Which tech brands do Australian consumers really value in 2026?Download report

As cost-of-living pressures continue to influence household spending in Australia, tech purchase decisions are increasingly shaped by more than innovation alone. Perceived value for money has become a defining factor in how brands compete across Australia’s crowded consumer electronics categories.

YouGov’s Top in Tech: Australian consumer electronics rankings 2026 report offers a clear picture of the brands leading the local market and those gaining momentum across this category.

Based on YouGov BrandIndex survey data collected across Australia throughout 2025, the report reveals how consumer perceptions vary by category, gender and generation, and what this means for brands aiming to stay competitive in the Australian tech landscape.

Download the report to discover:

  • The most considered electrical good brands in Australia
  • Which brands Australians believe offer the best value for money
  • The fastest-improving tech brands year on year
  • How brand consideration differs by gender and generation
Download reportGet in touch
Subscribe to the YouGov newsletter