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Democrats' 8-point lead with registered voters, inflation importance hits new high, and more: October 2–5, 2026 Economist / YouGov Poll

COLUMBUS, OHIO - OCTOBER 06: Democratic U.S. Senate candidate Sherrod Brown casts his ballot at the Franklin County Board of Elections on October 06, 2026 in Columbus, Ohio. Brown faces incumbent Jon Husted in the upcoming midterm election. (Photo by Jeff Dean/Getty Images)

Likely voters and the 'blue wave'

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President Trump's second-term job approval rating

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Historical figures

1.Abraham Lincoln81%
2.Martin Luther King, Jr.81%
3.Albert Einstein79%
4.Benjamin Franklin77%
5.Anne Frank75%

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Congressional ballot voting intention

Do you think Israel's military actions in Gaza over the past three years have…?

Do Americans agree with Trump that he's the greatest U.S. president in history?

Which fall activities do Americans plan to do?

How popular is Donald Trump in Europe? September 2026

What are top issues for Quebecers ahead of the 2026 provincial election?

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YouGov News Tracker: 4 - 5 October 2026

Do Britons support a tourist tax?

Government approval

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Politicians & political figures

1.John Major36%
2.Nigel Farage32%
3.Laura Trott31%
4.Rishi Sunak27%
5.Kemi Badenoch26%

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Voting intention

Which of the following comes closest to your understanding of economic growth?

Voting intention, 4-5 October 2026: Lab 27%, Ref 22%, Con 20%, LD 11%, Grn 11%

How popular are national leaders in Europe? September 2026

How popular is Donald Trump in Europe? September 2026

How do Britons see the Conservatives and Kemi Badenoch, ahead of the party’s 2026 conference?

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YouGov Shopper Panel Media & Entertainment Report "Gebrauchtbuchmarkt"

Tag des Kaffees 2026: Österreich bleibt eine Kaffeenation, Käufer geben deutlich mehr aus

MCP in der Marktforschung: Stärken, Barrieren und die nächste Evolutionsstufe datenbasierter Insights

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[DE Webinar] Shopping mit KI: Black Friday & Cyber Monday 2026 in Deutschland

Weltvegetariertag: Fleisch bleibt Alltag in Österreich, pflanzliche Alternativen gewinnen weiter an Bedeutung

Ernährungstrends: Deutschland reduziert Fleischkonsum weiter

Haben Sie schon einmal von der US-amerikanischen Restaurantkette Taco Bell gehört, die vor Kurzem ihre erste deutsche Filiale in Köln eröffnet hat?

Bedrängt, aber gut geschützt – so sehen Bürgerinnen und Bürger das Bundesverfassungsgericht

KIDS Act: 15 Prozent halten Altersnachweis bei Social Media für angemessen

Swiss E-Commerce Confidence Study 2026

Was Europas Käufer wirklich wollen

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France Biggest Brand Movers 2026

YouGov France Word of Mouth Risers 2026

YouGov France – Advertisers of the Month 2026

Suivi de la santé de marque

YouGov positionne votre marque : ce que les gens en pensent, où ils la perçoivent, et pourquoi ils y croient.

Hotel Rankings 2026 France : quelles sont les marques hôtelières les plus considérées ?

Prix, confiance, consommation : les nouvelles priorités des Français face aux incertitudes énergétiques

[France] Searching for answers: How AI is changing online discovery in 2026

Tour de France 2026 : Les Français seront-ils au rendez-vous ?

Voyages : comment la géopolitique redessine les choix des Français

Soldes d'été 2026 : entre regain d'intérêt, arbitrages et mutation des comportements

Étude YouGov sur la Coupe du monde de la FIFA 2026 : avant le début du tournoi, les Suisses se montraient plus enthousiastes que les Allemands

Kick-Off 2026 : la Suisse en pleine fièvre de la Coupe du monde ?

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Ranking de marcas de cerveza en España 2026: ¿cuáles son las más consideradas?

Spain Biggest Brand Movers 2026

YouGov España Anunciantes del mes 2026

Seguimiento y medición de marca

YouGov pone tu marca en contexto con precisión: cómo la percibe la gente, dónde la ve y por qué cree en ella.

YouGov España: marcas con mayor crecimiento en WOM

Mascotas en España: cómo compran, cuánto gastan y qué marcas lideran la alimentación animal

[On-demand ES webinar] Descubre qué marcas lideran la recomendación de los consumidores

IA y deporte en España: adopción, aplicaciones y percepción de los usuarios

Curiosidad colectiva ante el eclipse solar del 12 de agosto: interés alto, esfuerzo limitado

Aire acondicionado: ¿Uno más en los hogares españoles?

Menos salas, más pantallas: la nueva forma de ver cine en España

Conciertos, ¿el nuevo ocio de lujo en España?

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Nissan: Automotive Brand Mover di Settembre 2026

Retail Media attraverso gli occhi dello shopper

FMCG oggi: più visite, carrelli più piccoli e nuove dinamiche

Monitoraggio della salute del brand

YouGov colloca il tuo brand nel giusto contesto: come viene percepito, dove viene visto e perché le persone ci credono.

Clinique: Personal Care Brand Mover di Agosto 2026

Ricerca online e IA nel 2026

Pernigotti: Confectionary Brand Mover di luglio 2026

Nuove banconote in euro: gli italiani valorizzano sicurezza e cultura europea

Gli stranieri in Italia: un consumatore da conoscere, un'opportunità da cogliere

Italia 2026: vivere meglio, non più vivere al massimo

In uscita Odissea, il nuovo film di Christopher Nolan: cosa ne pensa il pubblico italiano?

Lasonil: Pharma Brand Mover di giugno 2026

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How popular are national leaders in Europe? September 2026

How popular is Donald Trump in Europe? September 2026

Europe public opinion tracker: top national issues

YouGov Parallax

The world’s first research product to combine AI-powered simulation with real-world validation.

How Australians support charities: Donations, charity shops and future giving

Webinar: The Swedish shopper is changing. Are retailers keeping up?

Webinar: The Danish shopper is changing. Are retailers keeping up?

Organic fresh vegetables continue to gain momentum in Dutch households

India Festive Shopping Report 2026

Nearly half of Australians would switch off social media algorithms, but Gen Z are more inclined to keep them on

One in five Australians expect to pay less attention to their payment method once card surcharges are removed

Winners of the Dutch YouGov Fresh Report 2026

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