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YouGov: what the world thinks

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Strengthen your retailer negotiations with shopper insights
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Labor on track for decisive election victory as Coalition support hits record low
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Why AI workflows need trusted human data
Data flowing into an AI chatbot
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Australians adapt to higher fuel costs as support grows for EVs and energy security
How popular is Donald Trump in Europe? June 2026
Balancing Health & Indulgence: The new reality of Dutch Out-of-Home consumption
Influence in Hong Kong: Celebrities, brand collaborations and sponsorship impact
UEFA Champions League final sponsorship exposure metrics: Who won the game?
Beyond Non-Food: How Action and Dealz Are Reshaping Retail in Poland
Latest study on chatbot use in Australia shows people are using chatbots in increasingly personal ways
GLP-1 and weight-loss drugs: How fast-track health solutions are reshaping FMCG
More from APAC, MENA, and Europe
See the 48 brands winning with U.S. FIFA World Cup fans
Men are more likely than women to say they could survive in the wilderness, escape from a sinking car, and navigate using the stars
President Trump's second-term job approval rating
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Historical figures
  1. 1.Albert Einstein85%
  2. 2.Abraham Lincoln83%
  3. 3.Martin Luther King, Jr.79%
  4. 4.Rosa Parks78%
  5. 5.Anne Frank77%
Donald Trump
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Fame 98%
Popularity 33%
Congressional ballot voting intention
Do you think Donald Trump cares more about...?
One in five American adults under 30 say they have had an ongoing personal friendship with an AI chatbot
What Americans think about the revolution, 250 years later
Freedom is the value Americans say best represents the U.S.
How do American beer drinkers discover new types of alcoholic beverages?
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Is it acceptable to wear shorts at work?
Most 2026 World Cup watchers negative about hydration breaks, tend to be positive about increasing to 48 teams
Government approval
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Politicians & political figures
  1. 1.Andy Burnham35%
  2. 2.David Frost34%
  3. 3.Nigel Farage29%
  4. 4.Laura Trott27%
  5. 5.Angela Rayner24%
FIFA World Cup
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Fame 98%
Popularity 56%
Voting intention
If Andy Burnham becomes prime minister, which of the following comes closest to your view?
86% of fans say live sports are becoming a luxury experience
250 years after independence: how do Britons see the USA?
June 2026 consumer confidence: A slight uptick
UK media consumption trends in 2026: Are smartphones impacting attention spans in the UK?
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CHECK24 Reisen ist YouGovs Biggest Buzz Mover im Juni 2026
Marken im Pride-Check 2026: Zwischen Haltung und Wirkung
Nur Eigenmarken gewinnen hinzu: Im Markt für Wasch- und Reinigungsmittel verlieren Marken an Strahlkraft
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[DE Webinar] Wenn KI die Suche übernimmt
Steigende Benzinpreise verändern das Mobilitätsverhalten – Deutsche steigen bei längeren Strecken vom Auto auf öffentliche Verkehrsmittel um
Webinar: Mehr Wirkung durch Mehrwertanalysen in den Jahresgesprächen
Jürgen Klopp ist seit dem Ende der Saison 2023/24 nicht mehr als Trainer aktiv. Seit dem 1. Januar 2025 ist er als Global Head of Soccer bei Red Bull aktiv. Während der FIFA-Weltmeisterschaft 2026 tritt er zudem als Experte für MagentaTV auf. Aktuell ist Jürgen Klopp im Gespräch als neuer Trainer für die deutsche Fußballnationalmannschaft. Würden Sie es befürworten oder ablehnen, dass Jürgen Klopp der nächste Trainer der deutschen Fußballnationalmannschaft wird?
Compact-Studie "Frische im LEH -der Thekenkompass"
Der Live-Event-Markt 2026: Wie Verbraucher auf Veranstaltungen aufmerksam werden und wo sie Tickets kaufen
"High Protein" ist vom Fitness- zum Massenmarkt geworden
YouGov Behavior Change Report Spring/Summer 2026: Erfahrene Shopper treffen smarte Entscheidungen in unsicheren Zeiten
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Tour de France 2026 : Les Français seront-ils au rendez-vous ?
Voyages : comment la géopolitique redessine les choix des Français
Soldes d'été 2026 : entre regain d'intérêt, arbitrages et mutation des comportements
Suivi de la santé de marque
YouGov positionne votre marque : ce que les gens en pensent, où ils la perçoivent, et pourquoi ils y croient.
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Étude YouGov sur la Coupe du monde de la FIFA 2026 : avant le début du tournoi, les Suisses se montraient plus enthousiastes que les Allemands
Kick-Off 2026 : la Suisse en pleine fièvre de la Coupe du monde ?
Coupe du Monde de la FIFA 2026 : entre ferveur, indifférence et désamour…
[On demand] Tous durables ? Les 4 visages de la consommation responsable
La tendance au rejet du plafond démographique se confirme, les chances d'adoption de la loi sur le service civil s'amenuisent
French Days 2026 : un parcours d’achat digital first pour un événement encore en quête de singularité
Flying high: France airline rankings 2026
Roland Garros 2026 : un engouement qui se confirme chez les Français
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Conciertos, ¿el nuevo ocio de lujo en España?
Bizum en tienda física: alto conocimiento, baja conversión y hábito dominado por la tarjeta
YouGov España Anunciantes del mes - Mayo 2026
Seguimiento y medición de marca
YouGov pone tu marca en contexto con precisión: cómo la percibe la gente, dónde la ve y por qué cree en ella.
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YouGov España: marcas con mayor crecimiento en WOM (Mayo 2026)
Optimismo con España: así vivirá el Mundial 2026 la afición española
Más allá de lo que se oye: Informe sobre publicidad en podcasts en España 2026
YouGov AI Agent: habla con tus datos en tiempo real
Los cruceros mantienen un posicionamiento de nicho en España con un claro potencial de crecimiento
Uso de cremas solares en España y marcas más consideradas
[ES-recording] El turismo en tensión: el impacto de la incertidumbre global
Florentino Pérez: impacto de sus declaraciones en la opinión pública y la afición madridista
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Lasonil: Pharma Brand Mover di giugno 2026
GLP-1 e farmaci per la perdita di peso: Come stanno ridefinendo il settore FMCG
Il benessere mentale in Italia: abitudini, motivazioni e barriere alla meditazione
Monitoraggio della salute del brand
YouGov colloca il tuo brand nel giusto contesto: come viene percepito, dove viene visto e perché le persone ci credono.
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Il Fascino dell’Asia: Perchè gli shoppers guardano all’Oriente e cosa significa per FMCG and retail
YouGov AI Agent: parla con i tuoi dati in tempo reale
Foot Locker: Retail Brand Mover di Maggio 2026
Ferrari Luce: tra entusiasmo e rivoluzione, come risponde il pubblico
The Gap Opportunity: Valorizzare nuovi segmenti caratterizzati da driver e dinamiche distintive
Protezione solare: abitudini d’uso e acquisto nel 2026
Ritter Sport: Confectionary Brand Mover di aprile 2026
La Salute riempie il carrello
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