Panel Members

Take surveys and earn points as a member of the YouGov panel.

Register

Business

Access YouGov products and services as a business.

Register

Panel Members

Take surveys and earn points as a member of the YouGov panel.

Log in

Business

Access YouGov products and services as a business.

Log in

Business inquiries

We'll email you back within 24 hours.

Get in touch

General inquiries

For member enquiries, public data requests, or general questions.

Contact usor visit Member helpdesk

YouGov: what the world thinks

 US political polling Launch a survey UK political polling SG podcast ads report 2026 YouGov Parallax UAE podcast ads report 2026 Brand health tracking
United StatesUSA
United KingdomUK
DeutschlandDE
FranceFR
EspañaES
ItaliaIT
InternationalINTL
U.S. Advertisers of the Month 2026
null
Article
Could you score a World Cup penalty kick? Many men say yes
Soccer player about to take a penalty
Article
President Trump's second-term job approval rating
Tracker
Research surveys
Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.
See pricing
Historical figures
  1. 1.Abraham Lincoln81%
  2. 2.Martin Luther King, Jr.81%
  3. 3.Albert Einstein79%
  4. 4.Benjamin Franklin77%
  5. 5.Anne Frank75%
Rating
Olympics
entity image
Fame 95%
Popularity 67%
Topic
Congressional ballot voting intention
Tracker
How important do you think Lindsey Graham was in shaping American politics?
Daily question
U.S. Word of Mouth Risers 2026
Article
U.S. Biggest Brand Movers 2026
Article
Searching for answers: How AI is changing online discovery in ​2026
Report
DIY investors: Are Americans using AI tools to make investment decisions?
Article
Visit the USA site
The UK's sporting super weekend: What happens when every major event competes for attention?
Article
Record sales and higher profits: What's driving the UK's sweet tooth for HARIBO?
Article
Government approval
Tracker
Research surveys
Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.
See pricing
Politicians & political figures
  1. 1.David Frost40%
  2. 2.John Major36%
  3. 3.Nigel Farage32%
  4. 4.Laura Trott31%
  5. 5.Rishi Sunak27%
Rating
United States of America
entity image
Fame 100%
Popularity 35%
Topic
Voting intention
Tracker
Which of the following comes closest to your view on climate change?
Daily question
UK Advertisers of the Month 2026
Article
Big YouGov Voter Study 2026
Big survey
As Lloyds sunsets the Halifax brand, will the public miss it?
Article
UK Word of Mouth Risers 2026
Article
Visit the UK site
Neue Zölle für Temu & Co.: Jeder zweite Käufer würde bei Preisaufschlägen zurückhaltender werden
Article
Searching for answers: How AI is changing online discovery in 2026
Report
[DE Webinar] Wenn KI die Suche übernimmt
Article
Zu unserem Newsletter anmelden
Bleiben Sie informiert über aktuelle Trends, Insights und Entwicklungen in Ihrem Sektor
Jetzt anmelden
YouGov Deutschland Word of Mouth Risers 2026
Article
YouGov Deutschland Advertiser des Monats 2026
Article
KI-Assistenten etablieren sich als zweithäufigste Informationsquelle in Deutschland – Suchmaschinen weiterhin führend
Article
Mögen Sie SpongeBob Schwammkopf?
Daily question
Von Versorgung zu Inspiration: Wie sich die Rolle der Frischetheke im Lebensmitteleinzelhandel wandelt
Article
Altersvorsorge: Staatsfonds findet grundsätzliche Zustimmung - Vertrauen, Kosten und Sicherheit entscheiden über die Akzeptanz
Article
[On-Demand Webinar] Mehr Wirkung durch Mehrwertanalysen in den Jahresgesprächen
Article
CHECK24 Reisen ist YouGovs Biggest Buzz Mover im Juni 2026
Article
Besuchen Sie unsere DE-Website
[France] Searching for answers: How AI is changing online discovery in ​2026
Report
Tour de France 2026 : Les Français seront-ils au rendez-vous ?
Article
Voyages : comment la géopolitique redessine les choix des Français
Article
Suivi de la santé de marque
YouGov positionne votre marque : ce que les gens en pensent, où ils la perçoivent, et pourquoi ils y croient.
Découvrir
Soldes d'été 2026 : entre regain d'intérêt, arbitrages et mutation des comportements
Article
Étude YouGov sur la Coupe du monde de la FIFA 2026 : avant le début du tournoi, les Suisses se montraient plus enthousiastes que les Allemands
Article
Kick-Off 2026 : la Suisse en pleine fièvre de la Coupe du monde ?
Report
Coupe du Monde de la FIFA 2026 : entre ferveur, indifférence et désamour…
