/Research Reality

Sport tourism report

US political polling

UK political polling

Thailand auto rankings 2026

Indonesia auto rankings 2026

Brand health tracking

Launch a survey

/Research Reality

Sport tourism report

US political polling

UK political polling

Thailand auto rankings 2026

Indonesia auto rankings 2026

Brand health tracking

Launch a survey

United StatesUSA

United KingdomUK

DeutschlandDE

FranceFR

EspañaES

ItaliaIT

InternationalINTL

Who Americans think is cool

Portrait of a fashionable african american man with dreadlocks wearing sunglasses and a wooden necklace, looking up on a beige background

As Spirit shuts down operations, which airlines stand to gain the most?

null

President Trump's second-term job approval rating

Research surveys

Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

Historical figures

1.Albert Einstein85%
2.Abraham Lincoln83%
3.Martin Luther King, Jr.79%
4.Rosa Parks78%
5.Anne Frank77%

entity image

Congressional ballot voting intention

If a state redraws their districts for the U.S. House of Representatives to favor one party, do you think it is fair or unfair for other states to redraw their districts to favor the other party?

Consumer concern: Americans increasingly concerned about ingredient safety in everyday products

U.S. Advertisers of the Month 2026

Americans are more than twice as likely to say that when they were growing up, they were closer to their moms than to their dads

Grassroots Sponsorships in Canada

Visit the USA site

Voting intention, 10-11 May 2026: Ref 28%, Con 17%, Grn 16%, Lab 16%, LD 13%

How YouGov accurately called the 2026 Scottish Parliament election

Government approval

Research surveys

Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

Politicians & political figures

1.Andy Burnham35%
2.David Frost34%
3.Nigel Farage29%
4.Laura Trott27%
5.Angela Rayner24%

entity image

Voting intention

Do you think people can or cannot truly change their personality?

YouGov’s was the most accurate seat projection of the 2026 Welsh Senedd election

Most Britons like the new Banksy statue

David Attenborough tops list of UK national treasures

UK Advertisers of the Month 2026

Visit the UK site

Ökostromer: Offenheit für „grüne Zukunft“ trifft auf starke Preissensibilität

Vom Schalter zur App: Bankfiliale verliert massiv an Bedeutung – Jeder zweite Deutsche nutzt Mobile Banking

Große Skepsis trotz Interesse: Deutsche Reisende zögern bei KI-Nutzung

Zu unserem Newsletter anmelden

Bleiben Sie informiert über aktuelle Trends, Insights und Entwicklungen in Ihrem Sektor

Ein Viertel der Deutschen achtet auf Fair Trade – fairer Handel darf für viele mehr kosten

World Fair Trade Day: Deutsche kaufen häufiger faire Bananen, aber seltener fairen Kaffee

World Fair Trade Day: Österreicher sind Vorreiter beim Kauf von fair gehandeltem Kaffee

Haben Sie den 600‑km‑Lauf des Berliner Extremsportlers Arda Saatçi im Rahmen des Red Bull Cyborg Season Ultra 600 (vom Death Valley nach Los Angeles in den USA) verfolgt, z. B. über Live‑Streams oder Social Media?

Ankerkraut ist YouGovs Biggest Buzz Mover im April 2026

Österreichs Milchmarkt 2026: Stabilisierung mit Strukturwandel

Alkoholkonsum im Wandel - Zwischen Tradition und neuen Erwartungen

YouGov Deutschland Word of Mouth Risers 2026

Besuchen Sie unsere DE-Website

Roland Garros 2026 : un engouement qui se confirme chez les Français

Que pense la Suisse de l’«initiative pour la durabilité» et de la modification de la loi fédérale sur le service civil?

France Auto rankings 2026: Driving brand preference

Suivi de la santé de marque

YouGov positionne votre marque : ce que les gens en pensent, où ils la perçoivent, et pourquoi ils y croient.

