YouGov: what the world thinks

US AI search trends

US political polling

UK political polling

Most Recommended Brands 2026

Brand health tracking

Become a panel member

United StatesUSA

United KingdomUK

DeutschlandDE

FranceFR

EspañaES

ItaliaIT

InternationalINTL

How popular is Donald Trump in Europe? October 2026

null

Which AI tools will Americans use to navigate Black Friday and Cyber Monday in 2026?

null

Financial situation compared in the next 12 months

Research surveys

Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

Historical figures

1.Albert Einstein82%
2.Martin Luther King, Jr.82%
3.Abraham Lincoln77%
4.Anne Frank77%
5.Rosa Parks76%

entity image

Access to affordable health care

Do you think local governments should or not limit the number of dogs and cats a household can have?

U.S. bipartisan brand rankings 2026

Free food, giveaways or influencers? What different generations want from brand events

2026 U.S. elections: YouGov's final polling for the Senate, the House, and governors' races

The Cheesecake Factory just became a political punchline – but how satisfied are its customers?

Visit the USA site

Ahead of COP31, where do Europeans stand on climate change?

How popular are national leaders in Europe? October 2026

Voting intention

Research surveys

Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

Politicians & political figures

1.Andy Burnham36%
2.Nigel Farage25%
3.Sadiq Khan25%
4.Ed Davey24%
5.Laura Trott24%

United States of America

entity image

Government approval

How closely have you followed news surrounding Russell Brand's court case for rape and sexual assault?

Which personal care and beauty brands stand out among luxury shoppers?

YouGov News Tracker: 1 - 2 November 2026

Britons support ban on porn depicting strangulation, incest or people who appear or are pretending to be under 16

How popular is Donald Trump in Europe? October 2026

Visit the UK site

Einfacher, digitaler, wertschätzender: So können Wohltätigkeitsorganisationen mehr junge Spender gewinnen

Signal verloren? Zielgruppe gefunden!

Spenden in Deutschland: Zwischen Hilfsbereitschaft und Vertrauenskrise

Zu unserem Newsletter anmelden

Bleiben Sie informiert über aktuelle Trends, Insights und Entwicklungen in Ihrem Sektor

Neuer YouGov-Spenden-Report: Bereitschaft ist da, Vertrauen und Geld fehlen: Gen Z spendet am seltensten – ist aber grundsätzlich erreichbar

Health-&-Beauty-Rankings 2026 – Teil 2: Die relevantesten Marken für Kosmetik- & Drogerie-Vielkäufer und für Frauen von Gen Z bis Boomer+

Health-&-Beauty-Rankings 2026 – Teil 1: Das sind die relevantesten Marken für Verbraucher in Deutschland

Wenn Sie an die Zukunft denken: Welche der folgenden Produkte werden Sie, wenn überhaupt, voraussichtlich auch in drei Jahren noch regelmäßig (d. h. mindestens einmal pro Woche) essen? Bitte wählen Sie alle zutreffenden Antworten aus.

YouGov Studie "Sovereign Beauty"

Matcha: Noch Social-Media-Hype oder schon Alltagsprodukt?

Der Wechsel der Generationen

YouGov-Umfrage zu den US-Midterms: Mehrheit in Deutschland sieht Demokratie in den USA stark gefährdet +++ USA ähnlich kritisch gesehen wie China

Besuchen Sie unsere DE-Website

Programmes de fidélité : ce que les Français attendent vraiment des marques

Octobre Rose et Movember 2026 : les Français connaissent l’une, beaucoup moins l’autre

GTA VI : Pas encore sorti, mais déjà au cœur de l’attention des Français

Suivi de la santé de marque

YouGov positionne votre marque : ce que les gens en pensent, où ils la perçoivent, et pourquoi ils y croient.

Beauty & Personal Care Rankings 2026 France : quelles sont les marques de beauté et de soins les plus considérées ?

