Track consumer perceptions of AI tools daily with YouGov’s powerful, always-on brand and model tracker, benchmarking competitive performance in real time with AI Index.

Infuse YouGov BrandIndex data directly into your in-house systems, AI models, and client solutions.

The most accurate view of the world’s best brands, based on long-term brand tracking across 28+ markets.

Explore the latest YouGov polling, survey results, and articles covering UK elections

AI-powered brand monitoring that combines qualitative depth with quantitative scale - uncovering the real conversations behind your brand performance.

Since 2018, the European University Institute (EUI) and YouGov have partnered on a yearly representative survey of European Union member states and the UK on the topic of Solidarity in Europe. The project produces research outputs such as datasets, scientific journal articles, policy briefs and media contributions.

Inclusion is essential for our members, our clients, our mission, and our continued commercial success. We invest millions each year to ensure we can create truly nationally representative online samples, and access hard-to-reach groups – both consumer and professional.

YouGov conducts surveys for a wide variety of clients. Clients have discretion over if and how the data collected in their surveys is published. Our high methodological standards ensure the reliability and validity of the full range of diverse surveys we conduct for clients using a variety of survey designs and data processing methods tailored to their needs.

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Get instant answers from trusted YouGov Profiles data. AI Agent lets you query audience intelligence in plain English - fast, accurate, and reliable.

Create AI-powered personas in minutes. YouGov AI Personas delivers real audience insights from YouGov Profiles, helping you explore behaviors and beliefs

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Based on millions of responses, and growing daily, YouGov Ratings provides a way to determine the nationally representative popularity score for thousands of things, from brands and products to companies and people.

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Combine brand, audience, and sector insights with CategoryView. Powerful brand and audience tracking to drive brand growth for the beer & hard seltzer sector.

Stay competitive, spot trends early, and make smarter brand & marketing decisions with YouGov CategoryView - a brand tracking solution built for your industry.

Combine brand, audience, and sector insights with Automotive CategoryView. Powerful brand and audience tracking for the automotive sector.

Combine brand, audience, and sector insights with Financial Services CategoryView. Powerful brand and audience tracking for the financial services sector.

Unpack the forces defining FMCG today - join YouGov's three-part webinar series on shopper needs and trends, sustainability, and health.

Our new Trend Reality​ report uncovers 200+ shopper trends with clear insights, impact scores, and expert views to turn signals into strategy