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Understand client audiences. Outpace the competition. Prove your impact. For the ultimate fresh take on a campaign, real-life intelligence on industry trends, competitor analysis, consumer behavior, and performance measurement is a must.

Surveys, market research and brand tracking for agencies

26,000+

brands tracked globally

Daily tracking across 16 core brand health metrics, and your clients’ competitors.

30million+

registered respondents

Our globally representative panel; reach real members of your clients’ target audience, no matter how niche.

2million+

profiling points

Real data on attitudes, opinions, media consumption and behavior to bring your work to life.

17+

years of comparable data

Always-on tracking and longitudinal data, to understand shifting trends across your clients’ history.

Real stories, real impact

Discover how we’ve helped leading agencies perfect their proposals with our latest success stories.

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"...YouGov has a global reach and connected data capabilities which has enabled us to integrate their data at a respondent level into our data and tech platform, Converged, in markets around the world. "

Dan Hagen, Global Chief Data & Technology Officer, Havas Media Network London

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Meet our agencies research experts

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Justin Marshall
Head of Digital, Media, and Technology
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Dörthe Jans
Global Head of Advertising Solutions

Make really smart campaign decisions

Explore and learn from our latest content with articles packed with insights for agencies to keep ahead of the latest trends.

India Festive Shopping Report 2026
How to use Model Context Protocol (MCP) for market research
Nearly half of Australians would switch off social media algorithms, but Gen Z are more inclined to keep them on
One in five Australians expect to pay less attention to their payment method once card surcharges are removed
Sweden Biggest Brand Movers 2026
Finland Biggest Brand Movers 2026
Norway Biggest Brand Movers 2026
Denmark Biggest Brand Movers 2026
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Trust YouGov with your agency surveys and market research

Why work with YouGov for your agency research? Marketing, advertising and digital agencies depend on our research panels for the reality check needed to accurately inform campaigns.