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Society and lifestyle

Between headlines and real understanding, there are hard facts. Find the truth behind the stories – from politics to parenting, dating to drinking. On this page, you’ll discover the latest research into trends and sentiment about our society. Let’s go behind the scenes of the reality show we’re all in.

[Webinar] Dining out on a budget: How rising costs are changing consumer’s appetite
YouGov Behavioral: The Rise of Vertical Shorts (September 2025)
Brands with the biggest Word-of-Mouth surge in APAC: July 2025
[AU] The act of giving in 2025
Brands with the biggest Word-of-Mouth surge in APAC: June 2025
KSA's Biggest Brand Movers: May 2025
APAC Biggest Brand Movers - May 2025
KSA's Biggest Brand Movers: April 2025
APAC Biggest Brand Movers - April 2025
YouGov Behavioral: The Global Film & TV Report 2024
YouGov Charity Rankings 2025 - Australia
Brands with the biggest Word-of-Mouth surge in APAC: April 2025
APAC Biggest Brand Movers - March 2025
APAC Advertiser impact: Q1 2025 report
KSA's Biggest Brand Movers: March 2025
Brands with the biggest Word-of-Mouth surge in APAC: March 2025
Brands with the biggest Word-of-Mouth surge in APAC: February 2025
APAC Biggest Brand Movers - February 2025
APAC report: How to build a resilient brand in 2025 (Part 2)
Ramadan 2025: How non-mudik crowds in Indonesia plan to spend their time and money
Ramadan 2025: Travel plans, traditions, and booking trends for mudik
Ramadan 2025 – How Indonesians plan to spend and give this festive season
Webinar on Demand - Australia decides: YouGov’s election forecast & MRP insights
APAC Biggest Brand Movers - January 2025
APAC report: How to build a resilient brand in 2025 (Part 1)
Brands with the biggest Word-of-Mouth surge in APAC: January 2025
Samsung, YouTube, WhatsApp top YouGov’s Best Global Brands 2025
Circana and YouGov Collaborate to Integrate POS and Consumer Data, Delivering Unprecedented Market Insights
How The Hygiene Bank raised awareness of hygiene poverty with YouGov
How GambleAware used YouGov insights to tackle gambling harms
Ramadan 2025: Key consumer insights for brands in the UAE & KSA
YouGov’s Best Global Brands 2025
APAC Biggest Brand Movers - December 2024
Brands with the biggest Word-of-Mouth surge in APAC: December 2024
Brands with the biggest Word-of-Mouth surge in APAC: November 2024
APAC Biggest Brand Movers - November 2024