Sport sponsorships come with high external visibility, but high internal scrutiny. How do brands making major investments in league partnerships know their investments lead to true impact? And, which brands have driven the most impact from their sports sponsorships in the past year?
In our U.S. sports sponsorship impact rankings 2026, we reveal the brands generating the strongest impact across America’s most influential leagues, including the NFL, NBA, WNBA, NASCAR, and more.
The rankings feature the top 10 league sponsors across eight individual leagues, as well as an overall top 10 ranking. The rankings are based on Sponsorship Impact Score (SIS), which evaluates changes in Ad Awareness, Impression, and Consideration from the beginning to the end of each league’s most recent full season.
So, which brands have been driving the most impact from their sports sponsorships? Download the full report to find out.