YouGov: what the UK thinks

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Britons support slavery apology, but oppose reparations

Britons support ban on porn depicting strangulation, incest or people who appear or are pretending to be under 16

Government approval

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Luxury brands

1.Hugo Boss53%
2.Ralph Lauren47%
3.Calvin Klein46%
4.Ted Baker45%
5.Dior45%

European Union

Fame 97%

Prior to taking this survey, had you ever heard of white poppies, which commemorate all victims of war and express a commitment to peace?

Which personal care and beauty brands stand out among luxury shoppers?

YouGov News Tracker: 1 - 2 November 2026

What do Britons make of remembrance poppies?

[Great Britain] Searching for answers: How AI is changing online discovery in 2026

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Which personal care and beauty brands stand out among luxury shoppers?

Free food, giveaways or influencers? What different generations of Britons want from brand events

Consumer Confidence Index October 2026: Confidence falls for the second month running

Brand health tracking

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Which personal care and beauty brands are most considered by women across each generation?

Beauty & personal care heroes 2026: The UK’s most considered brands

UK Advertisers of the Month 2026

UK Biggest Brand Movers 2026

Brands Rising Among Gen Z in the UK in 2026

Which alcohol brands lead with each generation in the UK?

More British women are using Reddit – but who are they and how can brands reach them?

Happy hour: UK alcoholic beverage rankings 2026

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Which personal care and beauty brands stand out among luxury shoppers?

Free food, giveaways or influencers? What different generations of Britons want from brand events

How important is a brand's stance on wider issues in in society to Brits?

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Energy & utilities

1.Octopus Energy45%
2.British Gas34%
3.E.ON31%
4.Scottish Power25%
5.EDF Energy23%

Asos

Fame 90%

Do you think you could or could not down a pint of beer in one go without stopping (or cola/lemonade or similar if you don’t drink alcohol)?

Is Klarna becoming a default payment option on the high street?

Which personal care and beauty brands are most considered by women across each generation?

Spooky season spends: How Britons are buying Halloween costumes in 2026

In for a Poundland: Amid strong competition, can new buyers revive the discount brand’s fortunes?

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Consumer Confidence Index October 2026: Confidence falls for the second month running

Half of business leaders expect the 2026 Autumn Budget to leave UK enterprises worse off

How Brits manage their money

Brand health tracking

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Business figures

1.Richard Branson42%
2.Alan Sugar39%
3.Deborah Meaden33%
4.Bill Gates32%
5.James Dyson25%

Elon Musk

Fame 97%

Which of the following comes closest to the lowest amount you would describe as a "life-changing amount of money", if someone received it all in one go?

Monzo recruits Olivia Colman for its biggest ad campaign yet – but did it make an impact on the public?

YouGov/Cebr Consumer Confidence Index 2026

Are business decision makers in the UK embracing AI?

Will AI help financial services companies act in consumers’ best interests? The public aren’t convinced

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Most young people now watch TV and movies with the subtitles on

Most streamed TV shows in the UK 2026

How often Brits go to the theatre and musicals

Brand health tracking

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Openness to paid social media features varies by how Britons use social media

Halloween

Fame 96%

Which of the following, if any, have you done or will you be doing for Halloween? Please select all that apply

Which Britons are listening to more music?

YouGov Behavioral: Relationship Status and SVOD Consumption

UK media consumption trends 2026: Do Brits think social media and screen time affects wellbeing?

UK media consumption trends in 2026: Are smartphones impacting attention spans in the UK?

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Is EastEnders’ blood cancer storyline increasing awareness of Blood Cancer UK?

What do Britons think about weight loss drugs – in their own words

The NHS vs European Healthcare

Brand health tracking

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Health & beauty brands

1.Dettol79%
2.Oral-B78%
3.Colgate77%
4.Boots76%
5.NHS76%

Royal British Legion

Fame 88%

Would you support or oppose senior doctors (consultants) going on strike over pay and working conditions?

