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Unlock actionable insights with advanced sports sponsorship tracking
Is the brand awareness and affinity generated by your sports sponsorship boosting your bottom line? In reality, sponsorship is a big investment. It’s essential to have accurate data across the whole sponsorship journey.
You first need to identify the right sponsorship opportunities for your brand and identify clear affinities by understanding your audience. You’ll secure solid sponsorship partners with that compelling data story. Then, test responses to your different messaging with your real audience. And, finally, measure everything from brand exposure and consideration uplift to asset and partnership valuation. Behind all of this? Accurate data you can trust.
Disconnected data creates blind spots, and partnerships that fail to drive sales.
Precisely plan, deliver and assess your sports sponsorship and brand exposure with YouGov’s elite-level research expertise. Have you backed a real winner? Find out by measuring before and after spend.
30 million+
registered panel members
Unique metrics
in media measurement
Fox Sports:
“let us quickly… show positive brand impact that FIFA World Cup advertising partners obtained”
Game, set, perfect sponsorship match
Ensure sports sponsorship success and go beyond traditional media measurement. With deep expertise in sponsorship, viewership and digital media, YouGov experts can accurately track everything:
- Brand exposure
- Sponsorship evaluation
- Press coverage
- Partnership awareness
- Brand fit analysis
- And much more
Powered by the YouGov panel and our unique media measurement metrics.
Know the score with media measurement
Track the source, duration and quality of exposure across TV, press and social, then convert this exposure into value with our Brand Impact Score.
YouGov’s proprietary image recognition software makes brand exposure credible and measurable – so you can truly drive and prove partner value.
Fuel your competitive edge
Quantify sponsorship potential and brand exposure across metrics, including frequency, duration, and degree of clutter, covering many different media types, including:
- Broadcast
- Social Media
- Press
- TV News
YouGov’s research experts deliver insights in formats to suit your needs, via:
- Reports
- Models
- Presentations
- Dashboards
- APIs
Precision plays every time
YouGov’s range of testing, measurement and tracking solutions allows you to flex, adapt, and really maximize your sports sponsorship.
Sports solutions
Champion-level international intelligence.Global Fan Profiles
Deep audience understanding on the make-up, attitudes and behaviors of sports & esports fans.Sports & esports brand tracking
Daily tracking of major sports properties to improve awareness, consideration, loyalty and more.Custom Trackers
Dynamic, integrated performance monitoring for your brand.Run market research to your audience
From quick surveys to custom research – work with our experts for actionable intelligence.Not sure what solution you need? Let's chat.
Get in touch
Sports sponsorship measurement case studies
See how leading brands secure, plan and track sponsorship with sports clubs and properties, with our success stories.
“YouGov tools allowed us to add an extra layer of depth to our partnership proposals and helped us sign meaningful sponsors by demonstrating the value that brands can achieve by working with us.”
Jonathan Neill, Commercial Director, Rugby League World Cup
Meet our sports sponsorship experts
Supporting champions, driving results
Power ahead by reading our expert-authored articles about measuring sponsorship and partnership performance.
FAQs
How do I measure the effectiveness of sponsorship programs?
YouGov sponsorship research measures awareness of your sponsorship, fit between brand and property, and impact on brand favorability among fans and general audiences. Our studies quantify ROI by linking sponsorship exposure to brand consideration and purchase intent lift.
Trust YouGov’s sports sponsorship measurement
We strive to enable AI that delivers intelligence you can actually use. Accuracy only matters if you can act on it. YouGov technology helps to uncover hidden trends and opportunities, thanks to reliable, accurate, real data.
