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Technology and digital

Are you tech savvy or behind the times? Whether you’re interested in AI or Instagram, television or TikTok, delve into impartial research about trends and sentiment towards technology. Discover what people really think about tech brands, social media, and the latest innovations with free market research, articles, reports and events to stay ahead.

[UK webinar] AI-conducted interviews: A new approach to brand tracking
Data
UK Biggest Brand Movers - February 2026
Man and woman in car driving
Top in tech: UK consumer electronics rankings 2026
Man with smart fridge tech
Tech takeover: What is driving the success of tech brands on a global scale
How Kärcher measures global product ownership with YouGov
Public adoption, sentiment, feelings, and regulatory demands on AI, Big Tech, and social media in Western societies
Data privacy day UK 2026: attitudes towards online data protection
How Brits discover new TV shows
AI tools should not be allowed to make ‘undressed’ images, say Britons
Don’t get fooled by cheap data: the data quality checklist every buyer needs
[On-demand GB webinar] YouGov Best Brand Rankings 2026 - Great Britain edition
Consumer trust in AI for retail remains low in Britain, especially among older adults
How Homes.com generated 51k page views to their report using YouGov research
UK Biggest Brand Movers - December 2025
How to connect research data with AI-driven audience activation
English-speaking Western countries more negative about AI than Western Europeans
Are Britons open to buying refurbished tech?
Brits are stretching smartphone lifespans and stepping up their spending
Most Brits aren’t buying new tech this holiday season
UK Biggest Brand Movers - November 2025
5G in the UK: Nearly half of Britons say the technology improves digital experiences
European Political Monthly: Where do Europeans stand on social media regulation?
YouGov Behavioral: Digital Gamblers - Demographics, Psychographic & Behavioral Insights
European Political Monthly: Where do Europeans stand on artificial intelligence?
What Britons’ appliance habits reveal about their energy awareness
UK advertisers of the month of September: iPhone, Amazon and Virgin Atlantic
UK Biggest Brand Movers - October 2025
EE’s Safer SIMs campaign boosts brand health – especially among parents
The most-streamed TV in the UK, July 2025: Friends, The Big Bang Theory, and Squid Game
Where Britons go for car repairs – Independent mechanics lead, mobile services gain ground
How are UK students really using AI?
How Britons adopt and navigate new technology
UK Biggest Brand Movers - September 2025
Younger consumers show more awareness of AI companions, but comfort remains low
In Britain’s smart homes, a few devices dominate the market
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