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International YouGov Profiles data explores how often Britons notice out-of-home (OOH) advertising, which formats stand out and what they do next. 
YouGov CEO Stephan Shakespeare explores how the 2026 FIFA World Cup compared to the 2022 and 2018 tournaments for City AM. 
The public are divided on Andy Burnham, while Kemi Badenoch returns her highest favourability ratings to date 
YouGov explores attitudes to financial institutions among Britons. 
Discover when Britons buy sun cream/SPF and which features matter most using the latest YouGov Profiles data. 
Using YouGov Shopper Intelligence, FRoSTA analyzed both purchasing behavior and shopper perceptions to identify key growth drivers and category weaknesses.
But the public still tend to favour him over Cristiano Ronaldo for GOAT title 
YouGov CEO Stephan Shakespeare takes a look at easyJet ahead of the brand's possible acquisition. 
How are Britons planning for their financial futures? New YouGov data explores how far the public are planning ahead – and what they’re planning for. 
What is the one news story the British public have heard most about in the last week? 
Latest YouGov Westminster voting intention figures 
New YouGov data reveals how UK adults use AI tools like ChatGPT for health information, where they fit into the health journey and their perceived benefits. 
What do Britons think of the 2026 World Cup changes? YouGov's AI interviewer reveal Britons' views on expansion, VAR, hydration breaks, commercialisation and hosting. 
Labour’s Bev Craig on course to win by a clear margin 
New YouGov polling reveals what Labour members want Andy Burnham to prioritise, with the cost of living and the NHS topping the list 
Almost two thirds of the British public have a negative view of Starmer as he leaves office 
Public opinion towards AI-generated actors in advertising is more negative than not. Could using "synthetic performers" affect brand trust? 
And are British attitudes unique when compared to other Western European countries? 
What is the one news story the British public have heard most about in the last week?
Discover how to estimate sports audiences accurately for sponsorship valuation with trusted data, robust methodologies and AI-powered forecasting. 