What’s really driving sport tourism?Save your spot

Join YouGov experts on Thursday, March 5 at 2:00pm ET / 11:00am PT for a deep dive into who sport tourists from Canada, Mexico, and the U.S. are, what motivates them, and how they feel about the FIFA World Cup. 

Built on fresh survey data, this webinar explores the realities of sport tourism in North America, set against global benchmarks from 17 international markets.

Join the webinar to learn: 

  • Who are sport tourists, and are they traveling internationally? 
  • What motivates sports tourists to travel to a sporting event? 
  • How do reasons for traveling to a sporting event differ among Canadians, Mexicans, and Americans? 
  • Can international events build new fanbases in host countries? 
  • Which World Cup host country do people from around the world want to watch most?

All registrants will receive access to the in-depth report following the webinar. 

Don’t miss this opportunity to turn sport tourism data into clear, actionable insights. 

Register nowGet in touch

Meet the speakers

Nicole Pike, Global Head, YouGov Sport

Nicole Pike is one of the sports & gaming sectors’ most-respected experts, boasting 20+ years of experience in consulting, custom research, brand tracking, and sponsorship measurement in the space. She has built her career collaborating with major industry players to build meaningful data streams and insights, in turn shaping industry standards for measurement.

In her role at YouGov, Nicole leads the company’s dynamic sports practice area globally, working with her team and clients to expand the value of some of the industry’s deepest and most sophisticated research tools.

Kenton Barello, Vice President, YouGov

Kenton Barello is a Vice President with YouGov focused on enterprise clients. Kenton holds an MBA from DePaul University in Marketing Planning and Strategy and a Bachelor of Journalism from the University of Missouri.

He has over fifteen years of experience working with organizations of all sizes to help them best leverage market research for growth and ROI. At YouGov, Kenton and his team leverage syndicated and custom data and analytics tools to help Travel & Tourism organizations understand and analyze customer opinion and behavior.

YouGov

YouGov is a global research data and analytics group that is powered by reality. Thanks to a unique panel comprising millions of highly engaged members across 64 markets, we deliver unsurpassed accuracy, to inform better, more impactful decisions.

When you want unsurpassed accuracy to inform more impactful decisions, you need real-time, real-world data from real people.

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