Menu

YouGov: what the world thinks

US AI search trends US political polling Run a survey UK political polling Most Recommended Brands 2026 Brand health tracking Become a panel member
United StatesUSA
United KingdomUK
DeutschlandDE
FranceFR
EspañaES
ItaliaIT
InternationalINTL
How popular is Donald Trump in Europe? October 2026
null
Which AI tools will Americans use to navigate Black Friday and Cyber Monday in 2026?
null
Financial situation compared in the next 12 months
Research surveys
Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.
See pricing
Historical figures
  1. 1.Albert Einstein82%
  2. 2.Martin Luther King, Jr.82%
  3. 3.Abraham Lincoln77%
  4. 4.Anne Frank77%
  5. 5.Rosa Parks76%
Exercising
entity image
Fame 96%
Popularity 70%
Access to affordable health care
Do you think local governments should or not limit the number of dogs and cats a household can have?
U.S. bipartisan brand rankings 2026
Free food, giveaways or influencers? What different generations want from brand events
2026 U.S. elections: YouGov's final polling for the Senate, the House, and governors' races
The Cheesecake Factory just became a political punchline – but how satisfied are its customers?
Visit the USA site
Ahead of COP31, where do Europeans stand on climate change?
How popular are national leaders in Europe? October 2026
Voting intention
Research surveys
Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.
See pricing
Politicians & political figures
  1. 1.Andy Burnham36%
  2. 2.Nigel Farage25%
  3. 3.Sadiq Khan25%
  4. 4.Ed Davey24%
  5. 5.Laura Trott24%
United States of America
entity image
Fame 100%
Popularity 30%
Government approval
How closely have you followed news surrounding Russell Brand's court case for rape and sexual assault?
Which personal care and beauty brands stand out among luxury shoppers?
YouGov News Tracker: 1 - 2 November 2026
Britons support ban on porn depicting strangulation, incest or people who appear or are pretending to be under 16
How popular is Donald Trump in Europe? October 2026
Visit the UK site
Einfacher, digitaler, wertschätzender: So können Wohltätigkeitsorganisationen mehr junge Spender gewinnen
Signal verloren? Zielgruppe gefunden!
Spenden in Deutschland: Zwischen Hilfsbereitschaft und Vertrauenskrise
Zu unserem Newsletter anmelden
Bleiben Sie informiert über aktuelle Trends, Insights und Entwicklungen in Ihrem Sektor
Jetzt anmelden
Neuer YouGov-Spenden-Report: Bereitschaft ist da, Vertrauen und Geld fehlen: Gen Z spendet am seltensten – ist aber grundsätzlich erreichbar
Health-&-Beauty-Rankings 2026 – Teil 2: Die relevantesten Marken für Kosmetik- & Drogerie-Vielkäufer und für Frauen von Gen Z bis Boomer+
Health-&-Beauty-Rankings 2026 – Teil 1: Das sind die relevantesten Marken für Verbraucher in Deutschland
Bei den Zwischenwahlen in den USA ("Midterms") am 3. November 2026 haben die Demokraten die Mehrheit in beiden Kammern des Kongresses gewonnen, also im Repräsentantenhaus und im Senat. Präsident bleibt Donald Trump (Republikaner). Ist das Ergebnis der Zwischenwahlen in den USA Ihrer Meinung nach ganz generell positiv oder negativ?
YouGov Studie "Sovereign Beauty"
Matcha: Noch Social-Media-Hype oder schon Alltagsprodukt?
Der Wechsel der Generationen
YouGov-Umfrage zu den US-Midterms: Mehrheit in Deutschland sieht Demokratie in den USA stark gefährdet +++ USA ähnlich kritisch gesehen wie China
Besuchen Sie unsere DE-Website
Programmes de fidélité : ce que les Français attendent vraiment des marques
Octobre Rose et Movember 2026 : les Français connaissent l’une, beaucoup moins l’autre
GTA VI : Pas encore sorti, mais déjà au cœur de l’attention des Français
Suivi de la santé de marque
YouGov positionne votre marque : ce que les gens en pensent, où ils la perçoivent, et pourquoi ils y croient.
Découvrir
Beauty & Personal Care Rankings 2026 France : quelles sont les marques de beauté et de soins les plus considérées ?
French Days d'automne 2026 : une participation stable, des dépenses en hausse
YouGov France Word of Mouth Risers 2026
France Biggest Brand Movers 2026
YouGov France – Advertisers of the Month 2026
The bots and the basket: Le rôle de l’IA durant le Black Friday / Cyber Monday 2026
