Which of the following comes closest to your familiarity with the word "mogging"?
Free food, giveaways or influencers? What different generations of Britons want from brand events
Do you think 'smell-o-vision', i.e. a television that also transmitted relevant smells, would overall be a good or bad idea?
Britons are concerned about AI – but half still use it every week
The government has announced it will introduce fines of up to £1,000 for people playing music or videos out loud on their phone speakers on public transport. Do you think this is the right thing or wrong thing to do at this time?
How much, if at all, would you trust a specialised artificial intelligence (AI) tool to give you an accurate medical diagnosis?
Would you support or oppose extending the TV licence fee so that it is also required in order to watch major online streaming platforms like Netflix, Amazon, Disney Plus and YouTube, with the money raised used to support local journalism and combat online misinformation?
Would you support or oppose using TV licence fee funding to help support local journalism and combat online misinformation?
Would you support or oppose extending the TV licence fee so that it is also required in order to watch major online streaming platforms like Netflix, Amazon, Disney Plus and YouTube?
From the following list, which do you consider to be the biggest threat to the UK?
When watching TV shows or movies in your native language, do you generally prefer to have the subtitles on or off?
Do you support or oppose AI chatbot companies banning users from sustained abusive or cruel behaviour towards the chatbot?
What do Britons think about AI chatbots – in their own words
As BT agrees to buy TalkTalk, what do customers think of the acquisition?
The bots and the basket: AI's role in Black Friday and Cyber Monday 2026 in Great Britain
How do attitudes towards AI companies compare to other industries?
Attitudes towards AI and other industries | YouGov, 17-22 September 2026
Video games
- 1.Pac-Man60%
- 2.Super Mario Bros.55%
- 3.Monopoly52%
- 4.Sonic The Hedgehog52%
- 5.Mario Kart 842%
AI tools
- 1.ChatGPT42%
- 2.Microsoft Copilot30%
- 3.Google Gemini30%
- 4.Canva28%
- 5.Claude AI18%
Telecommunication brands
- 1.EE48%
- 2.O246%
- 3.Tesco Mobile42%
- 4.BT41%
- 5.Vodafone40%
Tech brands
- 1.Samsung75%
- 2.Sony73%
- 3.Amazon70%
- 4.Panasonic69%
- 5.Apple60%
Apps & websites
- 1.Wikipedia75%
- 2.IMDB53%
- 3.Safari51%
- 4.Apple Pay48%
- 5.Google Pay46%
Social networks
- 1.WhatsApp85%
- 2.YouTube78%
- 3.Instagram50%
- 4.Facebook44%
- 5.iMessage44%
Digital services
- 1.WhatsApp84%
- 2.Google Maps84%
- 3.YouTube80%
- 4.NHS.uk73%
- 5.Google Chrome73%
Phone models
- 1.Apple iPhone 1545%
- 2.Apple iPhone 1644%
- 3.Apple iPhone 16 Pro Max44%
- 4.iPhone 1743%
- 5.iPhone 17 Pro43%
Consumer electronics brands
- 1.Duracell68%
- 2.Philips66%
- 3.Canon63%
- 4.Kodak62%
- 5.Microsoft61%
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In recent weeks, have you received phone calls from numbers beginning 07 that were or you suspect were scam calls?
How much confidence, if any, do you have in artificial intelligence (AI) companies to be able to control their models and prevent them from being used to hack confidential data?
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Do you think the possibility of artificial intelligence (AI) ending all human life is a realistic or unrealistic prospect?
When you were growing up, would you say your household was more of a BBC-watching household or more of an ITV-watching household?