Which smartphone & tablet brands do Thailand consumers really value in 2026?Download report

As cost-of-living pressures continue to influence consumer spending in Thailand, smartphone and tablet purchase decisions are no longer driven by innovation alone. Perceived value for money has become a critical factor shaping how brands compete in an increasingly competitive mobile technology market.

YouGov’s Top in Tech: Thailand smartphone & tablet rankings 2026 report offers a clear picture of the brands leading the local market and those gaining momentum across this category.

Drawing on YouGov BrandIndex survey data collected in Thailand throughout 2025, the report highlights how consumer perceptions differ by brand, gender and generation, and what this means for manufacturers and marketers looking to stay competitive in Thailand’s fast-evolving mobile landscape.

Download the report to discover:

  • The most considered smartphone and tablet brands in Thailand
  • Which brands are perceived as offering the best value for money
  • The fastest-improving smartphone and tablet brands year on year
  • How brand consideration differs by gender and generation
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