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Democrats' midterms edge, Canada relations, data centers, and more: August 28 - 31, 2026 Economist / YouGov Poll
MYRTLE BEACH, SOUTH CAROLINA - AUGUST 21: U.S. President Donald Trump greets Press Secretary Karoline Leavitt during a campaign rally with U.S. Sen. Darline Graham (R-SC) on August 21, 2026 in Myrtle Beach, South Carolina. President Trump traveled to South Carolina to join Republican Senate candidate Darline Graham for a campaign rally ahead of Tuesday's runoff election against Ralph Norman. (Photo by Win McNamee/Getty Images)
Republicans and Democrats are more likely than Independents to agree with the people in their lives about politics
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President Trump's second-term job approval rating
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Historical figures
  1. 1.Abraham Lincoln81%
  2. 2.Martin Luther King, Jr.81%
  3. 3.Albert Einstein79%
  4. 4.Benjamin Franklin77%
  5. 5.Anne Frank75%
Canada
entity image
Fame 97%
Popularity 71%
Congressional ballot voting intention
Do you think the U.S. is currently involved in too many or too few military conflicts around the world?
Which beverage brands win with Gen Z, Millennials, Gen X, and Baby Boomers+?
U.S. sport sponsorship impact rankings: 2026
Which U.S. hotel brands have the most satisfied customers in 2026?
What Americans think about the Sept. 11 attacks, 25 years later
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[UK webinar] Recommendation champions 2026 - Exploring the brands driving consumer advocacy in the UK
How do Britons see Reform UK and Nigel Farage, ahead of the party’s 2026 conference?
Government approval
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Politicians & political figures
  1. 1.John Major36%
  2. 2.Nigel Farage32%
  3. 3.Laura Trott31%
  4. 4.Rishi Sunak27%
  5. 5.Kemi Badenoch26%
NHS
entity image
Fame 99%
Popularity 73%
Voting intention
Would you or would you not consider your partner to be cheating if they were playing a video game that required their character to maintain a romantic relationship with another character?
Britons oppose loosening prison early release rules
Which non-alcoholic beverage brands lead with each generation in the UK?
Which UK hotel brands have the most satisfied customers in 2026?
Have the Grand Theft Auto VI leaks affected excitement among British gamers?
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Neue YouGov-Daten zu GLP-1-Medikamenten: Kosten bleiben wichtigste Hürde für die Nutzung, Tablettenform könnte zusätzliche Interessierte erreichen
Viele Menschen erwarten AfD-Ministerpräsidenten nach den Landtagswahlen, aber deutlich weniger wünschen sich dies
Beauty-Markt wächst weiter – doch Gewohnheiten und Vorlieben verändern sich
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Grillsaison-Bilanz 2026: Fast sieben von zehn Deutschen haben dieses Jahr gegrillt
YouGov Studie "Sovereign Beauty"
Deutsche Urlauber und die Liegenfrage: Ist der Mythos größer als die Realität?
Welche dieser fünf größten Städte Deutschlands ist Ihre persönliche Lieblingsstadt?
Die Assoziation mit guten Gefühlen ist der stärkste Wachstumstreiber für Eiscreme-Marken
YouGov News Tracker
Die deutschen Streamingdienste Joyn und RTL+ gewinnen an Relevanz
La Roche-Posay ist erstmalig Qualitäts-Champion
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Hotel Rankings 2026 France : quelles sont les marques hôtelières les plus considérées ?
YouGov France – Advertisers of the Month 2026
Prix, confiance, consommation : les nouvelles priorités des Français face aux incertitudes énergétiques
Suivi de la santé de marque
YouGov positionne votre marque : ce que les gens en pensent, où ils la perçoivent, et pourquoi ils y croient.
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[France] Searching for answers: How AI is changing online discovery in ​2026
Tour de France 2026 : Les Français seront-ils au rendez-vous ?
Voyages : comment la géopolitique redessine les choix des Français
Soldes d'été 2026 : entre regain d'intérêt, arbitrages et mutation des comportements
Étude YouGov sur la Coupe du monde de la FIFA 2026 : avant le début du tournoi, les Suisses se montraient plus enthousiastes que les Allemands
Kick-Off 2026 : la Suisse en pleine fièvre de la Coupe du monde ?
Coupe du Monde de la FIFA 2026 : entre ferveur, indifférence et désamour…
France Biggest Brand Movers 2026
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YouGov España Anunciantes del mes 2026
YouGov España: marcas con mayor crecimiento en WOM
Curiosidad colectiva ante el eclipse solar del 12 de agosto: interés alto, esfuerzo limitado
Seguimiento y medición de marca
YouGov pone tu marca en contexto con precisión: cómo la percibe la gente, dónde la ve y por qué cree en ella.
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Aire acondicionado: ¿Uno más en los hogares españoles?
Menos salas, más pantallas: la nueva forma de ver cine en España
Conciertos, ¿el nuevo ocio de lujo en España?
Bizum en tienda física: alto conocimiento, baja conversión y hábito dominado por la tarjeta
YouGov España: marcas con mayor crecimiento en WOM (Mayo 2026)
Optimismo con España: así vivirá el Mundial 2026 la afición española
Más allá de lo que se oye: Informe sobre publicidad en podcasts en España 2026
YouGov AI Agent: habla con tus datos en tiempo real
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Pernigotti: Confectionary Brand Mover di luglio 2026
Nuove banconote in euro: gli italiani valorizzano sicurezza e cultura europea
Gli stranieri in Italia: un consumatore da conoscere, un'opportunità da cogliere
Monitoraggio della salute del brand
YouGov colloca il tuo brand nel giusto contesto: come viene percepito, dove viene visto e perché le persone ci credono.
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Italia 2026: vivere meglio, non più vivere al massimo
In uscita Odissea, il nuovo film di Christopher Nolan: cosa ne pensa il pubblico italiano?
Lasonil: Pharma Brand Mover di giugno 2026
GLP-1 e farmaci per la perdita di peso: Come stanno ridefinendo il settore FMCG
Il benessere mentale in Italia: abitudini, motivazioni e barriere alla meditazione
Il Fascino dell’Asia: Perchè gli shoppers guardano all’Oriente e cosa significa per FMCG and retail
YouGov AI Agent: parla con i tuoi dati in tempo reale
Foot Locker: Retail Brand Mover di Maggio 2026
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The Squeeze Tightens: Romania's FMCG Market in H1 2026
What are European attitudes towards air conditioning?
Which hotel brands in India are winning with each generation?
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One in two Ooshies collectors plan to shop at Woolworths most often in the near future
Worth a sip: Thailand beverage rankings 2026
Worth a sip: Singapore beverage rankings 2026
Worth a sip: Australia beverage rankings 2026
OOH effectiveness in 2026: How effective is out-of-home advertising in Singapore?
UAE Word of Mouth Risers 2026
UAE Biggest Brand Movers 2026
UAE Advertisers of the Month 2026
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