Menu

YouGov: what the world thinks

US AI search trends US political polling Run a survey UK political polling Most Recommended Brands 2026 Brand health tracking Become a panel memeber
United StatesUSA
United KingdomUK
DeutschlandDE
FranceFR
EspañaES
ItaliaIT
InternationalINTL
Delays, leaks and pre-orders: Which GTA VI events moved brand Buzz?
null
U.S. health and wellness habits: Is cost shaping health and wellness choices?
null
President Trump's second-term job approval rating
Research surveys
Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.
See pricing
Historical figures
  1. 1.Abraham Lincoln81%
  2. 2.Martin Luther King, Jr.81%
  3. 3.Albert Einstein79%
  4. 4.Benjamin Franklin77%
  5. 5.Anne Frank75%
Google
entity image
Fame 100%
Popularity 71%
Congressional ballot voting intention
When sending text messages, how often do you end messages with a period (excluding questions)?
College students and fast food: Brands, ordering habits and what drives their choices
Multiple credit cards: Why Americans have them and what they look for in a card
Online or in-store? How fashion shopping habits vary across U.S. states
Do Americans trust AI news summaries? [Reality checks ft. Vince Nero]
Visit the USA site
How strong is UK support for rejoining the European Union?
How do Britons see the Greens and Zack Polanski, ahead of the party’s 2026 conference?
Government approval
Research surveys
Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.
See pricing
Politicians & political figures
  1. 1.John Major36%
  2. 2.Nigel Farage32%
  3. 3.Laura Trott31%
  4. 4.Rishi Sunak27%
  5. 5.Kemi Badenoch26%
European Union
entity image
Fame 99%
Popularity 50%
Voting intention
Do you think as prime minister Andy Burnham represents change, or more of the same?
Britons support changing triple lock to fund care service by 48% to 28%
Man City verdict: What’s the right punishment if the club is found to have broken the Premier League’s financial rules?
Pensions tops list of areas Labour members think the government should reduce public spending in the most
What are the most considered betting brands among UK sports fans?
Visit the UK site
YouGov Shopper Panel Media & Entertainment Report "Gebrauchtbuchmarkt"
Tag des Kaffees 2026: Österreich bleibt eine Kaffeenation, Käufer geben deutlich mehr aus
MCP in der Marktforschung: Stärken, Barrieren und die nächste Evolutionsstufe datenbasierter Insights
Zu unserem Newsletter anmelden
Bleiben Sie informiert über aktuelle Trends, Insights und Entwicklungen in Ihrem Sektor
Jetzt anmelden
[DE Webinar] Shopping mit KI: Black Friday & Cyber Monday 2026 in Deutschland
Weltvegetariertag: Fleisch bleibt Alltag in Österreich, pflanzliche Alternativen gewinnen weiter an Bedeutung
Ernährungstrends: Deutschland reduziert Fleischkonsum weiter
Wie trinken Sie Ihren Kaffee am liebsten?
Bedrängt, aber gut geschützt – so sehen Bürgerinnen und Bürger das Bundesverfassungsgericht
KIDS Act: 15 Prozent halten Altersnachweis bei Social Media für angemessen
Swiss E-Commerce Confidence Study 2026
Was Europas Käufer wirklich wollen
Besuchen Sie unsere DE-Website
France Biggest Brand Movers 2026
YouGov France Word of Mouth Risers 2026
YouGov France – Advertisers of the Month 2026
Suivi de la santé de marque
YouGov positionne votre marque : ce que les gens en pensent, où ils la perçoivent, et pourquoi ils y croient.
Découvrir
Hotel Rankings 2026 France : quelles sont les marques hôtelières les plus considérées ?
Prix, confiance, consommation : les nouvelles priorités des Français face aux incertitudes énergétiques
[France] Searching for answers: How AI is changing online discovery in ​2026
Tour de France 2026 : Les Français seront-ils au rendez-vous ?
Voyages : comment la géopolitique redessine les choix des Français
Soldes d'été 2026 : entre regain d'intérêt, arbitrages et mutation des comportements
Étude YouGov sur la Coupe du monde de la FIFA 2026 : avant le début du tournoi, les Suisses se montraient plus enthousiastes que les Allemands
