YouGov: what the U.S. thinks

NYC‑run groceries

Food-borne illness

How Americans search

Launch a survey

Latest Economist poll

Tracking Trump's term

Audience activation

FeaturedFeatured

AgenciesAgencies

ConsumerConsumer

EconomyEconomy

EntertainmentEntertainment

HealthHealth

PoliticsPolitics

SocietySociety

SportsSports

TechnologyTechnology

TravelTravel

Half of Americans think the U.S. should arrest Netanyahu if he comes to the country

PALM BEACH, FLORIDA - DECEMBER 29: U.S. President Donald Trump holds a press conference with Israeli Prime Minister Benjamin Netanyahu at his Mar-a-Lago club on December 29, 2025 in Palm Beach, Florida. The two leaders held a bilateral meeting to discuss regional security in the Middle East as well as the U.S.-Israel partnership. (Photo by Joe Raedle/Getty Images)

Americans like their member of the House a lot more than they like Congress as a whole

WASHINGTON, DC - JUNE 24: (L-R) U.S. Speaker of the House Mike Johnson (R-LA) and House Minority Leader Hakeem Jeffries (D-NY) look on at the Semiquincentennial Congressional Time Capsule in Emancipation Hall at the U.S. Capitol Building on June 24, 2026 in Washington, DC. Lawmakers held the ceremony as part of a series of celebrations honoring the nation’s 250th anniversary celebration. (Photo by Anna Moneymaker/Getty Images)

President Trump's second-term job approval rating

YouGov Parallax

The world’s first research product to combine AI-powered simulation with real-world validation.

Tourist attractions

1.Niagara Falls80%
2.Grand Canyon National Park79%
3.Statue of Liberty78%
4.Yellowstone National Park76%
5.Yosemite National Park73%

entity image

Congressional ballot voting intention

Have you ever been called for jury duty?

International survey: how people in seven countries see the US, power, threats and alliances

Have you ever been placed on a jury?

Do Americans think AI is smarter than Donald Trump?

The gender divide: How U.S. men and women shop differently

View all content

The gender divide: How U.S. men and women shop differently

Brands Rising Among Gen Z in the U.S. in 2026

FIFA World Cup 2026: North America built the stage. The attention went everywhere

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Post-tournament analysis: The 16 brands that won FIFA World Cup 2026

First look: which emerging dining brands are breaking through with U.S. consumers?

OOH effectiveness: Americans frequently notice out-of-home advertising, many act on what they see

Did Levi’s and Gillette’s unofficial FIFA World Cup plays pay off?

U.S. Advertisers of the Month 2026

U.S. Biggest Brand Movers 2026

Searching for answers: How AI is changing online discovery in 2026

The top five sponsor brands gaining among FIFA World Cup fans in the U.S.

View all agency content

The gender divide: How U.S. men and women shop differently

When do U.S. consumers buy sunscreen and what matters most when choosing SPF?

How sustainability policies impact Americans' purchase behavior

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Dawn82%
2.Band-Aid82%
3.M&M's80%
4.Lego79%
5.Ziploc79%

entity image

How often Americans buy food and drinks at: Outdoor markets

After hearing about an outbreak of illness linked to a certain type of food you normally eat, how likely would you be to stop eating that food until you hear the outbreak is over?

First look: which emerging dining brands are breaking through with U.S. consumers?

How do American beer drinkers discover new types of alcoholic beverages?

Why 36% of Americans are drinking less alcohol in 2026

Influencer marketing insights: One in four Americans discover products through influencers in 2026

View all consumer content

DIY investors: Are Americans using AI tools to make investment decisions?

DIY investing: Why Americans are skipping financial advisors in 2026

Gen Z banking trends: Which banks are making a stronger impression

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer banks & financial service providers

1.Visa69%
2.MasterCard58%
3.Capital One53%
4.Capital One Bank53%
5.American Express47%

entity image

Getting by or getting ahead? U.S. debt, investment, and savings report 2026

Should there be a legal limit on how much personal wealth one person can accumulate?

Stablecoins in the U.S.: Rising policy momentum, limited public awareness

Have cryptocurrencies gained mass market trust in the U.S.?

U.S. consumer spending and budgeting trends in 2026

From awareness to action: how effectively do the world’s top brands convert?

View all economy content

Most streamed TV shows in the U.S. 2026

Product placement effectiveness: Do U.S. adults notice brands in movies, TV shows or streaming content?

Social media influence on mental health

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Rap & hip-hop music artists

1.Eminem56%
2.Ice Cube54%
3.Beastie Boys50%
4.Pharrell Williams49%
5.Salt-N-Pepa48%

Amazon Prime Video

entity image

Paid film consumption

When an old book or story is adapted into a new movie, which of the following would you generally prefer?

Which podcast genres are most popular among men and women in the U.S.?

DraftKings vs. FanDuel: Which brand has the best odds when it comes to consumer perception?

More than meets the ear: U.S. podcast ads report 2026

YouGov Behavioral: Viewership Trends by US Political Party

View all entertainment content

Has UnitedHealthcare’s brand health recovered?

