YouGov: what the U.S. thinks

Midterms update

Voter-fraud concerns

2026 Recommend report

Ramaswamy’s ad

Cheesecake Factory

Latest Economist poll

Tracking Trump's term

Client case studies

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Democrats lead a week before Election Day

CHILLICOTHE, OHIO - OCTOBER 28: U.S. President Donald Trump pumps his fist as he finishes a campaign rally at the Shoemaker Center at Ohio University on October 28, 2026 in Chillicothe, Ohio. President Trump is rallying support for Republican candidates in Ohio ahead of the midterm elections. (Photo by Kevin Dietsch/Getty Images)

Two-thirds of Republicans think there will be enough voter fraud to determine control of Congress

PHOENIX, AZ - NOVEMBER 04: A no voter fraud sign is displayed by a protester in support of President Donald Trump at the Maricopa County Elections Department office on November 4, 2020 in Phoenix, Arizona. The rally was organized after yesterday's vote narrowly turned for Democrats in the presidential and senate races. (Photo by Courtney Pedroza/Getty Images)

Congressional ballot voting intention

YouGov Parallax

The world’s first research product to combine AI-powered simulation with real-world validation.

1.Golden Retriever82%
2.German Shepherd79%
3.Collie74%
4.Alaskan Husky74%
5.Labrador Retriever73%

Milwaukee Brewers

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President Trump's second-term job approval rating

Should employers adjust the salaries of remote workers based on the cost of living in the location where they choose to live?

Most registered voters disapprove of Vivek Ramaswamy’s ad attacking opponent Amy Acton

In general, do you believe that people are more productive when working from home or working from an office?

Democrats' midterms lead, voter-fraud concerns, Ramaswamy’s ad, and more: October 23–26, 2026 Economist / YouGov Poll

What do GLP-1 users eat – and how do their food habits compare with other Americans?

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Which personal care brands are most considered by women across each generation?

Coverage consideration: U.S. health insurance rankings 2026

U.S. beauty care heroes: Most considered personal care brands 2026

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Brands Rising Among Gen Z in the U.S. in 2026

U.S. Advertisers of the Month 2026

U.S. Biggest Brand Movers 2026

More American women are using Reddit – but who are they and how can brands reach them?

Do Americans trust AI news summaries? [Reality checks ft. Vince Nero]

Which alcoholic beverage brands are winning over Gen Z, Millennials, Gen X, and Baby Boomers+?

Happy hour: U.S. alcoholic beverage rankings 2026

YouGov Voices expands: AI qual interviews now available for custom research clients, showing the ‘why’ behind the numbers – at scale

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What do GLP-1 users eat – and how do their food habits compare with other Americans?

Pampers at 65: What do U.S. brand awareness and consideration trends reveal?

Which personal care brands are most considered by women across each generation?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.M&M's81%
2.Dawn81%
3.Ziploc81%
4.Band-Aid80%
5.Vaseline80%

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Hershey’s Ad Awareness score records Gen Z rise following KATSEYE campaign launch

If a food company had to make up for higher costs, which of the following would you prefer it do?

U.S. beauty care heroes: Most considered personal care brands 2026

Who is most interested in buying secondhand clothing in the U.S.?

Thrift shifts: How are Americans buying secondhand in 2026?

What concerns do Americans have about buying secondhand clothes?

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What matters when Americans choose an insurance provider – and where do they research?

Robinhood’s brand health has strengthened; what does its customer base look like in 2026?

Is it wrong to help a relative get a job? Most Americans don't think so

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer banks & financial service providers

1.Visa74%
2.MasterCard68%
3.Capital One62%
4.American Express55%
5.Chase54%

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Is Farmers Insurance’s all-pink brand refresh resonating with consumers?

Would you support or oppose requiring employers to let people work from home when their job can be done remotely?

DIY investors: Are Americans using AI tools to make investment decisions?

DIY investing: Why Americans are skipping financial advisors in 2026

Gen Z banking trends: Which banks are making a stronger impression

Getting by or getting ahead? U.S. debt, investment, and savings report 2026

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Most streamed TV shows in the U.S. 2026

Music consumption trends 2026: Who's listening more – and what's driving discovery?

Spotify’s Fan Life campaign and Running Mode coincide with gains in Ad Awareness and Purchase Intent

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Rap & hip-hop music artists

1.Ice Cube59%
2.Eminem59%
3.Tupac Shakur56%
4.Pharrell Williams55%
5.LL Cool J53%

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YouGov Behavioral: Relationship Status and SVOD Consumption

Do you have a favorable or an unfavorable opinion of Pope Leo XIV?

Product placement effectiveness: Do U.S. adults notice brands in movies, TV shows or streaming content?

Which podcast genres are most popular among men and women in the U.S.?

DraftKings vs. FanDuel: Which brand has the best odds when it comes to consumer perception?

