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Understand the patterns behind emerging trends
Sometimes it’s the imperceptible changes that slowly reshape everything. The tricky thing is, they’re often really hard to spot.
Keep ahead of emerging tech and trends using longitudinal data to understand shifts in opinion and behavior over time. YouGov’s depth and breadth of accurate data allow you to stay ever-alert to new opportunities for innovation and become adaptable to future demands.
Understand what’s driving tech adoption or learn about consumers in your industry with pinpoint precision.
Quick responses from cheap checks are built on information that's already outdated. Don't get left behind, work with always-on, trusted panel data to understand the patterns behind emerging trends – before they're obvious.
18 years
of historical data
30 million+
registered panel members
Re-contact capabilities
For the ‘why’ behind responses
Reveal the unknown unknowns
Keeping a keen eye on your industry with the latest intelligence will help you spot the relationship between your audience and their:
- Changing habits
- Developing opinions
- Shopping behavior over time
YouGov’s unrivaled intelligence will give you a sustainable, compounding competitive edge.
You just don’t know what you don’t know
Explore industry-specific data on trends by deep diving into open-ended survey questions from niche segments within our pool of millions of registered panel members.
Effortless AI integrations will analyze key response themes and spot patterns emerging. Need a follow-up? Simply ask ‘why’ with YouGov’s re-contact surveys.
The only constant is change
There isn’t time to stand still in today’s competitive environment. Reinvention is everything.
Opportunities are revealed via YouGov's meticulously gathered intelligence that tells you exactly what your consumers love watching, listening or doing – and when.
Spot the shift before the market does
Trend and affinity data unlock hidden insights into your target audience. What TV shows are they binge-watching? How do they interact with your brand online? What products or services have they recommended?
Meet consumers where they're heading with research into emerging tech and trends that will help you stay future-focused.
Qualitative Research
Identify what really matters, in the real words of your customers and audience.Run market research to your audience
From quick surveys to custom research – work with our experts for actionable intelligence.Monitor your brand across metrics that matter
Deep brand health tracking in your sector to improve awareness, consideration, loyalty and more.Identify, size & profile your ideal customer
Audience analysis on segments that will be most receptive to your products and services.Unpack consumer behavior
Know who buys what, where, how much, how often, and why with shopper intelligence.Not sure what solution you need? Let's chat.
Get in touch
Emerging technology and trends case studies
Discover how we’ve helped leading brands stay ahead with our client success stories.
"The YouGov team was incredibly collaborative and worked quickly to field the survey across all markets. The YouGov name also helped us to land media coverage because journalists trust the data and methodology will be top notch."
Global Director of Public Relations at Consensys
Meet our experts
The latest insights and trends
What’s the best way to weave emerging trends into your understanding of the landscape you operate in? Keep up to date with the latest editorial coverage of shifts and sways in behavior and attitudes.
The latest insights and trends
What’s the best way to weave emerging trends into your understanding of the landscape you operate in? Keep up to date with the latest editorial coverage of shifts and sways in behavior and attitudes.
Trust YouGov’s emerging technology and trends research
YouGov’s real-time updates reflect changing trends and behaviors. Our approach to technology is to maximize the speed and accuracy of research without compromising the integrity of our data. Gain deeper insights with our powerful tools, dashboards and AI, helping you uncover hidden trends and opportunities.
