compare
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