Surveys, market research and brand tracking for government and politics
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Precise political research
Accurate, timely, and relevant polling on current political issues, elections, public affairs, advocacy, and beyond.Identify, size & profile niche audiences
Audience analysis on the general population or key target groups.Run market research to your audience
From quick surveys to custom research – work with our experts for actionable intelligence.Testing for campaigns that hit home
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Discover how our intelligence supports policy decisions, creates communications strategies that stick and builds public confidence.








“YouGov has been a brilliant partner to us on our mission to understand digital exclusion in Norway. They really got what we were trying to do and suggested the most innovative solutions, pushing us with new ideas and approaches to get to our target groups. Working with YouGov has been an absolute pleasure, they’ve been really helpful and guided us every step of the way.”
-Inger Lise Blyverket, Director of the Norwegian Consumer Council
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Fact check: separating truth from fiction
Access articles written by experts, which highlight emerging trends and intelligence on political opinion, governmental decisions and public affairs.
Trust YouGov with your government and politics research
Why work with YouGov for your government and politics research?
Governmental bodies, political groups, and think tanks seeking the truth behind public opinions count on YouGov’s representative panel. From the most accurate election predictions to understanding niche audiences, you’ll benefit from precise intelligence to make powerful decisions.