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International AI is becoming part of UK adults' health information journey
Brits use of wearable devices (e.g. a smartwatch or wearable fitness band)
How optimistic or pessimistic are Brits about the influence of the internet on society?
How social media has affected the mental health of Brits
[Great Britain] Searching for answers: How AI is changing online discovery in 2026
YouGov Parallax – the world’s first research product to combine AI twins with validation from real consumers
Have Grok’s controversies left it trailing behind other AI brands in the UK?
Video games
- 1.Pac-Man62%
- 2.Super Mario Bros.61%
- 3.Monopoly60%
- 4.Sonic The Hedgehog53%
- 5.Grand Theft Auto43%
AI tools
- 1.ChatGPT46%
- 2.Google Gemini33%
- 3.Microsoft Copilot28%
- 4.Canva24%
- 5.Grammarly18%
Telecommunication brands
- 1.O248%
- 2.GiffGaff45%
- 3.EE44%
- 4.Vodafone44%
- 5.Sky Mobile41%
Tech brands
- 1.Samsung77%
- 2.Sony76%
- 3.Amazon70%
- 4.Apple65%
- 5.Panasonic63%
Apps & websites
- 1.Wikipedia77%
- 2.Safari51%
- 3.IMDB47%
- 4.ChatGPT46%
- 5.Reddit43%
Social networks
- 1.WhatsApp83%
- 2.YouTube77%
- 3.Instagram55%
- 4.iMessage45%
- 5.Facebook45%
Digital services
- 1.Google Maps85%
- 2.WhatsApp83%
- 3.NHS.uk79%
- 4.YouTube79%
- 5.Tesco Clubcard75%
Phone models
- 1.Apple iPhone 1652%
- 2.iPhone 1749%
- 3.Apple iPhone 16 Pro Max48%
- 4.Apple iPhone 1548%
- 5.iPhone 17 Pro47%
Consumer electronics brands
- 1.Duracell74%
- 2.Philips72%
- 3.Canon70%
- 4.Apple iPad64%
- 5.Nintendo62%
Why AI workflows need trusted human data
[GB on-demand webinar] The new search journey: How AI is changing online discovery
Attitudes to social media and children | YouGov 9-11 June 2026
Biggest obstacles parents face policing their children's social media use | YouGov 11-12 June 2026
British public tend to say harms of social media have outweighed the benefits
Social media attitudes | YouGov, 11-12 June 2026
Eight in ten parents say social media use has a negative impact on children
How much of a role, if any, do you think that social media has played in the recent Belfast disorder?
Do you think the British government is too tough or not tough enough on tech and social media companies, or is its approach about right?
More than meets the ear: Great Britain podcast ads report 2026
And do you think AI programs that help jobseekers to write their CV are a good or bad thing *for managers who are hiring*?
Do you think AI programs that help jobseekers to write their CV are a good or bad thing *for jobseekers*?
Who do you think would do a better job at picking good romantic matches for you on a dating website – you personally, or an AI designed for the task?
If you could snap your fingers and make generative artificial intelligence (i.e. AI tools that automatically create text, images, audio or video following prompts from the user) disappear forever, would you do so?
As OpenAI reportedly prepares an IPO, what do the public make of ChatGPT?
What do Britons think are the biggest harms of social media for children – in their own words
Do you think it is or is not unprofessional for people working in high-stress jobs to post videos of themselves crying on social media?
Do you generally put your smartphone in 'airplane mode' / 'flight mode' when on a flight?
How harmful, if at all, do you think sustained social media usage (i.e. more than 3 hours a day) is to children under the age of 16?