When do U.S. consumers buy sunscreen and what matters most when choosing SPF?

As physical disc production declines, are gamers ready to embrace digital distribution?

President Trump's second-term job approval rating
Historical figures
- 1.Abraham Lincoln81%
- 2.Martin Luther King, Jr.81%
- 3.Albert Einstein79%
- 4.Benjamin Franklin77%
- 5.Anne Frank75%
United States of America

Fame 97%
Popularity 74%
Congressional ballot voting intention
Do you think tariffs imposed by Donald Trump have increased, decreased, or had no effect on the prices you paid for things that you bought?
How does ChatGPT compare to other AI brands among Americans?
Trump's unpopularity, low confidence in ICE, politicians considered socialists, and more: July 17 - 20, 2026 Economist/YouGov Poll
First look: which emerging dining brands are breaking through with U.S. consumers?
OOH effectiveness: Americans frequently notice out-of-home advertising, many act on what they see
Visit the USA site
Why YouGov
You can get access to real-world data and market research expertise, powered by reality – from real people, in real time. Insights that help you make better strategic decisions.
Real people
Highly engaged panel members share true reflections of their realities: opinions, behavior & experiences.

Accurate data
Real data that you can trust with confidence, guiding impactful action.

Pioneering tech & AI
Always-on, powerful technology that augments real data, from real people, with no distortions.

Award-winning experts
Remarkable research experts work to tailor data delivery and insights to suit your needs.

Engaged panel members share their realities
At the heart of YouGov is a global online community of responsive panel members, across all demographics, that share their opinions, behavior and reality.


