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YouGov: what the world thinks

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United StatesUSA
United KingdomUK
DeutschlandDE
FranceFR
EspañaES
ItaliaIT
InternationalINTL
Men are more likely than women to say they could survive in the wilderness, escape from a sinking car, and navigate using the stars
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One in five American adults under 30 say they have had an ongoing personal friendship with an AI chatbot
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President Trump's second-term job approval rating
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Historical figures
  1. 1.Albert Einstein85%
  2. 2.Abraham Lincoln83%
  3. 3.Martin Luther King, Jr.79%
  4. 4.Rosa Parks78%
  5. 5.Anne Frank77%
Gambling and Betting
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Fame 96%
Popularity 28%
Congressional ballot voting intention
Do you or does another person in your household have a fear or strong dislike of the sound of fireworks?
What Americans think about the revolution, 250 years later
Freedom is the value Americans say best represents the U.S.
How do American beer drinkers discover new types of alcoholic beverages?
Why 36% of Americans are drinking less alcohol in 2026
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June 2026 consumer confidence: A slight uptick
UK media consumption trends in 2026: Are smartphones impacting attention spans in the UK?
Government approval
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Politicians & political figures
  1. 1.Andy Burnham35%
  2. 2.David Frost34%
  3. 3.Nigel Farage29%
  4. 4.Laura Trott27%
  5. 5.Angela Rayner24%
Italy
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Fame 98%
Popularity 72%
Voting intention
Thinking of when you would go to bed on a regular weeknight, what would you consider to be a late night?
YouGov News Tracker: 29-30 June 2026
How do Britons see the parties, summer 2026?
UK climate change attitudes unchanged by heatwave
How would Britain vote, two years since the 2024 election?
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Der Live-Event-Markt 2026: Wie Verbraucher auf Veranstaltungen aufmerksam werden und wo sie Tickets kaufen
Steigende Benzinpreise verändern das Mobilitätsverhalten – Deutsche steigen bei längeren Strecken vom Auto auf öffentliche Verkehrsmittel um
Webinar: Mehr Wirkung durch Mehrwertanalysen in den Jahresgesprächen
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Compact-Studie "Frische im LEH -der Thekenkompass"
"High Protein" ist vom Fitness- zum Massenmarkt geworden
YouGov Behavior Change Report Spring/Summer 2026: Erfahrene Shopper treffen smarte Entscheidungen in unsicheren Zeiten
Wann haben Sie zuletzt ein Medikament in einer stationären Apotheke (vor Ort / Ladenapotheke) gekauft?
YouGov führt MCP-Unterstützung ein und bringt verlässliche Befragungs- und Verhaltensdaten direkt in KI-native Arbeitsprozesse
Pride Month in der Schweiz: Knapp die Hälfte bewertet Regenbogen-Logos positiv – Glaubwürdigkeit bleibt umstritten
Musikfestivals gewinnen weiter an Beliebtheit – Warum Stammfans bereit sind, tief in die Tasche zu greifen
Beste Familien-Marken 2026: dm siegt als sympathischstes Unternehmen unter jungen Familien
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Soldes d'été 2026 : entre regain d'intérêt, arbitrages et mutation des comportements
Étude YouGov sur la Coupe du monde de la FIFA 2026 : avant le début du tournoi, les Suisses se montraient plus enthousiastes que les Allemands
Kick-Off 2026 : la Suisse en pleine fièvre de la Coupe du monde ?
Suivi de la santé de marque
YouGov positionne votre marque : ce que les gens en pensent, où ils la perçoivent, et pourquoi ils y croient.
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Coupe du Monde de la FIFA 2026 : entre ferveur, indifférence et désamour…
[On demand] Tous durables ? Les 4 visages de la consommation responsable
La tendance au rejet du plafond démographique se confirme, les chances d'adoption de la loi sur le service civil s'amenuisent
French Days 2026 : un parcours d’achat digital first pour un événement encore en quête de singularité
Flying high: France airline rankings 2026
Roland Garros 2026 : un engouement qui se confirme chez les Français
Que pense la Suisse de l’«initiative pour la durabilité» et de la modification de la loi fédérale sur le service civil?
France Auto rankings 2026: ​Driving brand preference
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Conciertos, ¿el nuevo ocio de lujo en España?
Bizum en tienda física: alto conocimiento, baja conversión y hábito dominado por la tarjeta
YouGov España Anunciantes del mes - Mayo 2026
Seguimiento y medición de marca
YouGov pone tu marca en contexto con precisión: cómo la percibe la gente, dónde la ve y por qué cree en ella.
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YouGov España: marcas con mayor crecimiento en WOM (Mayo 2026)
Optimismo con España: así vivirá el Mundial 2026 la afición española
Más allá de lo que se oye: Informe sobre publicidad en podcasts en España 2026
YouGov AI Agent: habla con tus datos en tiempo real
Los cruceros mantienen un posicionamiento de nicho en España con un claro potencial de crecimiento
Uso de cremas solares en España y marcas más consideradas
[ES-recording] El turismo en tensión: el impacto de la incertidumbre global
Florentino Pérez: impacto de sus declaraciones en la opinión pública y la afición madridista
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GLP-1 e farmaci per la perdita di peso: Come stanno ridefinendo il settore FMCG
Il benessere mentale in Italia: abitudini, motivazioni e barriere alla meditazione
Il Fascino dell’Asia: Perchè gli shoppers guardano all’Oriente e cosa significa per FMCG and retail
Monitoraggio della salute del brand
YouGov colloca il tuo brand nel giusto contesto: come viene percepito, dove viene visto e perché le persone ci credono.
Scopri
YouGov AI Agent: parla con i tuoi dati in tempo reale
Foot Locker: Retail Brand Mover di Maggio 2026
Ferrari Luce: tra entusiasmo e rivoluzione, come risponde il pubblico
The Gap Opportunity: Valorizzare nuovi segmenti caratterizzati da driver e dinamiche distintive
Protezione solare: abitudini d’uso e acquisto nel 2026
Ritter Sport: Confectionary Brand Mover di aprile 2026
La Salute riempie il carrello
Alcohol Reducers: il trend che ridefinisce il mercato delle bevande
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Labor on track for decisive election victory as Coalition support hits record low
Why AI workflows need trusted human data
Australians adapt to higher fuel costs as support grows for EVs and energy security
YouGov BrandIndex Voices released
Groundbreaking AI-powered qualitative tool delivers the ‘why’ behind brand tracking – at scale
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How popular is Donald Trump in Europe? June 2026
Balancing Health & Indulgence: The new reality of Dutch Out-of-Home consumption
Influence in Hong Kong: Celebrities, brand collaborations and sponsorship impact
UEFA Champions League final sponsorship exposure metrics: Who won the game?
Beyond Non-Food: How Action and Dealz Are Reshaping Retail in Poland
Latest study on chatbot use in Australia shows people are using chatbots in increasingly personal ways
GLP-1 and weight-loss drugs: How fast-track health solutions are reshaping FMCG
The rise of pet-friendly retail in Hong Kong
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