Singapore Advertisers of the Month 2026

Each month, we reveal the top three Singapore brands showing the biggest uplift in Ad Awareness, based on YouGov BrandIndex, our daily brand tracking solution.

Ad Awareness measures the percentage of consumers who have seen an advertisement for a brand in the past two weeks, with change calculated as the difference between the lowest and highest scores recorded over a four-week period.

Singapore Advertiser of the Month: March 2026

March’s top advertisers in Singapore are Disney+, Disney Cruise Line, and Dutch Lady, each showing significant increases in Ad Awareness score.

1. Disney+: 13.5 percentage-point increase (from 12.8% on March 2 to 26.3% on March 31)
2. Disney Cruise Line: 12.9 percentage-point increase (from 15.8% on March 4 to 28.7% on March 31)
3. Dutch Lady: 9.8 percentage-point increase (from 2.4% on March 7 to 12.2% on March 28)

Methodology: March 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between March 1 and March 31, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.

Singapore Advertisers of the Month: February 2026

February’s top advertisers in Singapore are Milo, DBS, and Samsung S, each showing significant increases in Ad Awareness score.

1. Milo: 9.7 percentage point increase (from 21.1% on February 5 to 30.8% on February 26)
2. DBS: 8.2 percentage point increase (from 26.7% on February 1 to 34.9% on February 15)
3. Samsung S: 7.3 percentage point increase (from 7.8% on February 1 to 15.1% on February 27)

Methodology: February 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between February 1 and February 28, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.

Singapore Advertisers of the Month: January 2026 

January’s top advertisers in Singapore are Fairprice, SK-II and Lay's each showing significant increases in Ad Awareness score.

1. FairPrice: 8.1 percentage-point increase (from 40.0% on January 3 to 48.1% on January 27)
2. SK-II: 7.4 percentage-point increase (from 18.8% on January 1 to 26.2% on January 23)
3. Lay's: 6.9 percentage-point increase (from 14.8% on January 7 to 21.7% on January 31)

Methodology: January 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between January 1 and January 31, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.