YouGov: what the world thinks

US AI search trends

US political polling

UK political polling

Most Recommended Brands 2026

Brand health tracking

Become a panel member

United StatesUSA

United KingdomUK

DeutschlandDE

FranceFR

EspañaES

ItaliaIT

InternationalINTL

Coverage consideration: U.S. health insurance rankings 2026

Nurse taking information from hospital patient

Charitable giving in the U.S.: What motivates donations and what discourages them?

null

A midterms update, ebbing support for Ukraine, and more: October 19–20, 2026 Economist / YouGov Poll

FORT LAUDERDALE, FLORIDA - OCTOBER 21: Florida Republican gubernatorial candidate Rep. Byron Donalds (R-FL) holds a campaign event at the Floridian restaurant on October 21, 2026 in Fort Lauderdale, Florida. Donalds is facing off against Florida Democratic gubernatorial candidate David Jolly for the governorship in the November 3rd election. (Photo by Joe Raedle/Getty Images)

Research surveys

Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

Historical figures

1.Albert Einstein82%
2.Martin Luther King, Jr.82%
3.Abraham Lincoln77%
4.Anne Frank77%
5.Rosa Parks76%

entity image

Tracking Waymo's appeal: Impression declines, consideration accelerates

Do you approve or disapprove of the way Donald Trump is handling investigations into Jeffrey Epstein?

Hershey’s Ad Awareness score records Gen Z rise following KATSEYE campaign launch

U.S. beauty care heroes: Most considered personal care brands 2026

Who is most interested in buying secondhand clothing in the U.S.?

Thrift shifts: How are Americans buying secondhand in 2026?

Visit the USA site

Tracker: European attitudes towards other countries

Income tax, VAT and National Insurance: which would Britons raise if they had to pick one?

Britons are concerned about AI – but half still use it every week

Research surveys

Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

Politicians & political figures

1.Andy Burnham36%
2.Nigel Farage25%
3.Sadiq Khan25%
4.Ed Davey24%
5.Laura Trott24%

entity image

Spooky season spends: How Britons are buying Halloween costumes in 2026

How many middle names do you have?

How far do Britons support nationalising water companies?

Voting intention, 25-26 October 2026: Lab 27%, Con 22%, Ref 20%, LD 11%, Grn 10%

Most young people now watch TV and movies with the subtitles on

Donation drivers: What motivates people to give to charity – and what puts them off?

Visit the UK site

Marken mit wachsender Beliebtheit bei der Gen Z in Deutschland 2026

Lebkuchen & Spekulatius: Jeder zehnte Österreicher greift bereits im August zu Weihnachtsgebäck

Ein Jahr vor den Nationalratswahlen in der Schweiz: Stabile Kräfteverhältnisse bei leichtem Rückenwind für die SVP

Zu unserem Newsletter anmelden

Bleiben Sie informiert über aktuelle Trends, Insights und Entwicklungen in Ihrem Sektor

Ohne Zuckerzusatz: Jeder Vierte verzichtet dauerhaft auf Industriezucker – "Zero Sugar"-Produkte sind dabei nur bedingt relevant

Abstimmung über die AHV-Zusatzfinanzierung: Warum die wichtigste Vorlage einen schweren Stand hat

YouGov News Tracker

Harry Kane, englischer Fußball-Stürmer des FC Bayern München, ist am Montag mit dem Ballon d’Or als weltbester Fußballspieler der vergangenen Saison ausgezeichnet worden. Inwieweit finden Sie, hat Harry Kane diese Auszeichnung Ihrer Meinung nach verdient oder nicht verdient?

Lego ist Verbraucherliebling – Deutschlands Marken des Jahres 2026

YouGov erstmals unter den weltweiten Top 10 der von KI zitierten Quellen

Marken des Jahres 2026

Weltnudeltag 2026: Zwischen Klassiker und Innovation - Österreichs Nudel-Konsum entwickelt sich weiter

Besuchen Sie unsere DE-Website

Beauty & Personal Care Rankings 2026 France : quelles sont les marques de beauté et de soins les plus considérées ?