Over the last three months, 8% of Americans first turned to AI for health information or advice

What factors do Americans consider when choosing medical treatments?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Band-Aid82%
2.Tylenol74%
3.Icy Hot67%
4.Benadryl67%
5.Neosporin66%

Forever young? U.S. anti-aging report 2026

Spring allergy season is underway and it’s reshaping the OTC aisle

Would you say that you personally have felt the effects of climate change, or not?

Brand pain points: Tracking Tylenol’s consumer performance through a turbulent year

How fitness brands can reach weight-management-focused consumers in the US

How Americans buy hair care – Three key insights brands need to know

Where beauty ads land: the channels regular make-up users in the U.S. notice this holiday season

View all health content

A new low for Trump approval, the close House race, views on Netanyahu, and more: July 25 - 27, 2026 Economist/YouGov Poll

International survey: how people in seven countries see the US, power, threats and alliances

President Trump's second-term job approval rating

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Historical figures

1.Abraham Lincoln81%
2.Martin Luther King, Jr.81%
3.Albert Einstein79%
4.Benjamin Franklin77%
5.Anne Frank75%

entity image

Congressional ballot voting intention

Have you ever been called for jury duty?

Donald Trump is deeply unpopular. Why aren't Democrats doing better in the race for Congress?

Trump's unpopularity, low confidence in ICE, politicians considered socialists, and more: July 17 - 20, 2026 Economist/YouGov Poll

War in Iran, sexual-assault accusations against candidates, NATO, Trump, and more: July 10 - 13, 2026 Economist/YouGov Poll

Disapproval of the Supreme Court, Trump's use of his office, and more: July 3 - 6, 2026 Economist/YouGov Poll

View all politics and current affairs content

Men are more likely than women to say they could survive in the wilderness, escape from a sinking car, and navigate using the stars

What Americans think about board games

Socializing - past week

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Social activities

1.Listening to music88%
2.Spending time with family85%
3.Watching movies84%
4.Spending time with friends83%
5.Going to the park81%

entity image

How many hours do Americans sleep at night

Should nursing homes and assisted-living facilities be allowed to serve alcohol to residents at social events?

Call her normal? What Americans think about sex and marriage

Parents of children under 18 are more likely to say parents should let their children use AI tools

Americans' earliest memories

Who Americans think is cool

View all society and lifestyle content

FIFA World Cup 2026: North America built the stage. The attention went everywhere

Post-tournament analysis: The 16 brands that won FIFA World Cup 2026

Do you like soccer more than American football? We asked Americans to choose between their favorite sports

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Contemporary sports personalities

1.Simone Biles58%
2.John Cena58%
3.Venus Williams52%
4.LeBron James50%
5.Caitlin Clark49%

entity image

Did Levi’s and Gillette’s unofficial FIFA World Cup plays pay off?

Who do you think is overall the greatest basketball player of all time?

Could you score a World Cup penalty kick? Many men say yes

The top five sponsor brands gaining among FIFA World Cup fans in the U.S.

See the 48 brands winning with U.S. FIFA World Cup fans

86% of fans say live sports are becoming a luxury experience

View all sports content

Do Americans think AI is smarter than Donald Trump?

How does ChatGPT compare to other AI brands among Americans?

Searching for answers: How AI is changing online discovery in 2026

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Apple iPhone 16 Pro52%
2.Samsung Galaxy S2551%
3.iPhone 1751%
4.Apple iPhone 16 Pro Max51%
5.Apple iPhone 1650%

entity image

YouGov Parallax – the world’s first research product to combine AI twins with validation from real consumers

Would you support or oppose the U.S. government banning social media use among children under 16?

One in five American adults under 30 say they have had an ongoing personal friendship with an AI chatbot

Why AI workflows need trusted human data

One in five TikTok users in the U.S. are Baby Boomers, but who are they?

Americans are increasingly concerned about AI exacerbating mental health problems

View all technology content

Are rising gas prices making electric vehicles more appealing to U.S. automobile buyers?

Which auto brands stand to gain from EV automaker Polestar’s U.S. exit?

Vacations days taken - past month

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Marriott62%
2.Holiday Inn58%
3.Hilton58%
4.Best Western55%
5.Courtyard by Marriott54%

The White House

entity image

Where Americans stay on vacation

The Lincoln Memorial Reflecting Pool recently underwent renovations, and problems with its coating and water have since been reported. What do you think caused these problems?

[US livestream] The new search journey: How AI is changing online discovery

What do Americans think of Ferrari’s new electric car?

[On-demand US session] Skip happens: Why podcast ads still earn trust

Flying high: U.S. airline rankings 2026

View all travel content

Real people

Highly engaged panel members share true reflections of their realities: opinions, behavior & experiences.

why-real-people-desktop

why-real-people-mobile

Accurate data

Real data that you can trust with confidence, guiding impactful action.

why-accurate-data-desktop

why-accurate-data-mobile

Pioneering tech & AI

Always-on, powerful technology that augments real data, from real people, with no distortions.

why-tech-ai-desktop

why-tech-ai-mobile

Award-winning experts

Remarkable research experts work to tailor data delivery and insights to suit your needs.

why-experts-desktop

why-experts-mobile

People left

People right

App screenshot

"The best survey app ever"

Our 30 million members say our surveys are interesting, our app is easy to use, they appreciate the rewards & love seeing their opinions reported around the world.