YouGov experts explore the 2026 Recommend Rankings, revealing the top recommended brands and top improvers across key sectors. Register today. 
Most Britons see Reform UK as untrustworthy, extreme and incompetent, while the most common words used to describe Farage are "racist" and "liar" 
The public mostly support building more prisons, and releasing foreign offenders early for deportation 
YouGov BrandIndex reveals which UK non-alcoholic beverage brands lead among Gen Z, Millennials, Gen X and Baby Boomers+. 
See which UK hotel brands lead on Customer Satisfaction in 2026, how scores have changed year-on-year, and how current and former customers compare. 
Grand Theft Auto (GTA) VI hype hasn’t been dented by leaked content. Most gamers haven’t seen the leaks, and among those who have it has either made no difference or raised their excitement. 
YouGov CharityIndex data tracks how consideration to donate to Refuge UK shifted between men and women across the 2026 FIFA World Cup, with the gender gap widening to 15 points at points during the tournament. 
Andy Burnham is polling at +13 to Keir Starmer's -45; yet why has government approval barely risen? 
YouGov's Big Survey on Weddings 
How much do Britons think weddings should cost?
How should guest behave at a wedding?
How would Britons plan their wedding?
What should couples do – and not do – at their wedding?
How traditional should weddings be?
How do Britons feel about weddings?
What is the one news story the British public have heard most about in the last week? 
Conservative and Reform voters are more likely to think their own views are broadly similar to those of the wider populace 
YouGov CEO Stephan Shakespeare explores how Peter Ruis' tenure in charge of John Lewis affected the brand's image. 
YouGov data tracks EV consideration in Britain as petrol prices rise and reveals which car brands are gaining ground among potential EV buyers. 
Latest YouGov Westminster voting intention figures 