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Data and research

What does the world really think? Explore free public data and research, featuring surveys, trackers and rankings; all powered by unmatched intelligence. From political surveys to brand analysis, discover what happens when real-world data and advanced tech meet human insight. Great minds don’t always think alike.

How Brits use and choose hair conditioner
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UK financial services round-up: trends and insights 2025
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UK retail round-up 2025: key trends and insights
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How active are Brits? A look at the nation’s exercise habits
In-depth: What Brits want from an auto showroom experience
Brits are stretching smartphone lifespans and stepping up their spending
Most Brits aren’t buying new tech this holiday season
UK media & agencies round-up: trends and insights 2025
How high is the demand for subscription-style insurance in Britain?
[UK webinar] GB International traveller outlook: Trip trends for 2026
As easyJet marks its 30th anniversary, how is the budget airline faring with the public?
What do football fans think of the 3pm blackout in 2025?
October 2025: Consumer confidence rises for the first time since May
YouGov Behavioral: Top Film & TV (US & UK, October 2025)
Royal Mail set to lead Christmas deliveries – and how other courier brands compare
The most-streamed TV shows for October 2025: Monsters, The Big Bang Theory, and Friends
Political favourability ratings, November 2025
The road ahead: UK next-gen car outlook 2025
A snapshot of public opinion ahead of the 2025 Budget
Cosmetic treatments in Britain: From curiosity to confidence
77% of Brits say streaming has replaced music TV channels
Government spending areas: perception vs reality
What drives British shoppers: quality, brand reputation, or sustainable packaging?
Christmas on a budget: how Britons are planning their 2025 holiday meals
How far Britons drive every day and what YouGov data says about driving habits
UK Biggest Brand Movers - November 2025
Scottish political snapshot, November 2025
How Podium Analytics tracks public perceptions of sports injury
How much does opposition to raising the basic rate of income tax vary by the level of increase?
UK Advertisers of the Month for October: Vinted, Polestar and TikTok Shop
Race, heritage, and British / English identity: what do white and ethnic minority adults in England think?
Mitchum’s armpit crisis leaves a mark on brand perception
The Customer of Tomorrow
Britons might use AI in financial service but not for advice
UK consumer bank rankings 2025
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