YouGov: what the world thinks

US AI search trends

US political polling

UK political polling

Most Recommended Brands 2026

Brand health tracking

Become a panel memeber

United StatesUSA

United KingdomUK

DeutschlandDE

FranceFR

EspañaES

ItaliaIT

InternationalINTL

Democrats' big lead, Independents' lean, and more: September 25 - 28, 2026 Economist / YouGov Poll

ARLINGTON, VIRGINIA - SEPTEMBER 18: Chris Renaud casts his ballot inside the Arlington County Courthouse on September 18, 2026 in Arlington, Virginia. Friday marked the first day of early voting in the state ahead of Midterm Elections. (Photo by Tom Brenner/Getty Images)

Dr Pepper brand metrics climb as Fansville returns for Season 9

null

President Trump's second-term job approval rating

Research surveys

Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

Historical figures

1.Abraham Lincoln81%
2.Martin Luther King, Jr.81%
3.Albert Einstein79%
4.Benjamin Franklin77%
5.Anne Frank75%

entity image

Congressional ballot voting intention

Do you think the #MeToo movement against sexual harassment and sexual assault...?

Which alcoholic beverage brands are winning over Gen Z, Millennials, Gen X, and Baby Boomers+?

Tesla gains ground with U.S. consumers as consideration and perceptions improve

How U.S. adults support charities: Donations, volunteering and future giving

Most streamed TV shows in the U.S. 2026

Visit the USA site

Britons support changing triple lock to fund care service by 48% to 28%

Man City verdict: What’s the right punishment if the club is found to have broken the Premier League’s financial rules?

Government approval

Research surveys

Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

Politicians & political figures

1.John Major36%
2.Nigel Farage32%
3.Laura Trott31%
4.Rishi Sunak27%
5.Kemi Badenoch26%

Manchester City F.C.

entity image

Voting intention

Would you support or oppose establishing a national care service where adult social care is free at the point of use for anyone who needs it, funded by government spending?

Pensions tops list of areas Labour members think the government should reduce public spending in the most

What are the most considered betting brands among UK sports fans?

Voting intention, 27-28 September 2026: Ref 25%, Lab 24%, Con 19%, LD 12%, Grn 11%

Multiple credit cards: Why Britons have them and how they manage their balances

Visit the UK site

MCP in der Marktforschung: Stärken, Barrieren und die nächste Evolutionsstufe datenbasierter Insights

[DE Webinar] Shopping mit KI: Black Friday & Cyber Monday 2026 in Deutschland

Weltvegetariertag: Fleisch bleibt Alltag in Österreich, pflanzliche Alternativen gewinnen weiter an Bedeutung

Zu unserem Newsletter anmelden

Bleiben Sie informiert über aktuelle Trends, Insights und Entwicklungen in Ihrem Sektor

Ernährungstrends: Deutschland reduziert Fleischkonsum weiter

Bedrängt, aber gut geschützt – so sehen Bürgerinnen und Bürger das Bundesverfassungsgericht

KIDS Act: 15 Prozent halten Altersnachweis bei Social Media für angemessen

Die fünfte und letzte Staffel von „Babylon Berlin“ ist seit September 2026 in der ARD Mediathek verfügbar. Haben Sie vor, die Staffel anzusehen?

Swiss E-Commerce Confidence Study 2026

Was Europas Käufer wirklich wollen

YouGov News Tracker

Consumer Index: Was steht 2026 an?

Besuchen Sie unsere DE-Website

France Biggest Brand Movers 2026

YouGov France Word of Mouth Risers 2026

YouGov France – Advertisers of the Month 2026

Suivi de la santé de marque

YouGov positionne votre marque : ce que les gens en pensent, où ils la perçoivent, et pourquoi ils y croient.

Hotel Rankings 2026 France : quelles sont les marques hôtelières les plus considérées ?

Prix, confiance, consommation : les nouvelles priorités des Français face aux incertitudes énergétiques

[France] Searching for answers: How AI is changing online discovery in 2026

Tour de France 2026 : Les Français seront-ils au rendez-vous ?