More than meets the ear: U.S. podcast ads report 2026

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Coverage consideration: U.S. health insurance rankings 2026

U.S. health and wellness habits: Is cost shaping health and wellness choices?

Has UnitedHealthcare’s brand health recovered?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Band-Aid80%
2.Neosporin74%
3.Tylenol73%
4.Tums67%
5.Advil67%

Over the last three months, 8% of Americans first turned to AI for health information or advice

What factors do Americans consider when choosing medical treatments?

Would you consider the coronavirus pandemic in the U.S. to be over or still ongoing?

Forever young? U.S. anti-aging report 2026

Spring allergy season is underway and it’s reshaping the OTC aisle

Brand pain points: Tracking Tylenol’s consumer performance through a turbulent year

How fitness brands can reach weight-management-focused consumers in the US

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Democrats' midterms lead, voter-fraud concerns, Ramaswamy’s ad, and more: October 23–26, 2026 Economist / YouGov Poll

A midterms update, ebbing support for Ukraine, and more: October 19–20, 2026 Economist / YouGov Poll

A steady midterms picture, economic doubts, the death penalty, and more: October 10–12, 2026 Economist / YouGov Poll

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Historical figures

1.Albert Einstein82%
2.Martin Luther King, Jr.82%
3.Abraham Lincoln77%
4.Anne Frank77%
5.Rosa Parks76%

Vivek Ramaswamy

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New polls in seven states show tight races for Senate and governor in each, including leads for Talarico, Brown, and Acton

As far as you know, are any sexual assault allegations against Donald Trump true?

Democrats' 8-point lead with registered voters, inflation importance hits new high, and more: October 2–5, 2026 Economist / YouGov Poll

Likely voters and the 'blue wave'

Do Americans agree with Trump that he's the greatest U.S. president in history?

How popular is Donald Trump in Europe? September 2026

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Charitable giving in the U.S.: What motivates donations and what discourages them?

Which fall activities do Americans plan to do?

How U.S. adults support charities: Donations, volunteering and future giving

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Social activities

1.Listening to music88%
2.Watching movies86%
3.Spending time with family83%
4.Spending time with friends83%
5.Going to the park81%

United States of America

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R-E-S-P-E-C-T? What Americans value in kids and work

Which comes closest to your view about preserving photographs for future generations?

Younger adults are more likely than older ones to say it’s acceptable to wear T-shirts and sweatpants to work

Are some toys only for boys or only for girls?

Frequent social media users are more likely to prefer the algorithm to chronological feeds

Moving pictures, falling approval, and chasing squirrels

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U.S. sport sponsorship impact rankings: 2026

NFL's fantasy football season kicks off: How many Americans are playing in 2026?

FIFA World Cup 2026: North America built the stage. The attention went everywhere

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Contemporary sports personalities

1.Simone Biles61%
2.John Cena61%
3.Venus Williams56%
4.LeBron James55%
5.Stephen Curry54%

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Post-tournament analysis: The 16 brands that won FIFA World Cup 2026

Who do you think is overall the greatest basketball player of all time?

Do you like soccer more than American football? We asked Americans to choose between their favorite sports

Did Levi’s and Gillette’s unofficial FIFA World Cup plays pay off?

Could you score a World Cup penalty kick? Many men say yes

The top five sponsor brands gaining among FIFA World Cup fans in the U.S.

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Americans are worried about using AI – but that isn’t stopping them from using it

More American women are using Reddit – but who are they and how can brands reach them?

Do Americans trust AI news summaries? [Reality checks ft. Vince Nero]

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.iPhone 1759%
2.Apple iPhone 16 Pro Max59%
3.iPhone 17 Pro Max57%
4.Apple iPhone 16 Pro56%
5.Apple iPhone 1656%

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YouGov Voices expands: AI qual interviews now available for custom research clients, showing the ‘why’ behind the numbers – at scale

How much, if at all, would you trust an AI chatbot run by the federal government to answer your questions about government services?

Liberals are increasingly likely to worry about AI ending humanity

Who uses AI to write? (It's mostly not the least confident writers)

Openness to paid social media features varies by how Americans use social media

Which AI brands have the most satisfied users?

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Tracking Waymo's appeal: Impression declines, consideration accelerates

Tesla gains ground with U.S. consumers as consideration and perceptions improve

U.S. summer travel 2026: What people planned vs. what actually happened

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Marriott67%
2.Holiday Inn Express63%
3.Holiday Inn61%
4.Hilton59%
5.Hampton Inn57%

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The next adventure: How working U.S. empty nesters are traveling in 2026

If a triumphal arch in Washington, D.C., were constructed, would you support or oppose making the arch a military complex housing drones and snipers?

Fill up favorites: U.S. gas station rankings 2026

Which U.S. hotel brands have the most satisfied customers in 2026?

As airfares rise in the U.S., which airlines are gaining on value?

Worth a sip: U.S. beverage rankings 2026

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