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Expert thinking, powered by reality

Our trusted, award-winning experts support the full research lifecycle and quality reporting. They’ll give you the inside track on panel members’ realities, supporting you with the best approaches, insights and industry knowledge.

WhyYouGov - Experts - Intro

Research you can trust stems from experience

Designing and analyzing research takes expertise and a deep understanding of human behaviors and emotions. Our expert academics and researchers provide honest, real-world data to shape any strategy. The insights we share empower brands with real opinions from real people, tracked over time across all industries.

YouGov experts have been sharing expertise for over 25 years, and the YouGov Shopper team brings over 60 years of retail and consumer research expertise.

When decisions matter, you can trust us to provide impartial, robust analysis.

Why

Trust isn’t just given, it’s earned

Our award-winning experts tailor data delivery to suit your needs. They’re the reason YouGov’s services are trusted to reflect the truth. We don’t do one-size-fits-all; we learn to speak your language and solve your specific challenges.

How

Transforming real voices into an engine for growth

Our experts take a fresh approach to research, based on nurturing human relationships, listening to problems, and addressing issues as they arise to maintain data quality.

What

A real partnership

Work closely with experts with the experience it takes to create intuitive research solutions that elicit the most meaningful human insights. They’ll develop tailored solutions that meet your specific needs at every stage of the market research journey.

Decades of experience

Work with research experts who are well-versed in pioneering methodologies and scientific analysis.

Sector experts

Knowing what matters most in your sector is a core part of working with our specialist teams.

The second most quoted research company

In the world, our groundbreaking data is shared far and wide. Meltwater 2023

What makes YouGov’s experts different?

Delivering unique, industry-beating insights and methodological expertise, our team ensures you fully understand reality. Benefit from specialized expertise across all industries with our articles and thought leadership.

Will robots make their way into sport?
Americans push back on Cracker Barrel’s logo rebrand: news survey
How Gen Z eats out: Top restaurants, dining habits, and food values
Americans use digital assistants mainly for weather, music, and timers
American Eagle’s Sweeney ad splits opinion
How Gen Z shops in the UK
Which section of a printed newspaper do readers read most?
Subaru, Taco Bell, The Sims: brand heroes for LGB audiences
What’s behind the rise of duped makeup products?
What kind of Americans own stocks – and how do they handle volatility?
Delta and JetBlue lead on in-flight food and beverage satisfaction, survey finds
Are Americans ready to trust AI with their health insurance?
Retail store closures rise but in-person shopping still holds strong
Top hotels considered by Americans traveling with their furry companions
AriZona Iced Tea’s 99-cent price tag is a winner
Should AI-generated search summaries replace traditional search?
X partners with Visa, but will users adopt its financial ecosystem?
America doesn’t want AI chatbots in their drive-thrus, but they may change their minds
What’s the difference between Home Depot shoppers and Lowe’s fans?
Is ESG in finance a priority for American consumers in 2025?
Netflix and WWE deal looks like a win for both corners
Who’s in the front of the plane? First-class demographics, travel preferences, and favorite airlines
Consumer perception of UnitedHealthcare amid tragedy
How often do Americans brush? A look at oral care habits
Samsung’s focus on gamers: Is it paying off?
DICK’S Sporting Goods: five years of rising consumer metrics
Exploring America’s Appetite for Food Delivery Apps
Kitchen appliances in 2025: What Americans plan to buy
US finance – trends and insights roundup for 2024
Airbnb beats competition in Ad Awareness and Current Customers but trails in other metrics
Sustainable Choices: What Fashion Brands Do Eco-conscious Americans Prefer?
Does the legacy of ESPN give the betting brand an advantage?
What do major recalls mean for Nissan and Honda? YouGov data reveals
Understanding American consumers’ interest and concerns in DNA testing
An insight into the fans of the most popular NASCAR teams
No matter your research needs, YouGov can help
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