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Retail & FMCG

Retail is fast moving. Your market research should be too. For the latest consumer intelligence and retail trends, YouGov’s accurate insights into shopper opinions and purchasing behaviors is unrivalled. From high street to high-end, our data is the real deal.

Surveys, market research and brand tracking for retail and consumer

11,600+

consumer brands tracked globally

Daily tracking across 16 core brand health metrics, and your sector competitors.

29million+

registered respondents

In our globally representative panel; real people sharing their diverse realities with you.

2million+

profiling points

Real data on the attitudes, opinions, media consumption and behavior of your target audience.

17+

years of comparable data

Always-on tracking to understand shifting trends, with historical opinion and behavioral data.

Real stories, real impact

From campaign planning and evaluation to sponsorship and partnership measurement, discover how our intelligence has helped retail brands fill baskets with our case studies.

Unilever
CCEP
Loacker
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Sarson's
Hamptons
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"Working with YouGov feels like a genuine partnership. Our YouGov team takes ownership in the success of our product launches, sharing excitement when they see our new products go live. They go above and beyond by providing valuable customer insights that help us optimize our product launches."

Willeke Brokking, CMI Lead Home Care, Unilever

View case study
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Meet our retail and consumer experts

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Agnieszka Hoffmann
Cross‑Sector Research Director
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Anna Rademacher
Global Project Manager
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Aura Matei
Senior Research Consultant
Chris Melchiorre
Senior Vice President
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David Sanchez
Head of FMCG, Retail & Energy
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Franziska Rumpel
Global Project Manager
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Herbert Spanhove
Strategic Portfolio Manager
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Lenneke Schils
Global Insight Director
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Linda van Rijn
Global Shopper Lead
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Richard Moller
Director Custom Research
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Sarika Rana
Director- Consumer Research
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Sonja Laude
Team Manager Custom Research
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Peek inside the shopping basket

Future-proof your strategy and get the inside track on shopping preferences and purchasing decisions with the latest editorial articles.

View all retail and consumer content

Trust YouGov with your retail and consumer research

Why work with YouGov for your retail and consumer research?

Leading retail and consumer organizations are using our data-driven intelligence for accurate decision-making that enhances brand reach, fosters consumer advocacy, and improves ROI. Let’s go beyond the shelf and understand shopper behavior like never before.