According to data from YouGov BrandIndex, which tracks perceptions toward brands on a daily basis, Apple registered the biggest increase in Advertising Awareness for July 2025 of all brands YouGov tracks in Denmark. The American technology company saw an uplift of 10.5 percentage points in the observation period, rising from 9.1% to 19.6%.

trivago follows with a 9.2 percentage point increase, moving from 17.3% to 26.5%. Lærerstandens Brandforsikring rounds out the top three with a gain of 8.6 percentage points, rising from 4.2% to 12.9%.

Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of Danish adults aged 18+ between July 1st and July 31st, 2025. Learn more about BrandIndex.

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