YouGov: what the world thinks

Digital Twins Report

US political polling

UK political polling

YouGov AI simulators challenge

Brand health tracking

Become a panel member

United StatesUSA

United KingdomUK

DeutschlandDE

FranceFR

EspañaES

ItaliaIT

InternationalINTL

How do people in eight countries feel about self-driving cars, buses, trains and metros?

null

Black Friday and Cyber Monday 2026: Are Americans waiting for the main event or going early?

black Friday sales

Financial situation compared in the next 12 months

Research surveys

Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

Historical figures

1.Albert Einstein82%
2.Martin Luther King, Jr.82%
3.Abraham Lincoln77%
4.Anne Frank77%
5.Rosa Parks76%

entity image

Access to affordable health care

Do you think Democrats in Congress should compromise some of their positions in order to work with Donald Trump, or stick to their positions even if it means not coming to an agreement?

Why YouGov’s approach to digital twins is fundamentally different – and better

The YouGov challenge to all AI simulators

U.S. Biggest Brand Movers 2026

Understanding the big Democratic midterms win: November 4-6, 2026 Economist / YouGov Poll

Visit the USA site

How do Londoners feel about self-driving cars?

How do Londoners feel about self-driving technology for buses, trains and the Underground?

Voting intention

Research surveys

Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

Politicians & political figures

1.Andy Burnham36%
2.Nigel Farage25%
3.Sadiq Khan25%
4.Ed Davey24%
5.Laura Trott24%

entity image

Government approval

Do you think merging the 43 police forces in England and Wales into 8-10 larger regional police forces would be more likely to make the police more effective or less effective?

How do people in eight countries feel about self-driving cars, buses, trains and metros?

[Great Britain] From wanderlust to locked in: The travel decision journey 2027

YouGov News Tracker: 8 - 9 November 2026

One in three Britons have ever played a Grand Theft Auto game, with GTA 5, Vice City and San Andreas the most common

Visit the UK site

YouGov Deutschland Advertiser des Monats 2026

Reiselust trifft Realität: Jüngere planen mehr Reisen, buchen aber seltener

Vom Fernweh zur Buchung: Wie Reisende 2027 ihre Entscheidungen treffen

Zu unserem Newsletter anmelden

Bleiben Sie informiert über aktuelle Trends, Insights und Entwicklungen in Ihrem Sektor

Mit KI zum besten Deal: Black Friday & Cyber Monday 2026

[On-Demand DE Webinar] Shopping mit KI: Black Friday & Cyber Monday 2026 in Deutschland

[On-Demand DE Webinar] Urlaubsplanung 2027: Was treibt deutsche Reisende bei der Buchung an?

Wie nennen Sie persönlich die „fünfte Jahreszeit“ am ehesten?

CULTURE REPORT GERMANY 2026/27: Von Fußball bis Gaming – wo Deutschlands Generationen kulturell zu Hause sind

Weniger Käufer, mehr Geld pro Kalender: Süßwaren-Adventskalender werden teurer – Schokolade bleibt trotzdem Favorit

Samsung ist YouGovs Biggest Buzz Mover im Oktober 2026

YouGov Deutschland Word of Mouth Risers 2026

Besuchen Sie unsere DE-Website

Programmes de fidélité : ce que les Français attendent vraiment des marques

Octobre Rose et Movember 2026 : les Français connaissent l’une, beaucoup moins l’autre

GTA VI : Pas encore sorti, mais déjà au cœur de l’attention des Français

Suivi de la santé de marque

YouGov positionne votre marque : ce que les gens en pensent, où ils la perçoivent, et pourquoi ils y croient.

Beauty & Personal Care Rankings 2026 France : quelles sont les marques de beauté et de soins les plus considérées ?

