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Are the utility provider's perceptions underwater? 
Consumer confidence rose in May 2026. 
Discover how World Cup 2026 could reshape UK grocery sales, food delivery demand and pub attendance as more fans choose to watch matches at home. 
Explore the UK's favourite fruit beer brands in 2026. See awareness and trial rates where JUBEL, Früli and BrewDog Elvis Juice are winning. 
Explore UK consumer attitudes towards fruit beer, including flavour preferences, purchasing drivers, seasonal drinking habits and future growth potential among younger adults. 
But what would they have done if their flights were cancelled? 
Which brands are growing fastest in the UK? Explore the latest rankings based on consumer perception, brand health, and purchase intent. 
55% of Scots will be actively supporting Scotland at the World Cup, while 46% in England will be supporting the Three Lions 
Explore how British podcast consumers respond to advertising, which formats they trust, and whether podcast ads still drive action when skipped. 
What is the one news story the British public have heard most about in the last week? 
57% of Britons believe the UK was wrong to vote to leave the EU, and 55% want to rejoin... unless the UK can’t keep it’s previous opt-outs 
Latest YouGov Westminster voting intention figures 
Discover which brands are recording the greatest growth in word of mouth marketing in the UK, based on YouGov BrandIndex data analysis and insights. 
Explore higher-income Briton’s supermarket preferences, shopping habits and weekly grocery spending. 
YouGov European tracker series looks at the popularity of the leaders of Britain, Denmark, France, Germany, Italy and Spain
YouGov European tracker series looks at Donald Trump's popularity in Britain, Denmark, France, Germany, Italy and Spain 
Gain expert insights into UK Consumer Duty performance. Join YouGov's webinar for a longitudinal view of industry, sector and brand trends. 
YouGov CEO Stephan Shakespeare explores public perceptions of ChatGPT in the UK. 
Discover the latest UK media consumption trends for 2026, including TV viewing, streaming services, social media usage, daily media habits and attention-span insights by age group. 
45% of British parents have taken children out of school for a holiday. Explore the costs, savings, school fines and changing attitudes towards term-time travel. 