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YouGov: what the world thinks

US AI search trends US political polling Launch a survey UK political polling SG podcast ads report 2026 YouGov Parallax UAE podcast ads report 2026 Brand health tracking
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United KingdomUK
DeutschlandDE
FranceFR
EspañaES
ItaliaIT
InternationalINTL
The gender divide: How U.S. men and women shop differently
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Brands Rising Among Gen Z in the U.S. in 2026
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President Trump's second-term job approval rating
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Historical figures
  1. 1.Abraham Lincoln81%
  2. 2.Martin Luther King, Jr.81%
  3. 3.Albert Einstein79%
  4. 4.Benjamin Franklin77%
  5. 5.Anne Frank75%
Traveling
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Fame 94%
Popularity 72%
Congressional ballot voting intention
Do you have a favorable or an unfavorable opinion of Anthony Fauci?
Most streamed TV shows in the U.S. 2026
A new low for Trump approval, the close House race, views on Netanyahu, and more: July 25 - 27, 2026 Economist/YouGov Poll
FIFA World Cup 2026: North America built the stage. The attention went everywhere
Has UnitedHealthcare’s brand health recovered?
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The gender divide: How British men and women shop differently
Royal family favourability trackers, July 2026
Government approval
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Politicians & political figures
  1. 1.John Major36%
  2. 2.Nigel Farage32%
  3. 3.Laura Trott31%
  4. 4.Rishi Sunak27%
  5. 5.Kemi Badenoch26%
Russia
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Fame 96%
Popularity 10%
Voting intention
Are you hoping that another heatwave does or does not happen in the UK this summer?
The great consumer cool-down: How UK summer heatwaves are driving purchase decisions
YouGov News Tracker: 26-27 July 2026
Most streamed TV shows in the UK 2026
Top summer sips 2026: Pimm's and Aperol record the strongest seasonal uplift
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Pride: Werteorientierte Verbraucher erwarten von Marken mehr als Symbolik
Spotlight: Werteorientierte Verbraucher 2026
Körperpflege in Österreich: Weniger Käufer, aber höhere Ausgaben und intensivere Nutzung
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Wie fühlt sich Eis an? Warum gute Gefühle über den Markenerfolg entscheiden
Was Ben & Jerry's von Magnum unterscheidet: Unterbewusste Markenassoziationen und wie sie Kaufentscheidungen beeinflussen
[DE On-Demand Webinar] Wenn KI die Suche übernimmt
Welches Getränk trinken Sie an heißen Sommertagen am liebsten?
Das Geschäft mit dem Schlaf: Frei verkäufliches Melatonin dominiert, doch digitale Produkte bieten Wachstumspotenzial
Internationale YouGov-Umfrage: Wie Menschen in sieben Ländern die Rolle der USA, globale Machtverschiebungen, Bedrohungen und Bündnisse bewerten
Retail Media wirkt – aber anders als gedacht: Neue YouGov-Studie zeigt erstmals die Shopper-Perspektive auf Werbung am Point of Sale
[On-Demand Webinar] Zwischen Zielgruppe und Zeitgeist - Mit den Sinus Milieus Zukunftspotenziale erkennen
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Prix, confiance, consommation : les nouvelles priorités des Français face aux incertitudes énergétiques
[France] Searching for answers: How AI is changing online discovery in ​2026
Tour de France 2026 : Les Français seront-ils au rendez-vous ?
Suivi de la santé de marque
YouGov positionne votre marque : ce que les gens en pensent, où ils la perçoivent, et pourquoi ils y croient.
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Voyages : comment la géopolitique redessine les choix des Français
Soldes d'été 2026 : entre regain d'intérêt, arbitrages et mutation des comportements
Étude YouGov sur la Coupe du monde de la FIFA 2026 : avant le début du tournoi, les Suisses se montraient plus enthousiastes que les Allemands
Kick-Off 2026 : la Suisse en pleine fièvre de la Coupe du monde ?
Coupe du Monde de la FIFA 2026 : entre ferveur, indifférence et désamour…
[On demand] Tous durables ? Les 4 visages de la consommation responsable
La tendance au rejet du plafond démographique se confirme, les chances d'adoption de la loi sur le service civil s'amenuisent
French Days 2026 : un parcours d’achat digital first pour un événement encore en quête de singularité
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YouGov España: marcas con mayor crecimiento en WOM
Aire acondicionado: ¿Uno más en los hogares españoles?
Menos salas, más pantallas: la nueva forma de ver cine en España
Seguimiento y medición de marca
YouGov pone tu marca en contexto con precisión: cómo la percibe la gente, dónde la ve y por qué cree en ella.
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YouGov España Anunciantes del mes 2026
Conciertos, ¿el nuevo ocio de lujo en España?
Bizum en tienda física: alto conocimiento, baja conversión y hábito dominado por la tarjeta
YouGov España: marcas con mayor crecimiento en WOM (Mayo 2026)
Optimismo con España: así vivirá el Mundial 2026 la afición española
Más allá de lo que se oye: Informe sobre publicidad en podcasts en España 2026
YouGov AI Agent: habla con tus datos en tiempo real
Los cruceros mantienen un posicionamiento de nicho en España con un claro potencial de crecimiento
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Italia 2026: vivere meglio, non più vivere al massimo
In uscita Odissea, il nuovo film di Christopher Nolan: cosa ne pensa il pubblico italiano?
Lasonil: Pharma Brand Mover di giugno 2026
Monitoraggio della salute del brand
YouGov colloca il tuo brand nel giusto contesto: come viene percepito, dove viene visto e perché le persone ci credono.
Scopri
GLP-1 e farmaci per la perdita di peso: Come stanno ridefinendo il settore FMCG
Il benessere mentale in Italia: abitudini, motivazioni e barriere alla meditazione
Il Fascino dell’Asia: Perchè gli shoppers guardano all’Oriente e cosa significa per FMCG and retail
YouGov AI Agent: parla con i tuoi dati in tempo reale
Foot Locker: Retail Brand Mover di Maggio 2026
Ferrari Luce: tra entusiasmo e rivoluzione, come risponde il pubblico
The Gap Opportunity: Valorizzare nuovi segmenti caratterizzati da driver e dinamiche distintive
Protezione solare: abitudini d’uso e acquisto nel 2026
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Pride brand check 2026: Between purpose and impact - Denmark
[APAC Webinar] The new search journey: How AI is changing online discovery
Australians see a more uncertain world as confidence in the US declines and China's influence grows
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Denmark Word of Mouth Risers 2026
Finland Word of Mouth Risers 2026
Sweden Word of Mouth Risers 2026
India Word of Mouth Risers 2026
Singapore Word of Mouth Risers 2026
Australia Word of Mouth Risers 2026
Thailand Word of Mouth Risers 2026
Canada Word of Mouth Risers 2026
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