Seen or sidelined: Do women aged 50+ feel catered to by today’s fashion and beauty brands?

Seven in ten NHS workers say the health service is poorly prepared for another pandemic

Forever young? Great Britain anti-ageing report 2026

Mother’s Day 2026: The beauty brands winning over UK mums

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YouGov News Tracker: 1 - 2 November 2026

Britons support ban on porn depicting strangulation, incest or people who appear or are pretending to be under 16

Voting intention

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Politicians & political figures

1.Andy Burnham36%
2.Nigel Farage25%
3.Sadiq Khan25%
4.Ed Davey24%
5.Laura Trott24%

Which of the following terms would you typically use to refer to a quadrilateral shape with four right angles but which is not a square?

What do Britons make of remembrance poppies?

Britons support slavery apology, but oppose reparations

What do Britons make of the US midterm elections?

Voting intention, 1-2 November 2026: Lab 26%, Con 24%, Ref 21%, LD 11%, Grn 10%

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What do Britons think about Halloween – in their own words

What do Britons think about rich and famous people helping their children – in their own words

Britain's mood, measured weekly

Brand health tracking

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Gambling & betting brands

1.National Lottery51%
2.EuroMillions40%
3.Postcode Lottery32%
4.The Health Lottery26%
5.Scratchcards24%

United Kingdom

Fame 98%

Popularity 71%

Which class Brits identify as

Prior to taking this survey, had you ever heard of white poppies, which commemorate all victims of war and express a commitment to peace?

Donation drivers: What motivates people to give to charity – and what puts them off?

What is Britain’s national dish?

Picky bits, holibobs and cozzy livs - what terms do Britons use?

What else do Britons call an alleyway?

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What do British sports fans want to see from influencers and content creators?

Man City verdict: What’s the right punishment if the club is found to have broken the Premier League’s financial rules?

Which sports Brits follow (watch live or support a team)

Brand health tracking

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Sports teams

1.Team GB69%
2.England Women's National Football Team54%
3.England National Football Team54%
4.Paralympic GB53%
5.England National Rugby Union Team50%

Manchester City F.C.

Fame 90%

Popularity 24%

Which sports Brits play

Do you think that competitive yoga (yogasana) should or should not be an Olympic sport?

What are the most considered betting brands among UK sports fans?

Did sponsoring The Hundred 2026 improve perceptions of the competition’s marketing partners?

The Hundred finishes for 2026 – but is it bowling the public over?

Which 2026 Premier League clubs have the most local fans?

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Britons are concerned about AI – but half still use it every week

What do Britons think about AI chatbots – in their own words

How social media has affected the mental health of Brits

Brand health tracking

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Consumer electronics brands

1.Duracell68%
2.Philips66%
3.Canon63%
4.Kodak62%
5.Microsoft61%

X (formerly known as Twitter)

Fame 95%

How much, if at all, would you trust a specialised artificial intelligence (AI) tool to give you an accurate medical diagnosis?

As BT agrees to buy TalkTalk, what do customers think of the acquisition?

How do attitudes towards AI companies compare to other industries?

More British women are using Reddit – but who are they and how can brands reach them?

Britons are increasingly worried about the impact of AI

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Land Rover in 2026: How have UK consumer perceptions changed?

ScotRail records Britain’s biggest improvement in customer recommendation

How many days holiday Brits take

Brand health tracking

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Hotel brands

1.Premier Inn66%
2.Travelodge48%
3.Holiday Inn48%
4.Hilton46%
5.Walt Disney Parks and Resorts46%

London

Fame 98%

The government has announced stricter rules on when private car parks can issue fines to drivers. Do you think this is the right thing or wrong thing to do at this time?

UK summer travel 2026: How travel plans compared with reality

Which UK hotel brands have the most satisfied customers in 2026?

Have rising fuel prices given EVs a boost in Britain?

BP vs. Shell: Tracking the battle for brand health amid rising fuel costs

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YouGov: what the UK thinks

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