Biggest Brand Movers – France – Avril 2026

Why we treat our members as people, not a resource to be churned through

Journées Portes Ouvertes automobiles : un levier à réinventer

Euro numérique : la BCE avance, mais les Français restent prudents

Le Live Shopping en France : encore discret mais ultra-performant

Forever young? anti-aging report France 2026

[CH On-Demand Webinaire] Commune-Check et StratPop – Des stratégies basées sur les données pour les communes

Selon une étude YouGov, la voiture est le moyen de transport le plus populaire, mais un sur deux prend les transports publics au quotidien

Visitez notre site FR

Why we treat our members as people, not a resource to be churned through

YouGov FootballIndex: los clubes de La Liga vistos desde la perspectiva de marca

Spain restaurant brand rankings: ¿Qué marcas de restauración destacan entre los adultos españoles?

Seguimiento y medición de marca

YouGov pone tu marca en contexto con precisión: cómo la percibe la gente, dónde la ve y por qué cree en ella.

[On-demand ES webinar] Spain restaurant brand rankings: ¿Qué marcas de restauración destacan entre los adultos españoles?

La IA entra en la maleta: así se transforma la planificación de viajes en España con las nuevas tecnologías

Pedro Sánchez ¿Aprobado o suspenso en relaciones internacionales?

Top threads: Spain fashion retailer rankings 2026

Consumer bank rankings: ¿Qué entidades están ganando terreno entre los consumidores?

El viajero español y las actividades turísticas online: cómo cambia el comportamiento según la edad

Opinión de la población adulta sobre la prohibición del acceso a redes sociales para menores de 16 años

Baliza V16: los conductores españoles cumplen la norma, pero reclaman claridad, confianza y apoyo

Visita nuestro sitio ES

Alcohol Reducers: il trend che ridefinisce il mercato delle bevande

Why we treat our members as people, not a resource to be churned through

Risparmi e investimenti nel 2026: l'approccio degli italiani

Monitoraggio della salute del brand

YouGov colloca il tuo brand nel giusto contesto: come viene percepito, dove viene visto e perché le persone ci credono.

Le abitudini di lettura in Italia: quando, come e cosa leggono gli italiani

Tigotà: retail Brand Mover di marzo 2026

[On-demand IT webinar] Risparmi e investimenti nel 2026: l'approccio degli italiani

Giocare d’anticipo: il potenziale dello Sport Femminile

Viaggi di gruppo in Italia: un mercato in crescita

L’uso dell’Intelligenza Artificiale nei viaggi: diffusione, fiducia, benefici e timori degli utenti

La Mood Economy: che cosa significa la felicità per i consumi quotidiani

YouGov e Circana lanciano Complete Market, offrendo una visione unificata dei dati degli acquirenti e del mercato

Visita il nostro sito IT

Consumer sentiment weakens as global tensions raise cost-of-living concerns among Singaporeans

Who wins Dutch hearts in FMCG E-commerce 2026?

Indonesia Word of Mouth Risers 2026

YouGov BrandIndex Voices released

Groundbreaking AI-powered qualitative tool delivers the ‘why’ behind brand tracking – at scale

Australia Word of Mouth Risers 2026

Singapore Word of Mouth Risers 2026

Canada Word of Mouth Risers 2026

Canada Advertisers of the Month 2026

Singapore Advertisers of the Month 2026

Indonesia Advertisers of the Month 2026

What drives growth in a low-inflation FMCG market in Belgium?

KSA Biggest Brand Movers 2026

See all international content

Real people

Highly engaged panel members share true reflections of their realities: opinions, behavior & experiences.

Accurate data

Real data that you can trust with confidence, guiding impactful action.

Pioneering tech & AI

Always-on, powerful technology that augments real data, from real people, with no distortions.

Award-winning experts

Remarkable research experts work to tailor data delivery and insights to suit your needs.

People left

People right

App screenshot

"The best survey app ever"

Our 30 million members say our surveys are interesting, our app is easy to use, they appreciate the rewards & love seeing their opinions reported around the world.