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Agencies

What do people really feel, think and believe about leading brands and advertising campaigns? Whether you work in an agency, or are simply fascinated by marketing, you can delve into reliable research on brand trends and advertising here. Get the real story and the latest innovative thinking about what creates campaign buzz.

Nearly half of Australians would spend the holidays alone in the absence of their usual company
mom holiday stress christmas
Half of Singaporeans would spend the year-end holidays alone in the absence of their usual company
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Brands with the biggest Word-of-Mouth surge in APAC: November 2025
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APAC Biggest Brand Movers - November 2025
[APAC-ME webinar] International traveler outlook: Trip trends for 2026
Hong Kong travellers reassess international trips amid rising costs and changing destination perceptions
Singapore’s international travellers rethink global travel amid rising costs and shifting destination perceptions
Volkswagen leads as Norway’s Advertiser of the Month
NetOnNet tops the list – YouGov’s Advertiser of the Month in Sweden
YouGov’s Advertiser of the Month in Finland: Coca-Cola takes the crown
Globetrotter guide: Hong Kong international traveler outlook 2026
How to connect research data with AI-driven audience activation
How Ogilvy helped Zurich Insurance explore the role of empathy in customer experience
Globetrotter guide: Singapore international traveler outlook 2026
[On-demand APAC Webinar] From likes to loyalty: Winning Gen Z in quick service dining in Australia
How brand origins influence Hong Kong consumers
Two Singapores: Why heavy and light social media users need different marketing strategies
UAE's Biggest Brand Movers: October 2025
KSA's Biggest Brand Movers: October 2025
India's Biggest Brand Movers: October 2025
APAC Biggest Brand Movers - October 2025
Japanese automakers lead on perceived quality and value among Indonesians
Two-thirds of UAE’s near-term car buyers are open to emerging brands, with BYD and Jetour leading the choices
SpareBank 1 leads the charge – Norwegian YouGov’s Advertiser of the Month
Samsung surges ahead – YouGov’s Advertiser of the Month in Denmark
YouGov’s Advertiser of the Month in Finland: Ruutu rises to the top
Billy’s takes the lead as Advertiser of the Month in Sweden
The road ahead: Indonesia next-gen car outlook 2025
Brands with the biggest Word-of-Mouth surge in APAC: October 2025
Thailand's Advertisers of the Month for October: Makro, Lotus’s and H&M
UAE Advertisers of the Month for October 2025: Global Village, Emaar, and Puck
Commonwealth Bank leads consideration while People First Bank tops satisfaction in YouGov’s Australia Consumer bank rankings 2025
DBS Bank tops satisfaction and consideration in YouGov’s Singapore Consumer bank rankings 2025
Singapore Consumer bank rankings 2025
Australia Consumer bank rankings 2025
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