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Data and research

What does the world really think? Explore free public data and research, featuring surveys, trackers and rankings; all powered by unmatched intelligence. From political surveys to brand analysis, discover what happens when real-world data and advanced tech meet human insight. Great minds don’t always think alike.

Season’s eatings: the top Christmas foods in Britain, the US, Germany, and France
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Article
YouGov Behavioral: Top Film & TV (US & UK, November 2025)
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Report
How Homes.com generated 51k page views to their report using YouGov research
Case Study
Celebrities in gambling ads: A double-edged bet for brand image
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How Fairtrade quantifies label value with YouGov’s Shopper Intelligence
Case Study
UK Biggest Brand Movers - December 2025
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Stagecoach boosts consumer consideration and outperforms other UK bus brands on key metrics
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Best brand tracking tools for 2025
Guide
Globetrotter guide: GB international traveler outlook 2026
Report
Brits are happy to use AI but still don’t trust it
Article
UK Advertisers of the Month for November: John Lewis, Marks & Spencer, and Baileys
Article
Which Christmas ads are winning UK consumers so far in 2025?
Article
What sets SUV and hatchback buyers apart in the UK car market?
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How Brits use and choose hair conditioner
Article
How to connect research data with AI-driven audience activation
Guide
UK financial services round-up: trends and insights 2025
Article
UK retail round-up 2025: key trends and insights
Article
How Harlequins powered partner growth with YouGov’s audience intelligence
Case Study
How Ogilvy helped Zurich Insurance explore the role of empathy in customer experience
Case Study
How active are Brits? A look at the nation’s exercise habits
Article
In-depth: What Brits want from an auto showroom experience
Article
Brits are stretching smartphone lifespans and stepping up their spending
Article
Most Brits aren’t buying new tech this holiday season
Article
UK media & agencies round-up: trends and insights 2025
Article
How high is the demand for subscription-style insurance in Britain?
Article
[On-demand UK webinar] GB International traveller outlook: Trip trends for 2026
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As easyJet marks its 30th anniversary, how is the budget airline faring with the public?
Article
What do football fans think of the 3pm blackout in 2025?
Article
October 2025: Consumer confidence rises for the first time since May
Article
YouGov Behavioral: Top Film & TV (US & UK, October 2025)
Report
Royal Mail set to lead Christmas deliveries – and how other courier brands compare
Article
The most-streamed TV shows for October 2025: Monsters, The Big Bang Theory, and Friends
Article
Political favourability ratings, November 2025
Article
The road ahead: UK next-gen car outlook 2025
Report
A snapshot of public opinion ahead of the 2025 Budget
Article
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