YouGov: what the world thinks

US AI search trends

US political polling

UK political polling

Most Recommended Brands 2026

Brand health tracking

Become a panel member

United StatesUSA

United KingdomUK

DeutschlandDE

FranceFR

EspañaES

ItaliaIT

InternationalINTL

Who is most interested in buying second-hand clothing in the U.S.?

null

Thrift shifts: How are Americans buying second-hand in 2026?

null

President Trump's second-term job approval rating

Research surveys

Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

Historical figures

1.Albert Einstein82%
2.Martin Luther King, Jr.82%
3.Abraham Lincoln77%
4.Anne Frank77%
5.Rosa Parks76%

United States of America

entity image

Congressional ballot voting intention

Which of the following comes closest to your view about who can call themselves a lawyer?

What concerns do Americans have about buying second-hand clothes?

Burger King vs. Wendy's: Which brand wins out among American consumers?

Brands Rising Among Gen Z in the U.S. in 2026

From Nike to Super Mario Bros.: Which brands topped the Black Friday and Cyber Monday 2025 Buzz rankings?

Visit the USA site

Picky bits, holibobs and cozzy livs - what terms do Britons use?

ASOS cyber security incident: What does it mean for UK consumer trust and shopping intentions?

Voting intention

Research surveys

Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

Politicians & political figures

1.Andy Burnham36%
2.Nigel Farage25%
3.Sadiq Khan25%
4.Ed Davey24%
5.Laura Trott24%

entity image

Government approval

Would you support or oppose introducing fines of up to £1,000 for people playing music or videos out loud on their phone speakers on public transport?

Pepsi Max is the UK’s most-considered cola brand – but who’s driving the sugar-free surge?

Frasers Group buys a stake in Under Armour – but where does it fit into Mike Ashley’s vision?

Wales political snapshot, October 2026

YouGov News Tracker: 11 - 12 October 2026

Visit the UK site

Gemütlich ja, teuer nein: Deutsche verschönern ihr Zuhause im Herbst mit kleinem Budget

Die Deutschen trinken wieder mehr Wasser - auch funktionale Getränke mit Vitaminen oder Zusatzstoffen sorgen für Wachstum alkoholfreier Getränke

Black Friday 2026: Jeder zweite Kaufinteressierte will KI für die Schnäppchenjagd nutzen

Zu unserem Newsletter anmelden

Bleiben Sie informiert über aktuelle Trends, Insights und Entwicklungen in Ihrem Sektor

[On-Demand DE Webinar] Shopping mit KI: Black Friday & Cyber Monday 2026 in Deutschland

Mit KI zum besten Deal: Black Friday & Cyber Monday 2026

KI im Versicherungswesen kratzt am Image: Für Standardprozesse akzeptiert, doch Mehrheit will persönliche Betreuung

Wie gerne mögen Sie Kürbis als Lebensmittel?

YouGov Deutschland Advertiser des Monats 2026

YouGov Deutschland Word of Mouth Risers 2026

YouGov-Studie: KI und Kostendruck verändern die Reiseplanung der Deutschen

YouGov erweitert MCP-Funktionalität auf YouGov BrandIndex und bringt damit Marken-Kennzahlen direkt in KI-basierte Arbeitsprozesse

Besuchen Sie unsere DE-Website

YouGov France Word of Mouth Risers 2026

France Biggest Brand Movers 2026

YouGov France – Advertisers of the Month 2026

Suivi de la santé de marque

YouGov positionne votre marque : ce que les gens en pensent, où ils la perçoivent, et pourquoi ils y croient.

The bots and the basket: Le rôle de l’IA durant le Black Friday / Cyber Monday 2026

Hotel Rankings 2026 France : quelles sont les marques hôtelières les plus considérées ?

Prix, confiance, consommation : les nouvelles priorités des Français face aux incertitudes énergétiques

[France] Searching for answers: How AI is changing online discovery in 2026

Tour de France 2026 : Les Français seront-ils au rendez-vous ?

Voyages : comment la géopolitique redessine les choix des Français

Soldes d'été 2026 : entre regain d'intérêt, arbitrages et mutation des comportements

Étude YouGov sur la Coupe du monde de la FIFA 2026 : avant le début du tournoi, les Suisses se montraient plus enthousiastes que les Allemands

Visitez notre site FR

Anunciante del Mes · YouGov España · 2026

Ranking de marcas de cerveza en España 2026: ¿cuáles son las más consideradas?

Spain Biggest Brand Movers 2026

Seguimiento y medición de marca

YouGov pone tu marca en contexto con precisión: cómo la percibe la gente, dónde la ve y por qué cree en ella.

YouGov España: marcas con mayor crecimiento en WOM

Mascotas en España: cómo compran, cuánto gastan y qué marcas lideran la alimentación animal

[On-demand ES webinar] Descubre qué marcas lideran la recomendación de los consumidores

IA y deporte en España: adopción, aplicaciones y percepción de los usuarios

Curiosidad colectiva ante el eclipse solar del 12 de agosto: interés alto, esfuerzo limitado

Aire acondicionado: ¿Uno más en los hogares españoles?

Menos salas, más pantallas: la nueva forma de ver cine en España

Conciertos, ¿el nuevo ocio de lujo en España?

Visita nuestro sitio ES

YouGov Retailer Perception Monitor 2026

Nissan: Automotive Brand Mover di Settembre 2026

Retail Media attraverso gli occhi dello shopper

Monitoraggio della salute del brand

YouGov colloca il tuo brand nel giusto contesto: come viene percepito, dove viene visto e perché le persone ci credono.

FMCG oggi: più visite, carrelli più piccoli e nuove dinamiche

Clinique: Personal Care Brand Mover di Agosto 2026

Ricerca online e IA nel 2026

Pernigotti: Confectionary Brand Mover di luglio 2026

Nuove banconote in euro: gli italiani valorizzano sicurezza e cultura europea

Gli stranieri in Italia: un consumatore da conoscere, un'opportunità da cogliere

Italia 2026: vivere meglio, non più vivere al massimo

In uscita Odissea, il nuovo film di Christopher Nolan: cosa ne pensa il pubblico italiano?

Visita il nostro sito IT

Denmark Word of Mouth Risers 2026

Sweden Word of Mouth Risers 2026

Norway Word of Mouth Risers 2026

YouGov Parallax

The world’s first research product to combine AI-powered simulation with real-world validation.

Brands Rising Among Gen Z in Saudi Arabia in 2026

Brands Rising Among Gen Z in the UAE in 2026

Finland Word of Mouth Risers 2026

India Word of Mouth Risers 2026

Brands Rising Among Gen Z in India in 2026

Brands Rising Among Gen Z in Australia in 2026

Brands Rising Among Gen Z in Canada in 2026

Brands Rising Among Gen Z in Indonesia in 2026

More from APAC, MENA, and Europe

Real people

Highly engaged panel members share true reflections of their realities: opinions, behavior & experiences.

why-real-people-desktop

why-real-people-mobile

Accurate data

Real data that you can trust with confidence, guiding impactful action.

why-accurate-data-desktop

why-accurate-data-mobile

Pioneering tech & AI

Always-on, powerful technology that augments real data, from real people, with no distortions.

why-tech-ai-desktop

why-tech-ai-mobile

Award-winning experts

Remarkable research experts work to tailor data delivery and insights to suit your needs.

why-experts-desktop

why-experts-mobile

People left

People right

App screenshot

"The best survey app ever"

Our 30 million members say our surveys are interesting, our app is easy to use, they appreciate the rewards & love seeing their opinions reported around the world.