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International Business sentiment declined in the second edition of our quarterly business tracker, according to new YouGov data. 
Does the new EU AI Act reflect the concerns consumers have around AI content? YouGov CEO Stephan Shakespeare investigates. 
Stereotype that Germans hog sun loungers by 'reserving' them with towels is only held in Germany and Britain 
See how EHI and YouGov Shopper mapped 11 communication channels across 8 shopper segments to build the Channel Relevance Atlas 2026 for retail media planning.
Latest YouGov Westminster voting intention figures 
See which UK hotel brands lead YouGov’s 2026 rankings for Consideration, year-on-year movement, business and leisure travellers, Value and Quality. 
Attitudes towards migrants from various countries have shifted, with Poles in particular now seen more warmly 
Discover which brands are recording the greatest growth in word of mouth marketing in the UK, based on YouGov BrandIndex data analysis and insights. 
Which brands are growing fastest among Gen Z in the U.S.? Explore the latest rankings based on increase in Consideration among Gen Z. 
YouGov/CEBR's monthly consumer confidence index tracks attitudes to household finances, house prices, business activity, and job security. 
This question set is run every three months 
What is the one news story the British public have heard most about in the last week? 
Opinion towards Labour is at its most favourable since autumn 2024, while Reform UK and the Greens record their lowest ratings to date 
YouGov BrandIndex data shows which AI brands UK users prefer, which moved between March and July 2026, and how perceptions differ by worker type. 
New YouGov research reveals UK consumers see strong benefits in sports-fashion partnerships, with 70% saying fashion brands benefit and 68% viewing athletes as influential fashion icons. 
As SHEIN reports a loss, YouGov CEO Stephan Shakespeare explores the brand's perceptions among UK consumers. 
Greater Manchester residents are largely positive about Burnham’s legacy as mayor 
Latest YouGov Westminster voting intention figures
Black people are the group Britons are most likely to think police are more strict with, and Muslims the group they are more likely to say police are more lenient with 
YouGov’s latest scoop: vanilla is the country’s favourite ice cream flavour 