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Technology and digital

Are you tech savvy or behind the times? Whether you’re interested in AI or Instagram, television or TikTok, delve into impartial research about trends and sentiment towards technology. Discover what people really think about tech brands, social media, and the latest innovations with free market research, articles, reports and events to stay ahead.

Tech takeover: What is driving the success of tech brands on a global scale
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How Kärcher measures global product ownership with YouGov
Data privacy day UK 2026: attitudes towards online data protection
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How Brits discover new TV shows
Don’t get fooled by cheap data: the data quality checklist every buyer needs
[On-demand GB webinar] YouGov Best Brand Rankings 2026 - Great Britain edition
Consumer trust in AI for retail remains low in Britain, especially among older adults
How Homes.com generated 51k page views to their report using YouGov research
UK Biggest Brand Movers - December 2025
How to connect research data with AI-driven audience activation
Brits are stretching smartphone lifespans and stepping up their spending
Most Brits aren’t buying new tech this holiday season
UK Biggest Brand Movers - November 2025
5G in the UK: Nearly half of Britons say the technology improves digital experiences
European Political Monthly: Where do Europeans stand on social media regulation?
YouGov Behavioral: Digital Gamblers - Demographics, Psychographic & Behavioral Insights
What Britons’ appliance habits reveal about their energy awareness
UK advertisers of the month of September: iPhone, Amazon and Virgin Atlantic
UK Biggest Brand Movers - October 2025
EE’s Safer SIMs campaign boosts brand health – especially among parents
The most-streamed TV in the UK, July 2025: Friends, The Big Bang Theory, and Squid Game
Where Britons go for car repairs – Independent mechanics lead, mobile services gain ground
How Britons adopt and navigate new technology
UK Biggest Brand Movers - September 2025
Younger consumers show more awareness of AI companions, but comfort remains low
In Britain’s smart homes, a few devices dominate the market
Screens, streams, and scrolls: Media consumption in Britain in 2025
UK Biggest Brand Movers - August 2025
We polled UK SME leaders about AI adoption. Here’s what they said
[UK] Charity champions 2025: What’s driving donations in the UK
UK Biggest Brand Movers - July 2025
Are British users open to seeing ads on generative AI platforms?
UK Biggest Brand Movers - June 2025
Do extended warranties matter to British consumers when buying large domestic appliances?
UK soft drink brand rankings 2025
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