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How GB consumers shop for autumn: Spending trends & habits
Halloween spending & shopping trends 2025 in Britain
Young adults and women are more likely to buy beauty advent calendars in Britain
How brands can rebuild trust with UK consumers after losing it
Among Britons who see EVs as the future, Michelin stands out on Quality
Free returns and flexibility: What UK shoppers expect from retailer return policies
The most-streamed TV in the UK, July 2025: Friends, The Big Bang Theory, and Squid Game
Where Britons go for car repairs – Independent mechanics lead, mobile services gain ground
UK skincare trends 2025 – Routines, multi-use products, and what drives purchase
How Britons adopt and navigate new technology
UK Biggest Brand Movers - September 2025
JD Wetherspoon set to open 15 new pubs across the UK – and the public may welcome their arrival
Coca-Cola looks to sell Costa – but where does the coffee chain stand with the UK public?
Consumer confidence stagnated in August 2025
YouGov Behavioral: Top Film & TV (US & UK, August 2025)
What Gen Z wants from their banks
UK Advertisers of the Month for August: webuyanycar.com, Jet2holidays, and Post Office
How Gen Z in the UK navigates healthcare: Social media, cost and caution
How Britons’ baking habits shape appliance choices
Not just seen — felt: Measuring sponsorship impact with brand health
Suburban Brits divided on rapid delivery services
Cost, convenience, and access top barriers to e-bike adoption in the UK
How fuel loyalty programmes fare among British drivers
July UK Advertisers of the month: Amazon, McDonald's and Lynx
YouGov and Metricomm partner on a new tool which accurately quantifies the impact of media coverage on brand health
How cinema format shapes snack spending and choices in Britain
Meet GB women focused on building strength – and how to reach them
In Britain’s smart homes, a few devices dominate the market
Will UK travellers change their habits to reduce overtourism?
Do viral travel trends influence holiday decisions? Most Brits say no
Screens, streams, and scrolls: Media consumption in Britain in 2025
How Excel London secured new partnerships with YouGov’s audience intelligence
We polled UK SME leaders about AI adoption. Here’s what they said
How Vion reversed stagnant category growth with YouGov
How Coca-Cola Europacific Partners grows its shopper base