Hotel Rankings 2026 France : quelles sont les marques hôtelières les plus considérées ?
Prix, confiance, consommation : les nouvelles priorités des Français face aux incertitudes énergétiques
Visitez notre site FR
Tras el accidente de Urda, seis de cada diez españoles creen que no es seguro viajar en tren de alta velocidad en España
¿Qué piensa la opinión pública española de cara a las elecciones generales de 2026?
Spain Biggest Brand Movers 2026
Seguimiento y medición de marca
YouGov pone tu marca en contexto con precisión: cómo la percibe la gente, dónde la ve y por qué cree en ella.
Descubrir
YouGov España: marcas con mayor crecimiento en WOM
El papel de la IA en el Black Friday y el Cyber Monday de 2026
Anunciante del Mes · YouGov España · 2026
Ranking de marcas de cerveza en España 2026: ¿cuáles son las más consideradas?
Mascotas en España: cómo compran, cuánto gastan y qué marcas lideran la alimentación animal
[On-demand ES webinar] Descubre qué marcas lideran la recomendación de los consumidores
IA y deporte en España: adopción, aplicaciones y percepción de los usuarios
Curiosidad colectiva ante el eclipse solar del 12 de agosto: interés alto, esfuerzo limitado
Visita nuestro sitio ES
Carburanti: il 98% degli italiani percepisce i rincari e 6 su 10 prevedono ulteriori aumenti
Blocco della circolazione delle merci e scaffali vuoti: a rischio il potere d’acquisto e il piccolo commercio
Lavoratori sotto pressione: cosa rivela l'indagine YouGov
Monitoraggio della salute del brand
YouGov colloca il tuo brand nel giusto contesto: come viene percepito, dove viene visto e perché le persone ci credono.
Scopri
Come useranno l’IA gli italiani per i loro acquisti durante il Black Friday?
Il comportamento dello Shopper: la frequenza d’acquisto come traino per i Freschissimi
YouGov Retailer Perception Monitor 2026
Nissan: Automotive Brand Mover di Settembre 2026
Retail Media attraverso gli occhi dello shopper
FMCG oggi: più visite, carrelli più piccoli e nuove dinamiche
Clinique: Personal Care Brand Mover di Agosto 2026
Ricerca online e IA nel 2026
Visita il nostro sito IT
Ahead of COP31, where do Europeans stand on climate change?
How popular are national leaders in Europe? October 2026
How popular is Donald Trump in Europe? October 2026
YouGov Parallax
The world’s first research product to combine AI-powered simulation with real-world validation.
Try it now
From nostalgia to new retail: How retro culture is shaping Hong Kong’s shopping experience
Coverage consideration: Singapore insurance rankings 2026
Coverage consideration: Indonesia insurance rankings 2026
Coverage consideration: Australia insurance rankings 2026
FMCG Highlights in Belgium 2026 Q3: Cautious optimism, uneven reality
Single Gen Z Singaporeans more open to FirstDate than Millennials, YouGov finds
UAE & KSA’s mall rankings 2026
Tracker: European attitudes towards other countries
More from APAC, MENA, and Europe

Why YouGov

You can get access to real-world data and market research expertise, powered by reality – from real people, in real time. Insights that help you make better strategic decisions.

Real people

Highly engaged panel members share true reflections of their realities: opinions, behavior & experiences.why-real-people-desktopwhy-real-people-mobile

Accurate data

Real data that you can trust with confidence, guiding impactful action.why-accurate-data-desktopwhy-accurate-data-mobile

Pioneering tech & AI

Always-on, powerful technology that augments real data, from real people, with no distortions.why-tech-ai-desktopwhy-tech-ai-mobile

Award-winning experts

Remarkable research experts work to tailor data delivery and insights to suit your needs.why-experts-desktopwhy-experts-mobile

Engaged panel members share their realities

At the heart of YouGov is a global online community of responsive panel members, across all demographics, that share their opinions, behavior and reality.
People leftPeople rightApp screenshot
"The best survey app ever"
Our 30 million members say our surveys are interesting, our app is easy to use, they appreciate the rewards & love seeing their opinions reported around the world.
Download app Join the community