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Expert thinking, powered by reality

Our trusted, award-winning experts support the full research lifecycle and quality reporting. They’ll give you the inside track on panel members’ realities, supporting you with the best approaches, insights and industry knowledge.

WhyYouGov - Experts - Intro

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Designing and analyzing research takes expertise and a deep understanding of human behaviors and emotions. Our expert academics and researchers provide honest, real-world data to shape any strategy. The insights we share empower brands with real opinions from real people, tracked over time across all industries.

YouGov experts have been sharing expertise for over 25 years, and the YouGov Shopper team brings over 60 years of retail and consumer research expertise.

When decisions matter, you can trust us to provide impartial, robust analysis.

Why

Trust isn’t just given, it’s earned

Our award-winning experts tailor data delivery to suit your needs. They’re the reason YouGov’s services are trusted to reflect the truth. We don’t do one-size-fits-all; we learn to speak your language and solve your specific challenges.

How

Transforming real voices into an engine for growth

Our experts take a fresh approach to research, based on nurturing human relationships, listening to problems, and addressing issues as they arise to maintain data quality.

What

A real partnership

Work closely with experts with the experience it takes to create intuitive research solutions that elicit the most meaningful human insights. They’ll develop tailored solutions that meet your specific needs at every stage of the market research journey.

Decades of experience

Work with research experts who are well-versed in pioneering methodologies and scientific analysis.

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Knowing what matters most in your sector is a core part of working with our specialist teams.

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In the world, our groundbreaking data is shared far and wide. Meltwater 2023

What makes YouGov’s experts different?

Delivering unique, industry-beating insights and methodological expertise, our team ensures you fully understand reality. Benefit from specialized expertise across all industries with our articles and thought leadership.

UK Halloween spending & shopping trends 2025
How brands can rebuild trust with UK consumers after losing it
Free returns and flexibility: What UK shoppers expect from retailer return policies
JD Wetherspoon set to open 15 new pubs across the UK – and the public may welcome their arrival
What Gen Z wants from their banks
How cinema format shapes snack spending and choices in Britain
Will UK travellers change their habits to reduce overtourism?
Do viral travel trends influence holiday decisions? Most Brits say no
Screens, streams, and scrolls: Media consumption in Britain in 2025
Who’s buying lab-grown diamonds in the UK?
Easter 2025 travel plans: Who’s travelling, where they're going, and what they’ll spend
How Britons plan to celebrate Easter 2025
Emirates, Qatar Airways and Virgin Atlantic top in-flight food and drink ratings among UK travellers
Theme parks in Britain – Who’s going and how often?
How ready are UK businesses for new ESG rules?
How the UK Plans to Celebrate Mother’s Day in 2025
How M&S Clothing has strengthened its market position in Britain
Kuoni’s rebrand and advertising push boosts brand health and consideration among families
Insights on high-spending make-up consumers in Great Britain
Do consumers understand the differences between different types of hybrid cars?
Brits care about sustainability, but will they pay more for green tech?
What drives Metaverse engagement? Insights from British consumers
Live streaming – Who watches, where, and why
How people in the UK prefer to cook: From scratch or meal kits?
Tesla v BYD: How do the two EV brands stack up in the UK?
The changing landscape of alcohol and non-alcoholic drink preferences in the UK
Growing interest in online poker: A comprehensive analysis
UK travel roundup: Insights from 2024
30% of Brits use digital assistants daily – here's what they’re doing
What drives UK holiday bookings in early 2025?
Health, finances and fitness: Key themes for 2025 New Year’s Resolutions
UK’s favourite chocolates—who’s winning and losing?
Jaguar’s brand reset has got UK talking, and Consideration has ticked up
Christmas shopping 2024 – How UK parents are preparing for the holidays
London leads Britain in Christmas home decoration
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