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A midterms update, ebbing support for Ukraine, and more: October 19–20, 2026 Economist / YouGov Poll

FORT LAUDERDALE, FLORIDA - OCTOBER 21: Florida Republican gubernatorial candidate Rep. Byron Donalds (R-FL) holds a campaign event at the Floridian restaurant on October 21, 2026 in Fort Lauderdale, Florida. Donalds is facing off against Florida Democratic gubernatorial candidate David Jolly for the governorship in the November 3rd election. (Photo by Joe Raedle/Getty Images)

Tracking Waymo's appeal: Impression declines, consideration accelerates

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President Trump's second-term job approval rating

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Historical figures

1.Albert Einstein82%
2.Martin Luther King, Jr.82%
3.Abraham Lincoln77%
4.Anne Frank77%
5.Rosa Parks76%

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Congressional ballot voting intention

Do you think that in this year's election, Democratic and Republican leaders generally care more about winning...?

Hershey’s Ad Awareness score records Gen Z rise following KATSEYE campaign launch

U.S. beauty care heroes: Most considered personal care brands 2026

Who is most interested in buying second-hand clothing in the U.S.?

Thrift shifts: How are Americans buying second-hand in 2026?

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In for a Poundland: Amid strong competition, can new buyers revive the discount brand’s fortunes?

Britain's bulk grocery buyers: Who are they and what do they want from supermarkets?

Voting intention

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Politicians & political figures

1.Andy Burnham36%
2.Nigel Farage25%
3.Sadiq Khan25%
4.Ed Davey24%
5.Laura Trott24%

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Government approval

Thinking about Andy Burnham's time as prime minister so far, which of the following best reflects your view?

Deposit Return Scheme sentiment: UK shoppers are willing, but will convenience deliver?

How would Britons feel about potential coalition governments, October 2026?

YouGov News Tracker: 18 - 19 October 2026

Beauty & personal care heroes 2026: The UK’s most considered brands

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Lego ist Verbraucherliebling – Deutschlands Marken des Jahres 2026

YouGov erstmals unter den weltweiten Top 10 der von KI zitierten Quellen

Marken des Jahres 2026

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Weltnudeltag 2026: Zwischen Klassiker und Innovation - Österreichs Nudel-Konsum entwickelt sich weiter

Feuerwerk und Fairness-initiative Ja, AHV-Finanzierung Nein, Kriegsmaterial offen: Wie will die Schweiz am 29. November abstimmen?

Black Friday-Käufer gehören zu den Vorreitern des KI-assistierten Shoppings

Falls die Zeitumstellung abgeschafft würde: Welche Zeit sollte dann dauerhaft gelten?

Weltnudeltag am 25. Oktober: Knapp zwei Drittel der Deutschen essen mindestens einmal pro Woche Nudeln

YouGov Sonntagsfrage: AfD bleibt vorn, Union weiter im Tief +++ Fast jede/r Zweite sieht Vorurteile gegenüber Juden als Problem in Deutschland

[DE Webinar] Urlaubsplanung 2027: Was treibt deutsche Reisende bei der Buchung an?

Gemütlich ja, teuer nein: Deutsche verschönern ihr Zuhause im Herbst mit kleinem Budget

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Beauty & Personal Care Rankings 2026 France : quelles sont les marques de beauté et de soins les plus considérées ?

French Days d'automne 2026 : une participation stable, des dépenses en hausse

YouGov France Word of Mouth Risers 2026

Suivi de la santé de marque

YouGov positionne votre marque : ce que les gens en pensent, où ils la perçoivent, et pourquoi ils y croient.

France Biggest Brand Movers 2026

YouGov France – Advertisers of the Month 2026

The bots and the basket: Le rôle de l’IA durant le Black Friday / Cyber Monday 2026

Hotel Rankings 2026 France : quelles sont les marques hôtelières les plus considérées ?

Prix, confiance, consommation : les nouvelles priorités des Français face aux incertitudes énergétiques

[France] Searching for answers: How AI is changing online discovery in 2026

Tour de France 2026 : Les Français seront-ils au rendez-vous ?

Voyages : comment la géopolitique redessine les choix des Français

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Spain Biggest Brand Movers 2026

YouGov España: marcas con mayor crecimiento en WOM

El papel de la IA en el Black Friday y el Cyber Monday de 2026

Seguimiento y medición de marca

YouGov pone tu marca en contexto con precisión: cómo la percibe la gente, dónde la ve y por qué cree en ella.

Anunciante del Mes · YouGov España · 2026

Ranking de marcas de cerveza en España 2026: ¿cuáles son las más consideradas?

Mascotas en España: cómo compran, cuánto gastan y qué marcas lideran la alimentación animal

[On-demand ES webinar] Descubre qué marcas lideran la recomendación de los consumidores

IA y deporte en España: adopción, aplicaciones y percepción de los usuarios

Curiosidad colectiva ante el eclipse solar del 12 de agosto: interés alto, esfuerzo limitado

Aire acondicionado: ¿Uno más en los hogares españoles?

Menos salas, más pantallas: la nueva forma de ver cine en España

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Lavoratori sotto pressione: cosa rivela l'indagine YouGov

Come useranno l’IA gli italiani per i loro acquisti durante il Black Friday?

Il comportamento dello Shopper: la frequenza d’acquisto come traino per i Freschissimi

Monitoraggio della salute del brand

YouGov colloca il tuo brand nel giusto contesto: come viene percepito, dove viene visto e perché le persone ci credono.

YouGov Retailer Perception Monitor 2026

Nissan: Automotive Brand Mover di Settembre 2026

Retail Media attraverso gli occhi dello shopper

FMCG oggi: più visite, carrelli più piccoli e nuove dinamiche

Clinique: Personal Care Brand Mover di Agosto 2026

Ricerca online e IA nel 2026

Pernigotti: Confectionary Brand Mover di luglio 2026

Nuove banconote in euro: gli italiani valorizzano sicurezza e cultura europea

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Everyday habits: Thailand's most considered personal care brands 2026

Everyday habits: Singapore's most considered beauty & personal care brands 2026

Everyday habits: Indonesia's most considered personal care brands 2026

YouGov Parallax

The world’s first research product to combine AI-powered simulation with real-world validation.

Everyday habits: Australia's most considered personal care brands 2026

Everyday habits: Hong Kong's most considered personal care brands 2026

Denmark Biggest Brand Movers 2026

Sweden Biggest Brand Movers 2026

Norway Biggest Brand Movers 2026

India Biggest Brand Movers 2026

Finland Biggest Brand Movers 2026

Sustainability decisions: Building decision confidence in a changing shopper environment

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