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YouGov: what the world thinks

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United KingdomUK
DeutschlandDE
FranceFR
EspañaES
ItaliaIT
InternationalINTL
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Which technologies do Americans miss — and which are they glad to be rid of?
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President Trump's second-term job approval rating
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Historical figures
  1. 1.Abraham Lincoln81%
  2. 2.Martin Luther King, Jr.81%
  3. 3.Albert Einstein79%
  4. 4.Benjamin Franklin77%
  5. 5.Anne Frank75%
Robert F. Kennedy, Jr.
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Fame 96%
Popularity 36%
Congressional ballot voting intention
Compared with your usual habits, have you been eating more or less fresh vegetables this summer?
YouGov’s U.S. AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum
Swing district voters, feminism, and more: July 31 - August 3, 2026 Economist/YouGov Poll
Do Americans think AI is smarter than Donald Trump?
The gender divide: How U.S. men and women shop differently
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Brands Rising Among Gen Z in the UK in 2026
YouGov/Cebr Consumer Confidence Index 2026
Government approval
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Politicians & political figures
  1. 1.John Major36%
  2. 2.Nigel Farage32%
  3. 3.Laura Trott31%
  4. 4.Rishi Sunak27%
  5. 5.Kemi Badenoch26%
United Kingdom
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Fame 100%
Popularity 74%
Voting intention
Would you support or oppose banning foreign nationals who have settled in the UK from being eligible for all future allocations of social housing?
Tracker: European attitudes towards other countries
YouGov News Tracker: 2-3 August 2026
Party favourability ratings, July 2026
UK AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum
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Frosch ist YouGovs Biggest Buzz Mover im Juli 2026
YouGov Deutschland Advertiser des Monats 2026
YouGov Deutschland Word of Mouth Risers 2026
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YouGov Shopper Kompaktstudie "Handelsmarken in Zeiten von Teuerungen"
Die Mehrheit deutscher Hunde- und Katzenbesitzer hat keine Tierversicherung
ETF-Boom in Deutschland: Wie gut kennen sich Verbraucher mit dem Anlageprodukt aus?
Welches Getränk trinken Sie an heißen Sommertagen am liebsten?
Mehr Genuss, weniger Alkohol: Alkoholfreies Bier treibt den Markt in Österreich
Bidirektionales Laden: Das fehlende Puzzleteil der Energiewende?
Influencer-Produkte auf Erfolgskurs: Soziale Medien als Vertrauenssystem für Shopper
Neue YouGov-Studie zum Bierkonsum in Deutschland – Jeder Vierte trinkt wöchentlich alkoholhaltiges Bier, Alkoholfreies Bier wächst um über 23 Prozent
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Prix, confiance, consommation : les nouvelles priorités des Français face aux incertitudes énergétiques
[France] Searching for answers: How AI is changing online discovery in ​2026
Tour de France 2026 : Les Français seront-ils au rendez-vous ?
Suivi de la santé de marque
YouGov positionne votre marque : ce que les gens en pensent, où ils la perçoivent, et pourquoi ils y croient.
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Voyages : comment la géopolitique redessine les choix des Français
Soldes d'été 2026 : entre regain d'intérêt, arbitrages et mutation des comportements
Étude YouGov sur la Coupe du monde de la FIFA 2026 : avant le début du tournoi, les Suisses se montraient plus enthousiastes que les Allemands
Kick-Off 2026 : la Suisse en pleine fièvre de la Coupe du monde ?
Coupe du Monde de la FIFA 2026 : entre ferveur, indifférence et désamour…
[On demand] Tous durables ? Les 4 visages de la consommation responsable
La tendance au rejet du plafond démographique se confirme, les chances d'adoption de la loi sur le service civil s'amenuisent
French Days 2026 : un parcours d’achat digital first pour un événement encore en quête de singularité
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Curiosidad colectiva ante el eclipse solar del 12 de agosto: interés alto, esfuerzo limitado
YouGov España: marcas con mayor crecimiento en WOM
Aire acondicionado: ¿Uno más en los hogares españoles?
Seguimiento y medición de marca
YouGov pone tu marca en contexto con precisión: cómo la percibe la gente, dónde la ve y por qué cree en ella.
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Menos salas, más pantallas: la nueva forma de ver cine en España
YouGov España Anunciantes del mes 2026
Conciertos, ¿el nuevo ocio de lujo en España?
Bizum en tienda física: alto conocimiento, baja conversión y hábito dominado por la tarjeta
YouGov España: marcas con mayor crecimiento en WOM (Mayo 2026)
Optimismo con España: así vivirá el Mundial 2026 la afición española
Más allá de lo que se oye: Informe sobre publicidad en podcasts en España 2026
YouGov AI Agent: habla con tus datos en tiempo real
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Nuove banconote in euro: gli italiani valorizzano sicurezza e cultura europea
Italia 2026: vivere meglio, non più vivere al massimo
In uscita Odissea, il nuovo film di Christopher Nolan: cosa ne pensa il pubblico italiano?
Monitoraggio della salute del brand
YouGov colloca il tuo brand nel giusto contesto: come viene percepito, dove viene visto e perché le persone ci credono.
Scopri
Lasonil: Pharma Brand Mover di giugno 2026
GLP-1 e farmaci per la perdita di peso: Come stanno ridefinendo il settore FMCG
Il benessere mentale in Italia: abitudini, motivazioni e barriere alla meditazione
Il Fascino dell’Asia: Perchè gli shoppers guardano all’Oriente e cosa significa per FMCG and retail
YouGov AI Agent: parla con i tuoi dati in tempo reale
Foot Locker: Retail Brand Mover di Maggio 2026
Ferrari Luce: tra entusiasmo e rivoluzione, come risponde il pubblico
The Gap Opportunity: Valorizzare nuovi segmenti caratterizzati da driver e dinamiche distintive
Visita il nostro sito IT
Tracker: European attitudes towards other countries
Webinar: Seasoned shoppers, smarter choices – A Nordic perspective
WEBINAR: 2026 in FMCG – time for Check-In after H1. Shopper. Retail. Trends.
YouGov Parallax
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Pride brand check 2026: Between purpose and impact - Denmark
[APAC Webinar] The new search journey: How AI is changing online discovery
Europe public opinion tracker: top national issues
International survey: how people in seven countries see the US, power, threats and alliances
Australians see a more uncertain world as confidence in the US declines and China's influence grows
WEBINAR: Fresh insights for your year-end rally – YouGov Shopper Hungary
Denmark Word of Mouth Risers 2026
Finland Word of Mouth Risers 2026
More from APAC, MENA, and Europe

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