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Costco vs. Aldi: Who wins the battle for America’s best value grocery brand?

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R-E-S-P-E-C-T? What Americans value in kids and work

An annoyed man is teaching his son and his brother how to behave while sitting on the sofa at home during the day.

President Trump's second-term job approval rating

Research surveys

Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

Historical figures

1.Abraham Lincoln81%
2.Martin Luther King, Jr.81%
3.Albert Einstein79%
4.Benjamin Franklin77%
5.Anne Frank75%

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Congressional ballot voting intention

Is your biggest regret in life so far something that you did or didn't do?

How does GTA stack up against other video game franchises?

Younger adults are more likely than older ones to say it’s acceptable to wear T-shirts and sweatpants to work

U.S. Biggest Brand Movers 2026

The midterms, Trump, terrorism, and more: September 11 - 14, 2026 Economist / YouGov Poll

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Where do Britons stand on the Ed Sheeran / Macklemore free Palestine row?

Shelter donation consideration rises following Andy Burnham’s rough sleeping pledge

Government approval

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Politicians & political figures

1.John Major36%
2.Nigel Farage32%
3.Laura Trott31%
4.Rishi Sunak27%
5.Kemi Badenoch26%

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Voting intention

Thinking about Keir Starmer's relationship with Donald Trump while he was prime minister, do you think Starmer was too critical of Trump, not critical enough of Trump, or got the balance about right?

Will customers embrace Waitrose’s Wellbeing Bays?

Labour’s Westminster vote share up 10pts in Wales in first YouGov poll since Andy Burnham became PM

Britons are increasingly worried about the impact of AI

How do Britons see the Liberal Democrats and Ed Davey, ahead of the party’s 2026 conference?

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YouGov News Tracker

Consumer Index: Was steht 2026 an?

Revolut überzeugt seine Kunden wie keine andere Bank

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Bleiben Sie informiert über aktuelle Trends, Insights und Entwicklungen in Ihrem Sektor

Too Good To Go in Deutschland am häufigsten weiterempfohlen

Geldspenden bleiben auf niedrigem Niveau: Vertrauen wird für Hilfsorganisationen zum entscheidenden Faktor

Neutralitäts- und Ernährungsinitiative: Die Nein-Lager festigen ihre Mehrheiten

Ist die CDU Ihrer Meinung nach eine Volkspartei oder keine Volkspartei?

Schnell-Lieferdienste für Lebensmittel: Rund drei von fünf unter 25-Jährige nutzen sie

YouGov Sonntagsfrage September 2026: Union auf historischem Tief +++ Jeder Zweite gegen Ausschluss einer Zusammenarbeit mit der AfD

YouGov stellt BrandIndex Voices vor: Neues KI-gestütztes Tool liefert das „Warum“ hinter Markenentwicklungen

Auf der Suche nach einer neuen Leichtigkeit: Ernährung in Deutschland 2026

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France Biggest Brand Movers 2026

YouGov France Word of Mouth Risers 2026

YouGov France – Advertisers of the Month 2026

Suivi de la santé de marque

YouGov positionne votre marque : ce que les gens en pensent, où ils la perçoivent, et pourquoi ils y croient.

Hotel Rankings 2026 France : quelles sont les marques hôtelières les plus considérées ?

Prix, confiance, consommation : les nouvelles priorités des Français face aux incertitudes énergétiques

[France] Searching for answers: How AI is changing online discovery in 2026

Tour de France 2026 : Les Français seront-ils au rendez-vous ?

Voyages : comment la géopolitique redessine les choix des Français

Soldes d'été 2026 : entre regain d'intérêt, arbitrages et mutation des comportements

Étude YouGov sur la Coupe du monde de la FIFA 2026 : avant le début du tournoi, les Suisses se montraient plus enthousiastes que les Allemands

Kick-Off 2026 : la Suisse en pleine fièvre de la Coupe du monde ?

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Spain Biggest Brand Movers 2026

YouGov España Anunciantes del mes 2026

YouGov España: marcas con mayor crecimiento en WOM

Seguimiento y medición de marca

YouGov pone tu marca en contexto con precisión: cómo la percibe la gente, dónde la ve y por qué cree en ella.

Mascotas en España: cómo compran, cuánto gastan y qué marcas lideran la alimentación animal

[On-demand ES webinar] Descubre qué marcas lideran la recomendación de los consumidores

IA y deporte en España: adopción, aplicaciones y percepción de los usuarios

Curiosidad colectiva ante el eclipse solar del 12 de agosto: interés alto, esfuerzo limitado

Aire acondicionado: ¿Uno más en los hogares españoles?

Menos salas, más pantallas: la nueva forma de ver cine en España

Conciertos, ¿el nuevo ocio de lujo en España?

Bizum en tienda física: alto conocimiento, baja conversión y hábito dominado por la tarjeta

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FMCG oggi: più visite, carrelli più piccoli e nuove dinamiche

Clinique: Personal Care Brand Mover di Agosto 2026

Ricerca online e IA nel 2026

Monitoraggio della salute del brand

YouGov colloca il tuo brand nel giusto contesto: come viene percepito, dove viene visto e perché le persone ci credono.

Pernigotti: Confectionary Brand Mover di luglio 2026

Nuove banconote in euro: gli italiani valorizzano sicurezza e cultura europea

Gli stranieri in Italia: un consumatore da conoscere, un'opportunità da cogliere

Italia 2026: vivere meglio, non più vivere al massimo

In uscita Odissea, il nuovo film di Christopher Nolan: cosa ne pensa il pubblico italiano?

Lasonil: Pharma Brand Mover di giugno 2026

GLP-1 e farmaci per la perdita di peso: Come stanno ridefinendo il settore FMCG

Il benessere mentale in Italia: abitudini, motivazioni e barriere alla meditazione

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Denmark Word of Mouth Risers 2026

Norway Word of Mouth Risers 2026

Denmark Biggest Brand Movers 2026

YouGov Parallax

The world’s first research product to combine AI-powered simulation with real-world validation.

Sweden Biggest Brand Movers 2026

India Biggest Brand Movers 2026

Finland Biggest Brand Movers 2026

Norway Biggest Brand Movers 2026

Finland Word of Mouth Risers 2026

Sweden Word of Mouth Risers 2026

India Word of Mouth Risers 2026

Hong Kong Advertisers of the Month 2026

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