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Data and research

What does the world really think? Explore free public data and research, featuring surveys, trackers and rankings; all powered by unmatched intelligence. From political surveys to brand analysis, discover what happens when real-world data and advanced tech meet human insight. Great minds don’t always think alike.

[Event] Auto Breakfast: Disruption, Data & Opportunity in the UK Car Market
[Event] Auto Breakfast: Disruption, Data & Opportunity in the UK Car Market
Brits more comfortable using AI for trip planning than a year ago
[Webinar] Banking on choice: The banks top of mind with consumers
Scouse of Fraser: Why Sports Direct chose Liverpool for its new flagship store
Dining out Report 2025 UK
YouGov Behavioral: Digital Gamblers - Demographics, Psychographic & Behavioral Insights
Scent first, brand later: How Britons buy their perfume
What Britons’ appliance habits reveal about their energy awareness
UK advertisers of the month of September: iPhone, Amazon and Virgin Atlantic
Britain’s BNPL users: younger, female and financially strained
Do Britons trust driverless taxis and autonomous vehicles?
The most-streamed TV in the UK, September 2025: The Big Bang Theory, Friends, and Wednesday
UK Biggest Brand Movers - October 2025
EE’s Safer SIMs campaign boosts brand health – especially among parents
YouGov Behavioral: Top Film & TV (US & UK, September 2025)
How GB consumers shop for autumn: Spending trends & habits
Halloween spending & shopping trends 2025 in Britain
Beauty standards:​ UK personal care brand rankings 2025
YouGov’s Panel Promise: what it is and why it matters
How to amplify sponsorship value with fan data
Young adults and women are more likely to buy beauty advent calendars in Britain
Participation in mega-sale events like Black Friday remains strong, but interest declines
Cart of the deal: Britain’s appetite for Black Friday & Cyber Monday 2025
From signal to discovery: The resilient brand advantage 2025
How brands can rebuild trust with UK consumers after losing it
Among Britons who see EVs as the future, Michelin stands out on Quality
Free returns and flexibility: What UK shoppers expect from retailer return policies
Would British bettors consider AI for gambling and betting decisions?
The most-streamed TV in the UK, July 2025: Friends, The Big Bang Theory, and Squid Game
Where Britons go for car repairs – Independent mechanics lead, mobile services gain ground
UK skincare trends 2025 – Routines, multi-use products, and what drives purchase
How Britons adopt and navigate new technology
UK Biggest Brand Movers - September 2025
JD Wetherspoon set to open 15 new pubs across the UK – and the public may welcome their arrival
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