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Who uses AI to write? (It's mostly not the least confident writers)
Robot hand holding pen over open notebook with laptop behind
How much does sustainability matter when Americans buy clothes?
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President Trump's second-term job approval rating
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Historical figures
  1. 1.Abraham Lincoln81%
  2. 2.Martin Luther King, Jr.81%
  3. 3.Albert Einstein79%
  4. 4.Benjamin Franklin77%
  5. 5.Anne Frank75%
Writing
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Fame 97%
Popularity 69%
Congressional ballot voting intention
How much have you heard about the Massachusetts trial of Lindsay Clancy in which she is charged with killing her three young children in 2023?
Fill up favorites: U.S. gas station rankings 2026
Music consumption trends 2026: Who's listening more – and what's driving discovery?
Democrats' midterms edge, Canada relations, data centers, and more: August 28 - 31, 2026 Economist / YouGov Poll
Republicans and Democrats are more likely than Independents to agree with the people in their lives about politics
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Most Britons still say Reform UK are ‘very sleazy’
YouGov/Cebr Consumer Confidence Index 2026
Government approval
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Politicians & political figures
  1. 1.John Major36%
  2. 2.Nigel Farage32%
  3. 3.Laura Trott31%
  4. 4.Rishi Sunak27%
  5. 5.Kemi Badenoch26%
ITV
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Fame 100%
Popularity 68%
Voting intention
When it comes to the government balancing their budget, which of the following do you think should be their priority?
Voting intention, 6-7 September 2026: Lab 23%, Ref 23%, Con 20%, Grn 12%, LD 11%
Top of the pumps: UK petrol station brand rankings 2026
Did sponsoring The Hundred 2026 improve perceptions of the competition’s marketing partners?
Zara’s parent company launches cut-price Lefties brand – but is it the right move?
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Der Home-Workout-Boom: Fast ebenso viele Deutsche trainieren heute zu Hause wie im Fitnessstudio
Social-Media-Sucht-Risiko in der Generation Z hat sich binnen eines Jahres verdoppelt
Werbelieblinge: Kinder Schokolade führt Werbe-NPS-Ranking an – Musik verstärkt Wirkung von Werbung
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Preisakzeptanz bei Eismarken ist oft Bauchgefühl und nicht reine Kopfsache
Apple ist YouGovs Biggest Buzz Mover im August 2026
Rund jeder sechste Deutsche nutzt E-Roller – Mehrheit ist für "Führerschein"
Wie oft, wenn überhaupt, nutzen Sie Schnell-Lieferdienste für Lebensmittel bzw. für Supermarktartikel des täglichen Bedarfs (wie Flink, Wolt, Knuspr (Amazon), Uber Eats, Lieferando)? Damit meinen wir keine Restaurantbestellungen. (Bitte wählen Sie die Option aus, die am besten zutrifft.)
Politik per Chatbot? Vor allem die junge Generation ist offen für KI als neue Informationsquelle
YouGov auf der DMEXCO 2026
Immer mehr junge Menschen besitzen ein Auto – mit Trend zum Neuwagen
Qualitäts-Champions 2026
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Hotel Rankings 2026 France : quelles sont les marques hôtelières les plus considérées ?
YouGov France – Advertisers of the Month 2026
Prix, confiance, consommation : les nouvelles priorités des Français face aux incertitudes énergétiques
Suivi de la santé de marque
YouGov positionne votre marque : ce que les gens en pensent, où ils la perçoivent, et pourquoi ils y croient.
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[France] Searching for answers: How AI is changing online discovery in ​2026
Tour de France 2026 : Les Français seront-ils au rendez-vous ?
Voyages : comment la géopolitique redessine les choix des Français
Soldes d'été 2026 : entre regain d'intérêt, arbitrages et mutation des comportements
Étude YouGov sur la Coupe du monde de la FIFA 2026 : avant le début du tournoi, les Suisses se montraient plus enthousiastes que les Allemands
Kick-Off 2026 : la Suisse en pleine fièvre de la Coupe du monde ?
Coupe du Monde de la FIFA 2026 : entre ferveur, indifférence et désamour…
France Biggest Brand Movers 2026
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Mascotas en España: cómo compran, cuánto gastan y qué marcas lideran la alimentación animal
[ES webinar] Descubre qué marcas lideran la recomendación de los consumidores
YouGov España Anunciantes del mes 2026
Seguimiento y medición de marca
YouGov pone tu marca en contexto con precisión: cómo la percibe la gente, dónde la ve y por qué cree en ella.
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YouGov España: marcas con mayor crecimiento en WOM
IA y deporte en España: adopción, aplicaciones y percepción de los usuarios
Curiosidad colectiva ante el eclipse solar del 12 de agosto: interés alto, esfuerzo limitado
Aire acondicionado: ¿Uno más en los hogares españoles?
Menos salas, más pantallas: la nueva forma de ver cine en España
Conciertos, ¿el nuevo ocio de lujo en España?
Bizum en tienda física: alto conocimiento, baja conversión y hábito dominado por la tarjeta
YouGov España: marcas con mayor crecimiento en WOM (Mayo 2026)
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Clinique: Personal Care Brand Mover di Agosto 2026
Pernigotti: Confectionary Brand Mover di luglio 2026
Nuove banconote in euro: gli italiani valorizzano sicurezza e cultura europea
Monitoraggio della salute del brand
YouGov colloca il tuo brand nel giusto contesto: come viene percepito, dove viene visto e perché le persone ci credono.
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Gli stranieri in Italia: un consumatore da conoscere, un'opportunità da cogliere
Italia 2026: vivere meglio, non più vivere al massimo
In uscita Odissea, il nuovo film di Christopher Nolan: cosa ne pensa il pubblico italiano?
Lasonil: Pharma Brand Mover di giugno 2026
GLP-1 e farmaci per la perdita di peso: Come stanno ridefinendo il settore FMCG
Il benessere mentale in Italia: abitudini, motivazioni e barriere alla meditazione
Il Fascino dell’Asia: Perchè gli shoppers guardano all’Oriente e cosa significa per FMCG and retail
YouGov AI Agent: parla con i tuoi dati in tempo reale
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Canada Advertisers of the Month 2026
Webinar: Seasoned shoppers, smarter choices – A Nordic perspective
BYD’s electric rise in Indonesia
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The big 3 hold firm in YouGov’s UAE bank rankings 2026
Following the music: APAC concert goers report 2026
Barq and D360 Bank launch straight into top 10 while Al Rajhi's lead narrows in KSA's bank rankings 2026
The Dutch FMCG market shows stagnation
Belgian FMCG market heats up: Summer 2026 delivers strong growth amid shifting shopper dynamics
One region, four paths to longevity: Nordic health priorities reshape FMCG
The Squeeze Tightens: Romania's FMCG Market in H1 2026
What are European attitudes towards air conditioning?
More from APAC, MENA, and Europe

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