Panel Members

Take surveys and earn points as a member of the YouGov panel.

Register

Business

Access YouGov products and services as a business.

Register

Panel Members

Take surveys and earn points as a member of the YouGov panel.

Log in

Business

Access YouGov products and services as a business.

Log in

Business inquiries

We'll email you back within 24 hours.

Get in touch

General inquiries

For member enquiries, public data requests, or general questions.

Contact us

Member helpdesk

For panel members in need of support.

Get in touch

YouGov: what the world thinks

US AI search trends US political polling Launch a survey UK political polling SG podcast ads report 2026 YouGov Parallax UAE podcast ads report 2026 Brand health tracking
United StatesUSA
United KingdomUK
DeutschlandDE
FranceFR
EspañaES
ItaliaIT
InternationalINTL
Do Americans think AI is smarter than Donald Trump?
Robot and man with exposed brain face to face in spotlight, human vs artificial intelligence
The gender divide: How U.S. men and women shop differently
null
President Trump's second-term job approval rating
Research surveys
Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.
See pricing
Historical figures
  1. 1.Abraham Lincoln81%
  2. 2.Martin Luther King, Jr.81%
  3. 3.Albert Einstein79%
  4. 4.Benjamin Franklin77%
  5. 5.Anne Frank75%
Donald Trump
entity image
Fame 99%
Popularity 29%
Congressional ballot voting intention
Have you ever been called for jury duty?
Brands Rising Among Gen Z in the U.S. in 2026
Most streamed TV shows in the U.S. 2026
A new low for Trump approval, the close House race, views on Netanyahu, and more: July 25 - 27, 2026 Economist/YouGov Poll
FIFA World Cup 2026: North America built the stage. The attention went everywhere
Visit the USA site
What is Britain’s favourite ice cream flavour?
73% of Britons support UEFA’s FIFA World Cup boycott
Government approval
Research surveys
Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.
See pricing
Politicians & political figures
  1. 1.John Major36%
  2. 2.Nigel Farage32%
  3. 3.Laura Trott31%
  4. 4.Rishi Sunak27%
  5. 5.Kemi Badenoch26%
Football
entity image
Fame 97%
Popularity 50%
Voting intention
Which political party would you say is currently doing the most to set the political agenda?
The gender divide: How British men and women shop differently
Royal family favourability trackers, July 2026
The great consumer cool-down: How UK summer heatwaves are driving purchase decisions
YouGov News Tracker: 26-27 July 2026
Visit the UK site
Pride: Werteorientierte Verbraucher erwarten von Marken mehr als Symbolik
Spotlight: Werteorientierte Verbraucher 2026
Körperpflege in Österreich: Weniger Käufer, aber höhere Ausgaben und intensivere Nutzung
Zu unserem Newsletter anmelden
Bleiben Sie informiert über aktuelle Trends, Insights und Entwicklungen in Ihrem Sektor
Jetzt anmelden
Wie fühlt sich Eis an? Warum gute Gefühle über den Markenerfolg entscheiden
Was Ben & Jerry's von Magnum unterscheidet: Unterbewusste Markenassoziationen und wie sie Kaufentscheidungen beeinflussen
[DE On-Demand Webinar] Wenn KI die Suche übernimmt
Welches Getränk trinken Sie an heißen Sommertagen am liebsten?
Das Geschäft mit dem Schlaf: Frei verkäufliches Melatonin dominiert, doch digitale Produkte bieten Wachstumspotenzial
Internationale YouGov-Umfrage: Wie Menschen in sieben Ländern die Rolle der USA, globale Machtverschiebungen, Bedrohungen und Bündnisse bewerten
Retail Media wirkt – aber anders als gedacht: Neue YouGov-Studie zeigt erstmals die Shopper-Perspektive auf Werbung am Point of Sale
[On-Demand Webinar] Zwischen Zielgruppe und Zeitgeist - Mit den Sinus Milieus Zukunftspotenziale erkennen
Besuchen Sie unsere DE-Website
Prix, confiance, consommation : les nouvelles priorités des Français face aux incertitudes énergétiques
[France] Searching for answers: How AI is changing online discovery in ​2026
Tour de France 2026 : Les Français seront-ils au rendez-vous ?
Suivi de la santé de marque
YouGov positionne votre marque : ce que les gens en pensent, où ils la perçoivent, et pourquoi ils y croient.
Découvrir
Voyages : comment la géopolitique redessine les choix des Français
Soldes d'été 2026 : entre regain d'intérêt, arbitrages et mutation des comportements
Étude YouGov sur la Coupe du monde de la FIFA 2026 : avant le début du tournoi, les Suisses se montraient plus enthousiastes que les Allemands
