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YouGov: what the world thinks

US AI search trends US political polling Launch a survey UK political polling SG podcast ads report 2026 YouGov Parallax UAE podcast ads report 2026 Brand health tracking
United StatesUSA
United KingdomUK
DeutschlandDE
FranceFR
EspañaES
ItaliaIT
InternationalINTL
What do Americans think about socialism?
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Since Trump's return to the White House, Republicans see a better country and Democrats a worse one
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President Trump's second-term job approval rating
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Historical figures
  1. 1.Abraham Lincoln81%
  2. 2.Martin Luther King, Jr.81%
  3. 3.Albert Einstein79%
  4. 4.Benjamin Franklin77%
  5. 5.Anne Frank75%
Donald Trump
entity image
Fame 99%
Popularity 29%
Congressional ballot voting intention
How often, if ever, do you confuse your left and your right?
Democrats' midterms lead, war and the military, Iran, and more: August 14 - 17, 2026 Economist/YouGov Poll
What drives back-to-school shoppers’ purchase choices?
U.S. emerging dining brands 2026: Chicken Salad Chick leads YouGov’s momentum ranking
Most streamed TV shows in the U.S. 2026
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Political favourability ratings, August 2026
Britain’s electric vehicle owners bring their appetite for technology into the home
Government approval
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Politicians & political figures
  1. 1.John Major36%
  2. 2.Nigel Farage32%
  3. 3.Laura Trott31%
  4. 4.Rishi Sunak27%
  5. 5.Kemi Badenoch26%
NHS
entity image
Fame 99%
Popularity 73%
Voting intention
Are you hoping that another heatwave does or does not happen in the UK this summer?
Aldi vs. Lidl: Who wins the battle for Gen Z's best value supermarket brand?
Back-to-school shopping: How much do parents shop and what do they buy?
BT’s Ad Awareness hits two-year high following ‘Behind Brilliant Things’ campaign
The YouGov Big Survey on Relationships
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Abstimmungen über die Neutralitäts- und Ernährungsinitiative: Die Ablehnung wächst
Wird der stationäre Handel wieder beliebter? Trotz Online-Boom würden die wenigsten Deutschen vollständig auf Läden verzichten
YouGov Sonntagsfrage im August 2026: AfD stabil stärkste Kraft +++ Grüne so stark wie seit Januar 2025 nicht mehr
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Hotel Rankings 2026 Deutschland: Diese Hotels haben die zufriedensten Kunden
Keine Atempause, denn es geht nicht voran: Die Situation der Markenhersteller hat sich nicht entspannt
Polykrise verändert Kaufverhalten: Gesundheit wird zum wichtigen Konsummotiv
Für welche der folgenden Zwecke verwenden Sie frische Avocados? Bitte wählen Sie alles Zutreffende aus.
Nachhaltigkeit ja – Verzicht nein: Deutsche setzen beim Reisen auf kleinere Nachhaltigkeitsmaßnahmen statt auf grundlegende Alternativen
Hotel Rankings 2026 Deutschland: Hilton führt bei Gen Z und Millennials, Best Western bei Boomern+
YouGov auf der DMEXCO 2026
YouGov und Decentriq ermöglichen Werbetreibenden datenschutzkonforme Zielgruppenaktivierung auf Basis realer Konsumenten- und Shopper-Daten
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Prix, confiance, consommation : les nouvelles priorités des Français face aux incertitudes énergétiques
[France] Searching for answers: How AI is changing online discovery in ​2026
Tour de France 2026 : Les Français seront-ils au rendez-vous ?
Suivi de la santé de marque
YouGov positionne votre marque : ce que les gens en pensent, où ils la perçoivent, et pourquoi ils y croient.
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Voyages : comment la géopolitique redessine les choix des Français
Soldes d'été 2026 : entre regain d'intérêt, arbitrages et mutation des comportements
Étude YouGov sur la Coupe du monde de la FIFA 2026 : avant le début du tournoi, les Suisses se montraient plus enthousiastes que les Allemands
Kick-Off 2026 : la Suisse en pleine fièvre de la Coupe du monde ?
Coupe du Monde de la FIFA 2026 : entre ferveur, indifférence et désamour…
[On demand] Tous durables ? Les 4 visages de la consommation responsable
La tendance au rejet du plafond démographique se confirme, les chances d'adoption de la loi sur le service civil s'amenuisent
French Days 2026 : un parcours d’achat digital first pour un événement encore en quête de singularité
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YouGov España Anunciantes del mes 2026
YouGov España: marcas con mayor crecimiento en WOM
Curiosidad colectiva ante el eclipse solar del 12 de agosto: interés alto, esfuerzo limitado
Seguimiento y medición de marca
YouGov pone tu marca en contexto con precisión: cómo la percibe la gente, dónde la ve y por qué cree en ella.
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Aire acondicionado: ¿Uno más en los hogares españoles?
Menos salas, más pantallas: la nueva forma de ver cine en España
Conciertos, ¿el nuevo ocio de lujo en España?
Bizum en tienda física: alto conocimiento, baja conversión y hábito dominado por la tarjeta
YouGov España: marcas con mayor crecimiento en WOM (Mayo 2026)
Optimismo con España: así vivirá el Mundial 2026 la afición española
Más allá de lo que se oye: Informe sobre publicidad en podcasts en España 2026
YouGov AI Agent: habla con tus datos en tiempo real
Visita nuestro sitio ES
Pernigotti: Confectionary Brand Mover di luglio 2026
Nuove banconote in euro: gli italiani valorizzano sicurezza e cultura europea
Italia 2026: vivere meglio, non più vivere al massimo
Monitoraggio della salute del brand
YouGov colloca il tuo brand nel giusto contesto: come viene percepito, dove viene visto e perché le persone ci credono.
Scopri
In uscita Odissea, il nuovo film di Christopher Nolan: cosa ne pensa il pubblico italiano?
Lasonil: Pharma Brand Mover di giugno 2026
GLP-1 e farmaci per la perdita di peso: Come stanno ridefinendo il settore FMCG
Il benessere mentale in Italia: abitudini, motivazioni e barriere alla meditazione
Il Fascino dell’Asia: Perchè gli shoppers guardano all’Oriente e cosa significa per FMCG and retail
YouGov AI Agent: parla con i tuoi dati in tempo reale
Foot Locker: Retail Brand Mover di Maggio 2026
Ferrari Luce: tra entusiasmo e rivoluzione, come risponde il pubblico
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Denmark Biggest Brand Movers 2026
Norway Biggest Brand Movers 2026
Finland Biggest Brand Movers 2026
YouGov Parallax
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Norway Advertisers of the Month 2026
Sweden Advertisers of the Month 2026
Sweden Biggest Brand Movers 2026
Finland Advertisers of the Month 2026
Denmark Advertisers of the Month 2026
Finland Word of Mouth Risers 2026
Denmark Word of Mouth Risers 2026
Sweden Word of Mouth Risers 2026
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