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Black Friday and Cyber Monday 2026: Are Americans waiting for the main event or going early?

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Why YouGov’s approach to digital twins is fundamentally different – and better

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Financial situation compared in the next 12 months

Research surveys

Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

Historical figures

1.Albert Einstein82%
2.Martin Luther King, Jr.82%
3.Abraham Lincoln77%
4.Anne Frank77%
5.Rosa Parks76%

United States of America

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Access to affordable health care

Do you think business executives who advise the president should or should not be required to get the same security clearance as government officials?

The YouGov challenge to all AI simulators

U.S. Biggest Brand Movers 2026

Understanding the big Democratic midterms win: November 4- 6, 2026 Economist / YouGov Poll

How popular is Donald Trump in Europe? October 2026

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Six years into his leadership, most Britons still don't recognise Ed Davey

Voting intention, 8-9 November 2026: Lab 27%, Con 21%, Ref 20%, LD 12%, Grn 10%

Voting intention

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Politicians & political figures

1.Andy Burnham36%
2.Nigel Farage25%
3.Sadiq Khan25%
4.Ed Davey24%
5.Laura Trott24%

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Government approval

If you were playing a game of truth or dare, would you be more likely to pick truth or pick dare?

Why YouGov’s approach to digital twins is fundamentally different – and better

The YouGov challenge to all AI simulators

Who would make the best prime minister? November 2026

Popeyes Chicken continues its expansion – but will the brand be strong to the finish?

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Weniger Käufer, mehr Geld pro Kalender: Süßwaren-Adventskalender werden teurer – Schokolade bleibt trotzdem Favorit

Samsung ist YouGovs Biggest Buzz Mover im Oktober 2026

YouGov Deutschland Word of Mouth Risers 2026

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Bleiben Sie informiert über aktuelle Trends, Insights und Entwicklungen in Ihrem Sektor

Neue Konsumentenlogik in Österreich: Sparen, um sich bewusst etwas zu gönnen

Einfacher, digitaler, wertschätzender: So können Wohltätigkeitsorganisationen mehr junge Spender gewinnen

Signal verloren? Zielgruppe gefunden!

Aus welchen der folgenden Gründe werden Sie, wenn überhaupt, auch in Zukunft Fleisch, Geflügel oder Wurst essen? Bitte wählen Sie alle zutreffenden Antworten aus.

Spenden in Deutschland: Zwischen Hilfsbereitschaft und Vertrauenskrise

Neuer YouGov-Spenden-Report: Bereitschaft ist da, Vertrauen und Geld fehlen: Gen Z spendet am seltensten – ist aber grundsätzlich erreichbar

Health-&-Beauty-Rankings 2026 – Teil 2: Die relevantesten Marken für Kosmetik- & Drogerie-Vielkäufer und für Frauen von Gen Z bis Boomer+

Health-&-Beauty-Rankings 2026 – Teil 1: Das sind die relevantesten Marken für Verbraucher in Deutschland

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Programmes de fidélité : ce que les Français attendent vraiment des marques

Octobre Rose et Movember 2026 : les Français connaissent l’une, beaucoup moins l’autre

GTA VI : Pas encore sorti, mais déjà au cœur de l’attention des Français

Suivi de la santé de marque

YouGov positionne votre marque : ce que les gens en pensent, où ils la perçoivent, et pourquoi ils y croient.

Beauty & Personal Care Rankings 2026 France : quelles sont les marques de beauté et de soins les plus considérées ?

French Days d'automne 2026 : une participation stable, des dépenses en hausse

YouGov France Word of Mouth Risers 2026

France Biggest Brand Movers 2026

YouGov France – Advertisers of the Month 2026

The bots and the basket: Le rôle de l’IA durant le Black Friday / Cyber Monday 2026

Hotel Rankings 2026 France : quelles sont les marques hôtelières les plus considérées ?

Prix, confiance, consommation : les nouvelles priorités des Français face aux incertitudes énergétiques

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Mesas electorales: el 61% prefiere pedir voluntarios antes que el sorteo obligatorio

Tras el accidente de Urda, seis de cada diez españoles creen que no es seguro viajar en tren de alta velocidad en España

¿Qué piensa la opinión pública española de cara a las elecciones generales de 2026?

Seguimiento y medición de marca

YouGov pone tu marca en contexto con precisión: cómo la percibe la gente, dónde la ve y por qué cree en ella.

YouGov España: marcas con mayor crecimiento en WOM

Spain Biggest Brand Movers 2026

El papel de la IA en el Black Friday y el Cyber Monday de 2026

Anunciante del Mes · YouGov España · 2026

Ranking de marcas de cerveza en España 2026: ¿cuáles son las más consideradas?

Mascotas en España: cómo compran, cuánto gastan y qué marcas lideran la alimentación animal

[On-demand ES webinar] Descubre qué marcas lideran la recomendación de los consumidores

IA y deporte en España: adopción, aplicaciones y percepción de los usuarios

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Carburanti: il 98% degli italiani percepisce i rincari e 6 su 10 prevedono ulteriori aumenti

Blocco della circolazione delle merci e scaffali vuoti: a rischio il potere d’acquisto e il piccolo commercio

Lavoratori sotto pressione: cosa rivela l'indagine YouGov

Monitoraggio della salute del brand

YouGov colloca il tuo brand nel giusto contesto: come viene percepito, dove viene visto e perché le persone ci credono.

Come useranno l’IA gli italiani per i loro acquisti durante il Black Friday?

Il comportamento dello Shopper: la frequenza d’acquisto come traino per i Freschissimi

YouGov Retailer Perception Monitor 2026

Nissan: Automotive Brand Mover di Settembre 2026

Retail Media attraverso gli occhi dello shopper

FMCG oggi: più visite, carrelli più piccoli e nuove dinamiche

Clinique: Personal Care Brand Mover di Agosto 2026

Ricerca online e IA nel 2026

Visita il nostro sito IT

2 in 5 Australians plan to wear less at home to save on power

Why YouGov’s approach to digital twins is fundamentally different – and better

The YouGov challenge to all AI simulators

YouGov Parallax

The world’s first research product to combine AI-powered simulation with real-world validation.

Saudi Arabia Word of Mouth Risers 2026

UAE Word of Mouth Risers 2026

Ahead of COP31, where do Europeans stand on climate change?

How popular are national leaders in Europe? October 2026

How popular is Donald Trump in Europe? October 2026

From nostalgia to new retail: How retro culture is shaping Hong Kong’s shopping experience

Coverage consideration: Singapore insurance rankings 2026

Coverage consideration: Indonesia insurance rankings 2026

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