French Days d'automne 2026 : une participation stable, des dépenses en hausse

YouGov France Word of Mouth Risers 2026

Suivi de la santé de marque

YouGov positionne votre marque : ce que les gens en pensent, où ils la perçoivent, et pourquoi ils y croient.

France Biggest Brand Movers 2026

YouGov France – Advertisers of the Month 2026

The bots and the basket: Le rôle de l’IA durant le Black Friday / Cyber Monday 2026

Hotel Rankings 2026 France : quelles sont les marques hôtelières les plus considérées ?

Prix, confiance, consommation : les nouvelles priorités des Français face aux incertitudes énergétiques

[France] Searching for answers: How AI is changing online discovery in 2026

Tour de France 2026 : Les Français seront-ils au rendez-vous ?

Voyages : comment la géopolitique redessine les choix des Français

Visitez notre site FR

Spain Biggest Brand Movers 2026

YouGov España: marcas con mayor crecimiento en WOM

El papel de la IA en el Black Friday y el Cyber Monday de 2026

Seguimiento y medición de marca

YouGov pone tu marca en contexto con precisión: cómo la percibe la gente, dónde la ve y por qué cree en ella.

Anunciante del Mes · YouGov España · 2026

Ranking de marcas de cerveza en España 2026: ¿cuáles son las más consideradas?

Mascotas en España: cómo compran, cuánto gastan y qué marcas lideran la alimentación animal

[On-demand ES webinar] Descubre qué marcas lideran la recomendación de los consumidores

IA y deporte en España: adopción, aplicaciones y percepción de los usuarios

Curiosidad colectiva ante el eclipse solar del 12 de agosto: interés alto, esfuerzo limitado

Aire acondicionado: ¿Uno más en los hogares españoles?

Menos salas, más pantallas: la nueva forma de ver cine en España

Visita nuestro sitio ES

Blocco della circolazione delle merci e scaffali vuoti: a rischio il potere d’acquisto e il piccolo commercio

Lavoratori sotto pressione: cosa rivela l'indagine YouGov

Come useranno l’IA gli italiani per i loro acquisti durante il Black Friday?

Monitoraggio della salute del brand

YouGov colloca il tuo brand nel giusto contesto: come viene percepito, dove viene visto e perché le persone ci credono.

Il comportamento dello Shopper: la frequenza d’acquisto come traino per i Freschissimi

YouGov Retailer Perception Monitor 2026

Nissan: Automotive Brand Mover di Settembre 2026

Retail Media attraverso gli occhi dello shopper

FMCG oggi: più visite, carrelli più piccoli e nuove dinamiche

Clinique: Personal Care Brand Mover di Agosto 2026

Ricerca online e IA nel 2026

Pernigotti: Confectionary Brand Mover di luglio 2026

Visita il nostro sito IT

Tracker: European attitudes towards other countries

What motivates Australians to donate to charity – and what holds them back?

[Webinar] From control to confidence: New rules of relevance

YouGov Parallax

The world’s first research product to combine AI-powered simulation with real-world validation.

7 in 10 Australians call Halloween a “US import”, yet over half will celebrate anyway

Everyday habits: Thailand's most considered personal care brands 2026

Everyday habits: Singapore's most considered beauty & personal care brands 2026

Everyday habits: Indonesia's most considered personal care brands 2026

Everyday habits: Australia's most considered personal care brands 2026

Everyday habits: Hong Kong's most considered personal care brands 2026

Denmark Biggest Brand Movers 2026

Sweden Biggest Brand Movers 2026

More from APAC, MENA, and Europe

Real people

Highly engaged panel members share true reflections of their realities: opinions, behavior & experiences.

why-real-people-desktop

why-real-people-mobile

Accurate data

Real data that you can trust with confidence, guiding impactful action.

why-accurate-data-desktop

why-accurate-data-mobile

Pioneering tech & AI

Always-on, powerful technology that augments real data, from real people, with no distortions.

why-tech-ai-desktop

why-tech-ai-mobile

Award-winning experts

Remarkable research experts work to tailor data delivery and insights to suit your needs.

why-experts-desktop

why-experts-mobile

People left

People right

App screenshot

"The best survey app ever"

Our 30 million members say our surveys are interesting, our app is easy to use, they appreciate the rewards & love seeing their opinions reported around the world.