Voyages : comment la géopolitique redessine les choix des Français

Soldes d'été 2026 : entre regain d'intérêt, arbitrages et mutation des comportements

Étude YouGov sur la Coupe du monde de la FIFA 2026 : avant le début du tournoi, les Suisses se montraient plus enthousiastes que les Allemands

Kick-Off 2026 : la Suisse en pleine fièvre de la Coupe du monde ?

Visitez notre site FR

Ranking de marcas de cerveza en España 2026: ¿cuáles son las más consideradas?

Spain Biggest Brand Movers 2026

YouGov España: marcas con mayor crecimiento en WOM

Seguimiento y medición de marca

YouGov pone tu marca en contexto con precisión: cómo la percibe la gente, dónde la ve y por qué cree en ella.

YouGov España Anunciantes del mes 2026

Mascotas en España: cómo compran, cuánto gastan y qué marcas lideran la alimentación animal

[On-demand ES webinar] Descubre qué marcas lideran la recomendación de los consumidores

IA y deporte en España: adopción, aplicaciones y percepción de los usuarios

Curiosidad colectiva ante el eclipse solar del 12 de agosto: interés alto, esfuerzo limitado

Aire acondicionado: ¿Uno más en los hogares españoles?

Menos salas, más pantallas: la nueva forma de ver cine en España

Conciertos, ¿el nuevo ocio de lujo en España?

Visita nuestro sitio ES

Retail Media attraverso gli occhi dello shopper

FMCG oggi: più visite, carrelli più piccoli e nuove dinamiche

Clinique: Personal Care Brand Mover di Agosto 2026

Monitoraggio della salute del brand

YouGov colloca il tuo brand nel giusto contesto: come viene percepito, dove viene visto e perché le persone ci credono.

Ricerca online e IA nel 2026

Pernigotti: Confectionary Brand Mover di luglio 2026

Nuove banconote in euro: gli italiani valorizzano sicurezza e cultura europea

Gli stranieri in Italia: un consumatore da conoscere, un'opportunità da cogliere

Italia 2026: vivere meglio, non più vivere al massimo

In uscita Odissea, il nuovo film di Christopher Nolan: cosa ne pensa il pubblico italiano?

Lasonil: Pharma Brand Mover di giugno 2026

GLP-1 e farmaci per la perdita di peso: Come stanno ridefinendo il settore FMCG

Visita il nostro sito IT

Webinar: The Swedish shopper is changing. Are retailers keeping up?

Webinar: The Danish shopper is changing. Are retailers keeping up?

India Festive Shopping Report 2026

YouGov Parallax

The world’s first research product to combine AI-powered simulation with real-world validation.

Nearly half of Australians would switch off social media algorithms, but Gen Z are more inclined to keep them on

One in five Australians expect to pay less attention to their payment method once card surcharges are removed

The FMCG Brands that won Summer 2026 in the Netherlands

Denmark Word of Mouth Risers 2026

Sweden Word of Mouth Risers 2026

Finland Word of Mouth Risers 2026

India Word of Mouth Risers 2026

Sweden Biggest Brand Movers 2026

More from APAC, MENA, and Europe

Real people

Highly engaged panel members share true reflections of their realities: opinions, behavior & experiences.

why-real-people-desktop

why-real-people-mobile

Accurate data

Real data that you can trust with confidence, guiding impactful action.

why-accurate-data-desktop

why-accurate-data-mobile

Pioneering tech & AI

Always-on, powerful technology that augments real data, from real people, with no distortions.

why-tech-ai-desktop

why-tech-ai-mobile

Award-winning experts

Remarkable research experts work to tailor data delivery and insights to suit your needs.

why-experts-desktop

why-experts-mobile

People left

People right

App screenshot

"The best survey app ever"

Our 30 million members say our surveys are interesting, our app is easy to use, they appreciate the rewards & love seeing their opinions reported around the world.