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Technology & digital

Are you tech savvy or behind the times? Whether you’re interested in AI or Instagram, television or TikTok, delve into impartial research about trends and sentiment towards technology. Discover what people really think about tech brands, social media, and the latest innovations with free market research, articles, reports and events to stay ahead.

And do you think AI programs that help jobseekers to write their CV are a good or bad thing *for managers who are hiring*?
Do you think AI programs that help jobseekers to write their CV are a good or bad thing *for jobseekers*?
Who do you think would do a better job at picking good romantic matches for you on a dating website – you personally, or an AI designed for the task?
If you could snap your fingers and make generative artificial intelligence (i.e. AI tools that automatically create text, images, audio or video following prompts from the user) disappear forever, would you do so?
As OpenAI reportedly prepares an IPO, what do the public make of ChatGPT?
What do Britons think are the biggest harms of social media for children – in their own words
Do you think it is or is not unprofessional for people working in high-stress jobs to post videos of themselves crying on social media?
Do you generally put your smartphone in 'airplane mode' / 'flight mode' when on a flight?
How harmful, if at all, do you think sustained social media usage (i.e. more than 3 hours a day) is to children under the age of 16?
What the UK public wants AI companies to know: 14 key themes based on 1K+ conversations
How do Britons think AI will impact the UK?
Would you support or oppose the construction of an AI data centre in your local area?
Would you support or oppose requiring firms to pay a tax for work that is done by artificial intelligence (AI)?
The year, wrapped: How do consumers really feel about annual recaps from brands?
Do you think an actor/performer should or should not be allowed to feature in the main cast of a TV show watched by children if they have a spouse/partner who posts nude or sexually suggestive content of themselves online?
[On-demand UK webinar] Insights without the team: Market research 101
UK Biggest Brand Movers - April 2026
Apps versus SMS: Why Brits use different messaging services
How Brits communicate in 2026: Messaging dominates while AI use is emerging
Most Europeans in six countries support banning social media for under-16s
Outside of work use, do you think you would or would not be able to spend less than an hour a day using screen devices (i.e. TV, computers, smartphones) on an ongoing basis?
UK Biggest Brand Movers - March 2026
How are Britons using AI at work?
Under what circumstances should AI companies be allowed to ‘scrape’ content from publishers and artists (i.e. automatically extract their content to use to teach their AI models how to create similar content)?
What do the public think of AI-written articles – and should journalists have to disclose how they’ve used the technology?
Would you support or oppose a ban on smart glasses in public spaces, i.e. glasses that have built in cameras and internet connectivity?
How much, if at all, do you trust drama series based on real events or the lives of real people to be factually accurate in their depictions of those events or people?
Would you support or oppose social media platforms automatically notifying parents about their children viewing content related to self-harm or suicide?
[On demand UK webinar] AI-conducted interviews: A new approach to brand tracking
Would you support or oppose allowing delivery companies to use flying drones to deliver packages to homes?
Thinking about the development of artificial intelligence (AI), which of the following comes closest to your view?
How much of an impact do you think robots will have on blue collar/manual jobs in the next 10 years?
How much of an impact do you think AI will have on white collar/professional jobs in the next 10 years?
UK Biggest Brand Movers - February 2026
Top in tech: UK consumer electronics rankings 2026
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