Singapore Advertisers of the Month 2026

Every month, YouGov identifies the brands generating the strongest surge in Ad Awareness scores in Singapore.

Using data from YouGov BrandIndex, our daily brand tracking solution, we measure Ad Awareness, the percentage of consumers who have seen an advertisement for a brand in the past two weeks. The brands featured here recorded the largest increase in Ad Awareness in the latest month compared to the previous month.

Top 10 Singapore Advertisers of the Month: June 2026

1. Coca Cola – 9.8 percentage-point increase (from 29.4% in May to 39.2% in June)
2. Sheng Siong – 6.9 percentage-point increase (from 31.0% in May to 37.9% in June)
3. The Body Shop – 6.5 percentage-point increase (from 10.6% in May to 17.1% in June)
4. KFC – 6.4 percentage-point increase (from 35.0% in May to 41.4% in June)
5. Grab (app) – 6.2 percentage-point increase (from 24.5% in May to 30.7% in June)
6. Lululemon – 5.6 percentage-point increase (from 9.0% in May to 14.6% in June)
7. Shopee – 5.5 percentage-point increase (from 49.2% in May to 54.7% in June)
8. Visa – 5.1 percentage-point increase (from 17.6% in May to 22.7% in June)
9. Subway – 4.6 percentage-point increase (from 16.5% in May to 21.1% in June)
10. Qatar Airways – 4.1 percentage-point increase (from 10.7% in May to 14.8% in June)

Top 10 Singapore Advertisers of the Month: May 2026

1. Maggi – 8.7 percentage-point increase (from 19.6% in April to 28.3% in May)
2. Channel News Asia – 7.3 percentage-point increase (from 23.1% in April to 30.4% in May)
3. Samsung – 6.7 percentage-point increase (from 32.5% in April to 39.2% in May)
4. Anlene – 6.5 percentage-point increase (from 14.7% in April to 21.2% in May)
5. Apple – 6.2 percentage-point increase (from 35.8% in April to 42.0% in May)
6. Oral B – 5.7 percentage-point increase (from 17.3% in April to 23.0% in May)
7. Facebook – 5.2 percentage-point increase (from 18.0% in April to 23.2% in May)
8. Friso – 5.1 percentage-point increase (from 5.3% in April to 10.4% in May)
9. Heinz – 5.0 percentage-point increase (from 10.2% in April to 15.2% in May)
10. NETS – 4.7 percentage-point increase (from 7.8% in April to 12.5% in May)

Methodology:

YouGov BrandIndex collects data on thousands of brands every day. Ad Awareness is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?"

Rankings in this article are based on change in Ad Awareness. To qualify as top improvers, a minimum base size of 300 (n) is required. In cases where the change in scores is the same between two brands, the current scores are used as a secondary metric to determine their ranking.

Brands tracked across multiple sectors are ranked based on their highest-performing sector. Both parent and child brands, such as Google and YouTube, are included to allow for greater granularity in performance tracking.