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Expert thinking, powered by reality

Our trusted, award-winning experts support the full research lifecycle and quality reporting. They’ll give you the inside track on panel members’ realities, supporting you with the best approaches, insights and industry knowledge.

WhyYouGov - Experts - Intro

Research you can trust stems from experience

Designing and analyzing research takes expertise and a deep understanding of human behaviors and emotions. Our expert academics and researchers provide honest, real-world data to shape any strategy. The insights we share empower brands with real opinions from real people, tracked over time across all industries.

YouGov experts have been sharing expertise for over 25 years, and the YouGov Shopper team brings over 60 years of retail and consumer research expertise.

When decisions matter, you can trust us to provide impartial, robust analysis.

Why

Trust isn’t just given, it’s earned

Our award-winning experts tailor data delivery to suit your needs. They’re the reason YouGov’s services are trusted to reflect the truth. We don’t do one-size-fits-all; we learn to speak your language and solve your specific challenges.

How

Transforming real voices into an engine for growth

Our experts take a fresh approach to research, based on nurturing human relationships, listening to problems, and addressing issues as they arise to maintain data quality.

What

A real partnership

Work closely with experts with the experience it takes to create intuitive research solutions that elicit the most meaningful human insights. They’ll develop tailored solutions that meet your specific needs at every stage of the market research journey.

Decades of experience

Work with research experts who are well-versed in pioneering methodologies and scientific analysis.

Sector experts

Knowing what matters most in your sector is a core part of working with our specialist teams.

The second most quoted research company

In the world, our groundbreaking data is shared far and wide. Meltwater 2023

Trust Yougov

You can get access to real-world data and market research expertise, powered by reality – from real people, in real time. Insights that help you make better strategic decisions.