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Agencies

Understand client audiences. Outpace the competition. Prove your impact. For the ultimate fresh take on a campaign, real-life intelligence on industry trends, competitor analysis, consumer behavior, and performance measurement is a must.

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Daily tracking across 16 core brand health metrics, and your clients’ competitors.

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Our globally representative panel; reach real members of your clients’ target audience, no matter how niche.

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Real data on attitudes, opinions, media consumption and behavior to bring your work to life.

17+

years of comparable data

Always-on tracking and longitudinal data, to understand shifting trends across your clients’ history.

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Discover how we’ve helped leading agencies perfect their proposals with our latest success stories.

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"...YouGov has a global reach and connected data capabilities which has enabled us to integrate their data at a respondent level into our data and tech platform, Converged, in markets around the world. "

Dan Hagen, Global Chief Data & Technology Officer, Havas Media Network London

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Meet our agencies research experts

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Justin Marshall
Head of Digital, Media, and Technology
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Charlotte Clifford
Research Director - Digital Media & Technology

Make really smart campaign decisions

Explore and learn from our latest content with articles packed with insights for agencies to keep ahead of the latest trends.

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