Kick-Off 2026 : la Suisse en pleine fièvre de la Coupe du monde ?
Coupe du Monde de la FIFA 2026 : entre ferveur, indifférence et désamour…
[On demand] Tous durables ? Les 4 visages de la consommation responsable
La tendance au rejet du plafond démographique se confirme, les chances d'adoption de la loi sur le service civil s'amenuisent
French Days 2026 : un parcours d’achat digital first pour un événement encore en quête de singularité
Visitez notre site FR
YouGov España: marcas con mayor crecimiento en WOM
Aire acondicionado: ¿Uno más en los hogares españoles?
Menos salas, más pantallas: la nueva forma de ver cine en España
Seguimiento y medición de marca
YouGov pone tu marca en contexto con precisión: cómo la percibe la gente, dónde la ve y por qué cree en ella.
Descubrir
YouGov España Anunciantes del mes 2026
Conciertos, ¿el nuevo ocio de lujo en España?
Bizum en tienda física: alto conocimiento, baja conversión y hábito dominado por la tarjeta
YouGov España: marcas con mayor crecimiento en WOM (Mayo 2026)
Optimismo con España: así vivirá el Mundial 2026 la afición española
Más allá de lo que se oye: Informe sobre publicidad en podcasts en España 2026
YouGov AI Agent: habla con tus datos en tiempo real
Los cruceros mantienen un posicionamiento de nicho en España con un claro potencial de crecimiento
Visita nuestro sitio ES
Nuove banconote in euro: gli italiani valorizzano sicurezza e cultura europea
Italia 2026: vivere meglio, non più vivere al massimo
In uscita Odissea, il nuovo film di Christopher Nolan: cosa ne pensa il pubblico italiano?
Monitoraggio della salute del brand
YouGov colloca il tuo brand nel giusto contesto: come viene percepito, dove viene visto e perché le persone ci credono.
Scopri
Lasonil: Pharma Brand Mover di giugno 2026
GLP-1 e farmaci per la perdita di peso: Come stanno ridefinendo il settore FMCG
Il benessere mentale in Italia: abitudini, motivazioni e barriere alla meditazione
Il Fascino dell’Asia: Perchè gli shoppers guardano all’Oriente e cosa significa per FMCG and retail
YouGov AI Agent: parla con i tuoi dati in tempo reale
Foot Locker: Retail Brand Mover di Maggio 2026
Ferrari Luce: tra entusiasmo e rivoluzione, come risponde il pubblico
The Gap Opportunity: Valorizzare nuovi segmenti caratterizzati da driver e dinamiche distintive
Visita il nostro sito IT
WEBINAR: 2026 in FMCG – time for Check-In after H1. Shopper. Retail. Trends.
Pride brand check 2026: Between purpose and impact - Denmark
[APAC Webinar] The new search journey: How AI is changing online discovery
YouGov Parallax
The world’s first research product to combine AI-powered simulation with real-world validation.
Try it now
Australians see a more uncertain world as confidence in the US declines and China's influence grows
Denmark Word of Mouth Risers 2026
Finland Word of Mouth Risers 2026
Sweden Word of Mouth Risers 2026
India Word of Mouth Risers 2026
Singapore Word of Mouth Risers 2026
Australia Word of Mouth Risers 2026
Thailand Word of Mouth Risers 2026
More from APAC, MENA, and Europe

Why YouGov

You can get access to real-world data and market research expertise, powered by reality – from real people, in real time. Insights that help you make better strategic decisions.

Real people

Highly engaged panel members share true reflections of their realities: opinions, behavior & experiences.why-real-people-desktopwhy-real-people-mobile

Accurate data

Real data that you can trust with confidence, guiding impactful action.why-accurate-data-desktopwhy-accurate-data-mobile

Pioneering tech & AI

Always-on, powerful technology that augments real data, from real people, with no distortions.why-tech-ai-desktopwhy-tech-ai-mobile

Award-winning experts

Remarkable research experts work to tailor data delivery and insights to suit your needs.why-experts-desktopwhy-experts-mobile

Engaged panel members share their realities

At the heart of YouGov is a global online community of responsive panel members, across all demographics, that share their opinions, behavior and reality.
People leftPeople rightApp screenshot
"The best survey app ever"
Our 30 million members say our surveys are interesting, our app is easy to use, they appreciate the rewards & love seeing their opinions reported around the world.
Download app Join the community