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Music consumption trends 2026: Who's listening more – and what's driving discovery?
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Democrats' midterms edge, Canada relations, data centers, and more: August 28 - 31, 2026 Economist / YouGov Poll
MYRTLE BEACH, SOUTH CAROLINA - AUGUST 21: U.S. President Donald Trump greets Press Secretary Karoline Leavitt during a campaign rally with U.S. Sen. Darline Graham (R-SC) on August 21, 2026 in Myrtle Beach, South Carolina. President Trump traveled to South Carolina to join Republican Senate candidate Darline Graham for a campaign rally ahead of Tuesday's runoff election against Ralph Norman. (Photo by Win McNamee/Getty Images)
President Trump's second-term job approval rating
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Historical figures
  1. 1.Abraham Lincoln81%
  2. 2.Martin Luther King, Jr.81%
  3. 3.Albert Einstein79%
  4. 4.Benjamin Franklin77%
  5. 5.Anne Frank75%
Going to concerts
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Fame 93%
Popularity 61%
Congressional ballot voting intention
Do you think treating students differently based on their race is ever justified in order to reduce racial inequality?
Republicans and Democrats are more likely than Independents to agree with the people in their lives about politics
Which beverage brands win with Gen Z, Millennials, Gen X, and Baby Boomers+?
U.S. sport sponsorship impact rankings: 2026
Which U.S. hotel brands have the most satisfied customers in 2026?
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Voting intention, 6-7 September 2026: Lab 23%, Ref 23%, Con 20%, Grn 12%, LD 11%
Top of the pumps: UK petrol station brand rankings 2026
Government approval
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Politicians & political figures
  1. 1.John Major36%
  2. 2.Nigel Farage32%
  3. 3.Laura Trott31%
  4. 4.Rishi Sunak27%
  5. 5.Kemi Badenoch26%
Premier League
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Fame 95%
Popularity 48%
Voting intention
How closely are you following news around masked men demonstrating in Dover and Portsmouth at the weekend?
Did sponsoring The Hundred 2026 improve perceptions of the competition’s marketing partners?
Zara’s parent company launches cut-price Lefties brand – but is it the right move?
The Hundred finishes for 2026 – but is it bowling the public over?
Which 2026 Premier League clubs have the most local fans?
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Werbelieblinge: Kinder Schokolade führt Werbe-NPS-Ranking an – Musik verstärkt Wirkung von Werbung
Preisakzeptanz bei Eismarken ist oft Bauchgefühl und nicht reine Kopfsache
Apple ist YouGovs Biggest Buzz Mover im August 2026
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Rund jeder sechste Deutsche nutzt E-Roller – Mehrheit ist für "Führerschein"
Politik per Chatbot? Vor allem die junge Generation ist offen für KI als neue Informationsquelle
YouGov auf der DMEXCO 2026
Ist das Ergebnis der Landtagswahl in Sachsen-Anhalt Ihrer Meinung nach gut oder schlecht für Deutschland?
Immer mehr junge Menschen besitzen ein Auto – mit Trend zum Neuwagen
Qualitäts-Champions 2026
Neue YouGov-Daten zu GLP-1-Medikamenten: Kosten bleiben wichtigste Hürde für die Nutzung, Tablettenform könnte zusätzliche Interessierte erreichen
Viele Menschen erwarten AfD-Ministerpräsidenten nach den Landtagswahlen, aber deutlich weniger wünschen sich dies
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Hotel Rankings 2026 France : quelles sont les marques hôtelières les plus considérées ?
YouGov France – Advertisers of the Month 2026
Prix, confiance, consommation : les nouvelles priorités des Français face aux incertitudes énergétiques
Suivi de la santé de marque
YouGov positionne votre marque : ce que les gens en pensent, où ils la perçoivent, et pourquoi ils y croient.
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[France] Searching for answers: How AI is changing online discovery in ​2026
Tour de France 2026 : Les Français seront-ils au rendez-vous ?
Voyages : comment la géopolitique redessine les choix des Français
Soldes d'été 2026 : entre regain d'intérêt, arbitrages et mutation des comportements
Étude YouGov sur la Coupe du monde de la FIFA 2026 : avant le début du tournoi, les Suisses se montraient plus enthousiastes que les Allemands
Kick-Off 2026 : la Suisse en pleine fièvre de la Coupe du monde ?
Coupe du Monde de la FIFA 2026 : entre ferveur, indifférence et désamour…
France Biggest Brand Movers 2026
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[ES webinar] Descubre qué marcas lideran la recomendación de los consumidores
YouGov España Anunciantes del mes 2026
YouGov España: marcas con mayor crecimiento en WOM
Seguimiento y medición de marca
YouGov pone tu marca en contexto con precisión: cómo la percibe la gente, dónde la ve y por qué cree en ella.
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IA y deporte en España: adopción, aplicaciones y percepción de los usuarios
Curiosidad colectiva ante el eclipse solar del 12 de agosto: interés alto, esfuerzo limitado
Aire acondicionado: ¿Uno más en los hogares españoles?
Menos salas, más pantallas: la nueva forma de ver cine en España
Conciertos, ¿el nuevo ocio de lujo en España?
Bizum en tienda física: alto conocimiento, baja conversión y hábito dominado por la tarjeta
YouGov España: marcas con mayor crecimiento en WOM (Mayo 2026)
Optimismo con España: así vivirá el Mundial 2026 la afición española
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Clinique: Personal Care Brand Mover di Agosto 2026
Pernigotti: Confectionary Brand Mover di luglio 2026
Nuove banconote in euro: gli italiani valorizzano sicurezza e cultura europea
Monitoraggio della salute del brand
YouGov colloca il tuo brand nel giusto contesto: come viene percepito, dove viene visto e perché le persone ci credono.
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Gli stranieri in Italia: un consumatore da conoscere, un'opportunità da cogliere
Italia 2026: vivere meglio, non più vivere al massimo
In uscita Odissea, il nuovo film di Christopher Nolan: cosa ne pensa il pubblico italiano?
Lasonil: Pharma Brand Mover di giugno 2026
GLP-1 e farmaci per la perdita di peso: Come stanno ridefinendo il settore FMCG
Il benessere mentale in Italia: abitudini, motivazioni e barriere alla meditazione
Il Fascino dell’Asia: Perchè gli shoppers guardano all’Oriente e cosa significa per FMCG and retail
YouGov AI Agent: parla con i tuoi dati in tempo reale
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BYD’s electric rise in Indonesia
Following the music: APAC concert goers report 2026
The Dutch FMCG market shows stagnation
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Belgian FMCG market heats up: Summer 2026 delivers strong growth amid shifting shopper dynamics
One region, four paths to longevity: Nordic health priorities reshape FMCG
The Squeeze Tightens: Romania's FMCG Market in H1 2026
What are European attitudes towards air conditioning?
Which hotel brands in India are winning with each generation?
One in two Ooshies collectors plan to shop at Woolworths most often in the near future
Worth a sip: Thailand beverage rankings 2026
Worth a sip: Singapore beverage rankings 2026
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