/Research Reality

Political polling

Brand health tracking

NEW: Profiles AI Agent

NEW: Rapid Reports

Most Recommended Brands 2025 USA

PR & crisis management

/Research Reality

Political polling

Brand health tracking

NEW: Profiles AI Agent

NEW: Rapid Reports

Most Recommended Brands 2025 USA

PR & crisis management

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YouGov launches Rapid Reports to transform audience insights into pitch-ready decks in seconds

Photo by Yuichiro Chino

Launch of YouGov Profiles AI Agent enables conversational exploration of high-quality data

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[US Webinar] The Super Bowl ad playbook 2026: What worked, what didn’t

Football players fighing for the ball

US Advertisers of the Month for December: HBO Max, Salvation Army and Target

How many Americans went into debt for Christmas 2025?

Hoops and high stakes: Basketball bettors bring youth and spending power to the table

What’s stopping non-EV intenders from considering an electric vehicle?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all content

How many Americans went into debt for Christmas 2025?

Which brands saw the biggest gains in Ad Awareness over Christmas 2025? (US Edition)

How brands can win with TikTok’s multi-platform audience

How fitness brands can reach weight-management-focused consumers in the US

[US webinar] YouGov Best Brand Rankings 2026 - US edition

US Biggest Brand Movers - December 2025

Globetrotter guide: US international traveler outlook 2026

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all agency content

US Advertisers of the Month for December: HBO Max, Salvation Army and Target

How brands can win with TikTok’s multi-platform audience

How do American consumers verify online retailers before purchasing?

American trust in AI for retail: Consumer sentiment in 2025

US Biggest Brand Movers - December 2025

What Americans cared about in 2025: Retail, values, and the evolving shopper

Most Americans use AI but still don’t trust it

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all consumer content

Americans still don’t trust banking sector AI use

Click, tap, or talk to a human: How Americans really want to bank

2025 U.S. money habits: How Americans saved, borrowed, and insured this year

Gen Z’s financial behaviors in 2025

[On-demand webinar] Banking on choice: The banks top of mind with Americans

Canadian Advertisers of the Month for September: Visa, Apple, and Bank of Montreal

What Americans think about saving, budgeting, and debt in 2025

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all economy content

[US Webinar] The Super Bowl ad playbook 2026: What worked, what didn’t

Hoops and high stakes: Basketball bettors bring youth and spending power to the table

Do celebrity endorsements help gambling brands in the U.S.?

YouGov Behavioral: Top Film & TV (US & UK, November 2025)

YouGov Behavioral: Top Film & TV (US & UK, October 2025)

The most-streamed TV shows for October 2025: Monsters, Nurse Jackie, and Nobody Wants This

Do Americans trust athletes amid gambling scandals?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all entertainment content

How fitness brands can reach weight-management-focused consumers in the US

How Americans buy hair care – Three key insights brands need to know

Where beauty ads land: the channels regular make-up users in the U.S. notice this holiday season

Younger Americans grow more doubtful of health insurers’ value for money

Few Americans trust AI-powered mental health apps, survey finds

Inside supplement habits – what Americans are buying and why they hesitate

How wellness looks across the US and UK: Similar goals, different habits

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all health content

Attention check placement and formatting

Group size estimation and political attitudes

Podcasts emerge as key platforms for political engagement in 2024 US presidential election

[Event] Election 2024: YouGov's final projection

[Virtual Event] Election 2024: YouGov's final projection

YouGov Behavioral - Race to the White House 2024 - US Popularity and Audience Analysis

[Webinar] Surveying the 2024 electorate: A webinar on public opinion polling methods and innovations

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all politics and current affairs content

What do Americans think culture means? [Reality checks ft. Sabrina Lynch]

Do men or women have more unread emails? [Reality checks ft. Lila Brown]

Is 'Main Character Energy' empowering or narcissistic? [Reality checks ft. Mary Redondo]

Are Americans proudest of their country, state, or hometown?

Are Americans polite to ChatGPT? [Reality checks]

What are America's favorite bedtime stories? [Reality checks]

What's America's most overrated condiment? [Reality checks]

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all society and lifestyle content

Which NFL teams are most worth following in the US?

Finding the next Romostradamus: What the data tells us

How MLB can build on its rising in-stadium momentum?

WNBA Playoffs Signal Cultural Breakthrough Among Young Fans

Fans React as LA28 Becomes First Olympics to Sell Venue Naming Rights

Inside the park: MLB report 2025

Will robots make their way into sport?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all sports content

Data privacy day US 2026: How concerned are Americans about data security?

How Americans discover new TV shows

Americans show low appetite for new tech this holiday season

Americans plan faster smartphone upgrades and fewer expect to buy budget models

5G in the U.S.: Over six in ten Americans say the technology improves digital experiences

Most Americans use AI for quick answers, but avid users trust it more

Do students want their phones during school? [ft. DoSomething Strategic]

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all technology content

What’s stopping non-EV intenders from considering an electric vehicle?

The destinations gaining ground with Americans this winter

Gas station growth from high-mileage drivers comes from visits, not spend per trip

[US webinar] YouGov Best Brand Rankings 2026 - US edition

Americans pull back on global travel heading into 2026

Globetrotter guide: US international traveler outlook 2026

SUV vs. sedan buyers – How their profiles and purchase paths differ

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all travel content