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YouGov: what the world thinks

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  5. 5.Anne Frank75%
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How many subscriptions do you currently pay for?
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Trump's job approval, immigration and assimilation, vaccines, and more: August 7 - 10, 2026 Economist/YouGov Poll
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Keine Atempause, denn es geht nicht voran: Die Situation der Markenhersteller hat sich nicht entspannt
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Nachhaltigkeit ja – Verzicht nein: Deutsche setzen beim Reisen auf kleinere Nachhaltigkeitsmaßnahmen statt auf grundlegende Alternativen
Hotel Rankings 2026 Deutschland: Hilton führt bei Gen Z und Millennials, Best Western bei Boomern+
YouGov auf der DMEXCO 2026
Aufgrund von Niedrigwasser in deutschen Flüssen ist momentan der Transport von Gütern durch die Schifffahrt erschwert. Inwiefern, wenn überhaupt, glauben Sie, dass es sich bei Niedrigwasser in deutschen Flüssen um eine Auswirkung des Klimawandels handelt?
YouGov und Decentriq ermöglichen Werbetreibenden datenschutzkonforme Zielgruppenaktivierung auf Basis realer Konsumenten- und Shopper-Daten
Hotel Rankings 2026 Deutschland: Das sind die relevantesten Hotels unter deutschen Reisenden
Frosch ist YouGovs Biggest Buzz Mover im Juli 2026
YouGov Deutschland Advertiser des Monats 2026
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Prix, confiance, consommation : les nouvelles priorités des Français face aux incertitudes énergétiques
[France] Searching for answers: How AI is changing online discovery in ​2026
Tour de France 2026 : Les Français seront-ils au rendez-vous ?
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Soldes d'été 2026 : entre regain d'intérêt, arbitrages et mutation des comportements
Étude YouGov sur la Coupe du monde de la FIFA 2026 : avant le début du tournoi, les Suisses se montraient plus enthousiastes que les Allemands
Kick-Off 2026 : la Suisse en pleine fièvre de la Coupe du monde ?
Coupe du Monde de la FIFA 2026 : entre ferveur, indifférence et désamour…
[On demand] Tous durables ? Les 4 visages de la consommation responsable
La tendance au rejet du plafond démographique se confirme, les chances d'adoption de la loi sur le service civil s'amenuisent
French Days 2026 : un parcours d’achat digital first pour un événement encore en quête de singularité
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YouGov España Anunciantes del mes 2026
YouGov España: marcas con mayor crecimiento en WOM
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Aire acondicionado: ¿Uno más en los hogares españoles?
Menos salas, más pantallas: la nueva forma de ver cine en España
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Bizum en tienda física: alto conocimiento, baja conversión y hábito dominado por la tarjeta
YouGov España: marcas con mayor crecimiento en WOM (Mayo 2026)
Optimismo con España: así vivirá el Mundial 2026 la afición española
Más allá de lo que se oye: Informe sobre publicidad en podcasts en España 2026
YouGov AI Agent: habla con tus datos en tiempo real
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Pernigotti: Confectionary Brand Mover di luglio 2026
Nuove banconote in euro: gli italiani valorizzano sicurezza e cultura europea
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In uscita Odissea, il nuovo film di Christopher Nolan: cosa ne pensa il pubblico italiano?
Lasonil: Pharma Brand Mover di giugno 2026
GLP-1 e farmaci per la perdita di peso: Come stanno ridefinendo il settore FMCG
Il benessere mentale in Italia: abitudini, motivazioni e barriere alla meditazione
Il Fascino dell’Asia: Perchè gli shoppers guardano all’Oriente e cosa significa per FMCG and retail
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Foot Locker: Retail Brand Mover di Maggio 2026
Ferrari Luce: tra entusiasmo e rivoluzione, come risponde il pubblico
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Advertising attitudes of Singapore’s iPhone users: a data analysis
Canada Advertisers of the Month 2026
Who's taking all the sun loungers? Italians and French more to blame than Germans
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Tracker: European attitudes towards other countries
Webinar: Seasoned shoppers, smarter choices – A Nordic perspective
WEBINAR: 2026 in FMCG – time for Check-In after H1. Shopper. Retail. Trends.
Pride brand check 2026: Between purpose and impact - Denmark
[APAC Webinar] The new search journey: How AI is changing online discovery
Europe public opinion tracker: top national issues
International survey: how people in seven countries see the US, power, threats and alliances
Australians see a more uncertain world as confidence in the US declines and China's influence grows
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