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Society and lifestyle

Between headlines and real understanding, there are hard facts. Find the truth behind the stories – from politics to parenting, dating to drinking. On this page, you’ll discover the latest research into trends and sentiment about our society. Let’s go behind the scenes of the reality show we’re all in.

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India Advertisers of the Month 2026
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Canada Advertisers of the Month 2026
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UAE Advertisers of the Month 2026
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Indonesia Advertisers of the Month 2026
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Thailand Advertisers of the Month 2026
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Singapore Advertisers of the Month 2026
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Global brand health rankings reveal utility wins every time
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Ramadan 2026 consumer insights: 5 key findings across Indonesia, Malaysia, Saudi Arabia, Türkiye and the UAE
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[On-demand APAC-MENA webinar] YouGov Best Brand Rankings 2026
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Brands with the biggest Word-of-Mouth surge in APAC: November 2025
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YouGov Behavioral: Healthcare Trends - Public Interest Report (December 2025)
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Comfort-first and quality-focused – How fashion preferences vary by age in Thailand
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Brands with the biggest Word-of-Mouth surge in APAC: October 2025
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UAE Advertisers of the Month for October 2025: Global Village, Emaar, and Puck
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Singapore Consumer bank rankings 2025
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Australia Consumer bank rankings 2025
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Bill, please:​ Singapore dining out report 2025​
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Two in five Aussies feel lonely — and many are turning to AI
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Brands with the biggest Word-of-Mouth surge in APAC: September 2025
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YouGov Behavioral: The Rise of Vertical Shorts (September 2025)
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Brands with the biggest Word-of-Mouth surge in APAC: July 2025
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[AU] The act of giving in 2025
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Brands with the biggest Word-of-Mouth surge in APAC: June 2025
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How do attitudes to swearing differ in Australia, the UK and the US?
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KSA's Biggest Brand Movers: May 2025
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APAC Biggest Brand Movers - May 2025
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KSA's Biggest Brand Movers: April 2025
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APAC Biggest Brand Movers - April 2025
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YouGov Behavioral: The Global Film & TV Report 2024
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Brands with the biggest Word-of-Mouth surge in APAC: April 2025
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APAC Biggest Brand Movers - March 2025
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APAC Advertiser impact: Q1 2025 report
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