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Technology and digital

Are you tech savvy or behind the times? Whether you’re interested in AI or Instagram, television or TikTok, delve into impartial research about trends and sentiment towards technology. Discover what people really think about tech brands, social media, and the latest innovations with free market research, articles, reports and events to stay ahead.

The most-streamed TV in the UK, July 2025: Friends, The Big Bang Theory, and Squid Game
Article
Where Britons go for car repairs – Independent mechanics lead, mobile services gain ground
Article
How Britons adopt and navigate new technology
Article
UK Biggest Brand Movers - September 2025
Article
In Britain’s smart homes, a few devices dominate the market
Article
Screens, streams, and scrolls: Media consumption in Britain in 2025
Report
We polled UK SME leaders about AI adoption. Here’s what they said
Article
UK Biggest Brand Movers - April 2025
Article
Who’s really buying the tech at home? Research shows it depends on income, gender and household size
Article
What makes British Samsung Galaxy owners different from other smartphone owners?
Article
UK Biggest Brand Movers - March 2025
Article
Understanding TV ownership and screen size preferences in UK homes
Article
Challenges faced when cancelling mobile, broadband and streaming services
Article
Nearly half of Britons concerned about wearable tech privacy
Article
Audiobooks vs. podcasts – How the audiences differ in Britain
Article
Do working professionals prefer VR workspaces over traditional offices?
Article
Bowling Over Cricket Fans: Effective Marketing Strategies for Brands
Article
UK Biggest Brand Movers - February 2025
Article
Do the British public trust search engine AI summaries?
Article
Brits care about sustainability, but will they pay more for green tech?
Article
What drives Metaverse engagement? Insights from British consumers
Article
Live streaming – Who watches, where, and why
Article
Mobile, broadband, and pay TV – How Britons are coping with price hikes
Article
Nintendo offers first look at the Switch 2 - but do British gamers plan to buy it?
Article
How BLKJ Havas boosted campaign effectiveness with YouGov
Case Study
CES 2025: What tech are Brits excited about the most?
Article
Sponsored content – Will Britons fall for it in 2025?
Article
UK Biggest Brand Movers - January 2025
Article
30% of Brits use digital assistants daily – here's what they’re doing
Article
[Webinar] Best global brands 2025: Who won and why?
Article
UK Biggest Brand Movers - December 2024
Article
How do Brits decide on their large home appliance purchases
Article
Christmas shopping 2024 – How UK parents are preparing for the holidays
Article
How UK consumers are shopping for electronics this holiday season
Article
UK Biggest Brand Movers - November 2024
Article
Could AI features shape the UK smartphone market?
Article