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Retail & consumer

Retail is fast moving. Your market research should be too. For the latest consumer intelligence and retail trends, YouGov’s accurate insights into shopper opinions and purchasing behaviors is unrivalled. From high street to high-end, our data is the real deal.

Surveys, market research and brand tracking for retail and consumer

11,600+

consumer brands tracked globally

Daily tracking across 16 core brand health metrics, and your sector competitors.

29million+

registered respondents

In our globally representative panel; real people sharing their diverse realities with you.

2million+

profiling points

Real data on the attitudes, opinions, media consumption and behavior of your target audience.

17+

years of comparable data

Always-on tracking to understand shifting trends, with historical opinion and behavioral data.

Real stories, real impact

From campaign planning and evaluation to sponsorship and partnership measurement, discover how our intelligence has helped retail brands fill baskets with our case studies.

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Unilever
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Vion
Hamptons

"YouGov's detailed analysis and ongoing support have provided us with a deep understanding of our audience and competitive landscape, enabling us to set informed goals that drive our business forward. This partnership has been pivotal for our internal strategy alignment and market growth."

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Meet our retail and consumer experts

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Sarika Rana
Director- Consumer Research
Agnieszka Hoffmann
Cross‑Sector Research Director
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Richard Moller
Director Custom Research
Chris Melchiorre
Senior Vice President
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Sonja Laude
Team Manager Custom Research

Trust YouGov with your retail and consumer research

Why work with YouGov for your retail and consumer research?

Leading retail and consumer organizations are using our data-driven intelligence for accurate decision-making that enhances brand reach, fosters consumer advocacy, and improves ROI. Let’s go beyond the shelf and understand shopper behavior like never before.