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Our trusted, award-winning experts support the full research lifecycle and quality reporting. They’ll give you the inside track on panel members’ realities, supporting you with the best approaches, insights and industry knowledge.

WhyYouGov - Experts - Intro

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Designing and analyzing research takes expertise and a deep understanding of human behaviors and emotions. Our expert academics and researchers provide honest, real-world data to shape any strategy. The insights we share empower brands with real opinions from real people, tracked over time across all industries.

YouGov experts have been sharing expertise for over 25 years, and the YouGov Shopper team brings over 60 years of retail and consumer research expertise.

When decisions matter, you can trust us to provide impartial, robust analysis.

Why

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Our award-winning experts tailor data delivery to suit your needs. They’re the reason YouGov’s services are trusted to reflect the truth. We don’t do one-size-fits-all; we learn to speak your language and solve your specific challenges.

How

Transforming real voices into an engine for growth

Our experts take a fresh approach to research, based on nurturing human relationships, listening to problems, and addressing issues as they arise to maintain data quality.

What

A real partnership

Work closely with experts with the experience it takes to create intuitive research solutions that elicit the most meaningful human insights. They’ll develop tailored solutions that meet your specific needs at every stage of the market research journey.

Decades of experience

Work with research experts who are well-versed in pioneering methodologies and scientific analysis.

Sector experts

Knowing what matters most in your sector is a core part of working with our specialist teams.

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In the world, our groundbreaking data is shared far and wide. Meltwater 2023

What makes YouGov’s experts different?

Delivering unique, industry-beating insights and methodological expertise, our team ensures you fully understand reality. Benefit from specialized expertise across all industries with our articles and thought leadership.

How Gen Z and other generations perceive healthcare and pharma in the U.S.
Younger adults drive demand for non-alcoholic beverage alternatives
How Ronaldo’s arrival redefined perceptions for the Saudi Pro League
How wellness looks across the US and UK: Similar goals, different habits
Racing for attention: Santander’s push for visibility among American motorsport fans
What’s driving and delaying e-bike use in the US?
More than a sip: Tea habits in Southeast Asia hint at bigger consumer shifts
Are podcasts going visual?
Shrinkflation concern rises in 2025, but fewer Britons are changing shopping habits
Do consumers want additive-free foods? Insights from Kraft and General Mills customers
Who’s buying Estée Lauder, Lancôme, and L’Oréal in 2025?
Who's ready to cruise in Great Britain—and which lines top their list?
Mitsubishi eyes UK comeback: Who are the brand’s potential customers?
YouGov’s 2025 Recommend Rankings: Emirates is the most recommended global brand
How Londoners’ fashion preferences stand out from—and align with—the UK
Performance Sport and Lifestyle Fashion Are Converging in Real Time – And Fans Are Watching
How Americans are celebrating July 4th this year and what will be on the grill
Inside the minds of Gen Z and Millennial investors in the US
What happened to Liberty Mutual’s brand perception?
Which brands and influencers do American gym members prefer?
The digital edge: How vegetarians and vegans choose restaurants
Can JCPenney turn heads again? A look at its “Yes, JCPenney” campaign
Adidas brand health has quietly climbed to its highest level in more than a decade
Do extended warranties matter to British consumers when buying large domestic appliances?
Brand trust falls after food recalls, with 1 in 6 reporting strong impact
Are supermarket fashion brands winning over UK consumers?
Is Trump’s trade war hurting American brands abroad?
Free-to-play games: A smart bet for online gambling providers?
What tech devices do Brits take on summer holiday – and why?
Most Britons expect tariffs to push prices up
Where Britons splurge—and where they save—on luxury goods
Are US TikTok users turning to TikTok Shop?
What YouGov data tells us about Hooters’ brand health amid bankruptcy
Where are global podcast–listeners in 2025?
Was 2024 a good year? Americans tell us how they did in family, health, finance and the wider world
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