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Technology and AI delivering intelligence you can use
Reveal what others might miss with technology and AI that enables you to take the finest real-life data and generate the most reliable intelligence, uncovering hidden trends and opportunities. You’ll go from data to decision in no time.
Our industry-leading methodology and state-of-art technologies – from online polling to AI – have been the silent advantage behind global brands’ boldest moves since 2000.
Rich intelligence, with no distortion
For truth without the noise, our always-on, powerful technology amplifies real data, from real people, with no distortions. Zero spin. Full-on clarity.
Human-verified AI insights
The quality of AI depends on the quality of the data. The breadth and depth of our data makes it ideal for training sophisticated learning models. Gain deep insights with tools and dashboards powered by AI discoveries and validated by real people.
Deeper truths
Our tech doesn’t replace human insight – it supercharges it. Leverage our state-of-the-art digital platforms for efficient data collection, analysis, visualization and re-contacting members to extract the stories behind the stats.
4.6 rating on Trustpilot
AI grounded in reality
Powerful, easy-to-use data analysis tools
What makes our technology different?
Our approach to technology ensures accurate data is delivered without damaging or influencing the integrity of our members’ real opinions and experiences. Learn more about our technology and how we’re building smarter AI solutions for clients in our articles below.
Meet our experts
FAQs
What is YouGov Crunch?
YouGov Crunch is our leading-edge data analysis platform, transforming how clients interact with survey data. The simple drag-and-drop interface helps you create dashboards in minutes. Data can be visualized simply and rapidly for users of all abilities, meaning no more last-minute data requests.
Does YouGov have the best tools?
YouGov has created leading-edge tools for ease, speed and capability in the analysis of very large survey datasets. Our behavioral data tools are market-leading data innovations. The engineering behind our tracking and profiling systems (YouGov BrandIndex and YouGov Profiles) can be adapted for efficient custom additions with flexibility and efficiency, getting more value out of our proprietary data for your custom data.
We are constantly developing and improving existing tools and releasing new solutions that let marketers do so much more with their data.
How does YouGov use AI?
This breadth and depth of YouGov's data makes it ideal for training sophisticated machine learning models. By providing detailed behavioral, demographic, and psychographic insights, our data helps AI systems learn with precision and accuracy.
Our AI experts are leading the field and we’re trusted by global brands to bring a reality-led approach and deliver human verified AI-insights, integrating AI into our tools to optimize efficiencies.
Our acquisition of Yabble means we have a whole team of AI experts ensuring tools are integrated in a reality-first approach.
We’re also integrating AI into our internal processes to speed up survey scripting.
Trust YouGov
You can get access to real-world data and market research expertise, powered by reality – from real people, in real time. Insights that help you make better strategic decisions.