Kick-Off 2026 : la Suisse en pleine fièvre de la Coupe du monde ?
Visitez notre site FR
Ranking de marcas de cerveza en España 2026: ¿cuáles son las más consideradas?
Spain Biggest Brand Movers 2026
YouGov España: marcas con mayor crecimiento en WOM
Seguimiento y medición de marca
YouGov pone tu marca en contexto con precisión: cómo la percibe la gente, dónde la ve y por qué cree en ella.
Descubrir
YouGov España Anunciantes del mes 2026
Mascotas en España: cómo compran, cuánto gastan y qué marcas lideran la alimentación animal
[On-demand ES webinar] Descubre qué marcas lideran la recomendación de los consumidores
IA y deporte en España: adopción, aplicaciones y percepción de los usuarios
Curiosidad colectiva ante el eclipse solar del 12 de agosto: interés alto, esfuerzo limitado
Aire acondicionado: ¿Uno más en los hogares españoles?
Menos salas, más pantallas: la nueva forma de ver cine en España
Conciertos, ¿el nuevo ocio de lujo en España?
Visita nuestro sitio ES
Retail Media attraverso gli occhi dello shopper
FMCG oggi: più visite, carrelli più piccoli e nuove dinamiche
Clinique: Personal Care Brand Mover di Agosto 2026
Monitoraggio della salute del brand
YouGov colloca il tuo brand nel giusto contesto: come viene percepito, dove viene visto e perché le persone ci credono.
Scopri
Ricerca online e IA nel 2026
Pernigotti: Confectionary Brand Mover di luglio 2026
Nuove banconote in euro: gli italiani valorizzano sicurezza e cultura europea
Gli stranieri in Italia: un consumatore da conoscere, un'opportunità da cogliere
Italia 2026: vivere meglio, non più vivere al massimo
In uscita Odissea, il nuovo film di Christopher Nolan: cosa ne pensa il pubblico italiano?
Lasonil: Pharma Brand Mover di giugno 2026
GLP-1 e farmaci per la perdita di peso: Come stanno ridefinendo il settore FMCG
Visita il nostro sito IT
How Australians support charities: Donations, charity shops and future giving
Webinar: The Swedish shopper is changing. Are retailers keeping up?
Webinar: The Danish shopper is changing. Are retailers keeping up?
YouGov Parallax
The world’s first research product to combine AI-powered simulation with real-world validation.
Try it now
Organic fresh vegetables continue to gain momentum in Dutch households
India Festive Shopping Report 2026
Nearly half of Australians would switch off social media algorithms, but Gen Z are more inclined to keep them on
One in five Australians expect to pay less attention to their payment method once card surcharges are removed
The FMCG Brands that won Summer 2026 in the Netherlands
Denmark Word of Mouth Risers 2026
Sweden Word of Mouth Risers 2026
Finland Word of Mouth Risers 2026
More from APAC, MENA, and Europe

Why YouGov

You can get access to real-world data and market research expertise, powered by reality – from real people, in real time. Insights that help you make better strategic decisions.

Real people

Highly engaged panel members share true reflections of their realities: opinions, behavior & experiences.why-real-people-desktopwhy-real-people-mobile

Accurate data

Real data that you can trust with confidence, guiding impactful action.why-accurate-data-desktopwhy-accurate-data-mobile

Pioneering tech & AI

Always-on, powerful technology that augments real data, from real people, with no distortions.why-tech-ai-desktopwhy-tech-ai-mobile

Award-winning experts

Remarkable research experts work to tailor data delivery and insights to suit your needs.why-experts-desktopwhy-experts-mobile

Engaged panel members share their realities

At the heart of YouGov is a global online community of responsive panel members, across all demographics, that share their opinions, behavior and reality.
People leftPeople rightApp screenshot
"The best survey app ever"
Our 30 million members say our surveys are interesting, our app is easy to use, they appreciate the rewards & love seeing their opinions reported around the world.
Download app Join the community