United Kingdom 
Italia 
Deutschland 
France 
España 
International 
adidas vs Nike: A close race in global brand perception
YouGov BrandIndex Voices released: Groundbreaking AI-powered qualitative tool delivers the ‘why’ behind brand tracking – at scale
Global brand health rankings reveal utility wins every time
[UK webinar] Understanding the new health and wellbeing consumer
As River Island announces store closures, what do the public think of the brand?
Best brand rankings: Why Toyota is a global automotive powerhouse in 2026
Why Marks & Spencer topped YouGov’s Best Brand Rankings in the UK – again
IKEA’s new campaign puts the spotlight on quality – but what do consumers think?
From awareness to action: how effectively do the world’s top brands convert?
The Post Office and Fujitsu among the UK’s most improved brands – but is the Mr. Bates effect still lingering?
Brand performance: What's driving Netflix's global success in 2026?
How Kärcher measures global product ownership with YouGov
Launch of YouGov Profiles AI Agent enables conversational exploration of high-quality data
UK Advertisers of the Month for December: Coca-cola, Waitrose and Tesco
Consumer confidence slumped over December 2025
How Estrella maintains category leadership with shopper behavioral data
World Cup 2026: What Britons think of 48 teams, late kick-offs and more
UK car buyers divided on car features: minimalists vs luxury seekers
Where UK beauty ads land: the channels regular make-up users notice most
Which brands saw the biggest gains in Ad Awareness over Christmas 2025?
Data privacy day UK 2026: attitudes towards online data protection
Commercial vehicle owners are concentrated among the UK’s highest-mileage drivers
One in five UK adults borrowed to cover Christmas holiday spending in 2025
How fitness-focused Brits trying to lose weight engage with social media and video
How Brits discover new TV shows
What types of ads worry British parents most?
How UK shoppers check if an online store is legit before purchasing
Don’t get fooled by cheap data: the data quality checklist every buyer needs
[On-demand GB webinar] YouGov Best Brand Rankings 2026 - Great Britain edition
Consumer trust in AI for retail remains low in Britain, especially among older adults
British banking preferences revealed: digital vs in-person
Season’s eatings: the top Christmas foods in Britain, the US, Germany, and France
YouGov Behavioral: Top Film & TV (US & UK, November 2025)
How Homes.com generated 51k page views to their report using YouGov research
Celebrities in gambling ads: A double-edged bet for brand image