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AI-powered brand monitoring that combines qualitative depth with quantitative scale - uncovering the real conversations behind your brand performance.

Since 2018, the European University Institute (EUI) and YouGov have partnered on a yearly representative survey of European Union member states and the UK on the topic of Solidarity in Europe. The project produces research outputs such as datasets, scientific journal articles, policy briefs and media contributions.

Inclusion is essential for our members, our clients, our mission, and our continued commercial success. We invest millions each year to ensure we can create truly nationally representative online samples, and access hard-to-reach groups – both consumer and professional.

YouGov conducts surveys for a wide variety of clients. Clients have discretion over if and how the data collected in their surveys is published. Our high methodological standards ensure the reliability and validity of the full range of diverse surveys we conduct for clients using a variety of survey designs and data processing methods tailored to their needs.

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Based on millions of responses, and growing daily, YouGov Ratings provides a way to determine the nationally representative popularity score for thousands of things, from brands and products to companies and people.

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Combine brand, audience, and sector insights with CategoryView. Powerful brand and audience tracking to drive brand growth for the beer & hard seltzer sector.

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Unpack the forces defining FMCG today - join YouGov's three-part webinar series on shopper needs and trends, sustainability, and health.

Our new Trend Reality​ report uncovers 200+ shopper trends with clear insights, impact scores, and expert views to turn signals into strategy

Find out how your brand stacks up against the competition in the European FMCG landscape in the Brand Footprint Europe Report 2024.

Understand what drives and motivates shoppers in their purchasing decisions with YouGov Why2Buy. Accurate insights from our quality consumer panel.

Segment shoppers by demographics, behavior, and attitudes with YouGov’s Shopper Segmentation and develop precise strategies to maximize growth potential.