YouGov: what the U.S. thinks

2026 Recommend report

Quebec election

Latest Economist poll

Tracking Trump's term

Client case studies

FeaturedFeatured

AgenciesAgencies

ConsumerConsumer

EconomyEconomy

EntertainmentEntertainment

HealthHealth

PoliticsPolitics

SocietySociety

SportsSports

TechnologyTechnology

TravelTravel

Three-quarters of Americans think most or many elected officials are corrupt

NEW YORK, NEW YORK - JANUARY 29: Former Sen. Bob Menendez (D-NJ) departs Manhattan Federal Court after his sentencing on January 29, 2025 in New York City. Menendez, who was found guilty on bribery and corruption charges last year, was sentenced to 11 years in prison. His co-defendant Fred Daibes was sentenced to seven years in prison and fined $1.75 million. A second co-defendant, Wael Hana, was sentenced to more than eight years in prison and fined $1.3 million. (Photo by Michael M. Santiago/Getty Images)

What are top issues for Quebecers ahead of the 2026 provincial election?

null

Congressional ballot voting intention

YouGov Parallax

The world’s first research product to combine AI-powered simulation with real-world validation.

1.Siberian63%
2.Himalayan60%
3.Bengal57%
4.American Shorthair57%
5.Maine Coon56%

entity image

President Trump's second-term job approval rating

Do you think that the U.S. should or should not be able to deport immigrants to prisons in foreign countries they are not from?

Which fall activities do Americans plan to do?

Overall, do you think fraternities have a positive or negative effect on college students?

More American women are using Reddit – but who are they and how can brands reach them?

Delays, leaks and pre-orders: Which GTA VI events moved brand Buzz?

View all content

More American women are using Reddit – but who are they and how can brands reach them?

Do Americans trust AI news summaries? [Reality checks ft. Vince Nero]

Which alcoholic beverage brands are winning over Gen Z, Millennials, Gen X, and Baby Boomers+?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Happy hour: U.S. alcoholic beverage rankings 2026

U.S. Biggest Brand Movers 2026

U.S. Advertisers of the Month 2026

YouGov Voices expands: AI qual interviews now available for custom research clients, showing the ‘why’ behind the numbers – at scale

Which beverage brands win with Gen Z, Millennials, Gen X, and Baby Boomers+?

Which U.S. hotel brands have the most satisfied customers in 2026?

Openness to paid social media features varies by how Americans use social media

Which AI brands have the most satisfied users?

View all agency content

College students and fast food: Brands, ordering habits and what drives their choices

Multiple credit cards: Why Americans have them and what they look for in a card

How sustainability policies impact Americans' purchase behavior

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Dawn82%
2.Band-Aid82%
3.M&M's80%
4.Lego79%
5.Ziploc79%

entity image

How often Americans buy food and drinks at: Outdoor markets

Which, if any, of the following is your favorite way to eat potatoes?

Online or in-store? How fashion shopping habits vary across U.S. states

Dr Pepper brand metrics climb as Fansville returns for Season 9

Which alcoholic beverage brands are winning over Gen Z, Millennials, Gen X, and Baby Boomers+?

Happy hour: U.S. alcoholic beverage rankings 2026

View all consumer content

Robinhood’s brand health has strengthened; what does its customer base look like in 2026?

Is it wrong to help a relative get a job? Most Americans don't think so

Is Farmers Insurance’s all-pink brand refresh resonating with consumers?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer banks & financial service providers

1.Visa69%
2.MasterCard58%
3.Capital One53%
4.American Express47%
5.Chase47%

entity image

DIY investors: Are Americans using AI tools to make investment decisions?

Do you think the U.S. will ever pay off its national debt?

DIY investing: Why Americans are skipping financial advisors in 2026

Gen Z banking trends: Which banks are making a stronger impression

Getting by or getting ahead? U.S. debt, investment, and savings report 2026

Stablecoins in the U.S.: Rising policy momentum, limited public awareness

View all economy content

Most streamed TV shows in the U.S. 2026

Music consumption trends 2026: Who's listening more – and what's driving discovery?

Social media influence on mental health

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Rap & hip-hop music artists

1.Eminem56%
2.Ice Cube54%
3.Beastie Boys50%
4.Pharrell Williams49%
5.Salt-N-Pepa48%

entity image

Paid film consumption

When do you think is the earliest acceptable time to display Halloween decorations outside homes?

Spotify’s Fan Life campaign and Running Mode coincide with gains in Ad Awareness and Purchase Intent

YouGov Behavioral: Relationship Status and SVOD Consumption

Product placement effectiveness: Do U.S. adults notice brands in movies, TV shows or streaming content?

Which podcast genres are most popular among men and women in the U.S.?

View all entertainment content

U.S. health and wellness habits: Is cost shaping health and wellness choices?

Has UnitedHealthcare’s brand health recovered?

Over the last three months, 8% of Americans first turned to AI for health information or advice

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Band-Aid82%
2.Tylenol74%
3.Icy Hot67%
4.Benadryl67%
5.Neosporin66%

What factors do Americans consider when choosing medical treatments?

