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Technology & digital

Are you tech savvy or behind the times? Whether you’re interested in AI or Instagram, television or TikTok, delve into impartial research about trends and sentiment towards technology. Discover what people really think about tech brands, social media, and the latest innovations with free market research, articles, reports and events to stay ahead.

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What Brits use their smartphone for
When do Brits replace technology products?
What Model Context Protocol (MCP) means for market research
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Who's most to blame when AI goes rogue?
Rogue AI responsibility | YouGov, 6-7 August 2026
What different generations use AI for
Which AI brands have the most satisfied users?
Britain’s electric vehicle owners bring their appetite for technology into the home
And regardless of whether you think the government’s decision to use the emergency alerts system for warnings about wildfires on Friday, in principle, do you support or oppose the government having and using such a system for the most serious of emergencies?
Do you think the government were right or wrong to use the emergency notification system to warn people about the risk of wildfires in England and Wales?
Did you or did you not receive an emergency notification on Friday (14 August), with your smartphone emitting a loud 10 second siren noise? If you do not have a smartphone, please select N/A
BT’s Ad Awareness hits two-year high following ‘Behind Brilliant Things’ campaign
As new EU rules on AI come into force, what do the public think of LLM-generated content?
UK AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum
Do you think it is acceptable or unacceptable for employers to use artificial intelligence (AI) to help narrow down job applicants for roles?
If a person sees two strangers kissing in public who they suspect are having an affair, do you think it is acceptable or unacceptable for them to film the two of them and put the video on social media?
To what extent do you think that films should be eligible for awards like Oscars or Baftas if they are made with the help of artificial intelligence (AI)?
42% of Britons don’t trust financial institutions
AI is becoming part of UK adults' health information journey
Brits use of wearable devices (e.g. a smartwatch or wearable fitness band)
How optimistic or pessimistic are Brits about the influence of the internet on society?
How social media has affected the mental health of Brits
[Great Britain] Searching for answers: How AI is changing online discovery in ​2026
YouGov Parallax – the world’s first research product to combine AI twins with validation from real consumers
Have Grok’s controversies left it trailing behind other AI brands in the UK?
Video games
  1. 1.Pac-Man62%
  2. 2.Super Mario Bros.61%
  3. 3.Monopoly60%
  4. 4.Sonic The Hedgehog53%
  5. 5.Grand Theft Auto43%
AI tools
  1. 1.ChatGPT46%
  2. 2.Google Gemini33%
  3. 3.Microsoft Copilot28%
  4. 4.Canva24%
  5. 5.Grammarly18%
Telecommunication brands
  1. 1.O248%
  2. 2.GiffGaff45%
  3. 3.EE44%
  4. 4.Vodafone44%
  5. 5.Sky Mobile41%
Tech brands
  1. 1.Samsung77%
  2. 2.Sony76%
  3. 3.Amazon70%
  4. 4.Apple65%
  5. 5.Panasonic63%
Apps & websites
  1. 1.Wikipedia77%
  2. 2.Safari51%
  3. 3.IMDB47%
  4. 4.ChatGPT46%
  5. 5.Reddit43%
Social networks
  1. 1.WhatsApp83%
  2. 2.YouTube77%
  3. 3.Instagram55%
  4. 4.iMessage45%
  5. 5.Facebook45%
Digital services
  1. 1.Google Maps85%
  2. 2.WhatsApp83%
  3. 3.NHS.uk79%
  4. 4.YouTube79%
  5. 5.Tesco Clubcard75%
Phone models
  1. 1.Apple iPhone 1652%
  2. 2.iPhone 1749%
  3. 3.Apple iPhone 16 Pro Max48%
  4. 4.Apple iPhone 1548%
  5. 5.iPhone 17 Pro47%
Consumer electronics brands
  1. 1.Duracell74%
  2. 2.Philips72%
  3. 3.Canon70%
  4. 4.Apple iPad64%
  5. 5.Nintendo62%
Why AI workflows need trusted human data
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