French Days d'automne 2026 : une participation stable, des dépenses en hausse

YouGov France Word of Mouth Risers 2026

France Biggest Brand Movers 2026

YouGov France – Advertisers of the Month 2026

The bots and the basket: Le rôle de l’IA durant le Black Friday / Cyber Monday 2026

Hotel Rankings 2026 France : quelles sont les marques hôtelières les plus considérées ?

Prix, confiance, consommation : les nouvelles priorités des Français face aux incertitudes énergétiques

Visitez notre site FR

Mesas electorales: el 61% prefiere pedir voluntarios antes que el sorteo obligatorio

Tras el accidente de Urda, seis de cada diez españoles creen que no es seguro viajar en tren de alta velocidad en España

¿Qué piensa la opinión pública española de cara a las elecciones generales de 2026?

Seguimiento y medición de marca

YouGov pone tu marca en contexto con precisión: cómo la percibe la gente, dónde la ve y por qué cree en ella.

YouGov España: marcas con mayor crecimiento en WOM

Spain Biggest Brand Movers 2026

El papel de la IA en el Black Friday y el Cyber Monday de 2026

Anunciante del Mes · YouGov España · 2026

Ranking de marcas de cerveza en España 2026: ¿cuáles son las más consideradas?

Mascotas en España: cómo compran, cuánto gastan y qué marcas lideran la alimentación animal

[On-demand ES webinar] Descubre qué marcas lideran la recomendación de los consumidores

IA y deporte en España: adopción, aplicaciones y percepción de los usuarios

Visita nuestro sitio ES

Allianz Direct: Bank & Insurance Brand Mover di ottobre 2026

Carburanti: il 98% degli italiani percepisce i rincari e 6 su 10 prevedono ulteriori aumenti

Oltre il campo: il potenziale dello sport femminile

Monitoraggio della salute del brand

YouGov colloca il tuo brand nel giusto contesto: come viene percepito, dove viene visto e perché le persone ci credono.

Blocco della circolazione delle merci e scaffali vuoti: a rischio il potere d’acquisto e il piccolo commercio

Lavoratori sotto pressione: cosa rivela l'indagine YouGov

Come useranno l’IA gli italiani per i loro acquisti durante il Black Friday?

Il comportamento dello Shopper: la frequenza d’acquisto come traino per i Freschissimi

YouGov Retailer Perception Monitor 2026

Nissan: Automotive Brand Mover di Settembre 2026

EVENTO YouGov Shopper - Focus Retail - Customer Loyalty: La differenza tra "Vincere" e "Convincere"

Retail Media attraverso gli occhi dello shopper

Visita il nostro sito IT

How do people in eight countries feel about self-driving cars, buses, trains and metros?

Canada Advertisers of the Month 2026

Australia Advertisers of the Month 2026

YouGov Parallax

The world’s first research product to combine AI-powered simulation with real-world validation.

UAE Advertisers of the Month 2026

Saudi Arabia Advertisers of the Month 2026

Consumers want less plastic, but shopping habits tell a different story

2 in 5 Australians plan to wear less at home to save on power

Why YouGov’s approach to digital twins is fundamentally different – and better

The YouGov challenge to all AI simulators

Saudi Arabia Word of Mouth Risers 2026

UAE Word of Mouth Risers 2026

More from APAC, MENA, and Europe

Real people

Highly engaged panel members share true reflections of their realities: opinions, behavior & experiences.

why-real-people-desktop

why-real-people-mobile

Accurate data

Real data that you can trust with confidence, guiding impactful action.

why-accurate-data-desktop

why-accurate-data-mobile

Pioneering tech & AI

Always-on, powerful technology that augments real data, from real people, with no distortions.

why-tech-ai-desktop

why-tech-ai-mobile

Award-winning experts

Remarkable research experts work to tailor data delivery and insights to suit your needs.

why-experts-desktop

why-experts-mobile

People left

People right

App screenshot

"The best survey app ever"

Our 30 million members say our surveys are interesting, our app is easy to use, they appreciate the rewards & love seeing their opinions reported around the world.