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International Viewers are split between 37% who say 2026 tournament is worse than previous years, and 41% who see it as about the same as prior incarnations 
Davey Chadwick from YouGov Sport examines whether live sports are now reserved for well-off Americans. 
The British public hold a negative view of the United States currently, but are more divided on its historical role 
Consumer confidence improved in June 2026, but not by much. 
76% of UK adults believe smartphones impact society's ability to focus. Explore new YouGov public perception data. 
What is the one news story the British public have heard most about in the last week? 
Most Britons now consider Reform UK to be a main party 
Even though seven in ten say it is likely that the soaring temperatures were caused by climate change 
At the end of Keir Starmer’s premiership, YouGov takes a detailed look at voting intention across multiple factors, including age, education, ethnicity and social media use 
New YouGov data finds most Britons still plan to visit Europe despite concerns over EU Entry/Exit System (EES) border delays. Explore awareness, travel experiences and holiday plans. 
The next generation of AI depends on trusted human data. Explore why sophisticated AI systems require reliable signals about real human behavior and how YouGov is building human intelligence infrastructure for AI workflows. 
Latest YouGov Westminster voting intention figures 
YouGov European tracker series looks at Donald Trump's popularity in Britain, Denmark, France, Germany, Italy and Spain 
YouGov European tracker series looks at the popularity of the leaders of Britain, Denmark, France, Germany, Italy and Spain
UNICEF's brand perception, sentiment and ad awareness saw a boost during Soccer Aid 2026. Explore CharityIndex data, Gen Z engagement trends and campaign impact. 
The number of Britons with an unfavourable view of the would-be prime minister has reached its highest level to date 
New YouGov Profiles data reveals how Britons of different generations choose large electrical items, from price and energy efficiency to brands, design and retailer reputation. 
How Britons are coping in an age of belt-tightening. 
YouGov data charts illegal streams of the European championships. 
TGJones' loss may be to The Works' gain. 