/Research Reality

Transgender athletes

Anti-aging report 2026

Launch a survey

WEBINAR: AI interviews

Agreement with proverbs

Economy and tariffs

Latest Economist poll

Tracking Trump's term

/Research Reality

Transgender athletes

Anti-aging report 2026

Launch a survey

WEBINAR: AI interviews

Agreement with proverbs

Economy and tariffs

Latest Economist poll

Tracking Trump's term

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Which proverbs do Americans find wise?

Portrait of smiling elderly woman with grey hair and eyeglasses standing indoors, wearing light vintage style and holding book.

Three-quarters of Americans are concerned about U.S. getting too involved in Iran

TEHRAN, IRAN - MARCH 7: Smoke and flames rise after an airstrike on the night of March 7, 2026 in Tehran, Iran. The United States and Israel continued their joint attack on Iran that began on February 28. Iran retaliated by firing waves of missiles and drones at Israel, and targeting U.S. allies in the region. (Photo by Majid Saeedi/Getty Images)

President Trump's second-term job approval rating

Congressional ballot voting intention

Historical figures

1.Albert Einstein82%
2.Abraham Lincoln79%
3.Rosa Parks79%
4.Martin Luther King, Jr.74%
5.Benjamin Franklin74%

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Would you support or oppose a ban in the Olympics on transgender athletes competing in women's events?

YouGov BrandIndex Voices released

Groundbreaking AI-powered qualitative tool delivers the ‘why’ behind brand tracking – at scale

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How did CeraVe’s brand perception and Ad Awareness grow?

Forever young? U.S. anti-aging report 2026

US Biggest Brand Movers - March 2026

[On demand US webinar] The age of anti-aging: What U.S. consumers are doing to stay young

U.S. Advertisers of the Month 2026

[US-recording] From smart homes to smartphones: The tech brands Americans love

Shohei Ohtani driving Japanese sports fans’ interest in Major League Baseball and the World Baseball Classic

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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How did CeraVe’s brand perception and Ad Awareness grow?

Do Americans care about brand values? Trust leads overall, but priorities shift by generation

How sustainability policies impact Americans' purchase behavior

How often Americans buy food and drinks at: Outdoor markets

1.Band-Aid82%
2.Heinz Ketchup82%
3.M&M's81%
4.Kit Kat80%
5.Lysol80%

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About how often do you drink milk or milk alternatives?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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U.S. consumer spending and budgeting trends in 2026

From awareness to action: how effectively do the world’s top brands convert?

Americans still don’t trust banking sector AI use

Americans contemplate a post-penny future

Consumer banks & financial service providers

1.Visa69%
2.MasterCard63%
3.Chase49%
4.Capital One47%
5.American Express46%

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Compared to how much you usually seek out the news, in the last six months have you been seeking out news...?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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‘Sinners’ is Americans’ top pick for Best Picture at the 2026 Oscars

Most streamed TV shows in the U.S. 2026

Social media influence on mental health

Paid film consumption

Rap & hip-hop music artists

1.Eminem57%
2.Ice Cube54%
3.Beastie Boys51%
4.LL Cool J49%
5.Salt-N-Pepa47%

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Do you think Bill Cosby is innocent or guilty of committing sexual assault?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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Forever young? U.S. anti-aging report 2026

Spring allergy season is underway and it’s reshaping the OTC aisle

Brand pain points: Tracking Tylenol’s consumer performance through a turbulent year

How fitness brands can reach weight-management-focused consumers in the US

How Americans buy hair care – Three key insights brands need to know

1.Band-Aid82%
2.Neosporin70%
3.Advil66%
4.Benadryl65%
5.Tylenol65%

Do you think greenhouse gas emissions threaten human life and well being?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all health content

Three-quarters of Americans are concerned about U.S. getting too involved in Iran

Two decades of partisanship in the Cooperative Election Study

President Trump's second-term job approval rating

Congressional ballot voting intention

Historical figures

1.Albert Einstein82%
2.Abraham Lincoln79%
3.Rosa Parks79%
4.Martin Luther King, Jr.74%
5.Benjamin Franklin74%

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Would you support or oppose a ban in the Olympics on transgender athletes competing in women's events?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all politics and current affairs content

Which proverbs do Americans find wise?

What Americans think about overpopulation, birth rates, and children

Socializing - past week

How many hours do Americans sleep at night

Social activities

1.Listening to music89%
2.Spending time with family81%
3.Watching movies80%
4.Spending time with friends80%
5.Visiting museums78%

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Would you support or oppose a ban in youth sports on transgender athletes competing in girls' events?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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Shohei Ohtani driving Japanese sports fans’ interest in Major League Baseball and the World Baseball Classic

[On-demand US webinar] Sport tourism appetite: What drives fans to travel in 2026?

What Americans think about the Super Bowl and Bad Bunny

How MLB can build on its rising in-stadium momentum?

Contemporary sports personalities

1.John Cena55%
2.Simone Biles54%
3.LeBron James46%
4.Venus Williams46%
5.Stephen Curry46%

Kansas City Chiefs

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Which of the following parts of this year's Super Bowl broadcast did you enjoy the most?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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Vast majorities of Democrats and Republicans are concerned about technology's effect on misinformation and personal privacy

Heavy social media users in the U.S. are more engaged with ads and buying across categories

Using transition statements in online surveys

[US-recording] From smart homes to smartphones: The tech brands Americans love

1.Apple iPhone 1552%
2.Apple iPhone 1650%
3.Samsung Galaxy S2549%
4.Apple iPhone 16 Pro49%
5.Samsung Galaxy S25 Plus48%

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Do you think you would do better or worse than an AI chatbot at picking stocks?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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Boomers are still shaping travel demand — here’s how

Sport tourism: Measuring fan appetite report

Vacations days taken - past month

Where Americans stay on vacation

1.Hilton58%
2.Marriott57%
3.Holiday Inn56%
4.Courtyard by Marriott55%
5.Holiday Inn Express51%

New York City, NY

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As far as you know, have the people who have participated in recent protests against ICE actions in Minnesota been...?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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