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Government and politics

A real-time read on the nation’s pulse. Politics is powered by polling and intelligence. With wide-ranging access and insight on public opinion and behaviors, you’ll expand your understanding today, to make a real difference tomorrow.

Surveys, market research and brand tracking for government and politics

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found to outperform other nonprobability data.” - New York Times

29million+

respondents

In our globally representative panel; real people sharing their diverse realities to reflect a true view of your society.

2million+

profiling points

Real data on attitudes, opinions, media consumption and behavior of national populations or hard-to-reach audiences.

17+ years

of comparable data

Always-on tracking to understanding shifting trends, with historical opinion and behavioral data that reflects societal change.

Real stories, real impact

Discover how our intelligence supports policy decisions, creates communications strategies that stick and builds public confidence.

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Citizens Advice
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“YouGov has been a brilliant partner to us on our mission to understand digital exclusion in Norway. They really got what we were trying to do and suggested the most innovative solutions, pushing us with new ideas and approaches to get to our target groups. Working with YouGov has been an absolute pleasure, they’ve been really helpful and guided us every step of the way.”

-Inger Lise Blyverket, Director of the Norwegian Consumer Council

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Meet our political and public data experts

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Douglas Rivers
Chief Scientist
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Anthony Wells
Head of European Political and Social Research
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Patrick English
Director of Political Analytics
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Frieder Schmid
Account Director Political Research Germany

Fact check: separating truth from fiction

Access articles written by experts, which highlight emerging trends and intelligence on political opinion, governmental decisions and public affairs.

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Why work with YouGov for your government and politics research?

Governmental bodies, political groups, and think tanks seeking the truth behind public opinions count on YouGov’s representative panel. From the most accurate election predictions to understanding niche audiences, you’ll benefit from precise intelligence to make powerful decisions.