YouGov: what the UK thinks

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Podcast ads report 2026

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YouGov Parallax

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TechnologyTechnology

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What is Britain’s favourite ice cream flavour?

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Who would make the best prime minister? July 2026

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Government approval

YouGov Parallax

The world’s first research product to combine AI-powered simulation with real-world validation.

1.Mercedes-Benz72%
2.Rolls-Royce68%
3.Bentley65%
4.Audi64%
5.Ferrari64%

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Voting intention

How interested, if at all, are you in football?

73% of Britons support UEFA’s FIFA World Cup boycott

The gender divide: How British men and women shop differently

Royal family favourability trackers, July 2026

[Great Britain] Searching for answers: How AI is changing online discovery in 2026

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The gender divide: How British men and women shop differently

FIFA World Cup 2026: The top 5 brand sponsors based on Advertiser Impact Score (AIS)

OOH effectiveness: Britons frequently notice out-of-home advertising, and many act on what they see

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

UK Advertisers of the Month 2026

The UK's sporting super weekend: What happens when every major event competes for attention?

UK Biggest Brand Movers 2026

June 2026 consumer confidence: A slight uptick

Who are Great Britain’s true crime podcast listeners?

[GB on-demand webinar] The new search journey: How AI is changing online discovery

Which podcast genres are most popular among men and women in Great Britain?

YouGov/Cebr consumer confidence index records largest monthly increase since 2021

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The gender divide: How British men and women shop differently

The great consumer cool-down: How UK summer heatwaves are driving purchase decisions

How important is a brand's stance on wider issues in in society to Brits?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Energy & utilities

1.Octopus Energy50%
2.E.ON35%
3.British Gas32%
4.Green Energy UK27%
5.Scottish Gas27%

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Do Brits shop for gifts online or in store?

Which of the following comes closest to your view on wearing shorts?

Top summer sips 2026: Pimm's and Aperol record the strongest seasonal uplift

From freezer to fork: How Britons choose and consume frozen food

Sun cream stats: When do Britons buy SPF, and what factors matter most?

Record sales and higher profits: What's driving the UK's sweet tooth for HARIBO?

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YouGov Business Volatility, Uncertainty, Complexity, and Ambiguity Index (VUCA): May 2026

Nearly three in ten Britons don’t do any financial planning

How Brits manage their money

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Business figures

1.Alan Sugar42%
2.Deborah Meaden41%
3.Karren Brady37%
4.James Dyson36%
5.Richard Branson36%

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How Brits feel about the banking industry

If you were having a job interview tomorrow, which type of interview would you rather have?

Financial confidence in 2026: How are Britons coping with the increased cost of living?

YouGov/Cebr consumer confidence index records largest monthly increase since 2021

[On-demand UK webinar] YouGov Consumer Duty Index

Will AI replace traditional software tools for small businesses in the UK?

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Most streamed TV shows in the UK 2026

UK media consumption trends 2026: Do Brits think social media and screen time affects wellbeing?

How often Brits go to the theatre and musicals

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

UK media consumption trends in 2026: Are smartphones impacting attention spans in the UK?

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How important is arts and creative industries to the British economy?

Do you support or oppose the decision by European football associations, including England, Scotland and Wales, to boycott FIFA-run competitions such as the World Cup, over FIFA's plans to sell stakes in its competitions to private investors?

UK media consumption trends in 2026: Short-form vs. long-form video consumption insights

Which podcast genres are most popular among men and women in Great Britain?

UK media consumption trends in 2026: TV, streaming and social media usage

YouGov Behavioral: Viewership Trends by US Political Party

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What do Britons think about weight loss drugs – in their own words

Seen or sidelined: Do women aged 50+ feel catered to by today’s fashion and beauty brands?

The NHS vs European Healthcare

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Health & beauty brands

1.Boots84%
2.Superdrug81%
3.Nivea79%
4.Andrex79%
5.Oral-B77%

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How the government is handling the issue of health in the UK

Would you support or oppose senior doctors (consultants) going on strike over pay and pensions?

Seven in ten NHS workers say the health service is poorly prepared for another pandemic

Forever young? Great Britain anti-ageing report 2026

Mother’s Day 2026: The beauty brands winning over UK mums

Cancer Research UK retains top spot in YouGov’s 2026 Charity Rankings

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Royal family favourability trackers, July 2026

YouGov News Tracker: 26-27 July 2026

Government approval

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Politicians & political figures

1.John Major36%
2.Nigel Farage32%
3.Laura Trott31%
4.Rishi Sunak27%
5.Kemi Badenoch26%

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Voting intention

Which political party would you say is currently doing the most to set the political agenda?

Who would make the best prime minister? July 2026

Voting intention, 26-27 July 2026: Ref 22%, Lab 22%, Con 21%, Grn 13%, LD 11%

Europe public opinion tracker: top national issues

International survey: how people in seven countries see the US, power, threats and alliances

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What is Britain’s favourite ice cream flavour?

Boomers and bank holidays: are there any extra days off older Britons would support?

Britain's mood, measured weekly

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Gambling & betting brands

1.EuroMillions56%
2.National Lottery52%
3.Postcode Lottery40%
4.The Health Lottery33%
5.Paddy Power29%

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Government approval

Do you support or oppose the government allowing the US to use UK airbases specifically to launch attacks against missile bases in Iran?

The YouGov Big Survey on Family

Is it acceptable to wear shorts at work?

How did UNICEF's brand metrics change during Soccer Aid 2026?

Cancer Research UK: Personal connections drive higher awareness and donation consideration

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73% of Britons support UEFA’s FIFA World Cup boycott

FIFA World Cup 2026: The top 5 brand sponsors based on Advertiser Impact Score (AIS)

Which sports Brits play

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Team GB60%
2.Paralympic GB56%
3.England National Football Team55%
4.England Women's National Football Team53%
5.England National Rugby Union Team52%

England National Football Team

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Which sports Brits follow (watch live or support a team)

How interested, if at all, are you in football?

Was the FIFA World Cup 2026 well-received compared to previous tournaments?

Lionel Messi’s favourability plummets following World Cup

What do Britons think of the 2026 World Cup changes, in their own words

The UK's sporting super weekend: What happens when every major event competes for attention?

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42% of Britons don’t trust financial institutions

AI is becoming part of UK adults' health information journey

How optimistic or pessimistic are Brits about the influence of the internet on society?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer electronics brands

1.Duracell74%
2.Philips72%
3.Canon70%
4.Apple iPad64%
5.Nintendo62%

X (formerly known as Twitter)

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How social media has affected the mental health of Brits

If a person sees two strangers kissing in public who they suspect are having an affair, do you think it is acceptable or unacceptable for them to film the two of them and put the video on social media?

[Great Britain] Searching for answers: How AI is changing online discovery in 2026

YouGov Parallax – the world’s first research product to combine AI twins with validation from real consumers

Have Grok’s controversies left it trailing behind other AI brands in the UK?

Why AI workflows need trusted human data

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As bidders vie for easyJet, what kind of brand will they be buying?

Are EU Entry/Exit System (EES) delays impacting Britons’ travel plans this summer?

What type of accommodation do Brits stay in when on holiday?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Premier Inn72%
2.Hilton56%
3.Holiday Inn53%
4.Walt Disney Parks and Resorts52%
5.Travelodge50%

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How many days holiday Brits take

Do you think it should or should not be legal to ride e-scooters on roads?

Jet fuel fears have subsided - not that British holidaymakers were worried

Are Britons considering term-time holidays as living costs rise?

UK summer travel 2026: How inflation and travel costs are changing plans

What do Britons think of Ferrari’s new electric car?

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