When watching TV shows or movies in your native language, do you generally prefer to have the subtitles on or off?
Do you support or oppose AI chatbot companies banning users from sustained abusive or cruel behaviour towards the chatbot?
As BT agrees to buy TalkTalk, what do customers think of the acquisition?
The bots and the basket: AI's role in Black Friday and Cyber Monday 2026 in Great Britain
How do attitudes towards AI companies compare to other industries?
Attitudes towards AI and other industries | YouGov, 17-22 September 2026
Video games
- 1.Pac-Man60%
- 2.Super Mario Bros.55%
- 3.Monopoly52%
- 4.Sonic The Hedgehog52%
- 5.Mario Kart 842%
AI tools
- 1.ChatGPT42%
- 2.Microsoft Copilot30%
- 3.Google Gemini30%
- 4.Canva28%
- 5.Claude AI18%
Telecommunication brands
- 1.EE48%
- 2.O246%
- 3.Tesco Mobile42%
- 4.BT41%
- 5.Vodafone40%
Tech brands
- 1.Samsung75%
- 2.Sony73%
- 3.Amazon70%
- 4.Panasonic69%
- 5.Apple60%
Apps & websites
- 1.Wikipedia75%
- 2.IMDB53%
- 3.Safari51%
- 4.Apple Pay48%
- 5.Google Pay46%
Social networks
- 1.WhatsApp85%
- 2.YouTube78%
- 3.Instagram50%
- 4.Facebook44%
- 5.iMessage44%
Digital services
- 1.WhatsApp84%
- 2.Google Maps84%
- 3.YouTube80%
- 4.NHS.uk73%
- 5.Google Chrome73%
Phone models
- 1.Apple iPhone 1545%
- 2.Apple iPhone 1644%
- 3.Apple iPhone 16 Pro Max44%
- 4.iPhone 1743%
- 5.iPhone 17 Pro43%
Consumer electronics brands
- 1.Duracell68%
- 2.Philips66%
- 3.Canon63%
- 4.Kodak62%
- 5.Microsoft61%
More British women are using Reddit – but who are they and how can brands reach them?
In recent weeks, have you received phone calls from numbers beginning 07 that were or you suspect were scam calls?
How much confidence, if any, do you have in artificial intelligence (AI) companies to be able to control their models and prevent them from being used to hack confidential data?
How to use Model Context Protocol (MCP) for market research
Britons are increasingly worried about the impact of AI
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Do you think the possibility of artificial intelligence (AI) ending all human life is a realistic or unrealistic prospect?
When you were growing up, would you say your household was more of a BBC-watching household or more of an ITV-watching household?
Would you or would you not consider your partner to be cheating if they were playing a video game that required their character to maintain a romantic relationship with another character?
What Brits use their smartphone for
When do Brits replace technology products?
What Model Context Protocol (MCP) means for market research
Who's most to blame when AI goes rogue?
Rogue AI responsibility | YouGov, 6-7 August 2026
What different generations use AI for
Which AI brands have the most satisfied users?
Britain’s electric vehicle owners bring their appetite for technology into the home
And regardless of whether you think the government’s decision to use the emergency alerts system for warnings about wildfires on Friday, in principle, do you support or oppose the government having and using such a system for the most serious of emergencies?
Do you think the government were right or wrong to use the emergency notification system to warn people about the risk of wildfires in England and Wales?