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Bespoke market intelligence
Need insights built around your unique goals? Work with a team of research experts, delivering deep dives you can trust. Across quantitative and qualitative methods, we provide end-to-end support, from design to delivery.
Bring your research to life
Get actionable insights from our award-winning research team who can do it all; from sample framing to questionnaire design, complex analysis to hard-hitting presentations with a clear narrative.
Whatever your research expertise, we can deliver to your business. Our team can leverage both quantitative and qualitative methods to get you the insights you need. Get always-on access to your unique results on our innovative platform for your own savvy analysis, or receive bespoke reports designed to dazzle.
Actionable, reliable insights
- Unrivaled accuracy – our innovative sampling approach, leveraging proprietary panels in 55+ markets, is independently ranked as “consistently outperforming competitors on accuracy”
- Award-winning talent – YouGov experts named “Best Research Partner” by multiple market-leading companies
- Connected solutions – connect custom insights with audience intelligence for audience portraits with extraordinary granularity
Combine the most accurate data with market-leading technology and expertise. Shape your strategy with flexible solutions; industry and sector-specific deep dives for actionable research insights that help grow your brand.
Level-up your strategy
Drive your business growth with our full suite of quantitative and qualitative research:
- Monitor brand health with actionable tracking
- Uncover precision tactics to recruit, retain and upsell customers, using targeting and segmentation
- Understand buyer journeys to detect potential for new conversions
- Assess new concept/product performance to identify winning opportunities
- Position & message your business for success using analytic techniques like driver & best-worst choice
- Identify best ways to price, promote and expand your offering with our advanced optimization approaches
Tailored custom research solutions you can trust
29 million+ panel members
Expertise and accuracy
Unique results
Why YouGov?
We're trusted by the world’s biggest brands to delve deeper. Here's how we do it.
“YouGov has created a dashboard solution that is super intuitive and user friendly. It has become an essential tool for everyone in the marketing department, at all stages of the campaign funnel.”
Ann-Kristin Foss, International Marketing & Brand Manager
FAQs
How can I use survey data to refine my segmentation model?
YouGov Surveys can validate and enhance existing segmentation models by testing them directly with real consumers across more than 70 markets. By adding questions to our Omnibus surveys or running targeted studies, you can confirm whether your segments reflect how people actually think, feel, and behave.
Our fast, reliable data allows you to check assumptions, define what makes each segment distinct, and uncover differences between audiences that may not be visible in existing models.
Beyond this, you can also connect the results of your surveys to YouGov Profiles, allowing for deeper analyses to further enhance out-of-the-box segmentations.