French Days d'automne 2026 : une participation stable, des dépenses en hausse

YouGov France Word of Mouth Risers 2026

France Biggest Brand Movers 2026

YouGov France – Advertisers of the Month 2026

The bots and the basket: Le rôle de l’IA durant le Black Friday / Cyber Monday 2026

Hotel Rankings 2026 France : quelles sont les marques hôtelières les plus considérées ?

Prix, confiance, consommation : les nouvelles priorités des Français face aux incertitudes énergétiques

Visitez notre site FR

Tras el accidente de Urda, seis de cada diez españoles creen que no es seguro viajar en tren de alta velocidad en España

¿Qué piensa la opinión pública española de cara a las elecciones generales de 2026?

Spain Biggest Brand Movers 2026

Seguimiento y medición de marca

YouGov pone tu marca en contexto con precisión: cómo la percibe la gente, dónde la ve y por qué cree en ella.

YouGov España: marcas con mayor crecimiento en WOM

El papel de la IA en el Black Friday y el Cyber Monday de 2026

Anunciante del Mes · YouGov España · 2026

Ranking de marcas de cerveza en España 2026: ¿cuáles son las más consideradas?

Mascotas en España: cómo compran, cuánto gastan y qué marcas lideran la alimentación animal

[On-demand ES webinar] Descubre qué marcas lideran la recomendación de los consumidores

IA y deporte en España: adopción, aplicaciones y percepción de los usuarios

Curiosidad colectiva ante el eclipse solar del 12 de agosto: interés alto, esfuerzo limitado

Visita nuestro sitio ES

Carburanti: il 98% degli italiani percepisce i rincari e 6 su 10 prevedono ulteriori aumenti

Blocco della circolazione delle merci e scaffali vuoti: a rischio il potere d’acquisto e il piccolo commercio

Lavoratori sotto pressione: cosa rivela l'indagine YouGov

Monitoraggio della salute del brand

YouGov colloca il tuo brand nel giusto contesto: come viene percepito, dove viene visto e perché le persone ci credono.

Come useranno l’IA gli italiani per i loro acquisti durante il Black Friday?

Il comportamento dello Shopper: la frequenza d’acquisto come traino per i Freschissimi

YouGov Retailer Perception Monitor 2026

Nissan: Automotive Brand Mover di Settembre 2026

Retail Media attraverso gli occhi dello shopper

FMCG oggi: più visite, carrelli più piccoli e nuove dinamiche

Clinique: Personal Care Brand Mover di Agosto 2026

Ricerca online e IA nel 2026

Visita il nostro sito IT

Ahead of COP31, where do Europeans stand on climate change?

How popular are national leaders in Europe? October 2026

How popular is Donald Trump in Europe? October 2026

YouGov Parallax

The world’s first research product to combine AI-powered simulation with real-world validation.

From nostalgia to new retail: How retro culture is shaping Hong Kong’s shopping experience

Coverage consideration: Singapore insurance rankings 2026

Coverage consideration: Indonesia insurance rankings 2026

Coverage consideration: Australia insurance rankings 2026

FMCG Highlights in Belgium 2026 Q3: Cautious optimism, uneven reality

Single Gen Z Singaporeans more open to FirstDate than Millennials, YouGov finds

UAE & KSA’s mall rankings 2026

Tracker: European attitudes towards other countries

More from APAC, MENA, and Europe

Real people

Highly engaged panel members share true reflections of their realities: opinions, behavior & experiences.

why-real-people-desktop

why-real-people-mobile

Accurate data

Real data that you can trust with confidence, guiding impactful action.

why-accurate-data-desktop

why-accurate-data-mobile

Pioneering tech & AI

Always-on, powerful technology that augments real data, from real people, with no distortions.

why-tech-ai-desktop

why-tech-ai-mobile

Award-winning experts

Remarkable research experts work to tailor data delivery and insights to suit your needs.

why-experts-desktop

why-experts-mobile

People left

People right

App screenshot

"The best survey app ever"

Our 30 million members say our surveys are interesting, our app is easy to use, they appreciate the rewards & love seeing their opinions reported around the world.