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Agencies

What do people really feel, think and believe about leading brands and advertising campaigns? Whether you work in an agency, or are simply fascinated by marketing, you can delve into reliable research on brand trends and advertising here. Get the real story and the latest innovative thinking about what creates campaign buzz.

UAE Advertisers of the Month 2026
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Indonesia Advertisers of the Month 2026
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Thailand Advertisers of the Month 2026
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Singapore Advertisers of the Month 2026
Global brand health rankings reveal utility wins every time
YouGov Best Brand Rankings 2026: Malaysia
From awareness to action: how effectively do the world’s top brands convert?
YouGov Best Brand Rankings 2026 – Nordics edition
Brand performance: What's driving Netflix's global success in 2026?
YouGov Best Brand Rankings 2026: Thailand
YouGov Best Brand Rankings 2026: India
APAC Biggest Brand Movers - December 2025
How to capture real shopper motivations – before the moment fades
Dividend Drivers : Winning with Australians prioritising investments
How weight-loss injections are reshaping FMCG in Germany
[On-demand APAC-MENA webinar] YouGov Best Brand Rankings 2026
Nearly half of Australians would spend the holidays alone in the absence of their usual company
Half of Singaporeans would spend the year-end holidays alone in the absence of their usual company
[On-demand EU webinar] YouGov Best Brand Rankings 2026 - EU edition
Brands with the biggest Word-of-Mouth surge in APAC: November 2025
APAC Biggest Brand Movers - November 2025
[On-demand APAC-ME webinar] International traveler outlook: Trip trends for 2026
Hong Kong travellers reassess international trips amid rising costs and changing destination perceptions
Singapore’s international travellers rethink global travel amid rising costs and shifting destination perceptions
Volkswagen leads as Norway’s Advertiser of the Month
NetOnNet tops the list – YouGov’s Advertiser of the Month in Sweden
YouGov’s Advertiser of the Month in Finland: Coca-Cola takes the crown
Globetrotter guide: Hong Kong international traveler outlook 2026
How to connect research data with AI-driven audience activation
How Ogilvy helped Zurich Insurance explore the role of empathy in customer experience
Globetrotter guide: Singapore international traveler outlook 2026
[On-demand APAC Webinar] From likes to loyalty: Winning Gen Z in quick service dining in Australia
How brand origins influence Hong Kong consumers
Two Singapores: Why heavy and light social media users need different marketing strategies
UAE's Biggest Brand Movers: October 2025
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