What is the one news story the British public have heard most about in the last week? 
ScotRail recorded Britain’s biggest rise in customer recommendation in 2026, as YouGov BrandIndex data shows improving value perceptions after peak fares were abolished. 
There has been an increase in pro-Labour tactical voting across the board since February, while Reform UK have fallen behind in key contests 
A third of straight men are likewise unwilling to date a bisexual woman 
Latest YouGov Westminster voting intention figures 
Understanding which alcoholic beverages and brands are leading across purchase consideration, quality and value perceptions 
Discover the most streamed TV shows in UK each month using YouGov Behavioral data. Explore the latest streaming rankings and trends. 
When it comes to whether or not Ed Sheeran’s tour was right to drop Macklemore as an opening act, the public are again largely split, with 41% thinking they were right to do so, but 36% saying this was the wrong call. 
YouGov CharityIndex data shows Shelter consideration rose among Millennials and Labour voters following Andy Burnham’s pledge to end rough sleeping. 
YouGov CEO Stephan Shakespeare explores appetite for Wellness Bays among Waitrose customers past and present. 
Labour draws level with a declining Reform UK for Westminster vote share as Plaid Cymru holds a clear lead in both Westminster and Senedd voting intention 
Following a series of warnings about the risks posed by artificial intelligence this week, where does the British public stand? 
While Britons might see the Lib Dems as moderate, they also feel they are weak and unclear what the party stands for 
Explore how Anthropic used YouGov research to understand American attitudes toward AI and inform its brand strategy and first Super Bowl ad campaign.
What is the one news story the British public have heard most about in the last week?
YouGov European tracker series looks at Donald Trump's popularity in Britain, Denmark, France, Germany, Italy and Spain 
Which brands are growing fastest in the UK? Explore the latest rankings based on consumer perception, brand health, and purchase intent. 
How did UK adults’ summer travel plans compare with reality in 2026? See how many travelled, what they spent and what influenced their decisions. 
Latest YouGov Westminster voting intention figures
Discover which brands are recording the greatest growth in word of mouth marketing in the UK, based on YouGov BrandIndex data analysis and insights. 