Forever young? U.S. anti-aging report 2026

Would you consider the coronavirus pandemic in the U.S. to be over or still ongoing?

Spring allergy season is underway and it’s reshaping the OTC aisle

Brand pain points: Tracking Tylenol’s consumer performance through a turbulent year

How fitness brands can reach weight-management-focused consumers in the US

How Americans buy hair care – Three key insights brands need to know

View all health content

What are top issues for Quebecers ahead of the 2026 provincial election?

Democrats' big lead, Independents' lean, and more: September 25 - 28, 2026 Economist / YouGov Poll

President Trump's second-term job approval rating

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Historical figures

1.Abraham Lincoln81%
2.Martin Luther King, Jr.81%
3.Albert Einstein79%
4.Benjamin Franklin77%
5.Anne Frank75%

entity image

Congressional ballot voting intention

Do you think that the U.S. should or should not be able to deport immigrants to prisons in foreign countries they are not from?

The midterms, Trump, and more: September 18 - 21, 2026 Economist / YouGov Poll

The midterms, Trump, terrorism, and more: September 11 - 14, 2026 Economist / YouGov Poll

The Supreme Court, gender equality, and more: September 4 - 8, 2026 Economist / YouGov Poll

Democrats' midterms edge, Canada relations, data centers, and more: August 28 - 31, 2026 Economist / YouGov Poll

View all politics and current affairs content

Which fall activities do Americans plan to do?

How U.S. adults support charities: Donations, volunteering and future giving

Socializing - past week

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Social activities

1.Listening to music88%
2.Spending time with family85%
3.Watching movies84%
4.Spending time with friends83%
5.Going to the park81%

entity image

How many hours do Americans sleep at night

Is your biggest regret in life so far something that you can or cannot still change?

R-E-S-P-E-C-T? What Americans value in kids and work

Younger adults are more likely than older ones to say it’s acceptable to wear T-shirts and sweatpants to work

Are some toys only for boys or only for girls?

Frequent social media users are more likely to prefer the algorithm to chronological feeds

View all society and lifestyle content

U.S. sport sponsorship impact rankings: 2026

NFL's fantasy football season kicks off: How many Americans are playing in 2026?

FIFA World Cup 2026: North America built the stage. The attention went everywhere

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Contemporary sports personalities

1.Simone Biles58%
2.John Cena58%
3.Venus Williams52%
4.LeBron James50%
5.Caitlin Clark49%

entity image

Post-tournament analysis: The 16 brands that won FIFA World Cup 2026

Who do you think is overall the greatest basketball player of all time?

Do you like soccer more than American football? We asked Americans to choose between their favorite sports

Did Levi’s and Gillette’s unofficial FIFA World Cup plays pay off?

Could you score a World Cup penalty kick? Many men say yes

The top five sponsor brands gaining among FIFA World Cup fans in the U.S.

View all sports content

More American women are using Reddit – but who are they and how can brands reach them?

Do Americans trust AI news summaries? [Reality checks ft. Vince Nero]

YouGov Voices expands: AI qual interviews now available for custom research clients, showing the ‘why’ behind the numbers – at scale

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Apple iPhone 16 Pro52%
2.Samsung Galaxy S2551%
3.iPhone 1751%
4.Apple iPhone 16 Pro Max51%
5.Apple iPhone 1650%

entity image

Liberals are increasingly likely to worry about AI ending humanity

Would you support or oppose a federal law permanently banning the development of artificial intelligence systems that are at least as intelligent as people?

Who uses AI to write? (It's mostly not the least confident writers)

Openness to paid social media features varies by how Americans use social media

Which AI brands have the most satisfied users?

The AI tools winning with each generation: From Gen Z to Baby Boomers

View all technology content

Tesla gains ground with U.S. consumers as consideration and perceptions improve

U.S. summer travel 2026: What people planned vs. what actually happened

Vacations days taken - past month

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Marriott62%
2.Holiday Inn58%
3.Hilton58%
4.Best Western55%
5.Courtyard by Marriott54%

entity image

Where Americans stay on vacation

If a triumphal arch in Washington, D.C., were constructed, would you support or oppose making the arch a military complex housing drones and snipers?

The next adventure: How working U.S. empty nesters are traveling in 2026

Fill up favorites: U.S. gas station rankings 2026

Which U.S. hotel brands have the most satisfied customers in 2026?

As airfares rise in the U.S., which airlines are gaining on value?

View all travel content

Real people

Highly engaged panel members share true reflections of their realities: opinions, behavior & experiences.

why-real-people-desktop

why-real-people-mobile

Accurate data

Real data that you can trust with confidence, guiding impactful action.

why-accurate-data-desktop

why-accurate-data-mobile

Pioneering tech & AI

Always-on, powerful technology that augments real data, from real people, with no distortions.

why-tech-ai-desktop

why-tech-ai-mobile

Award-winning experts

Remarkable research experts work to tailor data delivery and insights to suit your needs.

why-experts-desktop

why-experts-mobile

People left

People right

App screenshot

"The best survey app ever"

Our 30 million members say our surveys are interesting, our app is easy to use, they appreciate the rewards & love seeing their opinions reported around the world.