Article
[On demand] Tous durables ? Les 4 visages de la consommation responsable
Article
La tendance au rejet du plafond démographique se confirme, les chances d'adoption de la loi sur le service civil s'amenuisent
Article
French Days 2026 : un parcours d’achat digital first pour un événement encore en quête de singularité
Article
Flying high: France airline rankings 2026
Report
Visitez notre site FR
YouGov España Anunciantes del mes 2026
Article
Conciertos, ¿el nuevo ocio de lujo en España?
Article
Bizum en tienda física: alto conocimiento, baja conversión y hábito dominado por la tarjeta
Article
Seguimiento y medición de marca
YouGov pone tu marca en contexto con precisión: cómo la percibe la gente, dónde la ve y por qué cree en ella.
Descubrir
YouGov España: marcas con mayor crecimiento en WOM (Mayo 2026)
Article
Optimismo con España: así vivirá el Mundial 2026 la afición española
Article
Más allá de lo que se oye: Informe sobre publicidad en podcasts en España 2026
Report
YouGov AI Agent: habla con tus datos en tiempo real
Article
Los cruceros mantienen un posicionamiento de nicho en España con un claro potencial de crecimiento
Article
Uso de cremas solares en España y marcas más consideradas
Article
[ES-recording] El turismo en tensión: el impacto de la incertidumbre global
Article
Florentino Pérez: impacto de sus declaraciones en la opinión pública y la afición madridista
Article
Visita nuestro sitio ES
Lasonil: Pharma Brand Mover di giugno 2026
Article
GLP-1 e farmaci per la perdita di peso: Come stanno ridefinendo il settore FMCG
Article
Il benessere mentale in Italia: abitudini, motivazioni e barriere alla meditazione
Article
Monitoraggio della salute del brand
YouGov colloca il tuo brand nel giusto contesto: come viene percepito, dove viene visto e perché le persone ci credono.
Scopri
Il Fascino dell’Asia: Perchè gli shoppers guardano all’Oriente e cosa significa per FMCG and retail
Article
YouGov AI Agent: parla con i tuoi dati in tempo reale
Article
Foot Locker: Retail Brand Mover di Maggio 2026
Article
Ferrari Luce: tra entusiasmo e rivoluzione, come risponde il pubblico
Article
The Gap Opportunity: Valorizzare nuovi segmenti caratterizzati da driver e dinamiche distintive
Report
Protezione solare: abitudini d’uso e acquisto nel 2026
Article
Ritter Sport: Confectionary Brand Mover di aprile 2026
Article
La Salute riempie il carrello
Article
Visita il nostro sito IT
Thailand Biggest Brand Movers 2026
Article
Indonesia Biggest Brand Movers 2026
Article
Beauty Perspectives: Four tensions defining FMCG
Report
YouGov Parallax
The world’s first research product to combine AI-powered simulation with real-world validation.
Try it now
UAE Word of Mouth Risers 2026
Article
Saudi Arabia Word of Mouth Risers 2026
Article
Singapore Advertisers of the Month 2026
Article
Thailand Advertisers of the Month 2026
Article
Indonesia Advertisers of the Month 2026
Article
UAE Advertisers of the Month 2026
Article
UAE Biggest Brand Movers 2026
Article
KSA Biggest Brand Movers 2026
Article
More from APAC, MENA, and Europe

Why YouGov

You can get access to real-world data and market research expertise, powered by reality – from real people, in real time. Insights that help you make better strategic decisions.

Real people

Highly engaged panel members share true reflections of their realities: opinions, behavior & experiences.why-real-people-desktopwhy-real-people-mobile

Accurate data

Real data that you can trust with confidence, guiding impactful action.why-accurate-data-desktopwhy-accurate-data-mobile

Pioneering tech & AI

Always-on, powerful technology that augments real data, from real people, with no distortions.why-tech-ai-desktopwhy-tech-ai-mobile

Award-winning experts

Remarkable research experts work to tailor data delivery and insights to suit your needs.why-experts-desktopwhy-experts-mobile

Engaged panel members share their realities

At the heart of YouGov is a global online community of responsive panel members, across all demographics, that share their opinions, behavior and reality.
People leftPeople rightApp screenshot
"The best survey app ever"
Our 30 million members say our surveys are interesting, our app is easy to use, they appreciate the rewards & love seeing their opinions reported around the world.
Download app Join the community